Is it possible to write search engine friendly content these days? Google has become so advanced since the Google Hummingbird update that it can anticipate what a user wants before he or she even knows what he or she wants. The article covers 13 Rules for Writing Good Articles for Bloggers. Learn to Write Good Articles in order to rank higher in Google.
Is it all about writing for the pleasure of the reader, or is there still a need to pander to the search engines?
Table of Contents
Rules for Writing Good Articles in 2020
The fact is that user-friendly and user-focused content is all you need in order to rank suitably high on Google. To be able to reach your audience, it is important to have a high-quality article written according to the rules of online search and ranking.
When looking for something online, readers will get a list of results from their searches. Therefore, it is important to have an article on the first page of the search results if it will be of any use to the owner.
Here, you will learn rules for writing good articles article that will make sure it ranks highly in readers’ searches.
1. Make your writing informative
You have to make sure that there is informative content in your article. The quality of your article will rely mostly on the value that readers will get from it. There should be good readability and freshness that you are bringing on in the online world.
Good content should not only focus on the services and products in the offering. It is important to include details that will make the audience learn from what you have written. The tendency of flooding information about your business will attract negative connotations as far as Google ranking and visibility of your article are concerned.
2. Use links to other Sources
Making links to other reliable sources is a very important thing when writing your marketing article. It gives credibility to your content. Therefore, make sure that you link up with other sources that support or relate to the type of information included in your article. However, much of it is unpleasant. Make sure that they are not close to each other.
Link up with reliable sources in your niche that are well-rated on Google platforms. This will boost your article on the google search engine to a great extent. Where possible and most preferably, content should be shareable on social media platforms as you think of Google as well.
3. Make it go viral
One of the ways to go viral is by providing up-to-date information. Everyone out there is looking for fresh content to read. There are different techniques to use in your current article. For example, if people have done 5 tips on how to succeed in the market, you could write 7 of such tips or even more.
Still, you could consider providing more details on the same without adding more tips. It depends on how you intend to do it. The most important thing is to provide fresh ideas and tips on the “how” of doing things or what readers could do as a solution to what they are looking for.
4. Ensure good quality of the writing
Mistakes in your article writing will affect how Google will rank it. Quality is the main thing that shows a good reputation of the author that will culminate into a good search and ranking result for a site. Therefore, make sure that your work is well-structured and organized. The structure of your sentences and paragraphs should be in a way that enhances readability.
More than that, the content should be free from spelling errors and bad grammar. After writing your content, it is important to check with a third-party to check it for you before posting it.
Proofreading and editing services would be of much help at this point because it is unlikely that you will notice your mistakes in the writing. Error-free content will impress both the reader and Google when it comes to getting a good following and interest in what you do.
5. Be Original
Legal issues noticed with your content will not go well with Google ranking. Google has its own rules that govern the type of content acceptable online. To succeed in spreading the word out there concerning your work, you should be able to abide by these rules that it highly prefers.
First, make sure that the content is not offensive or includes something that would make it illegal. Observe the rules on authority and originality of your content. Plagiarism is highly punishable by the law and once noticed in your content, Google will disregard your article for others in the same niche during customer searches.
The reason for writing good articles in any marketing efforts or to create awareness out there concerning any business engagement is to make them appealing to the readers. Google loves readers and that is why it makes an effort to filter out any articles that are not adding value to them.
To be listed among the top-ranking articles and websites, it is important to deliver high-quality and well-written articles that not only talk about what you do but also help the reader understand a few things about the entire industry.
Links to other sources are highly recommended to give credibility to your content and also help in making it appear top in the searches. Listed here are some of the top tips for a short formula on how to write a google-winning article.
6. Avoid Click-Bait Titles
As Tony Robbins pointed out, we live in an age where news is not about accuracy and is all about shock. Everybody is tired of clickbait content and sadly it is everywhere because it still suckers people into clicking.
Yet, people are sick of clicking a link the see something spectacular that they have been promised, only to see nothing of interest or value. Avoid any form of clickbait because it is not worth upsetting your readers.
7. Make Sure Your Text Has A Use
If your text is useful, then it has value. If you have created content because you need Google fodder, then your text has little use and will be ranked downwards to reflect its popularity. It doesn’t have to be a lofty use. Even a certain level of entertainment is enough “use” to help keep your content riding high.
8. Stop Worrying About Perfect Grammar
Poor grammar matters, but not in the way you think. Poor grammar only matters if it is so annoying that it makes your content unpopular.
If you are using silly phrases such as “Addicting” or “It is what it is” and your readers don’t like it, then their online behavior towards your content will indicate to Google that your content should be ranked downwards.
Even Google’s John Mueller said there is no longer any form of Google algorithm that penalizes a website for poor grammar. If a website has terrible spelling and grammar, then it will become unpopular and go down in the Google search engine results because of its lack of popularity.
9. Use Header Tags
It used to be that Google used your headers (H tags) to try to understand what your web page was all about.
That is not true anymore, but articles with headers still rank more highly than those without because headers are user friendly. Headers break up text, they make text easier to skim read, and they add white space (negative space) to a page. White space helps to make an online page easier/less-strenuous to read.
10. Ignore Keyword Density
Keyword density only matters if you are keyword spamming, in which case you will be ranked downwards on the Google search engine results. If your Yoast SEO plugin says you have a 7% keyword density when you should only have a 2.5% density, then do not worry because it doesn’t matter. The fact is that there are some subjects you cannot cover without repeatedly mentioning the focus keyword.
11. Stop Giving The Same Answers
This is probably the most important tip on this article if you are looking for highly attractive content. What happens is that a writer creates an article on a subject. That subject bounces to the top of the Google search engine results.
Subsequent writers then do research into the subject and read the top result on Google. The end result is a page full of Google results where all the articles say the same thing. That is why the same apps, credit cards, insurance deals, and so forth seem to appear again and again from one article to the next.
Be different and give people answers that they cannot find on Google. For example, if you are writing about the best budgeting apps, then do not Google it. Instead, run a search in the Microsoft Windows store, the Google Play store and the Apple iTunes store.
Explore apps that people haven’t even seen yet because they came out last week. Don’t give people the same thing they have just read three times previous to finding your article.
12. Consider Your Audience
You need to make a note of your own behavior. When you are playing a PC game that you intend to review, make a note of when you Googled to find out which keys are used to rotate a building. If you are reviewing a movie, make a note of when you Googled to find out what the hot blonde woman’s name was.
What is more valuable is if you Googled something and had a hard time finding the answer. This means you can present the answer yourself within your content and rank up quickly whenever somebody asks the same question that you did.
13. Give A Thought To Your Images
Google images is a great place to pick up extra traffic. The fastest way to get your image listed on Google images is to give it a suitable title, a descriptive ALT text, and to have an original image. Original images always rank more highly than images that are already listed in Google’s index.
Also, you need to open your mind a little to the types of images you add to your website. Adding sexy and funny images is a great way to attract new readers. This is especially true if you share links to your articles on social media with such images attached.
Share such links and images on the likes of Google+, Twitter and Facebook. People will click to see something funny or sexy, and may then stick around once they realize they like your content.
13 Rules for Writing Good Articles in 2020 : Conclusion
Writing an article for posting online is an art that needs to be mastered by anyone who wants to be successful in the online industry. Success in content writing is determined by how well an article ranks among the search engines, Google is one of the top search engines. If you liked the article Rules for Writing Good Articles in 2020, do tell us in comment box.
- 13 Rules for Writing Good Articles: Beginner’s Guide - February 5, 2020