Blogging can be a great idea no matter what you do for a living. When it comes to blogging, anyone can build a successful career whether they are freelancers, CEOs or stay-at-home parents. However, providing a constant stream of original, creative and attractive blog content can be difficult.
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How to Write Great Blog Content?
Despite that, 53% of marketers claim that blogging is their top priority when it comes to reaching new audiences and building awareness of their brand. If that sentence sounded too corporate for your liking, it’s also worth pointing out that 43% of bloggers started their blogging as a hobby rather than a means to make a living.
So what can you do to train yourself to blog on a regular basis without dropping in quality or consistency?
Benefits of Consistent Writing:
Gradual Growth
No one became a successful blogger overnight, no matter what you may see on the internet. In that respect, constant blogging can really make a difference if you want to build a career in the industry. With each passing article, you will be able to grow a little bit more as a professional and a knowledgeable provider of useful information.
Favorable Search Ranking
While your writing can be excellent, your SEO has to reflect that quality. Sarah Allen, a marketing communication manager at GetGoodGrade had this to say on the matter:
“Inconsistent content plan can be more detrimental to your site than taking a break from writing outright. If you plan on blogging, make sure that you are ready to commit to it.”
A constant stream of new content will allow your blog to rank higher in search engines such as Google and Bing.
Monetization Opportunities
While this shouldn’t be a priority for your forthcoming blogging activities, you can look forward to monetizing your site if you write on a regular basis. Influencers, sponsorships and collaborative projects will find their way to your website very quickly if you are consistent in your delivery.
Once that happens, your site’s growth will be propelled forward and you will be able to make a decent income as a blogger.
1. Don’t Panic
The first thing you should do when you consider blogging on a daily basis is not to panic. This is a worthy cause and a great idea to follow up on, especially if you have a flexible day job or are in between jobs. It’s good practice to collect several tools which will help you write better content faster and more easily before you start.
Platforms such as Grammarly, BestWritersCanada, and Hemingway can help you correct any grammar, spelling or readability mistakes in your upcoming writing. Similarly, optimization tools such as Google Adwords are a great addition if you need help with your SEO and keyword planning.
As you can see, all the tools you would ever need are at your disposal and readily available. All you have to do is plan what to write about next.
2. Create a Schedule
Regular content writing is all about creating a schedule which you can follow. There are no rules to blogging except those that you set for yourself. In that regard, consider your daily obligations, job placement, and other factors while creating a blogging schedule.
You can write for a few hours every night or leave the weekends empty and create several blog posts at once and publish them through the week.
However, the schedule you create should be taken seriously as it will impact the livelihood of your blog as a whole. Your audience will question why no content has been posted and search engines won’t rank your links as highly as before if you don’t write based on that schedule.
3. Temper your Expectations
Whatever ideas you may have about how your blog should look like – make sure that you temper those expectations carefully. You may not be able to write thousands of words every day as you’ve imagined you will do.
Joseph Manley, content editor at Canada-Writers shares: “While I always planned on writing huge articles akin to short novels, I quickly realized no one will read them from top to bottom. This led to my change in writing style and a focus on shorter, more direct content.”
Likewise, complex writing based on technical topics will always take more time and effort to pull off, which will likely drive you away very quickly. Don’t be disappointed if you are unable to write 15 posts each week. This is not a viable plan for an independent blogger, especially if you have no prior experience in writing.
4. Follow your Niche’s Trends
Whether you want to start a cooking blog or a blog about fitness and workout doesn’t really matter in terms of search engine visibility. What matters is that you write content based on what is currently trending in your niche and give your original take on that topic.
For example, if new nutritional flour is out on the market, your cooking blog should cover that topic and offer a few recipes to the audience as a bonus.
Your niche’s trends will always be a good source of new topics to write about, as mundane or ordinary as they might seem at first glance. Apart from that, your own content ideas should also be intermixed to allow for more varied, interesting content on your site.
5. Outline your Writing
Writing your blog posts will always be akin to facing the white canvas as an artist. Putting down your first words will always be difficult, no matter how many years you spend in the industry. You can easily surpass that difficulty by simply outlining your blog posts before you write them.
Amanda Sparks, digital marketer and author of TopDownWriter explains: “My writing hack has always been to separate my articles into introduction, body, and conclusion before I start. This helps organize my thoughts and have a better idea of what each section should represent.”
You can use the same logic and write all of your subheadings down before you write the text in between. In doing so, you will have a very clear direction in which your blog post will go which will make the writing process much easier as a result.
6. Mix up Content Types
No one ever said that your content has to rely solely on written articles. To that end, you can create imaginative visual content such as infographics, videos and even podcasts for your audiences to digest. This will do wonders for your SEO as Google favors websites that offer added value to their visitors.
You can also mix your written content with complementary visuals, photographs, and other materials which can drive the point of your articles forward. Don’t forget to keep the word count greater than 2000 or even more.
Whenever you feel uninspired to come up with a newly written article, turn to other forms of online content, and you are bound to find something interesting to post and talk about with your readers.
7. Consider the Readers’ Ideas
Believe it or not, your readers will always have suggestions and feedback to give in regards to your blog’s content. You can easily implement your readers’ ideas about future topics and discussions into your content plan without worrying about trends or rules. After all, your existing audience is more pressing than potential readers which may or may not convert into subscribers.
While both are important in the long run, appeasing the current following will showcase that you care about your readers and want to cooperate with them. This, in turn, leads to positive word of mouth since satisfied readers might bring their friends and acquaintances to this one cool blog they came across – that being your website.
Ongoing Blogging (Conclusion)
Once you organize your writing into a schedule and stick to it for a while, you will enter a healthy blogging routine. You can easily blog anytime from anywhere in the world, something that most job positions won’t allow you to do.
The benefits of blogging are numerous so it is a worthwhile hobby and career to pursue in light of current digital trends. Find a system that works for you personally and give your blog some time to grow. Don’t give up on it prematurely and you will quickly realize that the effort was worth it for the results blogging can provide.
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