Are you finding link-building a cumbersome process that’s best left to experts’ in online marketing? Well, though it is not easy to format and implement the right link building strategy, it is no rocket science either.
Not all websites are created or frequented by users equally. In the world of digital marketing, business owners should understand that all websites are given a rank known as a domain rating (DR). It connotes the quality of the website as a whole. Websites and the links they create are incredibly powerful tools when it comes to search engine optimization (SEO).
Creating links between websites is known as link building, and is a crucial step for any digital marketing strategy. Here’s a beginner’s guide to link building and how it can help you increase the domain rating of your website.
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Why should I build Links?
Google sends out website bots to analyze and rank each website page that exists on the Internet. When these bots crawl your page, they take into account who you are linking to and who is linking to you. This helps to determine your website’s domain rating.
Links are an important factor to building any website’s DR simply because they show trust. The idea behind this is simple; if an industry-relevant website links to your website, Google will believe your website must be quality and relevant for users. In turn, this will increase your DR and your ranking within the search engine will grow.
Are all links created equal?
No, there are two types of links. A do-follow link is what you should aim for, as this is what passes “link juice” between websites. On the other hand, no-follow links are those that simply lead to another website but do not pass link juice. In terms of growing a website’s DR, links that don’t create web traffic are worthless.
What is link juice?
When a high quality website links to you, they pass popularity known as link juice to your website. This juice is what works to strengthen your website, much like giving a website a boost in the right direction. Think of it this way, link juice is like a caffeine shot for your website.
What should I look for when building links?
There are a few factors to keep in mind when link building as not all links are the same. For websites to pass high quality link juice to you, and for Google to recognize the link as quality, they must be:
Industry specific and relevant
You will want to look for links from websites that are in your niche or do similar things as you.
A high DR
Domain ratings are on a 1-100 scale, and while you do want to reach for DRs that are closer to 100, lower DRs can still work as well. Just make sure you are outreaching to websites with a DR that is the same as yours, or higher.
Quality of the content
Always look for the quality of the content on the website for an indicator at how good of a link it’ll give to you. For example, is the content useful, being read, and are people engaging with it on social media? If so, then that is a good website to get a link from.
The placement of your link
If at all possible, you’ll want the other website to place your link on a page where it can stand alone. You don’t want to be placed in a sea of other links, as you won’t be able to stand out.
3 Best Link Building Strategies
There are quite a few easy link building exercises that can actually do wonders for your online marketing campaigns. You may want to replicate them to boost the strength of your brand in the online market space.
Here, we intend to shed light on some effective link building tips that’ll help you attract high-quality traffic to your website.
1. Outreach
Outreach refers to the link building efforts related to reaching out to people interested in your niche. It’s about introducing them to credible and informative content, or something that’s worthwhile enough to be linked.
The links can connect to your service, product, brand, personality, or business. It’s common to find outreach working best with useful and linkable assets. Make all possible efforts to tell people about your business through digital marketing tools, big blog posts, infographics, and other useful SEO-rich content.
2. Publishing Blog Posts
Guest blogging, one of the most popular link-building strategies, works instantly to generate high-quality traffic for your website. For instance, guest post service by OutreachMonks can help in creating informative content for other websites in your niche.
Take their help to reach out to the right prospects, bloggers, and high-authority sites. Upon getting their nod, start publishing high-value content with backlinks to your own site.
3. Web Directory Links
According to link building service experts at Outreach Monks, One of the main keys to the successful key building is relevancy. Look up the directories that provide worthwhile information to those reading your posts.
Your potential customers will be looking for informative websites that can bring them closer to products and services such as yours. Building links in industry-specific directories can make your posts more relevant.
Here, the challenge lies in finding the most suitable guest post prospects. Along with depending on emails sent out by professional guest posting agencies, you can also lookup sites that actively accept guest bloggers.
You may want to use Google’s search operators for this purpose. Target “write for us” pages on high Domain authority websites belonging to your niche and pitch to them directly. Post-well‐written pieces of content that can draw potential visitors to these sites.
The backlinks created by link building experts to your website will increase your brand value manifold.
Join up with Link Building that Actually Work!
To attain success in your link building campaign, you may want to connect with an agency specializing in manual, high-quality, link building services. The team at Outreach Monks can improve your search rankings and traffic at affordable rates. Get instant results.
Secure evergreen links to drive relevant, convertible, and sustainable results to your website. Reach out to link campaigns fueled by proven tactics, research, and KPIs customized to take care of your SEO needs, today!
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