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If this is the stake of this app in our personal lives, then assume its importance in the realm of social media marketing. Mind-boggling, right?
What do stats say about Instagram?
Each day, there are sixty million plus photos uploaded to Instagram, and 1.6 billion likes are generated. Staying in line with the fact that the app has over eight hundred million active users, it is apparent that building a social media marketing strategy around Instagram alone could actually get you the results you truly want.
The key here is to post relevant content that enables you to win authority over your audience. It can be hard to judge what type of content works best for you, what the best time to post is, or how your audience likes to be engaged.
How to Use Instagram for Social Media Marketing?
In order to help you figure out these things, we put our team to curate a list of seven tips to help you make the best use of Instagram. So, let’s jump right into it.
1. Defining marketing goals with Instagram
No advertisement campaign in the history of media has ever worked without a strategy. Similarly, with an app like Instagram that has enormous opportunities to grow, it is critical to developing a S.M.A.R.T strategy that defines your purpose of choosing the medium.
For a new business, setting social media goals is not easy. But, trying to answer basic questions could be a good start. The renowned jewelry brand Tiffany & Co, is a superb example of how effective marketing can help you involve a newer segment of the target audience.
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Their strategy revolves around the story of how you, too, could get your wedding band from the store your grandma and mom got theirs. It is all about staying relevant in the market to carry your own legacy. The account has over 11.4 million followers.
2. Optimizing for engagement
When it comes to setting up a business profile on Instagram, the first thing you must do is to understand your audience. Before putting up a profile, you need to understand their interests and their outlook towards social media.
If you are targeting the 18-25 age group on Instagram, then you would take a very different approach as opposed to when your focus is on the audience from the 40-60 age group.
If you have a business profile, you will get access to analytics that can help you modify your strategy. The information about audience segmentation, engagements, and leads is beneficial to increase the impact of your posts.
You also need to choose the right time to post. It is called “
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