Category Archives: Social Media

Smart and Easy Facebook Marketing Ideas In Pakistan

As online marketers we know the importance of the presence of your business’s Facebook presence. It is getting increasingly challenging to get ahead as there are more than a billion users and somewhat million businesses aiming to capture their target audience.

Smart and Easy Facebook Marketing Ideas

Now when it comes to Pakistan social media is the biggest online marketing tool, and Facebook remains at the front of all social media channels. It is all about who is smarter and calculated in their Facebook marketing strategy.

But we have some tricks up our sleeves that we would like to share with you by which you can stand out in the sea of social media.

1. Target a Specific Audience

When it comes to targeting audience on Facebook it allows you to target an absolutely specific audience. Like you can easily find male aged 25-30 in Gulshan Karachi who are looking to buy fat burner supplements. It is that accurate

This sniper like efficient and accurate ad targeting with Facebook makes it one of the most powerful marketing tool.

All you need is the time to analyze the market and what your customer wants to create a buyer persona; with those personas you now target exactly that audience who would be most interested in your product.

But do not get too carried away, keep an eye out for the rest of the audience also, this will allow you to create an ad which will target both your basic target audience and a specific target audience.

2. Run a fun Contest to Up Engagement

Take advantage of Facebook contests, it will keep your audience engaged with you and your products all the time. You must have been part of a small contest on Facebook right?

For example you can ask your audience to picture themselves with your product and send it to you, you will later share it on Facebook and the one which gets the most likes will win a free gift.

This will increase your ad engagement and it will also give extraordinary boost to your business.

3. Create Short, Engaging Video Posts

It is time to invest time and money in to creating


Increase Social Media Engagement

Guaranteed Method to Boost Social Media Engagement

The number of people who use social media is constantly growing and is showing no signs of stopping. In 2010, the number of people who used social media all over the world was around 970 million but by the end of 2018, the number was around 2.62 billion which is an insane increase of 270%!

This is one of the biggest reasons why social media growth is becoming essential for business growth.

Whether your business is big or small, it needs social media exposure to grow. Social media can be used to increase brand awareness which can ultimately increase sales. Social media users are rapidly increasing and the by the looks of it, a third of the world’s population will be on social media by 2021.

How to Increase Social Media Engagement?

Increase Social Media Engagement

If you still don’t understand what exactly social media engagement is, no worries. We’ll break it down for you.

If you are a business and have either one or several social media accounts, you’re halfway there. Social media engagement occurs when someone interacts with your page on social media. You can either get a follow, a like, share or even a comment.

If your business is interacting with people on Facebook and Twitter, you’re already using social media to increase engagement.

This can help people learn more about you. Engagement will not only help the customer but it will also help you. If you have a


The Best Time to Post on Instagram & Facebook in UK

We all believe that we are creating great content. To be honest, we will do everything we can to create one. However, HubSpot points out that only 40% of efforts should be used to create the perfect content; the remaining 60% should focus more on how you plan to sell it.

We live in an era and era when social media becomes a social norm. It has become a unified and centralized source that unites people from all over the world.

Now, in a small village in Australia, even seemingly insignificant news between Alaska college students is easy to hear. All of this is due to the ultimate power and incredible growth of social media technology.

We all want to see the posts we post have the biggest impact on our audience. The best way to do this is to find the right time when most viewers are online. Some people may say that it is probably around 6 pm.

Every day, because everyone gets rid of the workaholic life and is working. Therefore, they are likely to use a smartphone to post on social media.

This statement is correct to some extent. However, Hubspot said that there is no best time to post on social media. It seems that we have no choice now, are we?

Not really. Here’s how you can find the best time to publish great content on different social media platforms.

How to find the best time to post UK on Instagram

In my experience, personal marketing experts can find the best time to post content on Instagram in the UK in different ways.

Use planning tools

Most organizations use different planning tools to reach their target audience at the right time. Although there are several tools on the market, there is one such tool that can help users find the best time to post on Instagram.

How does How Later help you find the best time to post?

It comes with the best release time feature that automatically calculates your 7 best release times. It then evaluates which posts are the best performing on the personalized screen.

If you have already purchased their business plan, the best time to post will eventually be highlighted in your weekly content calendar.

It started as a simple Instagram marketing tool; however, over time, it became one of the fastest-paced visual marketing platforms, not only for marketing marketing strategies, but also for content creators on Facebook, Twitter, Pinterest Promote its content on social channels. Today, it has accumulated more than 2 million globally active users.

Build powerful parameters

One way to calculate the validity of an Instagram post is to conduct a 30-day experiment. Most marketers spend a lot of time collecting information and tracking each post individually to find the best time to post on Instagram. However, they are not completely accurate.

The best time for Facebook UK

If you want to track your time on Facebook, the best way is through Facebook Insights. This tool is really the value of adding tools to your Facebook marketing strategy.

In fact, with recent updates, Facebook has just provided better features for its users. To access the Facebook Insight feature, simply go to the top right corner and click on the drop-down menu on the Facebook business page.

Check your fans or online

In Facebook Insights, you can find two charts in the Posts tab. Here you can find the average number of people viewing posts by week and the average number of people viewing posts by hour.

These charts don’t show how many people have visited your business page, but instead show how many people are currently online at a particular time on Facebook.

However, these metrics can help users find the best time to post on Facebook.

Although, some would say that the best time to post on Facebook is when your audience is most active. However, in my opinion, if you are a niche-specific business, you must find the best position when your fans are mostly online and your competitors are not released at all.

You can filter out by studying the coverage and participation of each post.

There is also an interesting analysis called “All posts posted” in the Posts tab. In this section, you can view all published posts in reverse chronological order. This segment allows you to quickly understand your post reach and engagement.

The best part about this feature is that you can organize your posts based on the following:

  • Reach (overall)
  • Reach: Organic / Paid
  • Impression: organic / paid
  • Coverage: Fans / Non-Fans
  • Post clicks/responses, comments and shares
  • Reaction / Comment / Share
  • Post hidden, all posts hidden, spam reports, disliked pages
  • Participation Rate

If a particular post observes a large amount of impact without any involvement, the news feed algorithm identifies the post as a low quality post and automatically pushes the post to Facebook.

Understanding these metrics will help you track different content types and understand how these content types perform well in the digital marketplace. You can also notice that you are participating in a better time.

In this way, you can determine which time is best for posting on Facebook.

Conclusive thinking

Facebook and Instagram are the two


Social Media Impacts Business Success

10 Reasons Why Social Media Impacts Business Success

The role of social media on the success of your business is imperative. In a highly competitive world, businesses have to get along with the latest trends and technologies to foster their growth.

How Social Media Impacts Business Success?

Why Social Media Impacts Business Success

If they don’t adapt themselves with the latest trends of social media then they can’t survive and their popularity and sales will start diminishing with time.

Therefore, every small to medium sized sector must employ the latest trend to boost brand awareness, increase sale and leads or to flourish on the online landscape.

If you are a business owner who is running a boutique and needs an in-depth guide that why social media can become a major success factor then read on the entire article and walk through the steps outlined to be a successful businessman.

1. To humanize the Brand:

Do you know, half of the adults do not make a purchasing decision unless they research the relevant product on social media.

Therefore, to humanize the brand and show the authenticity you must have a strong social presence. It helps you to connect with the existing and potential customers more professionally.

2. Increase brand awareness:

Trillions of people use the social network and to have your brand recognized you must promote it on social networks, it helps you to get more brand awareness since half of the population of the world is on social media.

When the brand builds reputation and awareness then the next step is obvious – increased leads and sales.

3. Increase website traffic:

One of the topmost benefits from the social network is that it helps you drive more and more traffic to your website or blog.

Businesses share their blogs, press release and other valuable content to the social network that can ultimately redirect them to your blog. Increased traffic is synonymous with more leads and sales for the business.

4. Go viral:

We know that people like to comment and share the posts they find interested, and that help business in gaining more exposure.

When the content is uniquely engaging and especially attention-grabbing it takes very less time for it to go viral. Over a billion people use social media and getting hundred or millions of shares can turn the table for you and you ultimately get good luck with escalated sales.

5. Increased sales and leads:

As discussed earlier, social media has become an unbeatable monster that gets you a plethora of benefits from


LinkedIn Updated with Photo Tagging

LinkedIn Updated with Photo Tagging and Video Messaging

LinkedIn, the Microsoft owned social professional network has announced a slew of new features on its platform.

These features include photo tagging, video messaging and more. We already have these features with other major social networks such as Facebook and Instagram.

LinkedIn Brings Photo Tagging and Video Messaging

Seems like LinkedIn taken a cue from their popularity and decided to iterate them.  Recently, the network has added Reactions and live-streaming features to its platform.

LinkedIn announced theses new features via its official blog post. Have a look what’s new on the LinkedIn now:

1. Photo Tagging:

LinkedIn Brings Photo Tagging and Video Messaging


Though the feature was already available with a select group of users under beta, the network has finally marked its global rollout. The feature is nothing different from what you think of it. Now when you post a photo of your new office, you can tag people or colleagues in it.

2. Video Messaging:

Another feature video messaging shows LinkedIn’s attempt to tap ever-growing video market. The feature will allow users to record video clips and send them as messages.

Now you can record and send a short video message to your team citing the details about the next presentation to be made for the client.

3. New Placements

8 Social Media Security Tips

8 Social Media Security Tips That Every Marketer Should Know

Social media marketing has become the cornerstone of most modern marketing strategies. This makes sense when you consider there are literally billions of social media users across the most popular platforms, giving businesses the opportunity to shrewdly advertise their products and services while developing strong customer services.

8 Social Media Security Tips

8 Social Media Security Tips

However, the fact that social media platforms are so widely used also means they are a massive target for cyber-attacks such as identify fraud, data breaches, malware, ransomware etc.

This means marketers need to ensure they have robust security measures in place to avoid falling victim to cybercrimes that may have a huge impact on the reputation of the business.

Here are 8 social media security tips that ever marketer should know about in 2019:

Develop a Robust Social Media Policy

Not all social media marketing teams work around a social media policy yet setting one of these up is highly recommended not just for security purposes but to help outline the overall goals of social media marketing strategies.

There are many details to include in a social media policy, including guidelines regarding branding, copyright, roles of marketers, and of course security.

Security guidelines help the marketing team understand what security protocols are in place and what they must do to minimize security risks, so be sure to include things like how to identify and deal with various security threats, not to mention how to prevent them in the first place

For instance, you can include how marketers must use strong passwords and two-factor authentication, how to use password managers and other security software, and what social media posts require approval.

Develop the social media policy around your current marketing strategies and be sure to focus on the various security processes you require.

Use a Password Management Service



Why is Social Selling Important?

What is Social Selling and Why it is Important?

As digitalization impacts marketing, innovative marketing techniques leveraging technology are emerging. One of the sales strategies that has emerged as a game changer in recent times is “social selling.”

What is social selling?

Social selling implies searching for prospects, connecting with them, understanding them and nurturing them with the help of social media channels.

Social selling is a technique of selling which helps sales personnel to target prospects and establish a rapport with them. Social selling can be said to be the “final nail in the coffin for cold calling.”

Social selling is not just limited to finding leads and building relationships with them but it also entails understanding your leads and connecting with them at the right time.

For this, it is important that the marketer listens to his leads carefully and is alert to their needs. This will enable him to identify the best time to start a conversation with them. And, this will avoid unsolicited conversation when the lead is not interested.

Reasons to use social selling:

In today’s world, buyers spend a lot of time on pre-purchase research on the product/service online.

They look for answers to their queries online or ask their peers or online sources. If marketers network with the buyers on social platforms, they can build relationships by addressing the issues the buyers may have.

  • Stats reveal that 61% of the organizations that used social selling in their marketing strategy experienced a boost in revenue.
  • Social selling makes the sales process faster.
  • Social selling has simplified prospecting which is considered the toughest part of marketing. Buyers reveal a lot of details through social platforms such as LinkedIn. And, these details can be effectively leveraged by sales teams for prospecting through social channels.
  • Today marketers can get a lot of information about their buyers such as their need for a specific product/service, their preferences, their pain-points, etc. This has saved a lot of the time of the marketers which would otherwise have been spent on researching about the lead.
  • Social selling enables you to retain your customers. This is because you can maintain contact with your recent and past customers in a non-invasive manner. The marketing team can build long-term relationships by sharing customized content and answer specific queries of their customers.

Now that we are aware of the significance of social selling in the current market scenario, the next important thing is to train your sales personnel in social selling.

Organizations now include a social selling training program to equip their sales teams to leverage social selling effectively.

Social Selling Program entails:

1. Define Objectives

Define the goals you expect to achieve with the social selling program. For instance, do you plan on shortening sales cycles, or generate leads or any other specific goals you expect to achieve? Establish your goals and metrics.

2. Make Teams

You will need to make teams assigning responsibilities and goals to each individual. To implement social selling effectively, the sales and marketing teams need to work in cohesion.

3. Establish the Guidelines

Social selling has its own set of dos and don’ts. Make sure that your team has an understanding of all the social media rules and regulations prior to setting forth their strategy.

4. Train the Team

Train your team on how to create expert profiles on pages such as LinkedIn, etc. The profile should be optimized for the relevant keywords and should be approachable to a lead.