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LinkedIn Campaign Manager New Features
The company has reportedly rolled out a public beta release of ‘Objective-Based Advertising in Campaign Manager’ to include future changes into its advertising platform.
“This is a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact. The newly designed campaign creation experience will lay the groundwork for objective-based optimization and pricing to come mid-2019.”
With LinkedIn’s newly proposed campaign creation process, advertisers starts with choosing the objectives and start working with available ad formats and features that suit their specific ad objectives.
LinkedIn’s new campaign creation process has added following features for users:
1. Easier navigation:
For making navigation easy, the multiple screens have been combined into a single, easy-to-navigate flow with fewer pages.
2. New forecasting panel:
The process brings in a new forecasting panel to let advertisers see estimates of expected results based on campaign inputs and comparisons to similar campaigns and advertisers.