When you are using Instagram to make your business grow, it is important to build up an audience that’s loyal and engaged in your brand. To do this, you have to properly promote your content on Instagram. You might need some help to view some of the successful profiles to research about their content.
Tools like Glassagram are quite helpful to view anyone’s profile anonymously. Now you may wonder, does Glassagram work? To know that, you can always do proper research about the tool.
How To Promote Your Content on Instagram?
Whether you want to learn how to get more views on Insta or boost your following and get more likes, there are numerous ways to promote your Instagram content, and these are as follows:
1. Promote Your Instagram Content On Other Networks
One of the ways to promote your Instagram content is through cross-posting it to other social media platforms, like Facebook and Twitter. This can help you maximize your content’s reach.
It’s important to note that even if cross-promotion is a wise move, every platform has its own practices. For instance, Instagram tends to use more hashtags while you might like to make a slightly different description when uploading your Instagram content on Facebook.
2. Use Industry And Branded Hashtags
Brands, whether big or small, must have a hashtag to encourage the promotion and sharing on behalf of their followers. You must have your own hashtag that your audience will always remember and something that your loyal fans can use to organically promote your content.
Other than your own hashtags, you must also try using more general and community-specific hashtags to your industry. Taking extra tags makes your content on Instagram more searchable through tagging followers, which can instantly boost your reach, helping you get more followers.
3. Tag Followers, Brands, And Locations
Tagging is an effective way to promote your content on Instagram. For example, tag some brands or other accounts to get a shoutout. With this, other Instagram accounts can tag your account as well and feature your content on their feed to share more information with their followers.
Tagging location is also a good idea because location-specific content enables you to gain new potential followers or fans in the long run.
4. Work With Instagram Influencers
Another way to promote your content on Instagram is by working with influencers. Influencer marketing basically entails a paid relationship with another account on Instagram with an engaged and sizable follower count. The audiences of influencers must mirror your own or enables you to tap into the new set of users that you’re trying to reach.
You have to know that influencers are akin to the ads in the sense that the relationship does cost money. But, finding the best influencer can be a cost-effective way to promote your content and sell your offerings at the same time.
You can spot influencers through hashtags or manual searching. You may also try using Instagram analytics tools to find influencers relevant to your business.
Just take note that when identifying any influencer, make sure that they have followers who engage with their content. You can use an engagement rate calculator to determine this, helping you experience peace of mind when looking for influencers.
Once you found the best Instagram influencers for your promotions, talk to them, and directly discuss the details with them. Although there’s no direct partnership between a brand and the influencer to promote Instagram content, it’s best to let your influencers know about what you want to achieve and how they can help you. Genuine influencers who truly use your products can be helpful for the promotion of your content and business.
5. Run A Giveaway Or Contest
If your business is new or has been in the industry for years, running a contest can help you promote your content on Instagram. In fact, with a contest or any giveaway-related post, your content can receive a high amount of engagement.
Once done properly, it can also help you gain more followers as many Instagram users are freebie-chasers, spreading the word about your content quickly. However, run a one-time contest first to determine whether or not a contest is good for promoting your Instagram content.
6. Use Instagram Stories
Stories are the most popular feature of Instagram. Used by millions of users daily, you can take advantage of this feature when promoting your new content on Instagram. For some businesses, Stories are used to highlight the behind-the-scenes of your newly uploaded content on your Instagram account.
The best thing about Stories is that you don’t need to worry about visuals to be perfect or polished. But, creativity still counts in terms of Stories. You can use interactive stickers like quiz stickers to engage with your followers in an interactive and unique type of way.
In terms of Instagram promotion, there are lots of tactics you can experiment with. Ensuring that your feed is different from others is not enough. However, sticking to the tips mentioned above may benefit you in many ways and can help maximize your audience engagement as you promote your content on Instagram to new potential customers and followers.
Just make sure to implement them properly for you to get the best possible results.