Real estate publishers and brands can use content to rank higher. The secret is to learn
Now that you have successfully launched your podcast, it’s time you think about taking
Websites are excellent for driving audiences towards your company and encouraging sales on a potentially massive scale. A well-made, well-orchestrated website can turn a tiny business into a giant one, by using a series of smart tools and techniques for boosting numbers and funneling high value prospects through your site and through your marketing.
One of these tools is SEO. Search engine optimization is the way that you maximize the number of people who are able to find your website. The way it works is that your website is hosted by a search engine (such as Google, Yahoo or Bing) which gives you a whole new marketing avenue: the organic search. Let’s say you run an online supermarket.
10 Most Common SEO Mistakes To Avoid
When someone who is looking to order produce online goes on Google and searches ‘Online food shopping’, you definitely want to be amongst the top results appearing, so that you can capitalize on their intent and make a sale.
The process of getting amongst those top results is SEO. It’s a complicated and obscure art form that really takes some mastering. Furthermore, there’s a lot that can go wrong. So, here are the SEO mistakes you need to avoid.
1. Keyword Abuse
Once upon a time search engines were in such a rudimentary state that their ability to discern which site should appear first in a search for ‘online supermarket’ was heavily reliant on which sites mentioned the phrase ‘online supermarket’ the most.
This led to a very strange phenomenon whereby websites would create unnatural sounding copy, stuffed with keywords to try and attract a good ranking. However, we’re well beyond that. Search engines are finely tuned instruments, with an incredible ability to tell when someone is trying to take advantage.
Unnatural copy, filled to the brim with repeated key phrases will actually get you punished in your SEO performance. Write good copy with intelligent, naturalistic keyword usage and you’ll ward off the chance of being frowned upon by search engines.
2. Reposting Online Content
One thing that sites interested in SEO like to do is to start a blog, something which is actually a very good idea, and will discuss it later. However, the problem with a blog is that it’s an enormous drain on time and energy because you constantly need new content.
If you run a lamp store, that means potentially releasing 3000 words a week of content about lamps, or lamp related topics. Tough. However, what you must avoid ever doing is going to other people’s blogs or websites, asking permission to use their content and then uploading it on your page.
It would seem that this is a good plan that gives you lots of content for no extra work. Well, that’s true but from an SEO perspective, it’s a waste of time. If the content you are posting on your website has already existed on an indexed page elsewhere on the internet, your search engine will completely look past it or, in some cases, will penalize you for reposting.
3. Buying Backlinks
There are lots of people out there now flogging their own skills in the SEO game, targeting people who are just getting to grips with this relatively new and somewhat obscure skill. The problem is, as with any rapidly emerging, important field, it’s hard to know who to trust.
Buying backlinks is most common SEO mistakes that should be avoided. Backlinks are one of the most notorious elements of good SEO: Google will be impressed by your website if lots of other websites have links to it on their page. However, there is now a situation where you can purchase backlinks in bulk from backlink peddlers, who say that for a fee they will backlink your website across the internet.
Search engines look for quality backlinks, not just any old backlink, so make sure that your backlinks are genuine not crowbarred in.
4. Not Staying Fresh
Remember earlier when we mentioned the blogging? It’s interesting how many blogs have sprung up from online businesses in recent years. Why would a clothing shop need a blog? A newsletter, maybe, but a blog…? Well, it’s for SEO naturally, but specifically, it’s for keeping content fresh and updated.
One thing that will absolutely kill your website is allowing it to go stale. This is one of the unfortunate realities about online business. You can spend hours and hours, weeks even,
One of the most vital components of content marketing is Search Engine Optimization (SEO). SEO is an umbrella term for all the techniques and technicalities that help content to rank high in searches and become popular with readers.
10 SEO Techniques to Triple Traffic
Through SEO, corporations have begun to churn out content that actually pays. Sound SEO strategies used by article writers have allowed innumerable brands to increase their online presence, garner a large customer base and become authorities in their relevant niches. Plus, by using SEO, entrepreneurs have increased their brand’s visibility and improved their rankings on SERPs!
Pretty cool, right?
Here are 10 SEO techniques that will triple your traffic and skyrocket your business to success!
1. Use Targeted Keywords
Targeted Keywords are one of the most important components of SEO writing. These phrases and words are those that audiences actively search for by typing them into search engines. Usually, the audience always picks the first 3-5 links that appear on the first page of the search engine.
Using targeted keywords will increase the number of clicks on your post, which will in turn increase your ranking. By incorporating them throughout your content, you’re providing the potential customer with answers to their dilemmas – so use a tool to check the strength of your keywords before you begin writing.
2. Focus On Readability
Content that sells always ranks high on SERPs, and one of the top requirements of a brilliant SEO article is readability. Readability refers to the organization, simplicity, scannability of the article or blog.
In other words, you don’t need super flouncy language to sound professional or formal. Stick to the basics and use simple language to impart your information to the customers. The simpler your content is, the better it will be!
3. Take Advantage of Formatting Tools
A great SEO article isn’t just flatly written. One of the ways to increase rapport for your content is to utilize formatting tools. It embellishes your article, makes it look more professional and is easy and quick to read – which is what customers always look for!
So don’t forget to format your content in terms of the following:
- Sub Headings
- Meta Details
- High Quality Media
4. Optimize Your Content’s Length
According to various types of research, the length of your content also determines how well your content is received. Because
On-Page Optimization and Off-Page Optimization
What is On-Page Optimization?
On-page optimization is supposed to be a part of SEO, dealing with almost all the factors found on your webpage that affect search engine ranking of your website. There are many a number of things coming under the province of on-page optimization and some of them include website URL, attributes of images, content, webpage title and meta description tags.
Key Elements of On-Page Optimization
The process of optimization of each and every web page of your website for enhancing the ranking in the result of the search is known as On-page SEO. The objective of this technique is to converse with the language of search engine for assisting the visitors by making them understand the background of the Web Pages.
1. Selection of Keyword
The first step for any of the search engine optimization processes is opting for the right types of keywords. Ideal keyword selection would surely make your on-page optimization a lot more convenient and fruitful.
Make sure that your keyword must be preferably long-tailed, but low in competition. For instance, think yourself as a customer who is surfing online for a specific product. Now, consider a word, which you would like to search on Google. Next, do a proper research on the strength and competition of your chosen keyword.
2. Page Title
The process of on-page optimization starts by optimizing your page title. Therefore, it is mandatory to include the keyword(s) in your title. Furthermore, it’s better to initiate your title with the keyword. For instance, in case you are providing a “web development service,” you must start your title as “Web development that…”
3. Optimizing Meta Description
The meta description is always found to be dealing with page code. Mostly, search engines make use of meta description tags for the purpose of describing their results. According to the rules of on-page optimization, the keyword must be included in your meta description tags.
4. Optimizing the URL
Just like your page title, your website URL should also possess the keyword. When you are looking out for enterprises based on web designing, the foremost option that Google’s search engine will search for are the URLs equipped with the keywords.
Therefore, you should optimize your URL as per the rules of on-page optimization, so as to receive the best of it. No one is going to prefer URLs that appear like po+54iit5. So, optimize it.
5. Alt Attributes
Locating Alt attributes for images and other related content on your website must not be missed when you perform an on-page optimization. This will not just help you get high-rank pages in the webpage searches, but also provide good ranking in the image searches.
There are considered to be some of the chief attributes, which should be kept in mind while performing search engine optimization for your webpage. In addition, there are also several other factors, which you need to think off with respect to the on-page optimization. You will earn much more by bringing customers towards your page.
Key Elements of Off-Page Optimization
You have full control over your on-page SEO (Search Engine Optimization), but not over your off-page SEO because other people can affect it too. Luckily, you can have an impact on your off-page SEO. Here are few ways you can have a positive effect on your off-page SEO.
1. Create backlinks to your website
This is one of the ways you can affect your off-page SEO. You create backlinks from other websites to your website. If you want them to affect your SEO then the search engines need to index them. This means they should not have the no-follow tag.
The no-follow tag is on things such as adverts on other websites. You will also find that a lot of WordPress comment sections have an automatically installed no-follow tag, which means backlinking from most WordPress comment sections will not help your off-page SEO.
2. The anchor text attached to your backlinks
There are two hundred ranking factors that Google uses to help organize each website on its search engine index. Google uses these factors because its program cannot understand the content of your website.
All the Google search engine can do is guess as to the meaning and use of your website, and the anchor text on your backlinks and internal links offer clues to Google as to what your website is all about. (Basic Off-Page SEO Techniques)
The anchor text on your backlinks should relate in some way to the web page that the backlink lands on. Making the anchor text at least mildly descriptive is the best way of doing this. You should also try to add in at least one keyword into your anchor text.
3. Blog and guest blog for backlinks
You can set up your own blog, and then every time you post on your blog you can link back to one of the pages on your website. A more popular method is to guest post. This is more popular because it means you can backlink from more than just one domain.
It is often difficult to get people to allow you to guest post from their blog, but if you do then it is better if the post you write is in some way related to the topic of the page you are linking to.
The anchor text advice given above is also very relevant when backlinking from blogs. Plus, if the guest post you write features a keyword or two that are present in the landing page your are linking to then all the better.
4. Using social media
Google does use social media as a ranking factor. Link your social media profiles to your website by mentioning your website and linking from your website in the profile bio section. You can also post things about your website on your social media profiles and then link from there.
These links are not nearly as powerful or relevant as backlinks from other domains, but they are viewed as social media mentions by Google, which will eventually effect your website in a positive way on the search engine results.
5. Forum and comment section marketing
This is the act of getting backlinks into forums and onto comment sections. It is difficult to find forums and comment sections that allow backlinks, and even harder to find forums and comment sections that do not have the no-follow tag.
It is better if you find forums and comment sections from websites or web pages that are related in some way to the web page the backlinks land upon.
6. Media Sharing
These are three elements where it is often possible to add a backlink to them. Sometimes the backlink may be clicked by clicking on the file/element itself. There are also things such as Google images where an image may link back to the website, which helps the SEO of the website and helps to win direct traffic too.
7. Article Submission
This is a lot easier than trying to find blogs to guest post on. There was a lot of fuss made over them at one point, but if the article website you are submitting to is pretty far up the Google search engine results then there is nothing to fear.
Use the same rules for
Content Writing Tips to Boost SEO Ranking
If you want to always be at the top, then you need to take care of quality content. Below are some tips for creating quality SEO texts that will make your website as popular as possible.
At the same time, if you understand that writing high-quality content is beyond your power, but the creation of a blog is necessary, then turn to professional essay writers as they are more than competent when it comes to great texts.
Now, let’s get to our list of useful tips!
Write Specifically for Your Audience
The most famous texts are created for a specific audience. If you know the interests of the target market, then the content needs to be designed exclusively to hit that target.
It will be excellent if your website serves as a specialized source with expert opinions on one or another issue. This will help to beat the competitors.
Save Content Under Your Domain Name
It’s worth hosting a blog on your domain. If you have any interesting video-supplemented articles, images, documents, and so on, post them on your website and let all the links lead to one place.
Compose Engaging Title and Description
While searching on the Web, people see only the titles of articles, and the traffic of a blog or other website largely depends on them.
Therefore, always strive to compose engaging titles that attract attention, reveal a topic, and have keywords.
Also, there is the meta-description in which potential visitors can see the topic of an article or solution to the problem presented in it.
It is essential that the title and description were smart, understandable, and consistent with the content.
Carefully Select Keywords and Phrases
Keywords and phrases help potential readers to find your articles when searching quickly. At the same time, too many of such combinations can make the text just unreadable.
Also, if the number of bad keys is too big, the online resource can even be blocked. Therefore, you need to find a middle ground – good keys in the optimal quantity.
Develop a Structure for Each Text
Even interesting information submitted without subheadings is poorly perceived by the reader. The content will be much more pleasant and more comfortable to read if the text has a clear outline.
The presence of some structure is important not only for users but also for search engines. The application of subheadings also allows to correctly and naturally enter keywords and phrases.
Use Various Images
Not only children love fairy tales with pictures, but also adults, so do not forget about adding pics. People respond much better to articles and perceive information if they see an interesting image corresponding to the topic. Using images will not only enliven the content but also allows promoting it on other resources (trough links), such as Instagram, etc.
Use Social Networks
Social networks are very popular, so you can use them to promote the content. Also, on a social network platform, it is very easy to find the desired target audience. You just need to write compelling and catchy articles on a given topic there – and that’s all!
Enjoy high traffic to your blog. It is also worth adding a special function when creating a website, which will allow readers to disseminate interesting information. Do not forget about cross-referencing to your previous posts.
Keep Your Authorship with Google
Keeping your authorship is very simple; you just need to create a Google Plus account. Using Google authorship, you can create articles in the form of extended snippets in the search. In this case, not only the title of the material will be displayed, but also the image of the author.
Due to Google authorship use, you can significantly increase the rating of a blog, together with the number of clicks.
Add Some Links
As mentioned above, when creating content, do not forget about links to your website. If you have articles with a similar topic or somehow overlapping with the current material, be sure to provide the link. This will help people to visit your resource more often, and it will quickly go to the top.
Links can be used not only in articles but also under video images and other
Is your website currently underperforming? Maybe you’ve seen a dip (or plateau) in traffic
Two of the most vital determinant of Google search ranking is authority and page relevance.
When doing digital marketing and SEO, it is essential to check whether you are up to date
But have you ever thought about the flipside of things such as when a website launch fails to pick momentum?
SEO-friendly tips on relaunching your website
Most inexperienced webmasters or amateurs with limited SEO Techniques that work will want to discard an existing site and maybe build a new one from scratch.
While their intentions are good; to launch a website that will quickly find favor among search engine spiders or web crawlers, you must ask some questions. For example; do you know why the first website failed to deliver on expectations?
It is something you shouldn’t go about without taking precautions in the hope that things are going to be better. Notably, professional web designers will help you get your site on the search engines radar, but they aren’t the only people you need when re-launching.
Now, instead of going back to the beginning, you can very well decide to re-launch your site. It is no rocket science. If you don’t go about it the right way, many things can go wrong. Think about your SEO performance before doing this. This is important because you want to retain your site ranking.
The good news is that despite the delicate nature of doing so, there are tricks that will help keep you on the safer side. In fact, it is something you can do on your own.
Think about the architecture of your website. There are probably areas that will remain intact as others change. This information will help you map out your re-launch project into stages. Here are some exceptional website re-launch tips:
Count your website pages
It is imperative to determine the number of your website pages. Google lets you do with great speed and efficiency. When getting started, you have to conduct a domain search using Google by typing the domain after the prefix site. Something like this “site: xyz.com.”
The total number of pages that have been indexed is the size of the website. Now, it is up to you to decide the number of pages you want to include in the re-launch.
Crawling the website
With the right crawling tools, this helps with listing all URLs links. Some people consider it unnecessary but when you look at it from a value angle of the entire page URLs, doing away with poorly performing pages is something you might want to consider as a prelaunch strategy for better ranking after that.
There are website crawling tools that let you do this hassle-free, and they include the famed Screaming Frog and Xenu Link Sleuth. Even though the former will cost you a few bucks, it is worth the taking.
Determine SEO value and Ranking of different pages
You need a Google Analytics account to do this. However, there are many other tools like SEMRush that can help a great deal. You may want to ask; why is it important? Well, getting to know search phrases that help with WebPages ranking is a better planning strategy for a new site after re-launch.
It would be costly to lose this valuable information in the process and lose visibility online. According to Once Interactive, losing these important phrases will have a negative website thereof.
Page authority and Value
MOZ, internet software and SEO company, provides tools that will help you determine pages that have authority. Usually, they are those who have
Still, while a lot of people remain unaware that even some of their day-to-day actions in the digital world may be considered SEO techniques, there are those who started outsourcing their SEO even while they were still a one-person startup.
The reason behind this is the fact that some entrepreneurs were quick to understand and embrace the significance of SEO and try to use it to get a competitive edge.
Learn how search engines work
Regardless of all the tips and tricks, the truth is that, apart from all the business practices, there are no two digital marketers out there who approach this topic in the same way.
In order to tailor your own strategy and in order to differentiate useful advice from counterproductive one, you need to learn for yourself how search engines work. This means studying the algorithm and continuing to study major Google algorithm updates as they come along.
This is particularly important seeing as how the landscape of this industry shifts at an unprecedented speed.
It all starts with your website
When it comes to your digital marketing, at one point in your campaign you hope that people will visit your website. From that point on, you get them to buy your products, subscribe to your newsletter or merely leave you an email.
However, if your website is poorly designed and ill-constructed, you can’t hope for a great effect. Think about it, even the best article written by your copywriters has to link back to your website and if your audience doesn’t like what they see, it’s all for nothing.
As for the on-site optimization, meta tags and headline tags are important but if your page refuses to load at all or if it fails to load for quite a while, you stand to get penalized rather than rewarded.
Because of this, while most experts like those behind SEO Reseller Hub do suggest a custom SEO management system, you still need to support it with a proper infrastructure. Therefore, you need to rely not only on the on-page SEO but web design, as well.
Next, you need to address the perhaps most
People expect from businesses to deliver everything they need quickly and accurately. One of the biggest expectations that users have is the demand for fast website speed.
How Website Speed Influences Search Ranking?
Back in 2010, Google announced that website speed for desktops and mobile devices will be a determining factor for search rankings, which is no surprise since slow website speed automatically leads to bad user experience. Nowadays, every business has a website and it’s in their best interest to make the customers as happy as possible.
That’s why website speed plays a crucial role in customer satisfaction. If that isn’t enough, trying to neglect website speed will get you noticed by Google and your website will get penalized. Here are a few ways how website speed influences search rankings.
When it comes to customer expectations, you must understand that every second counts. About 47% of customers will expect for your web page to load in less than two seconds.
However, that doesn’t mean that customers will immediately leave after two seconds, but the longer they wait, the more unsatisfied they are. Moreover, 79% of customers that aren’t happy with your website speed will probably never make purchases on your website again.
That leads to bad reputation and if customers start reporting your website as slow and sluggish, you can bet that Google will take action to lower your rank. (How Website Speed Influences Search Ranking?)
On the other hand, fast website speed will have a positive outcome on your search rank, since both Google and your customers prefer fast websites. A fast website means that people will view more pages, which improves the chances of having more sales.
Mobile devices are storming the industry and many users nowadays prefer to browse the web from their smartphones or tablets. This new trend forced business owners to redesign their websites to become mobile friendly, which is another factor that Google takes into consideration when determining the website’s rank.
To make things more difficult, mobile users expect website speed to be as fast on mobile devices as it is on desktops and even faster.
That’s why 64% of mobile users expect the website page to load in less than four seconds. When you consider that average time for a
Latent Semantic Indexing (LSI) In SEO
By now you would have read about SEO or more specifically search engine optimisation and how it improves website traffic which increases your sales leads.
There are other methods or types of SEO that can be used which apply just to the content on your website. One of these methods is Latent Semantic Indexing also known as (“LSI”).
LSI can be explained simply or in depth the definitions do not vary but the intentions, wording and language does. LSI is used by SEO companies to allow search engines to index your content and attribute it to other elements on your website without internal links, backlinks or hybrid links.
Top SEO Sydney has been in Search Engine Optimization Consulting for almost 16 years, in this time what we have learned is that duplicate content is extremely painful and does more damage in the short term and long term, rather than provide any benefit.
Here is how to apply LSI to your website and benefit:
- Delete duplicate content and
Mobile First Indexing: All You Need To Know
For such great results, Google is highly responsible. Google constantly makes efforts to keep its search engines updated and provide better mobile experiences for their users that reflects the needs of its users. The most recent change that Google has come up with is the mobile first index.
Google has experimented and released some updates designed to make the web a friendlier place for mobile device users. Now it is rolling out a “mobile-first” version of its index, which could turn the game significantly for webmasters and search engine optimizers.
This new update will divide mobile and desktop results, enabling Google to primarily use the mobile version of a website rather than the desktop version to rank it.
With this significant change comes two important questions that SEO experts have to deal with:
If no, then you don’t have to feel baffled. There is a sea of mystifying terms present in SEO. They do sound perplexing but, they really aren’t.
14 Basic SEO Jargons
Let’s have a look at some of the basic terms of SEO which will empower you beforehand:
301 redirect: It is the permanent redirect of the page. It tells that the page does no longer exist and it has moved to another URL. It is used to redirect the users from the previous URL to the new active page. It negates the confusion amongst the users.
302 redirect: It is a temporary redirect of the page. It states that the page does not exist currently due to some reason and it will be back later on.
404 not found error: This error means that the pages does not exist anymore and is not even transferred to any other URL. In simple terms, this error occurs when neither 301 nor 302 redirect is used.
Alt text: It is a description of the image which permits the users to comprehend the purpose of the picture. It is advised that every image on the sites must have an alt text for the visitors as well as search engines.
Anchor text: It’s is a term used for hyperlinked text. The anchor text became prevalent when the SEO’s discovered that keyword rich anchor text helps to enhance rankings.
Notably, the feature is in addition to search console’s feature ‘Fetch as Google’ to submit your pages. Once page is submitted to Google, a dialog box is popped up saying “page added to indexing queue. However, if a webmaster submits a page multiple times, it won’t change its position or priority.
Now, there are Various techniques are used by the digital marketing agency singapore for taking your website at the good ranking with quality links, such as link building, video submission, Infographics submission, PPT submission and more.
Importance of Website Design & Development in Ranking over Search Engines
There is no doubt that written content plays a major role in increasing the ranking of a website, but there are some other aspects also. How website has been developed or designed, it is also an aspect, which plays a major role in top results on the search engines. The search engine algorithms give marks to your website also on the basis of website design & development. Therefore, the website should also be brilliantly developed and designed in order to get the good ranking over the search engines.
If you have a website running over HTTP2, Google will soon start crawling the way it crawls HTTP websites. Google’s John Mueller announced this in a Google+ hangout. Currently, Google’s crawler can’t crawl HTTP web pages. HTTP2 is the next version of HTTP web pages.
See, what he said in that hangout: