Any businesses that aim high to reach the ladder of success cannot afford to ignore SEO web design services. Search Engine Optimization (SEO) web design helps to improve search engine ranking. It means you are more visible when potential customers are looking for something you offer.
The importance of SEO web design
Creating a functional and aesthetically appealing website is not enough. A website must strike a balance between its content, programming, marketing, and optimized technique to achieve a top position in search engines.
Therefore, a common practice for companies interested in having their websites optimized is to hire an SEO firm and take SEO web design services to design and develop websites. Their websites should not lack on the SEO and digital marketing front.
The Need for SEO-friendly website
An SEO-friendly website allows a search engine to explore and read pages across a site. Whether a search engine can easily crawl and understand your content is the first step to ensuring visibility in the search engine result pages.
Web design service providers need to implement those technologies to build an SEO-friendly site. SEO-friendly website requires careful planning and a structured approach to represent your business and the services you provide.
Increases organic traffic
Organic traffic comes from search engines that haven’t been paid off. These website viewers search for something on Google, browse through the top position and then come across your site.
The first search result gets over a quarter of all clicks, the second search result gets 15 percent, and gradually it starts dropping off from then onward. That is why a website should be designed and optimized in a way that increases the chance to rank higher on search engine result pages.
Attracts high-intent traffic
When a user finds your website at the top of search results with the exact answer they are looking for, they are bound to click over to your page.
Even if they don’t convert right after discovering your website, they remain aware of your brand. This top-of-mind awareness or high-intent traffic is ideal for conversion.
Visitors don’t waste time trying to work around ineffective navigation and inconsistent web design. They either abandon the cart or leave the site. However, an optimized SEO web design offers a seamless experience to potential customers.
An optimized SEO-friendly web design will guide a visitor through content, features, and pricing and get what they want. There are no distractions.
Increases the chance of micro-conversion
Micro-conversions are little things that visitors do on your site to get more invested. These include
- Sign-up for a newsletter
- Watch a video
- Click a lightbox
- Take a quiz
- Click a link
These micro-conversions ensure that the visit was not wasted. They might not convert at first go but may become paying customers later. An SEO expert keeps an eye on these micro-conversions.
Factors to consider for building an SEO-friendly website
An SEO web design service provider must consider the following factors while constructing an SEO-optimized website-
Website and information structure
The site architecture is the basic structure of a website. A clean layout is significant for UX to prevent visitors from bouncing off the site. Therefore, a web designer should create an intuitive information architecture and navigation to help users find it easy to engage and navigate your site.
From an SEO perspective, visitors should be able to crawl web pages with ease. Internal links should be evenly distributed to engage audiences longer and improve the website conversion rate.
Responsive web design
With the increasing number of people searching on mobile devices and nearly half of the traffic coming from mobile phones, Google first made mobile-friendliness a ranking factor in 2015 and then introduced mobile-first indexing in 2017.
Your ranking on search engines could plunge if your website does not load properly on a phone or tablet. Mobile-friendliness is attainable through a responsive design that offers a perfect user experience to visitors regardless of the devices they use.
The usability of a website is a combination of several factors, including design convention, page speed, device-specific design, and intuitive approach. Good usability means users will stay longer on your website and ultimately convert.
The key factors to consider while designing a user-friendly site are-
- Site navigation
- Page layout
- Visual hierarchy
- Site search
- Contact forms
- Clear and consistent calls-to-actions
A poorly designed website makes it difficult for a user to read the content on the website.
Below are some of the significant factors that SEO web design service providers must avoid to build an easy-to-read site design-
- Too many hyperlinks
- Colored text on white and black background
- Block of content in irrelevant places
- Too big and small text
- Head-to-read font
All these factors influence visitors to leave the site with zero understanding of the website and its messages.
Ensuring that your pages are lean and mean is a significant consideration in building an SEO-friendly web design. No one wants to deal with a site that takes ages to load. Therefore, take care of the following factors that affect your page speed–
- File sizes
- Traffic volume
- Web hosting
Hire an efficient and professional SEO web design service provider to bridge the gap between SEO and web development.