Is your website currently underperforming? Maybe you’ve seen a dip (or plateau) in traffic over the last couple of months. Or maybe you’ve noticed yourself inching down the Google results instead of going up.
How to Kickstart Your Blog Traffic?
You might be thinking about a site overhaul or rebuilt. However, before you start investing time and money into something that drastic, try the simple and cheap (or free) ways to kickstart your blog and take it to the next level.
1. Audit Your Site’s Speed
How is your site performing? Has it slowed down since you first built it? When trying to figure out why your site may be running slow, always start at the top and work your way down.
Start at the top with your site’s hosting provider. Not all WordPress hosting is created equal and a cheap host is going to give you slow and unreliable speeds. In fact, once you reach a certain level of traffic, your host may slow your site down to reduce the amount of bandwidth you’re allocated. Always go with a trusted and reliable host.
Next, look at your site’s backend. How much content have you added over the years? All of those blogs, images, and videos can add up and slow you down. So, prune your backend of dated or underperforming blogs that you can afford to lose. At the same time, you also want to remove any WordPress plugins that you’re not using. They can weigh you down too.
And as always, make sure your images have been compressed for web use.
2. Audit Your Mobile Experience
In recent years, we have seen Google announce both mobile-first indexing, as well as their speed update. Both of these things point to your mobile site being more important than ever.
If your site isn’t mobile-friendly, Google should have already reached out to you (or your webmaster) via search console by now. But, if they haven’t, that doesn’t mean your mobile site is 100% good to go. Just because they haven’t found any issues, doesn’t mean your mobile users won’t.
Audit your mobile experience. Make sure all of your call-to-actions are clear and easily clickable. You will also need to ensure it’s easy to navigate the site from page to page. If you have difficulty doing anything without pinching or zooming, so will your audience.
Start by making sure you adhere to Google’s guidelines, but make sure you’re testing everything out yourself.
3. Audit Your Links
Google’s Penguin update has placed a new focus on the links pointing to your site. If there is a spammy site out there linking back to you, odds are good that Google has noticed and it’s hurting your ranking as we speak.
You can use a tool like ahrefs or SEMRush to audit your current link footprint to see if your current ranking (and traffic) is being hurt by a bad link. The good news is that Penguin is part of Google’s core algorithm, which means if you address your bad link(s), it will pay off quickly.
The quality of the writing in your blog could be better than ever. However, you’re going to have a hard time building a following if you’re being held back by slow speeds, a bad mobile experience, or a bad link profile.
You don’t have to build an expensive new site. You can fix your site for free (or cheap) with just a little bit more work.