Category Archives: Opinion

How to Perform a Google Ads Audit

How to Perform a Google Ads Audit in These Easy Steps?

A thorough Google Ads audit is necessary to pinpoint common flaws in your Google Ads account. At the end of the day, your Google ads are going to generate more revenue for your business, so an audit ensures that no resources are going to waste.

Google Ads has actually become more complicated over the years. With the addition of more features, tools, formats, channels, and reports, it is very daunting to avoid spending large amounts of cash on it.

How to Perform a Google Ads Audit?

How to Perform a Google Ads Audit

Your investment in any PPC auditing service like Google Ads audit by Clever ads is crucial. Just because it is an online platform, and you are not really hiring professionals to look after your marketing does not mean that Google Ads should be taken lightly. Every opportunity you get for advertising and marketing, your brand should be given priority.

One way to burn your marketing budget is to let your Google Ads account be stagnant. Often, people leave it untouched after setting it up and assume that was the end of it. Auditing is a foolproof way of ensuring that your account is not wasting money and is actually delivering when it comes to publicity.

Google Ads Audits are a good way to note what tactics are working and what’s not. Giving enough attention to your Google Ads campaign can be a huge benefit in the long run.

In this post, we will go through a few easy steps to conduct a Google Ads audit.

Step 1: Start Auditing From the Account Level

The first step to a good audit is from the most basic level. Your Google Ads account is the first place where you can make the required changes to ensure things run smoothly. Many PPC marketers usually do not have a problem with the settings, but at the end of it all, these menial problems can have an adverse effect on your marketing strategy.

Make sure that your Google Analytics account is linked to other Google services that help and assist you in figuring out your progress and drawbacks. Then note how organized your account is in reality, the structure of ad groups, keywords, etc.

The next thing you have to be sure about is the setup of your account and the number of accounts you are managing at the moment. Lastly, and one of the more important aspects is the Lin-Rodnitzky ratio (L/R).

Step 2: Auditing the Structure of Your Campaign

The next step is to dig a little deeper into your campaign structure. You’ll have to look into keywords, ad copy, ad extensions, and landing pages. The campaign structure is a key factor in any PPC marketing strategy. Here are common questions you can ask yourself while auditing the campaign structure:

  • How is the overall campaign structure?
  • How many ad groups does your strategy reach out to?
  • Are the keywords used relevant?
  • How relevant are your ad copies with regard to your keywords?
  • How good is the ad rotation?
  • Are the extensions really resourceful? If not, how can you make them more useful?

Step 3: Rechecking the Goals of Your Campaign and Checking the Targeting

This step is rather easy but effective. You have to decide an agenda for your advertising goals and then form objectives you can commit to and execute effortlessly. Most of the time, it may seem like your only goal as a PPC marketer is to expand the outreach. This is an old method of working, and the goal is vague. So, set new and improved standards for yourself.

Targeting

Google Ads is known for its premium advertising tools and options that can be used by PPC marketers to strategize differently, allowing them to target specific audiences. While rechecking your agenda and goals, you have to review a few

targeting

How to Recognize that you’re Being Pulled into a Phishing Scam?

The sad thing about the reality of what we call life is that there are thousands of things that can add to it on a daily basis. With that being said, the reality of it all is also to do with what we face on the online world.

Almost more than half of the world’s population has been hooked into the internet, with the remaining half eagerly taking advantage of that. And, by that I mean the cyber scammers of the real world.

What is a Phishing Scam?

Do you know what all could go wrong when on the internet? Cybercriminals wait in all corners, waiting for you to click on one small link, or provide several personal details or information about yourself; getting rich on the vulnerable. These kinds of attacks are what we call phishing scams.

With the advancement in technology, always comes the advancement of newer cyber-attacks. Sometimes you’ll be able to recognize the most common forms, but most of the time, phishing scams take new shapes and sizes.

99% of the most common phishing scams are often done through emails, phone calls or text messages. But, you’re not going to be able to distinguish the real thing from a scam even 20% of the time.

If you think something of this nature would never happen to you? Think again. Sometimes we often think that we’re prepared or cautious, but it only take a second for you to look away, and that’s where all of it starts.

Phishing scams are the real deal. It had been reported that almost $3.5 billion dollars had been the damages due to phishing scams at large in 2019.

Here’s what Donna Gregory, the chief of IC3 had to say about it:

And, indeed it is getting much more difficult for you to tell the difference between a phishing scam and what’s real. So, here’s where the good part comes. Below you’ll find a few points regarding how to recognize whether you’re being pulled into a phishing scam, and how to avoid it. I’ll also be filling in a few pointers on what to do if ever you’re caught in the middle of such scams.

Before starting, keep in mind that this isn’t about where the scams hit, but rather on what shapes and forms they take, the lengths these scammers will go to, for you to follow through.

How do you recognize a phishing scam? And how to protect yourself from it?

There are so many types of phishing scams, so here’s what they look like:

#1: You’ve won the lottery!

There are many people who understand that events or unexpected prizes like these are too good to be true. However, this age old method still exists! And, the fact that it’s still running only shows how much it still works. Sometimes, a message or

email

7 Steps to Take to Keep Your Data Secure while Working Remotely

Today, more and more employees have the flexibility and the tools they need to work effectively from anywhere. In fact, a study conducted by the International Workplace Group revealed that 50 percent of respondents worked from home at least two and a half days per week.

Steps to Take to Keep Your Data Secure

Technology has provided the ability to get work done from a variety of places: home, a coffee shop, a co-working space or even a hotel room. Not only do today’s tech tools allow employees to maintain a better work-life balance, but they can also help companies attract talent and create strong business continuity plans. These benefits, however, come at a price.

Data security is a concern at virtually every company. IT departments take aggressive measures to protect their servers and files, but the risks multiply quickly when workers are using their own devices to get their work done from remote locations. Malware can infect employees’ personal laptops and desktop computers; this malicious software can worm its way into a business’s network, compromising the security of important company data.

Employees run the risk of exposing valuable data when they use unsecured, public Wi-Fi networks to get their work done. Even employees’ phones and tablets come with a degree of risk for companies if they become lost or get stolen.

Remote work environments will never have the same robust IT safeguards and security controls as a typical office setup, but that doesn’t mean it’s impossible to protect company data when you’re not in the office.

There are still plenty of ways for employees to be proactive about data security. Following some key procedures and best practices can help you protect your own data as well as your employer’s. Let’s look at some simple steps you can take to keep your data secure while working remotely:

1. Stay on top of updates

If you find yourself dismissing the software update notification messages that seem to pop up every week, you’re not alone: Most people assume they’ll get to those updates another day, but they never do.

Taking a minute or two to get these updates done is a valuable investment of your time. Keeping your software, browser and other systems up to date can have a big impact on data security and spare you from a potentially damaging cyberattack.

2. Keep tabs on your device

If you’re looking for a quick and easy way to help secure data, just enable the “Find My Phone” application on your phone. This simple move takes about 30 seconds to accomplish, but it can boost the chances of finding your phone if you lose it or leave it behind somewhere. For additional security, you can try one of the many tracking apps that make use of geolocation. These apps allow you to lock your phone or even wipe out passwords remotely.

3. Be wary of public Wi-Fi networks

When you’re working remotely, it can be tempting to use the public Wi-Fi networks offered at the local coffee shop or bookstore. While these unsecured networks are fine for casual browsing, they aren’t always the safest bet for remote work. Try to use a password-protected hotspot if possible, or use a personal hotspot on your phone– both of these solutions provide more security than a public network.

If you have no choice but to use public Wi-Fi when you’re working remotely, do a quick check to make sure you’re connected to the correct network. Hackers will create phony Wi-Fi networks with names that are similar to commonly-known networks. These fake networks are often known as “honeypots” because they lure unsuspecting victims into their trap with the promise of free Wi-Fi.

4. Step up your password game

You’d be surprised how many people use weak, easy-to-hack passwords to access sensitive data. Even worse, these passwords are rarely changed. Choosing stronger passwords and changing them regularly is a simple tactic that can help you secure data with minimal effort.

Longer passwords are better than shorter ones, and your passwords should include numbers and special characters along with letters. You can set up reminders on your phone to tell you when it’s time to change your password. Some security experts recommend changing passwords every 30 days, but you can determine the schedule that works best for your needs and your comfort level.

Keep in mind that even the strongest passwords won’t do much to secure data if they’re easily accessible to others. A few common-sense moves can keep your passwords under wraps: Never write your passwords down, and avoid having your computer or mobile device save your passwords for convenience.

5. Use two-step verification

If you have the option to add two-step verification, also known as two-factor authentication, to your account, take advantage of this extra level of security. Yes, it’s another step added to your login process, but the few extra seconds it takes to verify your identity is well worth it for the added security benefits. The two-step process acts as a second layer of protection, preventing password theft, data breaches and other malicious activity.

6. Make your home network more secure

Even if you’ve taken all the previous steps to secure data while you’re working remotely, your own home network could pose a threat if it doesn’t have the right security measures in place.

Be sure to

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