Category Archives: Opinion

6 Content Marketing Trends to Follow

6 Content Marketing Trends to Follow Moving into 2020

Content marketing has quickly become an essential practice for any modern business. It helps to build authority, attract customers, and increase trust all at once. Who wouldn’t want to experience those benefits?

6 Content Marketing Trends to Follow in 2020

6 Content Marketing Trends to Follow

While more and more companies are doing content marketing, some are not keeping up with the rapid changes. This results in them falling behind competitors and missing opportunities.

That’s why we’re going to be outlining 6 content marketing trends you need to follow moving into 2020 and beyond. Applying these will maximize the ROI of content campaigns and competitiveness in your niche.

1. Don’t neglect voice search

You perform SEO, right? 236.5 million people use search engines in the United States on a regular basis and this number is only going up. However, SEO is changing just like everything else and specifically voice search is on the rise.

More and more users are searching from their mobile phones and other devices by asking questions via voice. While this might not seem like the biggest change, let us explain why you shouldn’t neglect it.

If you want to improve your performance in the SERPs and get found by users, you will need to start changing how you do keyword research.

Traditional search terms are choppy and not full sentences or questions. This isn’t how people talk. See where we’re going with this?

Instead, marketers need to begin targeting full questions and statements that people would ask into their phones or other mobile devices.

2. Begin personalizing content to a small segment

Content marketing is a part of the inbound funnel which starts wide and narrows down as you get towards higher quality leads. This funnel is broken down into three stages:

  1. Top of the funnel: Blog posts, videos, and podcasts help attract the widest audience possible, hence why it’s at the top of the funnel.
  2. Middle of the funnel: Whitepapers and case studies act as great middle of the funnel content as you collect information with these and only more serious users will download them.
  3. Bottom of the funnel: Demos and consultations are reserved for the highest quality of leads you generate via inbound marketing at the latest stage.

Imagine if you could skip to those high quality leads at the bottom of the funnel. Well, you can. It’s doable if you have a buyers persona.

A buyers persona is a personification of your dream customer. Think demographics, pain points, questions, and values. Planning all of these out allows you to tailor content towards a very specific target audience.

This results in only attracting the highest quality and most relevant users to your website. As a matter of fact,


Get Paid for Being Healthy From 5 Legit Apps

Many of you might have started this year with a new year resolution. Lots of resolutions include weight loss, getting healthy, and fitness goals.

Are you sticking with your vows or have got tired within a month or less? Everyone knows the benefits of staying healthy. One can gain energy and release stress with exercising. Most of you should exercise daily to transform yourself into a healthy being.

Get Paid for Being Healthy From 5 Legit Apps

Isn’t it enough to know the benefits for the sake of your well-being? It is important to stop being a couch potato. What if you get paid to stay healthy?

When you will be offered money to workout, the chances increase that you will exercise more frequently. There are some applications that pay people to stick to a healthy diet, meeting exercise goals, and many more.

The motive of these apps is to encourage people to stay fit and lose weight. There is no competition, you have to compete with yourself and by the end of the day, you will be the winner if you stick with the habits.

Many people might not be aware of these applications. If you are one of them, who has a major plan to lose weight this year, the good news is that you can earn money now.

If you are spending money at the gym, the applications can pay you some cash for your hard work. Besides getting physical and mental benefits, try one or more from below given options to get rewarded with money.

1. Healthy wage

Healthy Wage is an app that promises financial rewards to the users if they succeed in meeting the health goals. You can play a weight loss game, by paying an entry fee.

There are two options, either you can join a team challenge or bet on yourself. One more option is there for your employer- to conduct a workplace game to promote wellness among colleagues.

The best option is to choose the amount of money that you want to bet on yourself. On the application of a healthy wage, there is a calculator available on which you can calculate your prize according to the weight loss.

Keep on tracking your progress and after your time frame ends, make another video evidence to verify that you have successfully met the desired goal. Get rewarded for your victory.

You can go through the testimonials on the site that shows people who won more than $1,000 by losing weight. Isn’t it great? Just meet easy goals and get paid. You can get cash, check, money on PayPal, or get money credited at Amazon.

2. DietBet

In this application, you can choose between two challenges. One is the Kickstarter that is a four-week challenge in which you will be asked to lose 4% of your present body weight. Another challenge is the Transformer in which your goal will be to lose 10% percent of your body weight.

By meeting your goal on time, you can get your bet money back in addition to the money from people who lose. The money is divided among winners from non-winners. A person who fails to meet his/her goal will be provided back the exact amount of money that was put in the bet. So, there is a no-lose policy.

You can join by filling basic information and paying your bet via PayPal or credit card. Upload two pictures of yours, on the scale, one full-body picture and one close-up of your weight on the scale.

Cheating is a huge problem and to circumvent it, a word is required to be written on the floor in pictures. Every time you are asked to upload a pic, the word is changed. In case cheating is suspected, video weigh-ins are mandatory to be provided by you.

3. Achievement

In any Android or iOS device, you can download achievement application. You can earn money for following a healthy routine. Getting good sleep, tracking steps, eating healthy and many more things are noticed.

For every 10000 points earned by you, will make $10. PayPal and direct deposit are payment methods. With Achievement, get paid by counting steps at the end of each day.

Why Custom PHP Development is Such Popular?

Having your own business website is a necessity nowadays to expand your reach globally. But did you know that websites are developed in unique languages, PHP is one of them? I will describe what custom PHP development is and its benefits in this article.

The world runs on technology we can’t deny that. It keeps on changing very fast and is hard to keep up with its pace if you are not well informed. The internet is not left out; in fact, it is the fast lane in technological advancements.

People need to access information and they need it quickly. If you are running a business whether online or offline, it is important to have a business website to advertise and market your business to your prospective clients. Business websites also help clients to make purchases and make online payments.

Like I mentioned earlier, websites are developed using various programming languages. Fortunately, you can also customize the language used to drive traffic to your website, using PHP development Services What is PHP?

Why Custom PHP Development is So Popular?

Why Custom PHP Development is So Popular?

PHP is an open-source language implemented on the server-side. Since its open-source, it allows developers to acquire scripting code for website pages. The code can be used as a reference point in the future. Why should you choose custom PHP development?

Here are six reasons why custom PHP is favorable when creating a website. It is platform-independent and the best thing is it will run on most of the platforms. PHP support large amount of databases and is extendible. It provides low development with very high performance and reliability.

Exact Requirement

What makes custom software favorable for business websites is its specific special design to meet the needs of a particular business. This provides a detailed analysis of a deeper understanding of current and future goals.

Therefore custom PHP performance is greater and has no hiccups compared to off the shelf software. Custom PHP development is not only tailored for a specific business but also improves employees input. So, if you want to add value to your website’s productivity, custom software is the way to go.

Easy Development

Developing a website is a hard task, but with the right tools, you’ll have an easy time. Custom PHP development is beneficial to developers because it allows numerous integrations with many tools. It can also integrate with major CMSs and several scripting languages like Jomalla, Magneto, JavaScript, Drupal, Tank CMS, and many others.

Custom PHP development makes it simple for developers to create dynamic websites that cater to both start-ups and enterprise-level. Changes on the website content can also be done by the user through the Admin Panel easily.

Another great benefit of using custom PHP development is its compatibility with various operating systems such as UNIX, Windows, Mac, and Linux. You can easily target a specific audience and lead it straight to your website, using custom PHP development.

Easy to Manage

If you are PHP WordPress Developer and want to give your clients an easier time managing their websites, then custom PHP development is the best choice. Any user can easily manage a website that is developed with a customizable programming language, including those with zero or minimal coding skills.

Website management is done seamlessly and clients can enhance development levels by employing popular PHP structures and frameworks like Kohana, Flight, Symphony, CodeIgniter, and Zend.


Compared to development from other programming languages, custom PHP development is cheaper. Being an open-source programming language, custom PHP is free and you pay nothing to use it.

Additionally, no license is needed for its implementation on the server. Therefore the cost shouldn’t be a reason for not using it. However, the cost is incurred on additional features that are needed to improve productivity in a given business. This cuts the cost significantly and it experiences this benefit in the long run.

Flexibility in Database Connectivity

On database connectivity, this method offers flexibility. As a developer, you can synchronize one of the databases with MySQL, Oracle, DB2, and SQLite as backend. Popular among them for developing e-commerce websites is MySQL.

If you want to develop applications like CMSs and