Category Archives: Opinion

The world of internet and mobile technology has revolutionized almost every phase of our

The internet has changed the way people are doing business. It has removed limitation and

It is of paramount importance to note that unlike normal contents, viral contents have unique elements

With the ever-changing technology, it is no surprise that everything that depends on it will have to go along, and this includes digital marketing. The frequent changes in digital marketing trends, algorithms, and updates keep every digital marketing team at their toes and always searching and staying on track on what is new. These frequent updates are important to keep up with marketing strategies that are effective.

10 Digital Marketing Trends 2020

As 2020 is about to begin, we are to expect more Digital Marketing trends to emerge, and to keep up with it, here are exciting trends to watch out for.

1. Shoppable Posts

Since the collaboration of Instagram and Shopify in 2016, businesses start to grow revenue with its help. Therefore, making it easier to market their products through social media.

With 500 million daily users, about 130 million people shop on Instagram every month, and it is expected to rise this coming 2020. 70% of shoppers prefer to use the Instagram app as their shopping tool because of its convenient way of shopping.

Shoppable Posts provide easy way to gain customers by eliminating barriers when purchasing products and allowing customers to shop without leaving the app.

2. Virtual and Augmented Reality

Ever since the release of Virtual Reality (VR), the usage of it is more than for entertainment and medical purposes. Now, it has been integrated into businesses to make it easier for customers to shop.

For a long time, VR became popular, until the entry of another type known as Augmented Reality (AU). Both became part of the marketing world, but it is foreseen that AR will surpass VR in the coming years. This only means AR will become a common trend than VR to promote businesses.

IKEA, PEZ, and Cover girl are some companies that have already integrated AR as part of their marketing strategy.

3. Interactive Content

In today’s era, a lot of people like to interconnect and feel part of what is seen online. Therefore, this build opportunity for businesses to gain more customers.

With Interactive Content and its expected rise in 2020, businesses are likely to engage in these strategies to market their products. This form of content is often sought by 91% of buyers online.

The use of Interactive Content will grow because of the features it offers. It will stand out as it provides something fresh to the market.

Interactive Content will allow:

• viewers or customers to interact, which is what people want.
• to be shared on other platforms, which then give brands a chance to be recognized.
• visitors to stay longer on your page.

The best examples of Interactive Contents are quizzes, polls, and videos.

4. Voice Search and Smart Speakers

It was estimated in 2016 that 20% of Google searches are done by using voice search, and most users are between the ages of 18 to 29. As they developed the speech recognition in voice searches, it is projected that users will spike to 50% in 2020.

Businesses should optimize this strategy and incorporate ways to pattern their content with the rising voice search trend.

What goes hand in hand with voice search is the usage of Smart Speakers. Consumers of Smart Speakers have increased since 2018. This has brought opportunities for companies to launch their ads.

The marketing strategy offered in this form are subtle and less invasive. Instead of bombarding listeners with annoying ads, Smart Speakers will mention a brand as a sponsor.

This digital marketing strategy is more likely to explode in 2020.

5. Chatbots

57%

Nowadays everyone is fighting for attention on social media since that’s exactly the place where most people put their attention.  Yet it’s not 2008 anymore and simply existing in the online space is not enough anymore – it takes much more effort than that to stand out from the competition and brands who are not willing to put in the work are missing out.

Ways to Social Media Brand Building in 2020

In this post, I will go over 9 different ways to differentiate from competitors and make your business stand out from the crowd on social media. Practically all brands today have their own social media accounts, but not all maximize them in making use of their abilities to help them engage with the social community. 

More than 1 billion people are active on Facebook, and there are more than 100 million people who are active on Instagram each month. Your brand can not afford to miss out on trying to engage as many of these users as it can.

1. Theme Your Accounts

Having a specific color palette and fonts are especially important for social media sites like Instagram where aesthetics play a huge role. Ideally, all your photos should have a similar look and feel, which is achievable by using the same filters or presets.

Instagram accounts with cohesive feeds are not only visually pleasing but also play a huge role in the brand identity. Your followers want to see visual consistency and if you fail to deliver that you’ll most likely lose followers or never gain many in the first place. One of my favorite examples of a well-themed Instagram account is Love Hair.

Keep your theme consistent also on other channels like Facebook, Snapchat, Youtube and others to reinforce brand recognition.

2. Use Storytelling

Storytelling essentially is the art of combining ideas with emotions. Tell stories that are captivating, inspirational and go along with the company’s values. The goal is to create a conversation instead of having a monologue about how great your Social Media Brand Building initiatives are. Tell your followers something that they will actually care about.

“Marketing is no longer about the stuff that you make but about the stories you tell.” Seth Godin

However, make sure your stories are well thought out because our brains ignore cliches.

3. Choose The Right Social Networks

Getting your brands’ name out there can be challenging, especially in the beginning or if you simply have limited resources. Identify which are the social media channels where your target audience hangs around the most and out all attention and efforts there. You could be creating the most amazing content there is, but if you publish it on the wrong platform, it will be a huge waste, so do your research first.

4. Use Branded Short Links

Leave long, ugly links to the past because branded short links are the future. There’s a good reason why well-known brands use branded short links on their social media. They’re more memorable and aesthetically pleasing. Most importantly, they improve brand awareness, brand recognition and really make the brand stand out. You can even start implementing smart URLs to create more personalized experiences.

5. Be Authentic

In this day and age being authentic has become something rare, especially when it comes to social media. Yes, it is tempting to create this seemingly perfect image of yourself/your brand online, but people are becoming numb to this and they can sense when others are not being authentic.

Moreover, always being perfect is not something most people can relate to. Keep a balance between sharing pretty images and also sharing stories that are interesting or funny. Don’t be afraid of adding personality to your Social Media Brand Building because that’s a surefire way to stand out online.

6. Leverage Influencer Marketing

Find

Building a brand is a basic part of marketing for each and every enterprise. You should do the similar thing on your own. It isn’t important if you’re a brand new designer, freelancer, or even a UX in a great agency–you need to see yourself as a company and craft your own personal brand that reflects your character, communicates what you are capable of, and establishes you as a professional. The article captures the essence of Brand Building with Content Marketing and its Benefits. Read on to Build Your Personal Brand through Content Marketing.

One low-cost, high-leverage approach to get your brand out there: “content marketing.” Content does not just consist of blog posts–it is also videos, podcasts, and infographics. And by discussing them, you are providing value to people who will see you as an authority in your field and be more likely to recall your brand.

Brand Building with Content Marketing: 5 Ways to Excel

A number of the world’s main brands are currently turning to content marketing to draw in potential clients, using complete teams specializing in writing articles that are appealing for readers and producing the very best audiovisual content. This reinforces the confidence between consumer and brand, which contributes to earnings later down the line.

1. Getting started using a site of your own

Sharing your job on social media and on design websites is an excellent idea, but if you are only doing this and anticipate customers and companies to bang your door down, you may be waiting for quite a time.

That is the reason why so many designers write about their job along with simply showing their job. Write about your own personal experiences. Or perhaps your productivity. Maybe even how that you lay out your own desk. Content marketing makes it possible to form your private brand and find new design opportunities.

Establishing a brand with content marketing is a wonderful way to create some community.When you begin, your audience might just be a few different designers, but if you continue you are very likely to spread your reach and become noticed. It is now easier than ever to make your own private blog. WordPress is an easy setup in your domain name.

2. Craft content that is unique for you

Before you begin writing, ask yourself: why should anybody read my content? Unlike cheap content marketing companies, you don’t want individuals to turn up only, but also want to provide them a reason. What are your preferences? What are you currently ten times better at than everybody else? You could always find an exceptional angle that will keep people reading.

Additionally, think about the sort of content you will create. Got expertise on camera or with sound recording? Use it for your benefit and make something distinctive.

3. Consider what happens once they leave

Visitors should remember your own personal brand as soon as they’ve left your website. If you would like to keep them coming back, think about building an email list so that you can remind them that you are still around–you cannot expect people to do this independently.

By collecting the emails of visitors, you are in a position to send out content digests every time that you publish, if that is monthly or weekly. Perhaps you could even compile a curated collection of layout articles from all over the net. Sending a consistent flow of content into the inbox of a reader makes them more inclined to consider you later on.

4. Documenting your Process

Your portfolio is something that will help you land that big customer you have been pursuing. Create content whilst you are designing. Write articles about your design procedure.  Do not worry, it does not need to be a routine. Even it is only a journal of the procedure, it is going to attract more subscribers in. It is going to increase your rankings in search engines, which means you are going to receive

more

What separates excellent web designs from mediocre ones are tools used to create web designs. But we all know just how costly these tools can be. Fortunately, there are several of these tools in the market that are either free or affordable in the market today.

The following are the 7 of the best graphic designing services to see what they have to offer in designing beautiful websites for your clients. Read for more insights.

If you have the talent and an eye for stunning web design, you don’t necessarily need a formal study to be a great web developer. What you need are reliable graphic design tools to help you achieve your web designing goals. Knowing your way through these tools will help you a lot in your designing work.

The best thing about free web designing tools is their gentler learning curve, compared to complex tools and software that are subscription-based, that offer expensive packages.

7 Best Graphic Designing Software

That said, here are the best 7 best free and affordable graphic design tools. These tools will enable you to create vector art, creating data visualizations, image editing, and performing other useful designing tasks.

1. Gravit Designer

Gravit Designer is a free graphic design software with a complete vector toolkit. The tool allows you to work with your browser, Windows, macOS, Linux, ChromeOS. Developed by the guys behind Corel Draw. It comes fully loaded with awesome web designing features. This tool does all kinds of design jobs, including icon designs, presentations, illustrations, and animation.

You will benefit from the clean and intuitive interface that adjusts itself to your needs. It allows you to create vector images that is beautiful and detailed. Other features include path graphs and knife tools, an authoritative text engine, and blending modes.

You can install its extension on your PC, or you can just use it online. You can start on a free trial that offers all the features including Pro features. Once the trial period is over, the Pro version features will be stripped and you will access the free version unless you subscribe to the premium version.

If you are not ready to pay for the premium version, the free version still has all the features needed to create awesome websites. Like you can export as PDF, SVG, and bitmap. The tool provides cloud services called Gravit Cloud. You can try out the free version to see what it offers.

2. Vectr

For those looking for tools that offer great live collaboration, then Vectr is the best tool. This is a free web design tool that is compatible with Browser, Windows, Linux, and Chrome OS. You can use it as a stand-alone desktop app or as an online tool.

You can use it to create and edit 2D vector graphics. Its vector features have plenty of features like allowing you to use filters, fonts, and shadows. Its versatility is what makes it an excellent tool for your web designing projects.

With its live collaboration and synchronization options, clients can watch you design their projects and offer recommendations. It also makes it easier to send feedback. It is a perfect substitute for Adobe Illustrator CC.

3. SVG-Edit

This is a great web design editor that allows you to output SVG or edit an existing SVG file. Although there are a lot of these editors in the market, this is the only one that has proved to do a great job in editing SVG files. It’s an open-source tool perfect for producing Vector drawings programmatically.

The tool is built on HTML5, CSS3, and JavaScript and has no server-side processing. Since it’s open-source, it cannot only create and edit documents but also download and modify the code using one of the best code editors.

You can even make your version if you want. It also has the standard, albeit basic, toolset that is limited to the SVG format but performs quite well. For those of you who are not familiar with code, this may not be the best choice for you.

4. Inkscape

This is also a great tool for SVG integrations. It is also an open-source that is compatible with Windows, Mac OS, and Linux. This tool focuses on the SVG format as its primary file format just like many other free web design tools.

The editor offers excellent SVG integration, and it also supports many other

web

With vlogging, you’re using one of the most powerful forms of content now and in the near future. If there is any kind of content more effective or in demand than video, it is not in widespread usage yet. So either you’re creating awareness or simply reporting and reacting, vlogging is the best way to go for popularity and effectiveness. If you’re exploring best video marketing resources on the ne, we are listing here best video marketing tools online for vloggers. Read on and find one that suits you.

How to Create a Perfect Video?

Are you interested in creating videos to use for marketing purposes? If the answer is yes, you will quickly discover that the process is going to be much more difficult than you could ever imagine. Before going to explain best video marketing tools online for vloggers, lets have a look on how to create a perfect video on the first place.

There’s little room for editing, and it is immediately obvious even when you cut out a few embarrassing frames. In any case, knowing what you’re doing makes it easier and more effective.

1. Make Sure Your Audio Works Properly

Videos can generally encompass a wide range of different contents. A blogger can incorporate text, audio, images, and several other features into a short video. However, audio is extremely important here. Without this, your video views would definitely plummet.

Focus on the audio, and people would watch the video even if it’s a bit blurry or choppy. You need to get the full effect of the background sounds and spoken words. Even if your video doesn’t come out too well, you can always post it as a simple audio.

In order to get decent audio, you need to have the necessary equipment. Your camcorder or laptop would have a microphone port. It’s best if you don’t rely on inbuilt microphones and get a quality external one. Plug this in and make sure there’s no echo. Run a couple of tests to gauge the clarity of your voice and words.

If there’s no option for a mic port, you may want to record the audio separately. Merging audio with video isn’t so difficult anymore, and can actually make the final result much more fun! You can simply act out the video first and then do a voiceover.

However, there is also a way to perfectly sync video and audio. Simply clap your hands just before you start talking! When syncing, the clapping would cause spikes in the audio field, so you don’t have to guess at the time mark. (Video Blogging Guide for Beginners)

2. Be Aware Of External Factors

There are several things to be wary of when you’re shooting a video for your blog. Environmental factors, for instance, are the most important if you’re shooting a video in the great outdoors. You need to make sure it’s not too windy. This could compromise your audio and also mess up your physical appearance.

What’s more, the outdoors also has several noises going on at any time. This could include the noise of a lawnmower, air conditioner, or even some barking dogs. So first of all, invest some time in getting a good, quiet spot. This could be very difficult since you’re not always going to be in one place for your vlogging projects.

When vlogging, you also need to be aware that subjects are positioned in different ways. This can lead to a lot of problems in both visual and audio areas. There would have to be a bit of editing involved after you’re done with a shooting.

Other environmental factors would include the setting itself. Night and daytime matter and need to be decided according to the content you want to show. You would also have to be careful to maintain a professional vibe if you’re shooting a professional video. For instance, you don’t want your kids coming in the room like they did in a certain video that went viral earlier this year! (Video Blogging Guide for Beginners)

Of course, you could also use external factors to your advantage. If you’re known for posting funny videos, even unexpected elements could be a surprising boost for your ratings. Viewers watch videos for the feeling of live content, which you can also give them through live streaming.

3. Lighting For The Best Experience

Vloggers may have to shell out some serious cash in order to boost the videos as much as possible. Your lighting is one of those areas where some serious investment could be a requirement.

Those who know their videos all agree that when the lighting isn’t on point, the whole video could become useless. In fact, if you’re a professional, you would know that lighting could even take precedence over the kind of camera you use. Digital cameras don’t require so much investment. It’s how you use them that counts. (Video Blogging Guide for Beginners)

Lighting equipment, on the other hand, requires a bit of money to ensure that you get the proper results. Even if you’re not a fan of artificial lighting, natural lighting would require a window or go outside. The outdoors is excellent for shooting videos, as long as the light source is behind the camera.

Moreover, a vlogger should be aware of lighting terms when they use the equipment for an artificially-lit video. This includes knowing what the key light is; what the fill light emails, as well as familiarity with the backlight. Look all of these up and do your homework before you splurge on bulbs and lamps!

Of course, when you do buy lighting equipment, make sure you know how to use it. It wouldn’t matter if you purchase the most high-end products; you need to develop the skill of manipulating your equipment to get the best effect.

4. Capturing your Screens

It’s actually not necessary to purchase a separate camera for your vlogging journey. All you need is the correct software to shoot your videos and edit them later on. Among the best software and ScreenFlow for Mac users and Camtasia for those who prefer PCs. (Video Blogging Guide for Beginners)

The software would not only allow you to make a top-notch first draft of a video, but also integrate audio and soundtrack. You can achieve the most amazing results when you use headphones when

recording

Entrepreneurship is a popular topic. Apparently, everyone is an expert on entrepreneurship and has a firm opinion about the issue.

There are several myths and misconceptions surrounding entrepreneurship. People who want to become entrepreneurs are often discouraged by the rumors and myths they hear about entrepreneurship.

Misconceptions About Entrepreneurship

Here are some of the most common myths and misconceptions about entrepreneurship:

Entrepreneurs risk it all.

There is a risk in starting a business. There is no beating around the bush with this one.

Entrepreneurs need to deal with risk daily, but that doesn’t mean that they risk everything.

Entrepreneurs need to learn how to balance risks and rewards. They need to come up with strategize to minimize risk and maximize rewards.

Successful entrepreneurs tend to analyze all possible outcomes and identify potential risks to their business. They then come up with strategies and countermeasures to tackle these risks.

There is never going to be a scenario where there is no risk. Entrepreneurs need to be courageous and make decisions in difficult situations that will hopefully lead them to success.

This is why a lot of people never start a business because they think that there is too much risk involved.

Here are somethings that you should do when you start your entrepreneurial journey:

• Always make sure that your business is legal and adheres to all state and federal laws.
• Read the fine print on any document before agreeing to it.
• Communicate the perceived risk to your teammates so that you may come up with the best strategy to deal with the threat.

Entrepreneurship translates to you having a flexible schedule.

When people think of entrepreneurs, they assume that an entrepreneur has hundreds of staff taking care of the business while the entrepreneur relaxes on a beach halfway around the world.

Having a flexible schedule doesn’t mean that you have to work a few hours each day. What a flexible schedule means is that you’re able to work around your responsibilities.

Entrepreneurs don’t need to follow a nine to five schedule. Instead, they get to work on their business 24/7. Because of this, most entrepreneurs can’t stop thinking about their business.

Entrepreneurs are responsible for the growth of their business.

While entrepreneurs have a flexible schedule since they are their own boss, but that doesn’t mean that they have to sit in longer than all the other team members. They have to put in just as much effort, if not more than other teammates, all the while ensuring that the business has a clear vision and purpose.

Entrepreneurs get rich quick.

If you think that entrepreneurship is a get rich quick scheme, you need to do some research.

In a study conducted by American Express OPEN, entrepreneurs that paid themselves a full-time salary made around $68k a year. So, you can expect to do well for yourself, but don’t expect to be driving a Ferrari anytime soon.

Most entrepreneurs need to work extremely hard in the initial phases of their journey. They need to put in long, tiring hours only to keep their business afloat.

When the business gains some traction and stability, the entrepreneur still needs to keep working hard. He needs to be aware of the market and its competition. An entrepreneur’s job is never over.

Entrepreneurs need to work 24/7. They can’t flip a switch and call it a day.

Businesses that are an instant hit tend to have a lot of factors contributing to their success. Timing, luck, market research, unique selling proposition, market need, and a plethora of other factors need to be perfect for a business to become an overnight success (even a startup that’s an overnight success isn’t built overnight).

Entrepreneurs are born, not made.

Some people think that entrepreneurship is about genetics.

People think that entrepreneurs need to be born with a silver spoon in their mouths. Entrepreneurs also need to be 6’2 tall or more, have the physique of an athlete, and be as charming and charismatic as a celebrity.

The truth is that entrepreneurs, like other people, have a mix of traits. Some positive and some negative.

Most entrepreneurs have never been in a leadership position before starting their business. They need to learn how to manage and lead people effectively.

Not all entrepreneurs have an abundance of charisma or confidence. Some introverted entrepreneurs have to face their fears and address investors and crowds when their business needs them to.

Entrepreneurship is a skill that can most definitely be learned by putting in the proper time and effort and going in with the right mindset. By having a growth mindset, entrepreneurs can learn new skills and constantly improve themselves.

Here are the skills that all entrepreneurs should learn if they are serious about succeeding:

• Effective communication.
• The art of persuading a customer to make a conversion.
• Adapting technology early on and becoming an early adopter of new technology yourself.
• Using social media to your business’s advantage.

Entrepreneurs know the best time to start a business.

There is no best time to start a business.

Finding the right time to invest in a business is like timing the stock market. No one knows when the market is going to crash or rise, you can only make guesses and educated predictions.

Gurus and experts will often claim that they know the best time to start a business in a particular industry. But the truth is that they can only guess.

Colonel Sanders started selling fried chicken in the Great Depression, but that didn’t stop him from creating one of the most famous fast-food franchises on the planet.

Entrepreneurs can only take measures to minimize risks, but they can never wholly mitigate risks from their business. There is always going to be uncertainty.

No two businesses are the same. Even if the two are solving the same problems, the set of challenges they face might be completely different.

An entrepreneur needs to face the challenges that he might encounter and come out on top if he wants his startup to be successful.

Entrepreneurs become successful fast.

Time is one of the few things that you can’t buy. You have the same amount of time as everyone else, and it’s up to you to decide how you’re going to utilize your time.

When people see a successful startup, they think that the founders worked on the idea for a few days or weeks. The reality is quite different.

Entrepreneurs need to work on their businesses for months and even years in some cases before they see their business making any progress.

Success is only attained when a business founder has put in the due diligence required to start the business. Proper market research needs to be conducted before you choose an industry to penetrate. Your business needs to have a USP (Unique Selling Proposition) to differentiate you from your competitors.

Entrepreneurs need to be effective at scheduling tasks for themselves and their employees.

Even after all these preparations and planning, businesses can fail. Luck and timing also play a crucial role in determining whether your business will become successful or not.

Entrepreneurs don’t have a personal life.

Entrepreneurs need to work extremely hard. Starting a business from scratch takes a lot of hard work and dedication. But working long hours is not something unique to entrepreneurs.

Corporate employees often have to work long hours when they need to meet a deadline or when the fiscal year is coming to an end. If your manager sets up a meeting on a Saturday morning, you’re going to have to attend the meeting.

Entrepreneurs have to put in long hours, but they are their own bosses. They can always design a schedule that suits their needs.

Entrepreneurs need to manage their time effectively. Getting things done is the only way an entrepreneur is going to get some free time.

Entrepreneurs get funding exclusively from venture capitalists.

Every day, people think that entrepreneurs get funding exclusively from venture capitalists. There is so much noise in the media that entrepreneurs are raising more money than ever before that ordinary people get misguided. The facts are quite contradicting.

Around 80% of entrepreneurs start a business using their own money. Only 20% ask friends and family or banks or other financial institutions.

Startups that get funding from venture capitalists are in the minority. Some experts speculate that only 3% of entrepreneurs get funding from venture capitalists.

There are many reasons why raising money via venture capitalists is difficult.

Venture capitalists often have no experience in the industry they are investing in. They solely invest in an industry because it’s doing well, and it is predicted to do well in the future as well.

Since venture capitalists usually don’t have experience in the industry they are investing in, entrepreneurs cannot go to them for counsel.

Women entrepreneurs are often cast aside by venture capitalists. Women entrepreneurs are still in the minority when compared with their male counterparts. Venture capitalists usually prefer to invest in startups led and founded by men because they think that male-led startups a higher chance of success.

Convincing venture capitalists to invest in a business is also tricky. Venture capitalists want to get ten times the return on investment within three to five years. They expect companies to have a detailed plan on how they are going to provide them with the ROI they expect.

Entrepreneurs are young.

There is a big misconception that entrepreneurs need to be young and in their twenties. People think that entrepreneurs start businesses in their parent’s garage after school and work on little side projects that turn into these huge corporations.

According to a study conducted by Duke University, the average age of entrepreneurs is forty years. That’s the age when entrepreneurs start their first successful businesses.

You don’t need to be a certain age to become an entrepreneur.

Mark Zuckerberg started Facebook when he was just 19 years old. Bill Gates laid the foundation for Microsoft when he was twenty years old. Larry Page developed Google when he was twenty-five years old.

You might be thinking that only young people can start successful businesses, but stick a little longer.

Sam Walton built Walmart when he was forty-four years old. Ferdinand Porsche entered the automobile industry when he was fifty-six years old. KFC was formed by the colonel (Colonel Harland Sanders) when he was 65 years old.

Age is something that doesn’t matter when it comes to entrepreneurship. All it takes is passion, devotion, and hard work to become a successful entrepreneur.

Every entrepreneur is going to become successful.

Whenever we think of entrepreneurs, we think of the ones that made it. We never think of the ones that are struggling with their businesses.

Not every entrepreneur is going to be successful.

Around 50% of all businesses fail within the first five years of their inception. The longer a company stays afloat, the higher its chances for success.

For first time entrepreneurs, the rate of success is around 18%.

But there is hope.

Having a failed business doesn’t mean that you can’t start another one. Second-time entrepreneurs who had previously owned a failed business have a slightly higher rate of success of around 20%.

Failure in business is something that comes with the territory. You can’t be successful in every venture you choose to undertake, but

learning

Conversion rate optimization is an important parameter to measure for a website and only optimized sites can yield high rates. When you browse websites, you will find many sites screaming to be optimized, obviously, such sites are not using CRO at its fullest potential.

Exit Pop-Ups That Would

We live in a world that is characterized by fast growth and the use of technology. The dark days are way back past us today, technology dominates. If you are thinking of starting a business, then you need to make sure you make good use of technology. If you do not, you will not be able to sustain your business amid the ever-rising competition.

Beginners Guide To Social Media Marketing

Social media is one of the wings of technology you need to make use of if you need to succeed in business. You need to make sure you market adequately on social media if you are to make any meaningful profits.

However, the task of social media marketing is not easy, especially if you are a beginner. There are so many things that you need to make sure you get right. For instance, you need a team that is well vast with social media to help you with this course.

After that, you also need to make sure to follow specific procedures to make sure you achieve success. If you are a beginner to social media, you need to be very careful. The list below comprises the procedures you need to stick to. These tips or guidelines will help you to make your social media marketing service endeavor a success.

The right time to start is now

So many people keep talking about using social media to market their business takes so much time to do so. If you are one of them, you are making mistakes. While you are thinking of this, somebody else somewhere is already working on this process.

You need to make sure you put everything in place and start immediately. You need to put a team together that will help you to optimize the social media platforms for your business. You need to look for a team that understands these procedures very well.

Your team should comprise of people or an individual that is well vast with social media marketing. The team has to identify the right audience and look for the best way of targeting this audience.

Come up with highly valuable content

When it comes to social media, marketing content is significant. Whether you are marketing on Facebook, Twitter, or even Instagram, your content has to stand out. Given the competition that is out there, you need to make highly content.

The content has to deliver an essential message about your brand and engage the clients in the best way possible. You have to be extremely careful with the language you use. Remember, clients, are susceptible to people. Any mistake you make might end up costing you seriously.

In the first place, do not appear to be forcefully selling something to your clients. This is one mistake that might cost you dearly. Just focus on giving out valuable information about your products. You can also try to engage your clients a little bit.

Make regular posts

This is one mistake that people make quite often. They post once, and that is it. If you are seeking to use social media optimally for marketing, then you have to be consistent. This means that you have to post at least three times a week.

This way, you will be able to

Having trouble writing a copy that sells? Well, we are here to help. With the increase in the daily content uploaded online, you need top-notch copywriting skills to come up with attention-grabbing articles. The skills can be developed and are not, as some say, inherent. For your writing to get more conversions, you need to produce something interesting.

Seven Powerful Copywriting Tactics

Writing a copy that piques the reader’s interest can be a headache sometimes. You may come up with several drafts without being satisfied with the outcome.

Think of who you want to attract and convince them to do, as you will write in the post. Then consider a few secret tips to come up with an eye-catching result. The following are some of the tips to consider:

1. It’s not all about yourself

The point of the copy is not to write about yourself. Many people forget that when writing and end up writing business-centric instead of customer-centric posts. Don’t tell us how excellent your blog is or how amazing your products are compared to the rest. That will only tend to bore customers and may come out as repulsive.

Spotting a business-centric copy is quite easy. There is more use of “we” than“you.” The customers care less about how great a company is and more about what you can do to better their life.

Your writing should appeal to the customer and show them what you can do to meet their needs. Writing information about yourself isn’t bad. However, your primary focus should be on your value to the customer.

Replace the “we” with “you” and “yourself” while writing. By doing that, you ensure your copy explains what you offer to prospective customers, instead of a mere description of your products. The simple change in the perspective of your writing is enough to draw more readers.

2. Target emotions/inject personality

Although we like to think that we make our decisions based on logic, we are very wrong. Emotions play a significant role in our day-to-day decision-making process. We use logic to find the benefits and drawbacks of choices, but emotions are at the core of what affects whatever we choose. A copy with a logical perspective fails to target the most crucial aspect-emotion.

With such information, you should write your copy to appeal to the emotional side of prospective customers. What are they feeling right now? If the answer is positive, what does your company offer to keep it that way? If negative, what do you provide to make them feel better? If you answer the questions in your writing, you have a better shot at getting to a reader than otherwise – stating facts.

3. Write quickly

Don’t overthink while writing. This is not to say that you should haphazardly throw words in your writing. Writing faster reduces the time for critical thinking and employs the use of the emotional side of the brain. Writing without stopping now and then to rethink helps create a piece that shows your true feelings about the subject.

It is better to come up with content first, then improving the words later than writing a perfect first draft. Quick writing allows ideas to flow freely and more fluidly, hence yielding the best results. The first draft is considered an essential part of the writing as it contains the most original ideas in their raw form. You can later edit the piece to come up with a coherent copy ready for publishing.

4. Write conversationally

Writing a copy is meant to advertise a company’s product, not stating ideas. The best way to sell is to speak with the reader. A conversation involves the audience and makes them feel part of the writing.

It is also more intuitive and engaging to write as if to address a particular group than to write as in a term paper. The reader is compelled to read to the end to ensure the conversation is over.

In a real-life situation, a salesperson has a conversation with the customers to convince them to purchase their goods. Similarly, copywriting is what companies use to get across a message to their prospective customers, only that the conversation is not in person.

It is, therefore, your duty to

make

Most digital marketers use many online tools to do their tasks faster and automate some parts of their business. In this post, you can read about five online tools that can help you boost your business. You can achieve it in different ways. It depends on each tool.

5 Online Tools for Digital Marketers

However, all these tools are easy to use, effective, and can save a lot of time from your daily tasks.

1. Trello

Trello is a top list-making tool that will help you to manage your projects. You can create a free account fast with your Google account and start building lists with any tasks you want.

There are boards, lists, and cards. A board includes many lists, and you can fill in your lists with cards.

Many digital marketers use Trello because it’s the simplest project management tool. If you run a business, there are many things to do. You can’t remember everything and some tasks have a higher priority than others.

You can simply create different lists based on the priority, the date, the difficulty, or any criteria you want. There are many other options that make task management a fun process.

It includes three types of plans. The basic is free, and you can give it a try right now. There is a business plan for more features, and the last plan includes many users. You can use the last one if you have a team for your business.

You don’t need any training or knowledge to use Trello. Anyone can take full advantage of this tool.

2. Answer The Public

Almost every digital marketer uses keywords. They can be helpful for SEO (search engines, YouTube) and advertising. In many cases, users use keywords in the search bar of social media as well.

Answer The Public is a top keyword tool that finds questions, prepositions, and comparisons that users search on Google and Bing in any niche.

The process is very simple. You add your niche (broad term) on the search form. In a few seconds, you will get hundreds of results.

Then, you can take these results and create relevant content on your blog, social media, YouTube channel, or anywhere you want.

Even if you don’t plan to use them soon, it’s always a good thing to know most of the questions that people ask in your niche.

Answer The Public started as a free keyword tool and had a newsletter on how to use the keywords. Today, you have only a few free searches per day, and then you need to update to pro. However, a few searches can give you a lot of results to start working.

If you run out of content ideas, this tool can solve many of your problems for a long time.

3. Grammarly

Grammarly is a writing tool that can find grammar and spelling mistakes. Most digital marketers write to communicate with other people on the internet. They may need to write an email, product descriptions, blog posts, video descriptions, etc.

The tool works with an extension that checks anything you write on your computer and shows you any mistakes and relevant suggestions. You can also check any piece of content on the members’ area for even more suggestions and options.

With the free version, you can check only grammar and spelling mistakes. With the premium version, it checks for plagiarism, readability, and length of sentences. Lastly, you can set goals for your content. It can be formal or informal, creative, technical, casual, and more.

A big advantage of the tool is that anyone can use it easily and fast. So, it can save a lot of time and money because you will not need a proofreader for a simple checking anymore.

4. Canva

Visuals improve the user experience on any type of content. Nice images can give you a huge advantage over your competition on social media and search engines because they can make any post more interesting.

If you have no talent in design, you need to find a solution or hire someone to do that job. Canva gives you the option to create professional designs by yourself with no technical knowledge or experience.

You can find many templates for many types of images. There are templates for Instagram, Facebook posts, Pinterest, covers on different platforms, cards, posters, logos, business cards, t-shirts, resumes, menus, cd covers, magazine covers, etc.

There are free and paid images to add to your designs, or you can upload your own photos and customize them on the website. You can add elements, text, resize your images, add colors, etc.

You can do anything you want with no limitations. Of course, it has a paid membership for even more options, but the free one can work for many projects as well.

If you complete a design, you can download it to your computer instantly. Then, you can use it anywhere you want. The process is very simple and can help you to become more productive in that part of your business.

5. Aweber

Most digital marketers use an autoresponder or an email marketing tool. Aweber is one of the best tools in this category.

You can easily upload your list or start building a new one. It’s easy to create and customize emails while you can create categories of subscribers.

It has options to send follow series, blog broadcasts, campaigns, A/B testing, and more. Each user can find the best formula for its business.

Another important part is the available integrations. If you have a website, you may want to use your autoresponder with other marketing tools. Aweber is a popular autoresponder, so many tools make sure that they can work with it.

Like the other tools on this list, it’s easy to use it compared to other alternatives. The purpose of a good tool is to help the user to save time and frustration.

If you use Aweber for email marketing, you have access to all the features inside in a few clicks, and you can easily customize your emails and sign up forms.

The website includes a helpful tutorial to set up your first campaign in the beginning. It takes a few minutes to get started. It sends other helpful emails and tutorials to the members too.

5 Online Tools for Digital Marketers: Conclusion

Most professional digital marketers use tools to make their life easier and more productive. Productivity means better results in the long term. This is the goal of any business.

With the tools above, you can improve the performance of your business in the important parts of email marketing, content, visuals, project management, and

A responsive website is a form of Website design technique which makes the website adapt to the different screen sizes of the visitor’s viewing device.  The primary objective of the responsive website is to provide an optimal viewing experience to the user no matter what type of device they are accessing the website. Blog covers 19 Essential Benefits of Responsive Web Design.  Let’s start with the obvious Responsive Web Design benefits in 2020.

History of Responsive Websites

Back then late ’90s and early 20’s one of the biggest issues with the regular websites is the developers have to develop multiple versions of the website that adapts to different screen sizes.  Thus it makes harder to maintain each website with the progress in technology.

In order to solve this issue the concept of the responsive website was introduced, In fact, the first Responsive website was developed in 2002 by Audi.com. However the concept has been termed as fluid website, elastic website and flexible website etc, it was not until 2010, that Ethan Marcotte, an independent web developer who also wrote a book on responsive web design, formally coined the term responsive design.

Since then, the advancement of mobile technology has made a responsive website to become an integral part of every business today.

Why does Responsive Website matter?

A responsive website has been a major talk in the business sector in recent days. No matter the size of the business whether small are big everyone is working on Responsive strategy. In order to explain the importance of the responsive let’s start with the obvious mobile technology development. We are living the Smartphone era where everything you need is right in your pocket.

Undoubtedly there is no wrong in saying people nowadays use a mobile phone than toothbrushes.

A Recent report in 2019 stated around 4.39 billion of the total world populations are using the internet to find their requirements out of that 3.99 billion people are accessing the internet through Smartphones.

As the number speaks it all, it is obvious to know to say why most of the companies are switching their strategy to mobile-friendly websites.  In this mobile era, a company that fails to cater to the mobile user can consider themselve dead.

If you are still not yet convinced? Here are some more statistics that will support our notion of benefits of responsive web design: 

• Google announced websites which are mobile-friendly can have an increase in search ranking
• And also Google recently stated that more than 70% of the search is made through smartphones and tablets than on desktop.

Well, that is all to say it is clearly evident that there is a surge in the number of mobile users every year.  Therefore it is important to have a website that is mobile-friendly which adapt to different screen sizes.

19 Business Benefits of Responsive Website Design

Apart from this, there are quite a few advantages responsive websites have in their sleeves. Here in this article, I going to bring forward some of the benefits of responsive web design:

1. Drives More Traffic

Among the many advantages of of responsive websites, improved traffic is the major one. According to the recent report of Statista shows the second quarter of 2019, approximately 48.91 % of traffic comes through Mobiles.

It shows that more than half the percentage of traffic is originated from mobile devices. Therefore, if you wanted to enhance your business it is increasingly important to have a mobile responsive website that can fit all types of screen sizes.

2. Cost-Efficient and less- Maintenance

A responsive website is cost-efficient as it reduces the investment and maintained of the developing individual website for each device with different screen sizes.

For instance having two separate websites of mobile and desktop you need to have two different sets of marketing strategies, two set development teams and two sets of admin panel (Especially for an e-commerce website).

Thus it requires double investment and maintenance. With a Responsive website approach, a responsive website is less of a headache and also helps to concentrate he single website to improvise the business.

3. Enhances the User Experience

A responsive website can help to increase the user experience. One of the primary factors which determine the quality of the website is the

user

A lot of new companies operate on the assumption that since they are small and not many

A common misconception amongst the start-up businesses is that in order to make the business

Content marketing has quickly become an essential practice for any modern business. It helps to build authority, attract customers, and increase trust all at once. Who wouldn’t want to experience those benefits?

6 Content Marketing Trends to Follow in 2020

While more and more companies are doing content marketing, some are not keeping up with the rapid changes. This results in them falling behind competitors and missing opportunities.

That’s why we’re going to be outlining 6 content marketing trends you need to follow moving into 2020 and beyond. Applying these will maximize the ROI of content campaigns and competitiveness in your niche.

1. Don’t neglect voice search

You perform SEO, right? 236.5 million people use search engines in the United States on a regular basis and this number is only going up. However, SEO is changing just like everything else and specifically voice search is on the rise.

More and more users are searching from their mobile phones and other devices by asking questions via voice. While this might not seem like the biggest change, let us explain why you shouldn’t neglect it.

If you want to

improve