When it comes to link building, social media is a powerful tool that can be used to build links. But like anything else in online marketing, it’s essential to know how to use social media effectively if you want to see results.
In this post, we’ll outline five ways you can use social media to build links. So whether you’re a professional or a newbie practitioner, read on to get the most out of social media Link Building!
What is a Link Building Strategy?
A link-building strategy is a plan to increase your website’s visibility and rank in search engines. People who discover your website through Google will likely click on the links included in the page’s content. These clicks can direct them to your sales pages or other essential website areas.
You can build links in many ways, including submitting high-quality article submissions to popular websites, forming relationships with influential bloggers, and working with paid link builders. It is also essential to consider which links are more valuable for your site and how you can generate them most effectively.
Please be informed that link building is an ongoing process. So make sure to revisualize it every few months as changes in online SEO trends occur frequently. This is where link-building companies come to maintain a strategy professionally.
Professional link-building companies have a group of specialists who know the latest industry standards. Most organized companies outsource link-building services to rest assured of ethical SEO practices.
Outsourcing link building can be the main method to save time and money while achieving the same results. Not only will you have someone else do all the work for you, but they will also help to optimize your website for better search engine ranking.
They can help you with keyword research, creating high-quality content, and more. When choosing an outsourcer, one must consider credentials and experience before deciding.
Once you’ve chosen an outsourcer, give them guidelines and specific instructions on how they should proceed. They monitor every process step, so you’re always aware of what’s happening and feel confident in their work.
The Value of a Successful Social Media Linking Strategy
Using social media for link building is one of the most effective ways to market your website or blog. A successful social media linking strategy can help you attract more traffic, leads, and customers from search engine results pages (SERPs). Not only that, but it can likewise enhance your online reputation and authority.
One of the best things about an excellent social media linking strategy is that it’s easy to execute. Simply find reputable websites in your industry or topic area, add a link back to your site on those pages, and wait for the clicks to start streaming in!
Many factors go into social media linking strategy success – so make sure not to just focus on quantity but on quality when building links. Ensure your links are relevant and helpful for yourself and the readers who click them.
5 Best Methods To Use Social Media For Your Link Building Strategy
Do you want to improve your online visibility and score some valuable backlinks? Using social media can be a fantastic mode to do that! In this post, we’ll discuss the 5 best methods to use social media for your link-building strategy.
From using Twitter to promoting your blog posts on LinkedIn, we’ll show you the best ways to leverage social media for your link-building goals. So whether you’re new to social media or a seasoned vet, read on for tips on using social media for professional link-building success!
1. Use Branded and Shortened URLs
Shortened URLs are a great way to use social media for your link-building strategy. They’re cleaner and more attractive than long, clunky links. They’re effective for social media because they take up more smallish room and are easy to share.
You should avoid sharing this type of link:
You should make it simple and identifiable like this:
Another way to create short, shortened URLs is using your website’s internal link builder. This will automatically generate shorter URLs based on the text you enter in the builder’s search field. This is an easy way to add shortened URLs to your site without manually creating them each time.
There are some matters you need to keep in mind when creating shortened URLs:
● Make sure that your URL is straightforward and easy to remember.
● Use the shortened URL format on your social media platforms (Facebook, Twitter, Google+, etc.).
● Make sure your shortened URLs are relevant to your content and keyword targets.
By following mentioned easy tips, you’ll be able to create compelling and shareable shortened URLs that will help you achieve your link-building goals.
2. Cross-Link Method
One of the most reasonable ways to grow your audience on social media is by cross-linking your social media profiles with your target URL. This means including a link to your Instagram profile in the bio of your Twitter account.
Doing this helps you with getting a link from your social media. Furthermore, it increases the chances they will click through to your website or blog post from their Twitter feed. It’ll pass the necessary link juice for your target URL.
You can include a link to your social media profile to help boost your SEO link-building score. Also, using hashtags can help you find more followers and connect with people who share similar interests.
By cross-linking your social media profiles, you can create a powerful link-building strategy to help you reach new audiences and expand your reach online!
3. Connect With the Industry-Specific Influencer
One of the most effective ways to link-build is connecting with industry-specific influencers. This can be complete in various ways, but the two most common are contacting them and asking for a shoutout or exchanging reciprocal promotions.
Contacting an influencer can be done in several ways: through social media platforms, email, or even a phone call. The significant factor is to make sure you contact them personally, not through an agency or intermediary. This will ensure that they feel like they are helping you somehow and are more likely to reciprocate your offer.
When asking for a shoutout or exchange of reciprocal promotion, ensure that you provide enough information so the influencer can understand what you’re looking for.
For example, if you’re looking to share your content on the influencer’s social media page, include the hashtag (#) and the date range during which you would like it shared. In addition, be sure to specify which article or post you’d like them to feature it on.
4. Adding Social Media Profile Deep Links
Social media profile deep links are a great way to improve your link-building strategy.
Social media profile deep links are links that appear in a user’s social media bio, as well as other prominent places on their profile. They’re the perfect way to add extra credibility to your links and help them rank higher in search engines.
Profile deep links are hyperlinks that take users directly to a specific section of your profile on social media.
For example, suppose you have a website and are also active on social media. In that case, you could create deep profile links that take users directly to your website’s homepage. This way, they can easily find and click the link to visit your website.
You can also create deep profile links that direct users to specific pages on your website. For instance, if you have an ebook business you want people to buy from your site, you could create deep profile links that direct them straight to the page where they can purchase it.
This way, they’ll never have to leave your site and will be able to buy your ebook quickly and easily.
5. Focus on Exposure to Your Social Media Content
As previously mentioned, social media is a distribution medium. Because of its enormous popularity, it generates more buzz than any other distribution route available.
To increase brand awareness on social media, you must put in more effort than simply being present.
This entails producing content that can be especially effective if controversial. It should be debatable from various angles to be able to spark a discussion. Presenting a crazy counter-argument or narrative that contradicts your brand voice is not the key.
Just controversy for the sake of argument. Even so, engaging postings can create a lot of buzzes, draw more people to your website, and draw notice to your company.
You should also think about creating “how-to” material because you are an authority on what you sell, so sharing this knowledge on social media is the least you can do.
Every day, people seek guidance on “how to” do things; in response, accessible, informative postings are created. This will position your company as the authority in the area, eventually leading to visibility and links.
All Things Considered
After reading through the strategies shared above, you might have realized that social media is a powerful marketing tool for creating quality backlinks.
Moreover, there are numerous methods in which you can use social media to get more traffic, link juice, and conversions from your blog. The only issue here is being consistent with your blog posts and not getting distracted by your favorite sites like Facebook or Twitter!