Voice search has become a popular means for users to look for things on the internet. It seems like the convenience of speaking into your smart device is actually more appropriate rather than taking time out to type in your queries.
Major drivers to this user behavior include smart listening and Bluetooth devices and assistants such as Google Home, Apple’s Siri, and Alexa by Amazon. This is as close we can get to realize the relationships between Iron Man and J.A.R.V.I.S from the Marvel Universe.
According to a recent study by DBS Interactive, more than half of all smartphone users engage with voice technology on their smart devices. Furthermore, Google reports that 27% of all online global population is using voice search on mobile.
In fact, over a third of the US population, around 111.8 million people were reported to use voice assistant monthly from 2018 to 2019. Moreover, a Gartner study proclaims that 30% of all browsing sessions will include voice search by 2020.
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Optimizing WordPress for Voice Search
Over 400 million websites use WordPress, including the likes BBC America, Microsoft News Center, PlayStation.Blog, Sony Music, and The Walt Disney Company, to name a few.
Hence it makes all the more sense why you should prioritize voice search as it can substantially boost your SEO and rankings on search engines. In light of this information, let’s take a quick look at some of the ways you can optimize your WordPress website and online resources for voice search.
Concise and Precise Content
The thing with voice search is that in order for it to pick up and crawl through your content, it must relate to the user’s intent and register with what the actual query is requesting.
This is why the content on your website has to be absolutely precise in what it has to offer to the user and concise enough for search engine crawlers to administer your result as a viable one for the user on the other end. Here are some tips that might come in handy:
Optimizing For Long Tail Keywords
Long-tail keywords are the bread and butter for your voice search optimization process. As our speech phrases tend to be longer, keywords for voice search are longer than average and may contain four words minimum.
You need to identify which long-tail keywords are best suited for your search audiences, and from there, you can start building your content around those phrases. Sometimes voice search utilize entire sentences even, which only happens to help you cause in the first place. Here are some tips that can assist you in achieving better results:
Demand for Local Content
Voice search seems to predominantly center on local events, happenings, locations, and queries that seek resolutions from a local service or product provider. For your WordPress website, it is adamant that you try to fulfill the demand for local content to the fullest of your capacities. Here are some tips that can assist you in achieving that:
Maintain Updated Business Information
Your NAP (Name, Address, & Phone Number) captions are extremely important, and for voice search, you should consider maximizing your efforts to present up to date information about your business. Here is what you can do additionally:
Online Presence on Other Platforms
Your online presence plays a lot more crucial role than you think, and this means you might be required to think out of the parameters of your WordPress website. Here is what you can do:
Page Speed Matters
The faster your page, the better your chances to land as a result of a voice search. Here is what you need to do:
Adding schema markup can greatly benefit your chances for voice search as well. There are several schema-focused plugins available for WordPress that can help get the job done. These include Schema Lite, The Schema, Schema, and The Schema Plugin, to name a few. You can also add schema markup using the Yoast SEO plugin.
Google’s Structured Data Markup Helper is a good tool that you can use here. For your WordPress website, however, there are some plugins that can help you accomplish this effortlessly. The best option, however, is no doubt Schema App Structured Data, a plugin available for your WordPress website that offers tons of features and supported schema types.
Study & Implement User Intent
Implementing user search intent into your content and website is most important. Your long-tail keywords and their proper implementation can help you obtain these objectives. Make sure that your content is tailored and curtailed around them to the best of your ability.
Using Conversational Words
Voice searches utilize conversational tone, so it is best that your website utilizes conversational words as well. This will help crawlers to provide your information as a useful result for the user on the other end, making voice request on their devices.
Voice search is the future and here to stay. I hope this post was able to provide you with some meaningful insights to help you understand how you can optimize your voice search for your WordPress website. For any further questions, feel free to leave a mention of your query in the comment section below.
- Optimizing For Voice Search – WordPress User’s Guide - December 30, 2020