11 SEO Tools to Improve Google Ranking

Choosing the apt and the best SEO Tools out of hundreds of services and applications can help you in saving a lot of time and some money. Every day new tools emerge in the market making the choice of the SEO Tools for either your blog or website sometimes hard. But this article will help you in making your choice easier.

Why is the choice of the SEO tools essential?

We all are aware of the fierce competition prevailing in every sector, and the same is with Online Marketing. The SEO “tools” literary work here the same.

Abraham Lincoln, one of the most influential presidents of America is known for his productivity and energy. He had said that “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Same goes for Online Marketing as well.

11 Top Rated SEO Tools:

SEO Tools

Finding and cultivating the best tools for any of the work spend the majority of the time. But in this fast-paced world, we don’t have time to waste. So, rather than doing all the research by yourself, go through the list of tools and boosted your website’s Google Ranking.

1. SEMrush-

The tool is used to find the keyword opportunities, and check the organic visits of the pages by countries. SEMrush tool allows the user to build good link-building strategy.

Also, the tool is available completely free for 7 days without any limitations.

But if you want to check mobile ranking visualization and compare the ranking with Desktop visits, then you need to subscribe to the payment option.


Monthly- $99 to $399 (The variants are based on the number of projects, reports.)

2. Serpstat-

The all-rounder platform is not that famous, but you should give it a try. It is similar to Ahrefs, and SEMrush. If you want to boost your website’s Google ranking by PPC, SEO, Marketing, content marketing, and Search Analytics, then Serpstat is a compelling choice.

What does it offer?

  • Competitor Analysis
  • Backlink Analysis
  • Keyword Analysis
  • Web SEO Audit
  • Position Monitoring
  • Text Analytics
  • Keyword Grouping
  • Missing Keywords

It is cost-effectiveness and its impressive functionalities lead to rise in its usage.

3. MOZ

Its spam score, PA, DA checking functionality make it a complete tool with all the required features.

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The trial version of the tool is available for 30 days. The best thing is that the version gives access to all the functions and tools. It asks for your credit card information as well. Unlike SEMrush tool, it does not let its users have a check on the estimation of traffic on its competitors’ website.

But this limitation is covered by Open Site Explorer tool which MOZ facilitates for the analysis of the website as well as those of the competition regarding web quality, link-building, anchor text and many more.


Monthly- $99 to $599

4. SEOProfiler-

You might be new to this name, but it does very well with what it offers. It can also be termed as a complete tool due to the number and the effectiveness of the functionalities it provides.

What is the USP of the tool?

“Link Desinfection” is the most significant function used to get rid of the SPAM folders. The tool helps in the creation of the disavow files sent to the search engine as the last report.

Important Features Offered-

  • txt
  • Sitemap
  • Complete SEO Audit
  • Skyrocket the access to Twitter and Facebook by integrating your social networks into the tool to track your reputation
  • For tracking our SEO work and viewing keywords, it shows visibility index
  • Allows optimization of SEM campaigns
  • Analyses your website and your competition


Monthly- $58 to $1170

5. Sistrix-

It directly creates the list of keywords that are listed on Google and the position. It is the main reason for it to have the tag of being one of the best and most complete SEO tools. Saving time, efforts, and providing a decent design, its competency in analyzing the competition and keyword opportunities make it stand at the position.


Monthly- $117 to $ 468

6. Woorank-

If you get a primary SEO analysis with keywords, links, tags, etc. then Woorank is an excellent choice. Seven features are available for free, and you don’t need to register on it to perform an analysis.


Monthly- $58 USD

7. Ahrefs-

It is the link analysis tool and used to check the functioning of websites, track social media, as well as backlinks. Moreover, it offers Content Explorer.

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8. Similar Web-

The tool is used to see the visits on your competitors’ website. You can even see the total views in case of SEMrush providing all the possibilities to see the visits of SEM and SEO. In addition to this, you can see the bounce rate as well as average time on the site by using the tool. The results and the views can be used as a reference.

9. Seocrawler-

The tool is the basis of good SEO and is one of the best tools used to improve the ranking of the website in the search engine. Out of the several features, some of the most prominent characteristics are-

  • Analysis of goals,
  • Optimization of the titles
  • Optimization of images
  • Code Errors

10. Pingdom-

It is the most effective tool for analyzing server crashes and load times. Also, you need not install it before using it and it offers a free trial for 30 days.

An interesting fact– You can enjoy the same features which the tool provides on Google Chrome. To use it, press F12 on the Network Tab, and then type the URL which is to be checked.

11. Hotjar-

This tool allows the recording of the videos of the action of the visitors who visit your website or blog. Furthermore, the tool offers the functionality of the heat maps of Crazyegg.

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All the Best!

Jessica Gross

I’m Jessica Gross. I read and write every day on various topics related to society, culture, academics, business and lifestyle. Also, I have been working as an academic consultant for Assignment help for more than a decade.

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