online SEO Tools

11 Best SEO Tools Online to Improve Rankings (2021)

Choosing the apt and the best Online SEO Tools out of hundreds of services and applications can help you in saving a lot of time and some money while doing SEO Audit.

Every day new tools emerge in the market making the choice of the SEO Tools to improve Google ranking for either your blog or website sometimes hard.

But this article will help you in making your choice easier.

Why SEO Tools are Essential?

We all are aware of the fierce competition prevailing in every sector, and the same is with Online Marketing. The SEO “tools” literary work here the same.

Abraham Lincoln, one of the most influential presidents of America is known for his productivity and energy. He had said that “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Same goes for Online Marketing as well.

11 Best and Free SEO Tools That Help in Ranking-

SEO Tools

Finding and cultivating the best tools for any of the work spend the majority of the time.

But in this fast-paced world, we don’t have time to waste. So, rather than doing all the research by yourself, go through the list of tools and boosted your website’s Google Ranking.

1. SEMrush – #1 Online SEO Tool

Best Online SEO Tools

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The tool is used to find the keyword opportunities, and check the organic visits of the pages by countries.

SEMrush tool allows the user to build good link-building strategy. Also, the tool is available completely free for 7 days without any limitations. 

But if you want to check mobile ranking visualization, complete SEO analysis and compare the ranking with Desktop visits, then you need to subscribe to the payment option.


  • Analyze Long Tail Keywords
  • Optimize Your Existing Blog Posts
  • Optimize Your Site’s Technical SEO
  • Monitor Your Brand Outreach
  • Find New Link Building Opportunities


Monthly- $99 to $399 (The variants are based on the number of projects, reports.)

2. Serpstat

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The all-rounder platform is not that famous, but you should give it a try. It is similar to Ahrefs, and SEMrush.

If you want to boost your website’s Google ranking by PPC, SEO, Marketing, content marketing, and Search Analytics, then Serpstat is a compelling choice.


  • Competitor Analysis
  • Backlink Analysis
  • Keyword Analysis
  • Web SEO Audit
  • Position Monitoring
  • Text Analytics
  • Keyword Grouping
  • Missing Keywords

the most popular among the best SEO tools, it’s cost-effectiveness and its impressive functionalities lead to rise in its usage.

3. MOZ

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Its spam score, PA, DA checking functionality make it a complete tool with all the required features. 

The trial version of this site audit tool is available for 30 days. The best thing is that the version gives access to all the functions and tools.

It asks for your credit card information as well. Unlike SEMrush, it does not let its users have a check on the estimation of traffic on its competitors’ website.

But this limitation is covered by Open Site Explorer tool which MOZ facilitates for the analysis of the website as well as those of the competition regarding web quality, link-building, anchor text and many more.


  • Dashboard
  • Analyze a Keyword
  • Fixing Site Crawl Issues.
  • Link Analysis. Competitive Metrics
  • Google Analytics data.


Monthly- $99 to $599

4. SEOProfiler

Online SEO Tools

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You might be new to this name, but it does very well with what it offers. It can also be termed as a complete tool due to the number and the effectiveness of the functionalities it provides.

What is the USP of the tool?

“Link Desinfection” is the most significant function used to get rid of the SPAM folders. This SEO audit tool helps in the creation of the disavow files sent to the search engine as the last report.


  • Complete SEO Audit
  • Skyrocket the access to Twitter and Facebook by integrating your social networks into the tool to track your reputation
  • For tracking our SEO work and viewing keywords, it shows visibility index
  • Allows optimization of SEM campaigns
  • Analyses your website and your competition


Monthly- $58 to $1170

5. Sistrix

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This is one among the most important tools to improve Google ranking It directly creates the list of keywords that are listed on Google and the position.

It is the main reason for it to have the tag of being one of the best and most powerful Online SEO tools. Saving time, efforts, and providing a decent design, its competency in analyzing the competition and keyword opportunities make it stand at the position.


  • Visibility comparison
  • SEO performance
  • Visibility pins
  • Keyword filters
  • Keyword cannibalisation
  • Keyword position history
  • Indexed pages
  • Link quality.


Monthly- $117 to $ 468

6. Woorank

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If you get a primary SEO analysis with keywords, links, tags, etc. then Woorank is an excellent choice. Seven features are available for free, and you don’t need to register on it to perform an analysis.


  • White-Label Report
  • Smart Dashboard
  • Marketing Plan
  • Backlinks analysis
  • SEO Tool
  • In-depth Reports
  • Competitive Analysis
  • KPI Monitoring
  • Continuous tracking
  • Website review


Monthly- $58 USD

7. Ahrefs SEO Tool

Best Online SEO Tools

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One of the best tools to improve Google ranking. It is the link analysis tool and used to check the functioning of websites, track social media, as well as backlinks.

Moreover, it offers Content Explorer and a comprehensive ahrefs backlink checker.


  • Site Explorer
  • Content Explorer
  • Keyword Explorer
  • Alerts
  • Rank Tracker
  • Domain Comparison
  • Batch Analysis
  • Link Intersect
  • SEO Toolbar

8. Similar Web – Free Online SEO

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This is one of the best SEO tools that is used to see the visits on your competitors’ website.

You can even see the total views in case of SEMrush providing all the possibilities to see the visits of SEM and SEO.

In addition to this, you can see the bounce rate as well as average time on the site by using the tool. The results and the views can be used as a reference.


  • Visits, keywords, geography, referrals
  • Competitor website traffic analysis
  • In-depth competitor keyword analysis
  • Side-by-side website traffic comparison
  • Visual charts and graphs for KPIs
  • Mobile app industry analysis
  • Mobile app popular keywords
  • Email and social media traffic reports

9. Seocrawler

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The tool is the basis of good SEO and is one of the best tools used to improve the ranking of the website in the search engine. Out of the several features, some of the most prominent characteristics of this tool are:

  • Audit Redirects
  • Analyse Page Titles & Meta Data
  • Discover Duplicate Content
  • Extract Data with XPath
  • Review Robots & Directives
  • Generate XML Sitemaps
  • Integrate with Google Analytics

10. Pingdom

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It is the most effective tool for analyzing server crashes and load times. Also, you need not install it before using it and it offers a free trial for 30 days. An interesting fact– You can enjoy the same features which the tool provides on Google Chrome.

To use it, press F12 on the Network Tab, and then type the URL which is to be checked.


  • Uptime Monitoring
  • Real-Time Alerts
  • Page Speed Monitoring
  • Transaction Monitoring
  • Real User Monitoring
  • Server Monitoring
  • Tailored Incident Management

11. Hotjar

Best Online SEO Tools

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Hotjar  is the last among the best SEO tools online to improve Google ranking. The tool allows the recording of the videos of the action of the visitors who visit your website or blog.

Furthermore, this free seo analysis tool offers the functionality of the heat maps of Crazyegg. If you like the post, feel free to share it with your friends and help them.


  • Sites and organization settings
  • Feedback polls
  • Behavior logic
  • Tracking code
  • Visitor recordings
  • Visitor targeting
  • CSV or XLSX format for exported responses
  • Conversion funnels
  • Heatmaps and Recordings sharing
  • Sentiment monitoring
  • Customizable widgets

12. SearchEngineReports

SER free keyword tool is providing hundreds of SEO tools for improving websites’ ranking on Google and other search engines. One of its tools is the keyword rank checker that allows SEOs to track their keywords ranking and also keep a check on competitors ranking for the same keywords.

This tool will assist websites as it lets them know how much competition they have to beat for achieving a top rank on search engine result pages.

It provides 100% accurate results in a matter of seconds without charging a penny from its users. Anyone can access this utility from any device and get benefits from it from any corner of the world.

After finding out your keywords ranking, you can work on improving their ranking by updating content and using them naturally. It’s essential to know that overstuffing of keywords no more help in improving the ranking of any site. It is now a black hat SEO tactic; therefore, it should be avoided at any cost.

All the Best!

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Jessica Gross

I’m Jessica Gross. I read and write every day on various topics related to society, culture, academics, business and lifestyle. Also, I have been working as an academic consultant for Assignment help for more than a decade.