Category Archives: Search Engine

Instead of using keywords as search queries, in ‘visual search’ you would upload an image into the search bar as the query and in return, you would get information, videos, and images related to your query.

Visual search and the number of opportunities that it provides for eCommerce and marketing is so exciting that we forget to analyze its impact on SEO.

Search engines don’t exactly understand images like humans do, to a search engine an image is just an array of dots. But that doesn’t mean that you can’t use it to boost your SEO strategy.

Imagine this, it’s early in the morning and you really want a strong cup of coffee. You walk into your kitchen, plug in your mom’s coffee maker, but, it doesn’t show any sign of working. You panic, you love your mom’s coffee maker and you can’t imagine parting ways.

Thankfully, a sudden relief falls over you as you pick up your smartphone. You smile, take a picture of your coffee maker, go to your favorite online store, upload the image in the search bar. Right there and then, your search results come up with a similar coffee maker as your mom’s.

Within seconds you order the legendary coffee maker, it might be a newer version but it’s guaranteed to work just as well as the old one.

Guess what reader? This technology actually exists and pretty soon you will be able to use it just like that. The technology that I’ve been going on about is ‘visual search’.

What exactly is visual search?

Simply put, visual search means to locate a particular object in a visual environment or a complex array. Humans are constantly performing visual searches.

Whether you’re looking for the umbrella, searching for clothes in the supermarket or looking for a pair of your socks; It’s all a part of visual search.

However, in technical terms, visual search has a slightly different meaning. When you’re surfing the web, you normally enter some keywords and hit the search tab, in return, you would get information, videos, and images related to your search keywords.

But, in ‘visual search’ you would upload an image into the search bar as the query and in return, you would get information, videos, and images related to your query.

Of course, Google’s been using it:

Over the past few years, visual search has been gaining a lot of popularity. Google has been working to enhance its image search capability, no doubt it has come a long way from the reverse image search method.

By using Google Images, you can upload a picture and in return get images and content related to the picture.

Asides from Google, Pinterest also has an interesting visual search tool.

TinEye has been around for a while now, it’s an excellent tool for matching similar images on the web, but sadly, it failed to identify various objects in an image. On the other hand, Pinterest and Microsoft allow you to pinpoint and search individual items present in an image.

Now, let’s cut the chase to the elephant in the room.

How can visual search impact SEO?

Visual search and the number of opportunities that it provides for eCommerce and marketing is so exciting that we forget to analyze its impact on SEO.

Search engines don’t exactly understand images like humans do, to a search engine an image is just an array of dots. In order to understand images, search engines use the keywords that are associated with the image and its pixels.

For the rising trend of visual search, image optimization is going to be the most important ingredient to make your website SEO friendly.

When users input an image as an inquiry, search engines will use its pixel numerals and metadata to find the relevant results.

So you have to make sure that the images you provide are easily accessible by search engines.

How to optimize images for visual search engines?

Visual search engines use image labels, metadata, and descriptions to analyze images; So obviously the traditional keyword method will still hold its importance.

Better indexing of images will improve your visual search optimization and in return, you will get better search engine rankings. When uploading an image, make sure you go through the following steps:

Optimize Alt text:

If you don’t already know, Alt tags also known as ‘alt descriptions’ are the keywords used to provide an alternate context for your images.

This is very useful for people that are unable to process images. Asides from this, search engines will use alt tag keywords to interpret images. Yes, Content will always be the key to good SEO.

Descriptive File Names:

When you upload a picture to your website, it usually has a default file name. Something like MKD3F.JPG, but, search engines are unable to understand ‘that’ and they will ultimately deduce that your image is irrelevant.

You can simply change the file name using keywords relevant to the content; This will make your site more SEO friendly.

Image Name & Caption:

Don’t name your image helloworld887t53.JPG! No one is going to understand what it is, not even search engines.

After downloading your image, users will have a pretty tough time finding it and search engines will ignore it altogether. Similarly, give a small catchy description for the image caption. Make sure that it is easy to understand.

Image Accuracy:

If you’re going to upload images you want to make sure that they contribute to your site’s content.

The more accurate the images are; the better keywords you can select to identify them. Moreover, accurate and quality imagery is an essential ingredient for a good eCommerce website design.

Size Matters:

More than 50% of consumers abandon a page if it takes too long to load, and that is why ‘loading time’ is also considered a ranking factor by search engines.

Moreover, slow website speed is one of the common mistakes made by startups on websites.

When users visit your site, it takes some time to load, but, the amount of time it takes depends upon the file sizes that you’ve used.

The larger a file, the longer it will take. So you need to make sure that the images you use are light in size. You can use Adobe Photoshop, Gimp, or Fotosizer to reduce the size of images.

Make The Best Out of Dimensions:

Suppose you’re selling Smartphones, it’s a common practice to showcase all the dimensions of the phone. Consumers will want to see how it looks from every angle.

So when you upload images for different dimensions, you can add captions, names and alt text for individual pictures. This bit of extra work will earn you higher search engine rankings.

Conclusion

Visual search means ‘no typing’, ‘no need to remember product names’ and most of all ‘snap and purchase facility’. It all leads to improved user experience and an increase in user interaction.

Moreover, eCommerce websites can benefit the most from visual search, they can better optimize their sites,

increase

The eCommerce market is one of the many industries that have thrived due to the penetration of the internet. According to a study, the global ecommerce sales in 2018 alone amounted to $2.84 trillion, and it is predicted that the numbers will grow to $4.88 trillion by the end of the year 2021. The blog covers essential idea about how to boost eCommerce website traffic using social media and SEO?

While the ecommerce market worldwide is constantly growing, not all businesses make consistent sales. Surprisingly,

it isn’t entirely the product quality that sets two ecommerce businesses apart; more often it is the strategy that they use to bring traffic to their ecommerce websites. One of the most reliable strategy by far is a technique called Search Engine Optimization, or shortly SEO.

Why eCommerce Website SEO is Essential?

Search Engine Optimization is the art of organically improving your website’s ranking in search engines for specific keywords and phrases. Search engines like Google, Bing, and Yahoo look at a wide range of factors when deciding to rank websites. Some of these factors include:

• High quality and original content
• Credible backlinks
• Website’s quality, i-e the visual elements, navigation, and overall user experience

With the digital revolution in full swing, SEO is not something that online businesses can overlook. Whether you’re running an online leather skin shop or providing some online tuition services, SEO will be an indispensable part of your business’ success in the current competitive environment. However, it doesn’t bear fruits instantly.

You have to wait for several months before you can see your website on the first search engine result page. Since websites on the first page receive almost 95 percent of the web traffic, there is a huge opportunity to reach out to prospects and produce a better return on investment.

In this post, we have compiled some of the reasons why you can’t leave the fate of your ecommerce website to chances and guesswork.

1.  It Creates Sales

SEO is the most effective way to drive new traffic to your website, which will resultantly improve sales. The more prospects visit your site, the more the chances you’ve to turn a greater number of them into consumers.

Reports of conversion rates for Q2 2017, which was recorded to be 2.7 percent backs this assumption and accurately reflects the relationship between the number of visitors and the resultant sales. This means that for every thousand new visitors you receive, 25 to 30 new customers may emerge thanks to the SEO strategy.

Keeping this in mind, SEO seems the right strategy to improve a site’s traffic, paying and non-paying alike.

However, it is pertinent to mention that the improved number of conversions on your website due to SEO will easily pay back whatever you’ve invested in the optimization process. Hence, you can be absolutely certain to expand your client base, especially if you rank higher for high-value keywords.

2.  It May Reduce Operational Costs

Though Search Engine Optimization may also cost you money, it also offers you a sustainable improvement to your page ranking. A recent study suggests that small to medium-sized businesses, including those with ecommerce platforms, devote as much as 12 percent of total revenue toward digital marketing campaigns.

This is a lot of money for something that may or may not yield any positive results for your business. Once your ad campaign is over, your website almost instantly drifts back to its initial position.

Search Engine Optimization on the other hand significantly improves the organic search visibility of your website and improves your page ranking in a way that ads cannot.

Although this may sometimes require a larger investment compared to an ad campaign, however, the gains and improvements to the websites’ search traffic are always guaranteed and long lasting.

3. It Improves Website’s Ranking

A study found that websites on the first search engine result page receive almost 95 percent of the total web traffic. Another study revealed that 75 percent of people never actually travel past the first page.

These stats indicate that the higher a website is ranked, the greater the visibility it gets, and the more opportunities it gets to raise a healthy revenue.

Google also consider a host of other factors when hosting a website. That include navigation, visuals, loading time, and the overall user experience. If a site isn’t mobile friendly, takes too long to load, or has a bad design, Google may penalize it with some ranking points.

It’s always necessary to design your website by professionals and use a custom logo design services to prevent your site ranking from being throttled.

4.  SEO Has long-lasting Effects

Search Engine Optimization is a sure-fire way to improve the organic search traffic of a website. It may take some time initially, but once the right strategies are in place, it guarantees to provide a pool of customers for the foreseeable future.

So even when you take a break for some time, your organic search traffic does not get affected.

SEO is the most effective way to keep your ecommerce business afloat especially when you are on a tight budget. It provides you an opportunity to build on your previous work and make continuous progress.

5.  SEO Improves the Ecommerce Experience

SEO in 2019 and beyond is a matter of appeasing the automated bots that rank your website as much as the consumers who visit the site.

Since Google now emphasize more on the comfort of the audience, sites that provide high-quality experience perform better in search engine results than its counterparts.

The right SEO strategies will help you create and maintain a more polished shopping experience and keep a real connection to the average user. In the end, Search Engine Optimization will leave you with a more professional and user-friendly website than the one you had before the optimization process.

In this ever-growing market, standing out from the crowd and getting customers is the ultimate challenge. With so many eCommerce sites competing against one another, this supposed to be a tedious task for sure.

There are some latest trends and strategies available to boost eCommerce website traffic. It helps in

Today, it has been seen that SEO has taken so many people by storm. Because mostly the world of doing business is changing and in order to get success in the online market you should have to run a website.

Top 10 SEO techniques for 2019

But in order to do that you need some SEO based website to advertise and publish your products in so many ways.

Below we have listed some of the real facts about top 10 SEO techniques 2019 that is very essential for you to help you understand why these techniques are very important and how you can improve your SEO skills as well.

1) Make an organic search for past and present:

Searching is the main key to SEO and by researching past and present data can help you analyze to target more traffic.

Some data points such as, discover the new keywords to target them, understanding the content performances, to see where the competition is doing very well.

2) Discovering the keywords:

To run a website it is very important that you made research about what niche you have chosen. Let’s just say you run a headphone site and sell headphones so you have to make proper research on it and select some keywords that are low in competition.

3) Always make an eye-catching title and descriptions tags:

Remember one thing we are here to target the more audience to get more visitors to the best way for you to do that makes a catchy title and products description that can easily make people interested in your products.

4) Find the best link:

You can search on all top website to get A+ links that can help you to search out the best keywords possible for your website.

5) Focused on contents quality:

We all know that content is king in so many ways because the content is the main focus of any visitors that they read and visit your website.

6) Keep updating your blog and website:

To become a successful SEO expert it is very necessary that you keep updating his website on a regular basis. Who wants to lose a huge amount of traffic that can bring so many benefits to your website?

7) Share your website on other social media platforms:

Sharing your website on other social media platforms is the perfect technique to get more visitors.

8) Create a page and optimize it:

One of the short ways to boost your website’s traffic is to create a page of your website or blogs and set its page websites like LinkedIn and TSU where you get more socially active visitors. This might be a good technique to link it with your website to get direct traffic.

9) Try to create your own keywords:

Creating something original and real is something likes your products, brand, and if your creation becomes famous then you will rank number one in the search engine.

10) Getting product reviews:

Getting product reviews can always prove beneficial for you and can give your websites a chance to sell more products. This is the perfect technique that you can use to aware more people about your services.

Basic SEO Settings for Blogger Blogs:

Now if you want to make a blog the first that comes into your mind is that it has to well optimize in the terms of SEO conditions.

Making an SEO blogger surely is not an easy task but one is done you can make a great establishment in the field of the SEO business.

It has been seen that every newcomer want to make their web page get ranked in the Google searched engine it is the perfect platform for the bloggers to make their blogs get in the goof ranked of Google search engine where mostly people search everything according to their needs. You can make a lot of adjustments the way you like it for your blog.

SEO blogs:

Having