The COVID-19 pandemic continues to disrupt lives and the way businesses function, especially in New York.
Being one of the largest economies in the USA with more than 2 million small businesses and countless large organizations struggling to battle the unpredicted circumstances, businesses find themselves grappling to stay afloat.
As tried and tested or conventional methods of marketing quickly lose their efficacy amid the full-fledged pandemic, more than 7.5 million companies risk the permanent closure of their business. However, digital marketing and SEO services in New York have come out on top to become the saving grace for several companies.
With internet traffic reaching a whopping 70 percent and online engagement on social media platforms increasing by 61 percent during the pandemic, local businesses in New York must leverage digital marketing and an effective SEO strategy to keep business metrics high and avoid customer attrition.
Table of Contents
Why Should You Invest In SEO Now More Than Ever?
The pandemic has forced everyone to seek refuge against the virus in their homes, and online traffic has significantly increased as a result of that. People are looking for products and services online. If brands want to fall in the line of sight of active online consumers, a compelling SEO strategy is a sure-fire way to achieve that.
Despite the uncertain economic climate, investing in an SEO campaign is equal to investing in your company’s future. One of the key advantages of SEO is that it’s a cost-effective strategy that helps you maintain your businesses’ growth and extend its outreach during economic downtimes.
Contrary to traditional media campaigns, an SEO strategy can be customized to fit both long-term and short-term business goals. If your goal is to boost outreach to local target markets and increase your brand visibly, your business can significantly benefit from SEO services in New York.
Many businesses across the USA have already begun making a shift from brick and mortar stores to generating an online presence with SEO. However, it takes much more than just a one-size-fits-all SEO strategy to get the ball rolling. An immutable online marketing strategy that isn’t being adjusted to meet the demand of your online audience can do more harm than good.
Hence, if you’re planning for the long game, here are a few ways you can use a compelling digital marketing strategy that can help you get started.
Powering Through with a Strong SEO Campaign
The following adjustments to your digital marketing strategy can help your business come out to the other side of the coronavirus uncertainty stronger than ever. Hence, if you’re planning for the long game, here are a few ways you can use compelling digital marketing strategy that can help you get started, or check out my media pal.
Monitoring Keywords and Creating Relevant Content
Surveys show that the precarious coronavirus pandemic has affected the shopping behaviors of 1 in 3 customers. As consumer behavior shifts, so do search trends. To keep up with these changes, businesses must keep track of relevant keywords and create useful content accordingly.
For instance, Google search trends show that keywords like “business opening covid” have gained popularity, as many states in the USA ease lockdown restrictions. You can leverage this keyword to create relevant content.
Making adjustments to your keyword research and analysis strategy and familiarizing yourself with impactful long and short-tailed keywords can help you drive organic traffic to your website, generate leads, and ultimately build more brand credibility for your business in New York.
Update Your Google My Business Listings
Google My Business listings are one of the most powerful SEO tactics that can substantially improve your online presence. In a time where generating an online presence can help your brand maneuver through the chaos of uncertainty, business owners can benefit greatly from Google My Business Listings.
You can update your business hours, the terms of your service and answer FAQs to update customers about your business, so they know how to avail your services. You can also use the newly introduced tools and strategies by Google to keep preexisting and potential customers in the loop when internet usage is at an all-time high.
Keep Tabs On the Competition
Unoriginality and complacency can still halt your business growth, even if you make consistent efforts to tweak your SEO strategy. To avoid redundancy and stagnation, you should keep up with the competition to identify beneficial aspects of your digital marketing strategy that you may have overlooked.
Start by identifying a few local businesses and competitors with a robust online presence in your industry and analyze their website presence to assess their strengths. You can also sift through their social media pages and keeping an eye out for the content they’re generating to overcome the potential shortcomings in your SEO strategy.
Stay Active on Your Website and Social Media Platforms
Many businesses make the mistake of abandoning their website and social media platforms during the pandemic crisis. What they fail to realize is that this can have a detrimental effect on your business, making it almost impossible for you to bounce back from.
Once the customer loses touch with your content and audience engagement reduces, your brand identity takes a hit, and customer retention becomes more challenging. Maintaining an active social media presence and updating your website with the help of SEO services will keep your clients up to date on your business functions. It will also allow you to increase conversion rates through useful, empathetic, and relevant content.
Consult With SEO Experts
It may not seem like it, but strategizing is not a one-man’s job, especially if you’re just making your company’s online debut. The process of devising an effective SEO strategy to combat the uncertainty of the economic turmoil during the pandemic is much more complicated than what meets the eye.
If you’re struggling to meet KPIs and profit margins, your SEO efforts may be insufficient. As such, hiring a team of SEO experts in New York is a good idea. SEO services in New York can assess the current state of your SEO strategy and tweak it to help you make your mark in the industry even during uncertain times.
- Get Started with Digital Marketing And SEO In New York - May 22, 2020