Setting up a new website in this day and age is very easy, provided you have the right tools. In fact, anyone can design one without having to learn the ins and outs of coding. However, building a successful website is what distinguishes a prosperous business from the rest.
Is SEO Needed To Market Your Blog?
So, what do you need to make your blog more profitable? Well, the success of a blog is directly proportional to the number of visitors. Therefore, you need to drive more traffic towards your website, and that brings us to our question: is SEO essential in your marketing strategies?
The simple answer is ‘Yes.’ Search engine optimization has been around for decades, and its significance has increased over the years. Today, if you don’t optimize your blog, you might not get the desired results. In this article, we will look at some of the key reasons why you need SEO tools for your website or blog.
1. Every Internet User Utilises A Search Engine
It is nearly impossible to navigate the internet without the help of a search engine. You can use this to your advantage by ensuring that your blog appears among the top results. The only way you can do this is by including relevant keywords in your content. Guess what—that’s part of search engine optimization.
However, gaining new visitors is not enough. You also need to provide valuable information if you want to remain on top. If consumers are satisfied with whatever you offer, they are likely to come back for more or even share it with their friends. Remember, your target here is to get the content to as many people as possible.
2. SEO Brings You Quality Leads
In traditional “outbound” marketing, you reach out to both interested and uninterested consumers. As such, you might spend more on advertisements and still get minimal returns. SEO, however, boasts of an inbound marketing strategy, where customers can easily find you when they want your products or services.
Search engines like Google return results within a specific niche depending on what the user wants. You, therefore, have to strive to get to the top of that stack, and this is where SEO comes into play. All the leads generated by this strategy are relevant to whatever you are offering, which also translates to consumer satisfaction.
3. You Can Move A Step Ahead Of Your Competitors
Today, SEO is part and parcel of any marketing strategy. As such, most businesses have prioritized it in their campaigns. To be successful in any industry, you need to outdo your competitors. Optimizing your content will help you keep up with your rivals, and drive more traffic your way.
4. You Don’t Need To Pay For Ads
One of the biggest disadvantages of using ads in marketing your blog or website is that they can be costly. Although this strategy can be profitable, you’d want to avoid spending too much on advertising a new business. However, that doesn’t mean you cannot market your website. You can effectively do so through SEO.
Google’s organic ranking is determined by what its algorithm perceives as the best results based on the query. As such, your blog can attract traffic for years, provided Google’s algorithm deems it worthy. Throughout that time, there will be no ongoing costs. If you are not familiar with this field, you can use professional tools like HubSpot SEO to rank on search engines.
5. SEO Attracts More Traffic Than PPC
Pay-per-click (PPC) may seem effective because it appears at the top of Google search results. However, 71.33% of clicks come from organic rankings appearing on the first page of your search results. Why is this possible?
There is no conclusive explanation for these statistics, but it has everything to do with the users. Most consumers tend to trust Google’s organic rankings more than promoted results. As such, ranking on the first page of Google search is more profitable than using PPC to appear on top of all results.
You can barely succeed in today’s online market without employing SEO. You need this tool in your marketing strategy to get your content in front of a wider audience. Apart from attracting relevant leads, SEO will also help in building your brand and ranking it ahead of your competitors.
What makes it even more profitable is the fact that there is no recurring payment required from you. Pay a professional article writer, use professional SEO tools, and you are good to go!