On-Page Optimization and Off-Page Optimization: 2 Minute Guide
SEO is used to summarize all the things that you are required to use for improving the position or ranking of your website by means of many search engines. This comprises the arrangement of settings that you can use for On-page SEO as well as for Off-page SEO. The article covers different on-page optimization and off-page optimization techniques for SEO starters. Read on to find the basic activities involved into it.
On-Page Optimization and Off-Page Optimization
What is On-Page Optimization?
On-page optimization is supposed to be a part of SEO, dealing with almost all the factors found on your webpage that affect search engine ranking of your website. There are many a number of things coming under the province of on-page optimization and some of them include website URL, attributes of images, content, webpage title and meta description tags.
Key Elements of On-Page Optimization
The process of optimization of each and every web page of your website for enhancing the ranking in the result of the search is known as On-page SEO. The objective of this technique is to converse with the language of search engine for assisting the visitors by making them understand the background of the Web Pages.
1. Selection of Keyword
The first step for any of the search engine optimization processes is opting for the right types of keywords. Ideal keyword selection would surely make your on-page optimization a lot more convenient and fruitful.
Make sure that your keyword must be preferably long-tailed, but low in competition. For instance, think yourself as a customer who is surfing online for a specific product. Now, consider a word, which you would like to search on Google. Next, do a proper research on the strength and competition of your chosen keyword.
2. Page Title
The process of on-page optimization starts by optimizing your page title. Therefore, it is mandatory to include the keyword(s) in your title. Furthermore, it’s better to initiate your title with the keyword. For instance, in case you are providing a “web development service,” you must start your title as “Web development that…”
3. Optimizing Meta Description
The meta description is always found to be dealing with page code. Mostly, search engines make use of meta description tags for the purpose of describing their results. According to the rules of on-page optimization, the keyword must be included in your meta description tags.
4. Optimizing the URL
Just like your page title, your website URL should also possess the keyword. When you are looking out for enterprises based on web designing, the foremost option that Google’s search engine will search for are the URLs equipped with the keywords.
Therefore, you should optimize your URL as per the rules of on-page optimization, so as to receive the best of it. No one is going to prefer URLs that appear like po+54iit5. So, optimize it.
5. Alt Attributes
Locating Alt attributes for images and other related content on your website must not be missed when you perform an on-page optimization. This will not just help you get high-rank pages in the webpage searches, but also provide good ranking in the image searches.
There are considered to be some of the chief attributes, which should be kept in mind while performing search engine optimization for your webpage. In addition, there are also several other factors, which you need to think off with respect to the on-page optimization. You will earn much more by bringing customers towards your page.
Key Elements of Off-Page Optimization
You have full control over your on-page SEO (Search Engine Optimization), but not over your off-page SEO because other people can affect it too. Luckily, you can have an impact on your off-page SEO. Here are few ways you can have a positive effect on your off-page SEO.
1. Create backlinks to your website
This is one of the ways you can affect your off-page SEO. You create backlinks from other websites to your website. If you want them to affect your SEO then the search engines need to index them. This means they should not have the no-follow tag.
The no-follow tag is on things such as adverts on other websites. You will also find that a lot of WordPress comment sections have an automatically installed no-follow tag, which means backlinking from most WordPress comment sections will not help your off-page SEO.
2. The anchor text attached to your backlinks
There are two hundred ranking factors that Google uses to help organize each website on its search engine index. Google uses these factors because its program cannot understand the content of your website.
All the Google search engine can do is guess as to the meaning and use of your website, and the anchor text on your backlinks and internal links offer clues to Google as to what your website is all about. (Basic Off-Page SEO Techniques)
The anchor text on your backlinks should relate in some way to the web page that the backlink lands on. Making the anchor text at least mildly descriptive is the best way of doing this. You should also try to add in at least one keyword into your anchor text.
3. Blog and guest blog for backlinks
You can set up your own blog, and then every time you post on your blog you can link back to one of the pages on your website. A more popular method is to guest post. This is more popular because it means you can backlink from more than just one domain.
It is often difficult to get people to allow you to guest post from their blog, but if you do then it is better if the post you write is in some way related to the topic of the page you are linking to.
The anchor text advice given above is also very relevant when backlinking from blogs. Plus, if the guest post you write features a keyword or two that are present in the landing page your are linking to then all the better.
4. Using social media
Google does use social media as a ranking factor. Link your social media profiles to your website by mentioning your website and linking from your website in the profile bio section. You can also post things about your website on your social media profiles and then link from there.
These links are not nearly as powerful or relevant as backlinks from other domains, but they are viewed as social media mentions by Google, which will eventually effect your website in a positive way on the search engine results.
5. Forum and comment section marketing
This is the act of getting backlinks into forums and onto comment sections. It is difficult to find forums and comment sections that allow backlinks, and even harder to find forums and comment sections that do not have the no-follow tag.
It is better if you find forums and comment sections from websites or web pages that are related in some way to the web page the backlinks land upon.
6. Media Sharing
These are three elements where it is often possible to add a backlink to them. Sometimes the backlink may be clicked by clicking on the file/element itself. There are also things such as Google images where an image may link back to the website, which helps the SEO of the website and helps to win direct traffic too.
7. Article Submission
This is a lot easier than trying to find blogs to guest post on. There was a lot of fuss made over them at one point, but if the article website you are submitting to is pretty far up the Google search engine results then there is nothing to fear.
Use the same rules for posting to article websites as you would with guest posting. Make sure you have a backlink, write an author bio, and upload content that is in some way related to the web page you are going to link to. Also, do not forget to include a one or more keyword into your article while optimizing for On-Page Optimization and Off-Page Optimization.
On-Page Optimization and Off-Page Optimization: Conclusion
Outstanding content improves the condition of the website, as well as, bad content can affect the picture of your website. Make use of keywords in the content that you post on your website. Use images, videos, presentations, info-graphics or things that you can use in a better way for attracting your visitors.
Latest posts by Evans Walsh (see all)
- On-Page Optimization and Off-Page Optimization: 2 Minute Guide - December 1, 2019