Social media or digital marketing strategies can be a great way to attract new patients and grow your dental practice. It can also help you cultivate and nurture a professional relationship with your current customers and advertise your services.
However, the best thing about digital marketing practices and strategies is you can customize your plans ad goals based on your budget and target audience. The ROI for digital marketing can be high if you use the right strategies.
Here are some effective dental marketing activities to grow your dental business:
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How Can Social Media Marketing And SEO For Dental Practices Help?
Digital marketing can be helpful for any business and industry because it builds brand awareness, increases traffic to your website or social media pages, and imparts value and knowledge to your target audience with the right call to action.
A digital marketing strategy can support a dental practice’s objective of improving client satisfaction, retention, loyalty, referrals, and booking more appointments.
Post Engaging And Informational Videos
Video marketing is one of the best ways to capture people’s attention and interest since people prefer watching videos over reading long texts. Generally, when we want to learn about something, we usually search for informational videos on Google to find answers, check reviews, and get recommendations.
Since oral health is a popular subject, you can place snippets of information and answers to frequently asked questions in video format to make it easy to comprehend and fun to watch for viewers.
You can also add music, effects, and subtitles to showcase your expertise and authority over your skills and craft. Create a video theme and save it under an album on your digital platforms. This way, potential clients can follow your page and channel to create engagement. You can create a series on proper brushing and flossing techniques, harmful oral hygiene products, and dentist-recommended hygiene products. It’ll help you monetize your videos once you gain a large amount of followers.
You can find many videos on YouTube channels showing dentists performing routine procedures like cleaning and filing. It allows them to get massive views without ever talking or putting themselves in front of the camera. Here are some dentist marketing video ideas to help you create engaging content:
- Tips for nervous dental patients
- Common causes of oral diseases and dental issues
- How to get whiter teeth at home
- Top oral hygiene tips from dental staff
- Answering dental health FAQs
- Patient testimonials and experiences
- Patient smiles (before and after) procedures
- Dental care tutorials
- A tour of your dental practice
- Explanatory videos of how treatments work
Search Engine Marketing And Optimization For Dentists
Search Engine Marketing is a paid version of Search Engine Optimization that helps increase search visibility. It can get you the top slot on search engine results when your clients type a specific keyword in the search bar and hit enter.
Therefore, keyword research and optimization are crucial for this stage. Since Google has revised its SEO and content optimization requirements, you must produce quality and original content while embedding keywords organically.
A guaranteed top spot in the search result list is premium real estate, ensuring your prospective clients see you first. You’ll only have to pay if the client clicks on your ad. You can create an integrated digital marketing campaign with newsletters, quality images, and videos on your digital platforms to get your clients searching, clicking, getting interested, and buying your services.
Create Integrated Digital Marketing Campaigns
It can be overwhelming to work on dental SEO and create a marketing campaign for all your social media platforms for your dental business. However, take it from us. It’s simple once you get the hang of it. Your content should be consistent on each platform, but you can tweak it slightly depending on the platform and your target market.
Use your official Instagram and Facebook accounts for advisory, social, and informational content. You can include videos, images, and GIFs to influence your follower’s attention. However, research your target market thoroughly. You must know the kind and quality of content your viewers want to watch.
If you want to target the Gen Z crowd, use Snapchat and TikTok. This crowd trusts the influencers as a respected source of information for video content. Moreover, you can take your branding to LinkedIn when targeting working professionals.
Create A Content Calendar And Schedule Your Content
Once you’ve singled out your target audience and digital platforms, create a content calendar for each digital platform. You should ideally aim for two posts per week. Include links, images, hashtags, and text in your posts. Always have a month’s worth of content in hand if you want to get a big head start.
Next, schedule your content for posting. It can save you a ton of time manually uploading each post throughout the month. You can use different scheduling tools for your dental practice pages on Facebook and Instagram.
Your dental posts can include the following:
- Awards and practice news
- Patient testimonials
- X foods and drinks to avoid for different hygiene and oral issues
- Dental health tips and tricks
- Smile journeys before/after
- Dental staff bios and fun facts
- Patient loyalty schemes
- Repost patients’ stories and posts showcasing your services and reviews about you
- Promote community events
- Competitions and discounts
Hire Expert SEO Specialists For Your Dental Practice
If you’re looking for quality SEO and SEM services, Search Berg has got you covered. Visit their website today and hire expert PPC and digital marketing specialists to generate high-quality content and run your digital campaigns to increase reach, engagement, and revenue for your business.
Get in touch with them today to learn more about their dental marketing services and SEO for dentist practices.
About The Author
Harris, B. has been working as an SEO and PPC specialist in Boston for six years. He has helped hundreds of medical businesses and clinics reach their target audience and generate revenue through high-quality content development and SEO strategies.
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