In the modern world, freelancing has become an integral part of income resource. More and more people are vouching for freelancing due to the numerous benefits that come with it.
One of the biggest benefits is that you can work at your own time under no supervision. The article captures 9 Tips and Tools to Create Viral Content in 2020. Read on to know how to create viral content that can engage with people in the right way.
Furthermore, you have the ability to determine the amount of income you need, depending on how hard you work and devote your time. Even so, creating viral content is the dream of every freelancer. But how can you adequately create viral content that is so contagious?
What Tips and Tools to Create Viral Content do you use. Top freelancers have been known to create content either videos or articles that will take the web by storm thus making thousands of people read it. In this article, I am, going to vividly cover tips and tools to Create Viral Content
9 Tips to Create Viral Content
It is of paramount importance to note that, unlike normal content, viral contents have unique elements that touch the reader’s inner thought.
It creates emotions in the reader and makes him/her have a special attachment. Such content creates awe, anger, anxiety, and fear in the reader. Here are few pointers to help you create viral content.
1. Understand your audience
The most important aspect to consider when creating viral content is that target audience. Who are your readers? Are they old or young? Are they specific professionals or not?
These are some of the questions you need to ask yourself in a bid to know your target audience. Many freelancers have created content that has been received negatively because they do not consider their target audience.
After knowing your target audience, you will be in a good position to create content that will appeal to them. For example, you can’t create content with slung language that can’t be understood by older people.
Also, because viral content entails engagement and fun, you will have to consider the type of jokes and humor to include in your content depending on age, and many other factors. This will require the freelancer to carry out in-depth research first.
2. Determine the Message and Medium
After adversely carrying out research on your target audience, it’s now time to determine the message you would like to pass across and the medium to use. Depending on the target audience, the message you choose will be consistent and appealing to them.
This can be achieved with ease by carrying out research on what topics are trending and those that are most appealing to the readers.
When t comes to the medium to use to ass the message, you can either choose to write content, post a video or audio message. For an audience that is visually active, videos and audio are most appealing and to the elderly, you can write content for them.
3. Determine the Triggers of Fascination
Every message has an angle that is unique from the rest. This angle triggers fascination differently to readers. In order to effectively accomplish this, you have to first determine the goal of the content you are going to create.
Is it a marketing strategy? or is the content aimed at creating brand awareness? After arming yourself with these facts, you can then use them appropriately to hit the fascination of thought on your target audience.
It is important however to know how to map your content wisely in order to reach your audience well. This can be accomplished by learning from experts in the field before embarking on the whole process. Just like the other steps, determining the triggers to use will need thorough and in-depth research too.
4. Create your content
This is the trickiest part of them all. It is a nerve-wracking process because this is where the pen meets the paper and many questions will be running through your head. Will this content really appeal to the audience? Will it go viral? Well, the good news is that you are not alone in this.
Even the most established content creators have goosebumps at this stage. After collecting all the relevant information on the type of audience you want to reach and the type of message you want to communicate across, find a silent place where you are able to fully focus without any interference. Ensure that the lighting is correct and room temperature is for your liking.
Furthermore, find a chair that is comfortable. If all these things have been achieved, clear your mind and start the process of content creation.
Spend as much time as possible to create your content and ensure to take regular breaks to calm your nerves down. This makes you speak your audiences’ language and connect well with them. While creating your content, here are a few facts to remember:
- Start your content with a colorful image: It goes without saying that colorful images instantly catch the attention of the reader. By beginning your content with such an image, the readability will be immensely improved thus making the reader want to read more.
- Begin with short sentences; Long sentences have a tendency of boring the reader and making him/her hit the “next” button immediately. The best thing is to use short captivating sentences that grab the reader’s attention instantly.
- Format the content properly: Content layout will determine whether your audience will continue reading your content or not. Block contents have a negative perception on the readers. It is important to use short sentences, divide the content into paragraphs, and include subheadings.
- Provide practical content: Practical contents require facts to go with it. When giving advice, don’t just say do this and this without adding a concrete fact to support your advice or vividly explaining to the reader how to go about what you are saying.
- Use professional images; nobody likes amateur images. Professional images will improve the quality of your content and increase the chances of it being viral. It is easy however to get a professional image. You will need to dig around till you get the perfect one.
- Use emotions; one may ask, how can I use emotions on a content? Well, the best way is to personalize the content and message you are communicating across.
This can either be positive or negative depending on your audience. Evoking the reader’s emotional reaction will undoubtedly spiral your content to being viral and contagious.
- Include a personalized call to action; after creating content that evokes emotion, it is of utter importance to conclude with a personalized call to action. This involves giving advice from a personalized point of view away from the content. Avoid concluding the content from a shallow point of view. This will water down all your efforts in making the content emotional.
5. Reach Out and Connect Emotionally
There’s no point in creating fresh content if no one is connecting with it and extracting any value. Viral content has the ability to connect with the reader emotionally. To make it a share-worthy post you have to invoke emotion into it.
Also, a study claims that content with a strong emotional connection is among the most shared content online. You must be thinking about what type of emotion could make your content viral? I would say any emotion would just do good.
Apparently, content with a warm and fuzz connect have more chances to get shared. However, negative emotions like anger and revenge can be good too! Recently, two professors studying the psychological dimensions of viral content concluded that content can go viral in many ways but, it’s emotional connect that inspired the reader to share it ahead. Are you creating something powerful like that yet?
Think about how you can give your content an emotional touch. Should you share a personal story? Think about creating content that pushes a reader to reason his mind. Viral content is interesting, motivating, inspiring, crisp and if you’ve already started thinking about it – congratulations you’re on the right track!
6. Be Useful
Everybody loves free advice and hacks! Do you know, all your life you’ve been eating apples wrong? Content pieces like slicing a grape are mind-blowing examples of viral content that inspires a user to share them.
When you’re creating content that makes people share it, start thinking about being useful to them. How you can deliver value to them. Look out whether they have questions to be answered. Are they looking for any quick solutions? Go ahead and give them what they are searching for.
By this way, you increase your chances of going viral. But, make sure you have to connect emotionally to your reader. It’s ok to make your content a bit controversial too! It won’t hurt you. Just be useful and your reader will keep coming back to you.
You need to understand that there is a lot of content out there on the internet. In order to make your content stand apart, you need to offer real and useful value to the readers. It is important that brands and agencies invest in creating rich content, which can help them boost their credibility, attract organic traffic and promote their brand.
7. Writing for the Readers
While it’s important to create useful and interesting content, writing content that revolves around the reader is important too! People will share content that will talk about who they really are. It gives a reader the required room to connect with the content.
Create content that tells them how intelligent they are or how amazing their sense of humour is. When you offer your readers the content which connects with their personality makes your content share-worthy.
Shareable content is often about something you believe in or trust on. A reader is always looking for attributes to align himself with what he is reading. Buzzfeed for instance is a website you can drive lots of inspiration from on how to create content that goes viral.
8. Get a Step Ahead
If you want your content to be seen by more and more eyes out there, you better get ahead and put your content out there for them to be shared. Writing content and praying to God to attract visitors to your website would be a bad marketing strategy, I guess.
We all know Facebook and Twitter are loaded up with tons of content and they are not driving traffic to websites like they once did.
So, what should you do? Think outside the box and get a grip on your email list. Those are the loyal readers who won’t mind if you’ll send a beautiful email about your latest content on your website.
You can share to other places like Slideshare, Linkedin, and Youtube. You might think about bookmarking your content on sites like Digg, Stumbleupon, and Delicious.
Google is seriously taking G+ shares into consideration before putting content in front of the user. It’s more like a trust factor and is among the most important ranking factors for a search result to appear.
Start shooting emails to influential people in your niche and ask them to share your content on their website if it’s of use to their readers. Ask people to retweet your content and share it on other social media platforms too. Consider asking as many people as you can to share your content. Sure it takes a lot of effort but, it’s worth it.
Another strategy is researching a content piece on the Internet and exploring interesting angles to cover on your blog. However, it’s difficult to talk about content when it has already reached its peak but go ahead and give it a try.
9. Make it Easy
It’s foolish to expect people to share your content ahead when you’ve not really made it easier for them to do so. It’s important to include social sharing buttons above and below your content to make it easy for readers to share it. Also, make sure you show them the top social media platforms to gain even more exposure for your blog.
Include at least one image in your content to make people share your content on Facebook and tweetable content that people can tweet.
Bet on the right horse, and you’re done! Feel free to share content that you’ve shared lately and what made you share it. I would love to chat about it. Leave a comment in the comment section below.
8 Tools to Create Viral Content
The internet is a vast web of opportunities. Posting content and viral content for that matter is a big investment. This is because you will be able to get more income by viewers sharing your content, Having an arsenal of tools at your disposal to help you accomplish this is of utter importance.
Thanks to the internet, there are numerous tools that will aid you to create compelling and viral content. Some of these tools include;
Before creating viral content, knowing the nitty-gritty pertaining to the content is paramount. One way of accomplishing this is doing research to know what is trending. It is simple to know what is trending but knowing the reason why it is trending, who’s talking about it, and even how the topic is gaining ground is difficult.
This is why WhattheTrend is there. It is a free online tool; that enables the user to get factual information on trending topics. The best thing about this tool is that it is very flexible and easy to use.
Alltop This is the most important tool that any content creator must have. Also called an online magazine, this tool is resourceful in getting all the trending topics on the web together on one page so that you can easily choose to create content on the topic that you feel is gaining ground vigorously.
The best thing about this resource is that it is niche-oriented, which means that you get to see trending topics on every niche. Not only will you get fresh ideas and concepts to create your page, you will also get inspiration from other trending content same as yours.
Unlike other topic aggregator tools, Storify goes beyond all means to gather trending issues not only on the web but in social networks too. It gives you a guarantee of creating content that is most loved and will appeal to the readers.
By gathering trending topics from all social platforms, Storify gives you an opportunity to sound your voice through the trending topics available. It works well when you want to give your audience a background of the story. This tool gathers all the information pertaining a given topic and points it at your disposal.
This way, you are able to gently bring your audience up to speed with how the topic or dynamics of the topic came t be. These are minute yet important issues that an audience loves to see, thus making your content go viral.
The quality of content will always determine how the content will be received, appreciated, and shared by the audience. Some of the things that make content be of high quality are content structure, language used, and most importantly, images and infographics. Infographics are a pictorial representation of the image that is aimed to foster the content in place.
It is always difficult to create infographics, that’s why most content creators shy away from them. However, Piktochart is the perfect tool for this task. It is user-friendly and has been designed to be used by the most naïve users.
It, therefore, does not require an expert to create infographic material from this tool. Above all, it has been integrated in a manner that it can easily be mail, web and social, media.
The most important aspect of making content viral is by sharing it. The simplest way is by making it sharable at a click of a button. Your audience will be bored by long processes of sharing content.
In terms of sharing content with ease, DiggDigg is the key to ensuring that that your content sells and goes viral. It is a simple tool to use as you would only need to upload it on your page and every user who wants to share it will do so at the click of a button.
It’s not always that a content factor will find time to create compelling content that will instantly capture the attention of the reader. Furthermore, not all content creators are experts in their fields.
To remedy this, A-writer provides a team of professionals in every imaginable niche that is well versed with the art of writing viral content. At only a small fee, you can get your content created at your customization within the shortest possible time.
Quotescover is an online tool that helps you create memorable quotes for your content. It goes without saying that a good quote is a good way to air your views and increase the quality of your content. Is easy to use and ensures to create an original and unique quote that your audience will love.
As a content creator the chances of making mistakes are awfully high. This is unavoidable. This is why you will need a tool to check your work for plagiarism, grammar, and spelling mistakes.
Grammarly is the best tool for this job. Though the internet is thronged with an array of such tools, Grammarly stands out from them all due to its ease of use, and social websites integration.
These tools guarantee that your content is correct in all aspects thus maximizing the quality of your content and chances of your content going viral. Needless to say, no one loves content full of mistakes. This will present you as an amateur content creator no matter how good your content is. That’s all with tips and tools to create viral content. You can give us your feedback in the comment box below.