If you’re building up an audience then the last thing you want to do is piss them off or – even worse – have them decide you don’t really care about then (and therefore make them not really care about you).
How to Interact with Blog Audience?
For that reason, you need to make sure you understand the rules of interaction correctly right from the start. In that way, you’ll not poison relationships without even noticing it. Even better, you can start building the relationships upon which we all ultimately depend.
So what are the correct rules how to Interact with Blog Audience? Here are the top four:
The first thing you want to avoid is writing like you’re some staid academic or some arrogant douche. People have no time for people who think they’re better than they are. This is particularly true if they feel that person hasn’t yet earned the accolades they feel they deserve. For this reason, you’ll want to do the following:
This is huge. Don’t use difficult language. Only use difficult ideas. The easier the language you can use to discuss your ideas, the more your users will like you.
Some of the easiest ways to write simply are to use short sentences and to avoid the thesaurus plague. That’s the one where you use a difficult word when a simply one will do. Also, use tools like readable.io to make sure your text is accessible.
Write in the second person.
If you use the word ‘you’ a lot then you’re creating a bubble which includes you and the reader. If you don’t and instead use the third person (they, him or her) then you’re creating a bubble with you and some imagined third party and leaving the reader outside of it. Nobody likes to be ostracized. So don’t do it.
It is such a simple rhetorical trick and yet it works so well. What’s that? To ask your audience a question and then provide an answer for it further down. The reason is that it makes your language seem more conversational. And that makes them feel more like they’re a part of it.
Respond Promptly and Constructively :
If somebody takes the time to comment on one of your posts and it’s not an obvious attempt to sell some shady product, then respond to them! It’s not a big deal, but people appreciate it.
Also, respond to them constructively. If they tell you you don’t know what you’re talking about, then thank them for their opinion. If they call you all sort of names, compliment them on their colorful language use.
The reason you want to do that is that it’s not only you and them who will read the comments. Other people will as well.
And though the original commenter might be an asshole, that doesn’t mean your readers will be. So write the comments for them. And that means not getting into some sort of name calling contest.
Also, if somebody posts a length comment to something you’ve written, then why not write a new blog post about your thoughts in which you cite the original comment?
This signals that you take their comments seriously. And that’s both a good signal for the original commenter and any other people who might come by your blog.
If you notice there is another blogger who is engaging with you or reading your content, then make sure you take the time to read theirs and to comment back.
Even better, if you find a piece of content which you thin is particularly inspiring or interesting, then talk about it in your own blog post.
The hope is that they’ll notice and appreciate it, in which case you’re starting a conversation where they talk about what they’re reading on yours and you talk about what you’re reading on theirs. This won’t just impress the other blogger but their audience as well.
More than you might realize. After all, they’ve accepted the blogger as an authority figure. Therefore, if that figure speaks positively about you, they will take their word for it and check out what you’re doing as well.
You can even use this strategy in reverse. When you see a blogger who has something interesting to say that you wish to respond to, then write the respond and send them a link.
Particularly if they’re not big fish, they will probably get back to you. And that is already the first step to a relationship.
Create a Common Enemy:
There is nothing quite as good as bonding a group together as despising somebody else together. So use that! If you find somebody that you really don’t like and you find that other people share that sentiment, then why not vent your frustration – hopefully in a well-worded and well thought out way.
This will let you in-group share your outrage, which will make you all feel closer together. Even better, this sense of outrage will make your post highly sharable. And in that way, you might get your post in front of a lot more people than you otherwise might. And that’s a nice bonus!
Respect the audience you have. That’s the golden rule of blogging. Work always toward keeping the people that are already coming to your site happy.
That’s because it’s far easier to keep your regular readers you have now coming back than it is to turn new arrivals into regular readers.
Even better, the better a job you do of keeping your current readership enthusiastic and entertained, the harder they’ll work to bring in new readers.
And that kind of word of mouth is one of the most powerful ways you can grow your audience.