The eCommerce market is one of the many industries that have thrived due to the penetration of the internet. According to a study, the global ecommerce sales in 2018 alone amounted to $2.84 trillion, and it is predicted that the numbers will grow to $4.88 trillion by the end of the year 2021. The blog covers essential idea about how to boost eCommerce website traffic using social media and SEO?
While the ecommerce market worldwide is constantly growing, not all businesses make consistent sales. Surprisingly,
it isn’t entirely the product quality that sets two ecommerce businesses apart; more often it is the strategy that they use to bring traffic to their ecommerce websites. One of the most reliable strategy by far is a technique called Search Engine Optimization, or shortly SEO.
Why eCommerce Website SEO is Essential?
Search Engine Optimization is the art of organically improving your website’s ranking in search engines for specific keywords and phrases. Search engines like Google, Bing, and Yahoo look at a wide range of factors when deciding to rank websites. Some of these factors include:
- High quality and original content
- Credible backlinks
- Website’s quality, i-e the visual elements, navigation, and overall user experience
With the digital revolution in full swing, SEO is not something that online businesses can overlook. Whether you’re running an online leather skin shop or providing some online tuition services, SEO will be an indispensable part of your business’ success in the current competitive environment. However, it doesn’t bear fruits instantly.
You have to wait for several months before you can see your website on the first search engine result page. Since websites on the first page receive almost 95 percent of the web traffic, there is a huge opportunity to reach out to prospects and produce a better return on investment.
In this post, we have compiled some of the reasons why you can’t leave the fate of your ecommerce website to chances and guesswork.
1. It Creates Sales
SEO is the most effective way to drive new traffic to your website, which will resultantly improve sales. The more prospects visit your site, the more the chances you’ve to turn a greater number of them into consumers.
Reports of conversion rates for Q2 2017, which was recorded to be 2.7 percent backs this assumption and accurately reflects the relationship between the number of visitors and the resultant sales. This means that for every thousand new visitors you receive, 25 to 30 new customers may emerge thanks to the SEO strategy.
Keeping this in mind, SEO seems the right strategy to improve a site’s traffic, paying and non-paying alike.
However, it is pertinent to mention that the improved number of conversions on your website due to SEO will easily pay back whatever you’ve invested in the optimization process. Hence, you can be absolutely certain to expand your client base, especially if you rank higher for high-value keywords.
2. It May Reduce Operational Costs
Though Search Engine Optimization may also cost you money, it also offers you a sustainable improvement to your page ranking. A recent study suggests that small to medium-sized businesses, including those with ecommerce platforms, devote as much as 12 percent of total revenue toward digital marketing campaigns.
This is a lot of money for something that may or may not yield any positive results for your business. Once your ad campaign is over, your website almost instantly drifts back to its initial position.
Search Engine Optimization on the other hand significantly improves the organic search visibility of your website and improves your page ranking in a way that ads cannot.
Although this may sometimes require a larger investment compared to an ad campaign, however, the gains and improvements to the websites’ search traffic are always guaranteed and long lasting.
3. It Improves Website’s Ranking
A study found that websites on the first search engine result page receive almost 95 percent of the total web traffic. Another study revealed that 75 percent of people never actually travel past the first page.
These stats indicate that the higher a website is ranked, the greater the visibility it gets, and the more opportunities it gets to raise a healthy revenue.
Google also consider a host of other factors when hosting a website. That include navigation, visuals, loading time, and the overall user experience. If a site isn’t mobile friendly, takes too long to load, or has a bad design, Google may penalize it with some ranking points.
It’s always necessary to design your website by professionals and use a custom logo design services to prevent your site ranking from being throttled.
4. SEO Has long-lasting Effects
Search Engine Optimization is a sure-fire way to improve the organic search traffic of a website. It may take some time initially, but once the right strategies are in place, it guarantees to provide a pool of customers for the foreseeable future.
So even when you take a break for some time, your organic search traffic does not get affected.
SEO is the most effective way to keep your ecommerce business afloat especially when you are on a tight budget. It provides you an opportunity to build on your previous work and make continuous progress.
5. SEO Improves the Ecommerce Experience
SEO in 2019 and beyond is a matter of appeasing the automated bots that rank your website as much as the consumers who visit the site.
Since Google now emphasize more on the comfort of the audience, sites that provide high-quality experience perform better in search engine results than its counterparts.
The right SEO strategies will help you create and maintain a more polished shopping experience and keep a real connection to the average user. In the end, Search Engine Optimization will leave you with a more professional and user-friendly website than the one you had before the optimization process.
In this ever-growing market, standing out from the crowd and getting customers is the ultimate challenge. With so many eCommerce sites competing against one another, this supposed to be a tedious task for sure.
There are some latest trends and strategies available to boost eCommerce website traffic. It helps in increasing your business visibility and even the size of your online community. That, in return, helps in adding more to the amount of traffic and sales.
How to Boost eCommerce Website Traffic?
Some of the sales channels are proven to be profitable than others. However, the truth lies in your testing. You need to test and refine marketing strategy to learn more about the best channels, suitable for your business growth. Increasing current e-commerce sales and traffic might seem easy, but it isn’t in reality.
Each step takes a lot of hard work and dedicated service to work suitably well for your business. Even before starting with the work, let’s just dive right into the marketing strategies first.
1. Using Instagram
Instagram is quickly turning out to be an e-commerce juggernaut, thanks to its around 800 million active users per month! Within a few more years, around 70% of brands will have their account on Instagram.
The confirmation to use Instagram as a platform of investment for eCommerce business came into action in form of announcement after they created a team with 50 members in NYC to focus right on e-commerce features of the app. The only proven way to grow your business on Instagram is by growing your account.
2. Posting on Facebook
It is always mandatory for your e-commerce site to constantly work on social networks as it is paramount to create and even maintain brand positioning to survive in the online world.
Failing to showcase your visibility will force you to lose business faster than expected. Most entrepreneurs opening online stores are not quite expert in creating content. So, try applying this strategy of posting on Facebook thrice daily to help your business move forward.
You need to upload content for followers on a daily basis. It can be any special offer, pictures, news, phrases or any form of information, as long as it remains moving, catching or even inspiring to followers.
You have to get in touch with the audience to learn more about their lifestyle and preferences as publishing right content helps in improving the chances of sharing the post and seen by more people. It helps in the imparting visibility of the site and increasing the number of potential buyers.
3. Using pictures on Facebook
It is no doubt to state that modern generations relies a lot on visual aspects of branding. People, nowadays, are known to use more pictures not because it is trendy, but it has been proven to help the audience learn about your business well. Around 90% of information will be sent to your brains 60,000 times faster through visual interpretation when compared to text.
Recent statistics have stated that around 50% of likes are from the picture than any other post on Facebook. On the other hand, around 104% comments are generated in a post if it has a picture of it. Around 84% clicks are through the posts, which comprise a picture and link. This link will further expand on content regarding the picture or post.
4. Content Marketing
Defined as one of the most promising marketing strategies of all time, content marketing or blogging helps in improving website traffic to another level. Around 57% of more marketers are known to acquire customers through blogging and around 46% of people tend to read more blogs on a daily basis. Thanks to content marketing, you are able to:
- Generate more traffic than anticipated for your brand
- You will come across potential customers, right by your side
- You get to develop a personal connection with future and present customers
- You can further close sales quickly and easily than before
- You can stay in close connection with your loyal readers
To make content viral, you need to create a blog with catchy headlines or persuasive. Remember that numbered lists will always work better.
Furthermore, don’t forget to add stats in the content for best marketing strategy. Just to make your blog stand out in the crowd, you should include info-graphics and pictures in content.
5. Using Conversion Rate Optimization:
If you house a mature brand and going through a minimum of 600 transactions per month, then the conversion rate optimization might prove to be the rightful solution to any growth issue.
By analyzing quantitative and qualitative data after collecting them, you will learn the reasons for people leaving your website without purchasing your product or service. With proper insights from UX research, qualitative data and analytics, you can always inform design changes to present A/B testing at the store.
The main aim of A/B testing is only to create an in-depth homepage for some potential new visitors and increase revenue through them. You will end up with 94.96% increase in revenue with one new visitor.
6. Going for “Call to Action
Apart from the major tips already mentioned, you can try adding another strategy to the list. It is always wise to focus on “Call to Action” at the end of your content. After observing multiple brands, it has been stated that those posts which motivate users to participate will receive more involvement than those, who don’t.
This participation can take place in any form of leaving a comment, taking advantage of the special offer, answering or asking any question and so on. Be sure to follow these modern marketing trends to boost your present e-commerce website. The more points you select to include, the better website traffic you can end up with.
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