How Visual Elements Enhance Blog Post Engagement?
Blogging is an essential element of a comprehensive digital marketing strategy. Blog posts present a valuable source of inbound links, traffic, and leads, provided they manage to engage your target audience sufficiently.
Writing engaging blog posts is more of an art than science, but there are still some rules you ought to follow when creating them to ensure you get a good return on your investment.
How Visual Elements Enhance Blog Post Engagement?
To get the most out of your blog posts, you first have to realize that they are much more than simple text articles. Modern web technologies give you the tools to visually enhance your blog posts with elements that can significantly boost their engagement factor.
In the rest of this article, we will go over a number of practical ways of giving your blog the visual flair it needs to more easily reach its conversion, traffic, and link-building goals.
Color is the most basic tool at an artist’s disposal. And seeing as blogging is something of an art-form, it makes sense that creative use of color can really bring a blog post to life. When deciding on the color scheme for your blog posts, there two important factors to consider: the prevailing visual design trends, and the psychology of color perception.
Observing trends is essential for determining which colors to use, and which to avoid. If pastels are in season for example, going for a monochrome look can cause a backlash among casual visitors because their expectations are not being met.
As far as psychology is concerned, the only thing you need to be aware is that colors evoke certain intrinsic responses, regardless of context. Greens and blues often have a soothing effect on the eye, whereas reds and oranges are great for drawing our attention to something.
It takes a while to figure out how to best combine what trends are promoting, with what psychology tells us about color perception, but the effort will be well worth it.
An often understated element of visual design, typefaces, or fonts as they are more commonly known, have the potential radically transform the appearance of a blog post. The great thing about typefaces is that unlike other visual elements of a web-page, they incur very few costs in terms of resources, and they are easy to change on the fly.
Typefaces come in two broad varieties: serifs and sans-serifs. Serif typefaces have small lines attached to the end of a stroke in a letter, whereas sans-serifs predictably lack them. A common practice for using typefaces online is to have both a serif and sans-serif version of the same font.
Using one or the other for headlines and the text body respectively will simultaneously distinguish them, while maintaining visual consistency.
Images are one of the most powerful tools at your disposal for creating visually engaging blog post content. An image or GIF animation can encapsulate much more information than a block of text, and the brain finds them easier to process as well. Adding images to your blog posts is sure to make them both memorable and more informative.
This leaves the question of which images to use. Adding random images for the sake of adding random images is not likely to bring you the results you want.
What you should do instead is post images with a clearly defined purpose and context. Blog posts about team-building should feature images that depict what this activity looks like.
If you want to be original, you could organize a team-building seminar, contact a GIF booth hire, and let your employees take photos and GIFs of themselves to be used as visual aids for your blog posts.
Infographics are a sort of an intermediary between images and textual content. They are an efficient way of condensing statistical data into a bite-sized form. People have a hard time remembering numbers, but they are very adept at recalling visuals, which makes infographics essential for creating memorable content for sharing on social media.
Infographics can be designed by hand in software such as Adobe Photoshop – this gives you a great degree of control over how you want them to look, making them easier to integrate into the visual theme of your blog.
Another way of making infographics is by using one of the many available online generators such as Canva or Vennage. A common use of infographics that’s worth highlighting is providing summaries at the end of a blog posts.
Video-marketing is next big thing in the world of digital marketing. By some estimates, video content represents 74% of all internet traffic. Polls show that, 4x as many consumers prefer to watch a video about a product or service than spend time reading about.
Few people know that YouTube is the second largest search engine currently in service, which attests to how important video is in the online ecosystem. For these reasons. embedding videos in blog posts is a surefire way to make them more engaging for a wide audience.
Marketing videos can be made in-house, if your company has the talent and equipment to do it. Production can also be outsourced to third party video production companies, or bought from stock video marketplaces online.
A new and exciting way to acquire video content for your blog posts is through sponsorship deals with YouTube influencers. These individuals will be happy to mention your brand in their videos, provided you offer them something in return, like early-bird product previews, even invites, etc.
Blogging is a marketing strategy that allows for a great deal of flexibility to get the results you are looking for. Content remains when it comes to creating engaging blog posts, but without quality visuals to frame it and draw attention to it, it might as well be dead letter on a page.