All posts by Ashley Rosa

Why is Your App Failing to Get Enough Appreciation?

It is not an easy task to be a mobile app developer. Thousands of mobile apps go live on a daily basis. As of May 2019, more than two thousand new apps roll out on Google Play Store alone every day.

Even if you had a unique idea in the initial phase, chances are that, upon app execution, you will have a competitor who will have a similar app like yours. The high volume means that it is a lot tougher now to survive in the competitive world of mobile applications.

Gartner reported that only 0.01 percent of mobile apps were considered as financially successful in 2018.

Reasons Why Apps Fail

Reasons Why Apps Fail

Furthermore, 67 percent of app developers are below the app poverty line. These numbers are scary but are vital as they will help you understand the reasons behind the failure. There are many obstacles in the way to making a successful app.

Starting from the app development process to the execution and later in the support level, many factors prevent the majority of apps from making an impact.

In this blog, we discuss some of the rooted problems that might be preventing your app from becoming successful.

We will also try to find out answers to these overarching problems so that you can alter your strategies and increase your chances of success.

1. Lack of market research:

Many people hasten to the app development process without proper research. They assume that they have a unique idea, and hence, users will fall in love with it. But they are wrong.

Even if you have an excellent idea, you still need to research your market and check out what your competitors are offering. After having some data on hands, you can decide how to design and develop an app that users will appreciate.

To help you further with the process, you need to look into the following areas.

Define your target audience:

Analyze the market and the audience that will make your customer base. You will need to figure out their preferences and design an app that meets their needs and desires. You will also need to look into the latest trends and see if your idea fits into those trends.

Research your competitors:

Once you define your target market, you will need to spot the most popular apps in your category on Play Store and iOS app store. Search for your competitors and analyze their strengths and weaknesses.

It will also give you valuable insight which you can use to create a unique value suggestion. It is better to get a reality check and come up with something unique than to develop an app on an idea that won’t work.

After you get a clear idea of who makes up your audience and competitors, you can start working on developing your app or you can take help from professionals like AppVerticals. When you have spent enough time analyzing the data, you can avoid market failures.““

2. Poor design:

A study shows that it takes only one-third of a second for customers to make a decision on a business. The statistics apply equally to mobile apps.

Today, most apps are abandoned by users because of poor design. Users often associate an app design with its performance. A bad design portrays a bad image of the brand and makes it tough for marketers to convince users to buy your product or use your service.

The font, icons, logo, and navigation all contribute to the design of an app. The Color theory also suggests that certain colors appeal more emotionally to people than others. So, you need to be mindful of this fact too.

Having said this, you do not always need flashy

visual

Stay Updated with the Latest SEO Trends

Why It’s Important to Stay Updated with the Latest SEO Trends?

You don’t need more than two years in the industry to know how fast SEO trends can change. All of us remember the days when we could trick Google with smart usage of keywords.

Why to Stay Updated with the Latest SEO Trends?

Stay Updated with the Latest SEO Trends

Today, Google is smarter and more vigilant than ever. It can see through your intentions, thanks to the semantic search algorithm. It is why results are more relevant than ever even if the search query has grammar and spelling errors.

Many SEO strategies that were once successful are now labeled as black hat and can negatively impact your ranking.

If you are not up to date, you will not just stay behind in the race, you will face penalties and disqualification. However, this is just the tip of the iceberg. There are more reasons to stay up to date with the latest SEO trends.

Search Engines Are Evolving at a Faster Rate

Back to the keyword stuffing dates, life was simple, and search engines were even simpler. All they did was match keywords to the text, quite like the search feature of a typical word processor works.

Fast forward to 2019, we have seen more than two hundred updates of Google alone. Many of these updates are phantom updates. They are officially announced, but they are silently released to catch SEO black sheep.

In a nutshell, search engines are now focusing on two things mainly: quality and relevance. No matter how fragmented the query, they can show results that are almost unbelievably relevant.

Technologies such as AI and machine learning are being employed to make search engines equally smart, if not smarter, than an average human. And at this pace, it won’t be surprised if the search engines will get smarter than the smartest human.

In that case, it would be impossible to outsmart them, but at least one can try to outpace a machine in terms of advancement.

If you are wondering how Google got so smart and why search results are so refined and relevant by the day, the answer is 200.

Google uses more or less 200 ranking factors to see if your page is worth a better rank, and this is something that was revealed back in 2009. We don’t know if Google has added a thousand more; they are never clear about it.

Anyhow, SEO trends and techniques depend on these factors, so you need to be aware of what the crawlers are really looking for now.

Consumer Search Behavior is Changing

It isn’t just the search engines. Consumer behavior has also changed drastically, and it keeps changing as new technologies and trends come into the mix.

One of the major forces behind the change in consumer behavior and how people utilize search engines is mobile technology. The availability of high-speed internet on a mobile device has made search engine the best on-the-go buddy for the consumers.

Whether they want to the closest restaurant that serves organic food or they need to compare two products while standing in the mart, they need quick answers. This means brands need to be able to present users with instant answers that can help them make decisions.

It is why SEO is no longer limited to old school blogs and articles. Reviews, ratings and user-generated content is a huge part of SEO strategy. Customers rely on what other customers are saying more than what you say about your own brand.

Moreover, mobile technologies have sparked an industry-wide change that calls for a more responsive approach. Google now favors websites that are built with mobile users in mind.

So, new SEO trends mean you will have to keep making changes to everything from content to design and even the code. That is why SEO is no longer a one-person job, and you might need your local SEO agency by your side.

Search Is Not Longer Limited to Text

Speaking of changing consumer behavior and SEO trends, it is worth noting that users aren’t searching through text anymore. Thanks to Siri, Alexa, and numerous other voice assistants, a huge majority of users now rely on voice search.

Search engines are using a completely different algorithm to process voice queries, and a lot has changed in the way content needs to be optimized.

Not to mention, there is a lot of videos and image-based content that has more weight in the search. Search engines are now capable of processing images to understand the meaning or intent.

They no longer rely solely on tags and labels. Their ability to analyze an image or video will only improve with time. That means SEO will soon impact the way videos are created and produced for digital platforms.

New Regulations Have an Impact

For the sake of understanding, let’s limit this discussion to the GDPR, as it is the most talked about regulation in a while. While it is a regulation passed by the EU, it affects any business that has at least one customer in Europe.

This automatically includes any seller on a global platform such as Amazon. That requires a little SEO update on your Amazon content since GPDR compliance will now affect your ranking.

Boost eCommerce Website Traffic

How SEO and Social Media Can Boost eCommerce Website Traffic?

The eCommerce market is one of the many industries that have thrived due to the penetration of the internet. According to a study, the global ecommerce sales in 2018 alone amounted to $2.84 trillion, and it is predicted that the numbers will grow to $4.88 trillion by the end of the year 2021. The blog covers essential idea about how to boost eCommerce website traffic using social media and SEO?

While the ecommerce market worldwide is constantly growing, not all businesses make consistent sales. Surprisingly,

it isn’t entirely the product quality that sets two ecommerce businesses apart; more often it is the strategy that they use to bring traffic to their ecommerce websites. One of the most reliable strategy by far is a technique called Search Engine Optimization, or shortly SEO.

Why eCommerce Website SEO is Essential?

Boost eCommerce Website Traffic

Search Engine Optimization is the art of organically improving your website’s ranking in search engines for specific keywords and phrases. Search engines like Google, Bing, and Yahoo look at a wide range of factors when deciding to rank websites. Some of these factors include:

  • High quality and original content
  • Credible backlinks
  • Website’s quality, i-e the visual elements, navigation, and overall user experience

With the digital revolution in full swing, SEO is not something that online businesses can overlook. Whether you’re running an online leather skin shop or providing some online tuition services, SEO will be an indispensable part of your business’ success in the current competitive environment. However, it doesn’t bear fruits instantly.

You have to wait for several months before you can see your website on the first search engine result page. Since websites on the first page receive almost 95 percent of the web traffic, there is a huge opportunity to reach out to prospects and produce a better return on investment.

In this post, we have compiled some of the reasons why you can’t leave the fate of your ecommerce website to chances and guesswork.

1.  It Creates Sales

SEO is the most effective way to drive new traffic to your website, which will resultantly improve sales. The more prospects visit your site, the more the chances you’ve to turn a greater number of them into consumers.

Reports of conversion rates for Q2 2017, which was recorded to be 2.7 percent backs this assumption and accurately reflects the relationship between the number of visitors and the resultant sales. This means that for every thousand new visitors you receive, 25 to 30 new customers may emerge thanks to the SEO strategy.

Keeping this in mind, SEO seems the right strategy to improve a site’s traffic, paying and non-paying alike.

However, it is pertinent to mention that the improved number of conversions on your website due to SEO will easily pay back whatever you’ve invested in the optimization process. Hence, you can be absolutely certain to expand your client base, especially if you rank higher for high-value keywords.

2.  It May Reduce Operational Costs

Though Search Engine Optimization may also cost you money, it also offers you a sustainable improvement to your page ranking. A recent study suggests that small to medium-sized businesses, including those with ecommerce platforms, devote as much as 12 percent of total revenue toward digital marketing campaigns.

This is a lot of money for something that may or may not yield any positive results for your business. Once your ad campaign is over, your website almost instantly drifts back to its initial position.

Search Engine Optimization on the other hand significantly improves the organic search visibility of your website and improves your page ranking in a way that ads cannot.

Although this may sometimes require a larger investment compared to an ad campaign, however, the gains and improvements to the websites’ search traffic are always guaranteed and long lasting.

3. It Improves Website’s Ranking

A study found that websites on the first search engine result page receive almost 95 percent of the total web traffic. Another study revealed that 75 percent of people never actually travel past the first page.

These stats indicate that the higher a website is ranked, the greater the visibility it gets, and the more opportunities it gets to raise a healthy revenue.

Google also consider a host of other factors when hosting a website. That include navigation, visuals, loading time, and the overall user experience. If a site isn’t mobile friendly, takes too long to load, or has a bad design, Google may penalize it with some ranking points.

It’s always necessary to design your website by professionals and use a custom logo design services to prevent your site ranking from being throttled.

4.  SEO Has long-lasting Effects

Search Engine Optimization is a sure-fire way to improve the organic search traffic of a website. It may take some time initially, but once the right strategies are in place, it guarantees to provide a pool of customers for the foreseeable future.

So even when you take a break for some time, your organic search traffic does not get affected.

SEO is the most effective way to keep your ecommerce business afloat especially when you are on a tight budget. It provides you an opportunity to build on your previous work and make continuous progress.

5.  SEO Improves the Ecommerce Experience

SEO in 2019 and beyond is a matter of appeasing the automated bots that rank your website as much as the consumers who visit the site.

Since Google now emphasize more on the comfort of the audience, sites that provide high-quality experience perform better in search engine results than its counterparts.

The right SEO strategies will help you create and maintain a more polished shopping experience and keep a real connection to the average user. In the end, Search Engine Optimization will leave you with a more professional and user-friendly website than the one you had before the optimization process.

In this ever-growing market, standing out from the crowd and getting customers is the ultimate challenge. With so many eCommerce sites competing against one another, this supposed to be a tedious task for sure.

There are some latest trends and strategies available to boost eCommerce website traffic. It helps in

7 Reasons why Designers should think about User Journey and Conversions

Only 22 percent of the companies in the world are satisfied with their current conversion rate. Did you know that a mere second of delay in page load can lead to a 7 percent reduction in conversion rates? This is because user experience matters a lot in conversion rates.

As a designer, you must think about both these factors as well. It has been advised by many that designers should use user journey when making a website design to help the company achieve high conversion rates.

User Journey Defined:

A user journey refers to the visualization of the entire process that a user experiences once they access a website. A designer can use a user journey by presenting the user journey in the form of steps that a user takes when interacting with the product.

You might confuse this with the customer journey. While customer journey begins right when a customer gets product awareness, user journey starts when the user accesses the website in question. Here, decision points refer to the pages the user visit and in what pattern they do so.

Why must designers think about the user journey?

When creating a website design, designers need to consider user journey and conversion rates due to the following reasons:

1: You need to know “why” to answer the “how.”

As a designer, you need to create a user interface and website design that helps customers. At the end of the day, websites are not just supposed to be about aesthetics. Instead, they serve the purpose of facilitating customers.

This is especially true if you are working on an Ecommerce website design. To create a design that is effective in converting visitors into customers, you must know what motivates the said users to avail services on a website. A user journey can help you in getting the insight you need to know the “why.”

2: It helps you prioritize features and functions

There is a lot that goes into a website. There are various tabs and functions that you might have to work on as a website designer. You must decide which of the features and functions you must prioritize.

User journey aids in identifying which of the many features you use to give more importance to when designing the website. For instance, if most of your users go to a given section of the Ecommerce, this is an indication for you that you must focus on the given category first.

3. Conversion rates can help you know which colors to choose

Gone are the days when choosing a color for a website was only based on aesthetics and the expertise of designers. Now, this crucial decision is also dependent on what effect each color may have on conversion rates.

Understanding the impact design templates and colors have on conversion rates allow designers to create a website that boosts sales turnover.

This is a closed loop cycle every company wishes to achieve, whereby their design aids conversion rates and the latter helps in improving the former.

Rather than going with your “gut feeling,” use user journey and conversion statistics to create a site that is impactful.

4: It helps to communicate with your client

Mapping out the user journey through a thorough document that lists down user touch points and behaviour can be an excellent way to communicate why you are opting for specific designs.

Remember, your client might be interested in knowing why you are giving certain design related suggestions over others. Seldom is the case that designers are given a free hand over the process.

By mapping out the user journey, you can conclusively tell your client your rationale behind focusing on certain elements or choosing specific templates.

You can also deliver insight into the strengths and weaknesses of the current user interface to help make your argument.

All in all, thinking about user journey and relaying the findings to your client can help you get better autonomy over the designing process.

5: You will only end up focusing on what matters

Let’s say you invest most your time in perfecting the FAQ section of the website. This is because you are a firm believer that FAQs are one of the most visited aspects of a website.

However, as per the user journey, you find that only a few visitors access this part of the site. This means, all this time, you were expending your energy over something that the user doesn’t even care much about!

Had you used the user journey map, to begin with, you would have saved a lot of time and energy. Therefore, if you want to focus on aspects that matter, it is better to use insights generated from user journey reports and conversion rates.

6: It promotes collaboration

A user journey is more than just the concern of the designing department. Instead, marketing, sales, and finance department have just as much to learn from the findings a user journey as a designer has. This is why it has been found that a user journey helps in promoting

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