If you are someone who has started on a new venture than the first thing on your mind would be to create a website. You probably already know that websites are the heart of effective businesses, but the major obstacle that one face concerning website is how to drive traffic to it. The article covers 14 Steps to drive website traffic through social media. Read on these steps to drive website traffic using social media platforms.
Steps to Drive Website Traffic Through Social Media
With the advancement of technology and individuals demand for connectivity, various social media platforms have emerged. These platforms serve as the perfect base for businesses to engage in more traffic, thinking how? To answer your all how’s, let’s have a look below at the 8 ways to drive the users to your website:
1. Create compelling content
We live in an era dominated by content. The importance of creating content that engages customers cannot be overemphasized. Sharing and creating compelling content on your leading social media platforms can help accelerate the traffic as well.
The content created must be worth listening too as it assist businesses to compete on various social media sites.
Adopting a viral content strategy helps in grabbing people attention and hence driving more traffic to the website. This aids in improving the chances of better sales and extending the current customer database.
Further, only creating content is not enough, publishing the content with the attention-grabbing headlines and relevant hashtags is also essential for increasing the post view and reaching a wider audience for enhancing the presence in the online market.
Create content by following a simple formula which follows the steps such as research the topic, generate content, upload it, share on various platforms and engage audience.
2. Add Visuals
When it comes to online world, pictures indeed carry a thousand words. These are the ultimate weapon that we could augment on our social media platforms to hold or engage audience and increase the traffic on the website.
Don’t make the mistake of underestimating the power these visuals hold, therefore, induce in more photos and videos on your social media platforms to establish a strong online presence to supplement your business goals.
The visual uploaded on these platforms must strike an instant and powerful correlation with the people. The more these picture trigger likes, comments and shares from the followers, the more views you get, improving the reach to your potent customers.
To further amplify the success of this photo marketing for better response, complement it with relevant text and links.
3. Interaction is the key
The interaction the various social media channels augments the growth and drive the traffic essential for the efficient functioning of the website. The more productive the interaction on these platforms, the more growth in traffic it leads.
The social media platforms serve as great medium for business to customer interaction. Answer the frequently ask question on your social media sites by sharing the relevant link to the page.
If they ask what time you are open or whether you have a certain product refer to them the relevant pages to the site, this strategy increase your consumer interaction, builds your credibility and also drives the traffic to your website. Adding interactive videos such as behind the scenes, product usage demonstration, promotional schemes, shout out or different event.
Think creatively as to how people can be send to your site along with the above mentioned strategies you can also share your website link in a social media group that you perceive may have the targeted audience as members.
The more interactive your social media platforms the more traffic they drive to your website.
The strategy of advertisement through social media can help broaden the spectrum of traffic your website gets. Adopting paid advertising for these social media platforms can assist in stimulation organic as well as inorganic traffic.
In this crowd of paid advertising, it is suggested for business to plan such a marketing strategy that uses a combination of both. Optimize the content through advertising to increase the reach to the prospective users to your website.
5. Incorporate Quality Content Links
As the importance of content has already been discussed, it is important that after creating a valuable content we must share it with multiple business social media platforms. The more engaging blogs we have on the website the more chance we have of amplifying the business sales through increased traffic.
Remember that content says everything about the business; therefore, make sure you go above and beyond for enhancing social media sharing aspect. Incorporating links of the quality content from other sites can also assist can help influence your website bounce rate and aid in enhancing the engagement metrics that add value to the search engine.
Augment the authentic content in your social media sites to increase the engagement rate which drives back the traffic to the site.
6. Put in Social Media Buttons
What most businesses don’t realize is the impact a social media button has. The businesses must not neglect the importance of it and come up with the relevant buttons on your website that allows sharing of the content on social media sites.
The content can be promoted when the business adopts the strategy of sharing it along tweet able quotes or embedding in the Facebook post at the end of the article to encourage speedy and reliable share by the visitors.
Incorporating some interesting CTAs (call to action) like visit now, share it, comment etc in the content also increasing your website reach on social media. Asking your visitors to share your website can most effectively increase the traffic.
Use of emails and newsletter can help reach your targeted audience who will be glad to find the great content.
7. Create Impressive Social Profiles
Social profiles play an important role in creating an impressive business image. Make sure that the social profiles are incorporated with relevant keywords in every section of the profile. This is essential for achieving best results.
Add link in the about the pages and biographies in your social media channels, this will accelerate the website’s SEO. Liaison of the links in the social profiles optimizes it for the best result. A social media profile incorporates with relevant links and information help is gaining business the credibility required for efficient functioning and increasing the traffic rate.
8. Use Multiple Social Media Platforms
Presence on multiple social media platforms helps promote the business website. One way to add value to your marketing strategy is to create customized content for each platform to strengthen your position on it. This adds value to the post you publish and help customers view various aspects of your business.
The interaction overtime on these platforms help you understand which platform is beneficial to the site and what interest people hold, the understanding of this will assist business to strengthen their relationship with the customers reinforcing the trust in it, and increasing the web conversion rate.
It is important that we take the full advantage of these platforms and build the brand recognition. The recognition boosts the website traffic and assists in the better success of the business. Then what are you waiting for? Level up your game by incorporating these strategies into your business.
9. Social Advertising
Social platforms are considered as cheap platforms that allow segmenting the audience being targeted with specific keywords. Therefore, advertising on social media really worth.
These social platform ads vary on a number of factors. Different social platforms have different charges according to offered keywords targeting highly competitive keywords. Social media advertising also offers a larger window for promoting the work your company is into.
Giants major revenue is generated from these strategies. These big tycoons provide the platform to every big and small company to excel their opportunities. For example, on Facebook, an average amount of time of 40 minutes is spent for a day.
Therefore, users now are more connected. With browsing, reading, clicking, liking, and connecting they can know more about any firm and products. It is easier for websites to connect and interact with your audience.
10. Optimize website for mobile user
There is much company regulating their audience for their website as well as mobile users. This way you can have more user engagement to your website directly and indirectly.
Thus, implementing a Mobile site for the mobile user means a lot from the business prospect. Therefore, we can say that if your site isn’t optimized for mobile devices, your ranking positions are likely to suffer.
Google report states that users are unlikely to return to a mobile site as they had trouble accessing websites. With the critical factor of fast-loading pages, Google now has made it easier to both speed up your website while catering to mobile users.
Google released its Accelerated Mobile Pages (AMP) project to resolve the speed up load times for mobile users. AMP is an online publishing format similar to HTML helps to speed up web page load times.
AMP giving users a smooth experience both on desktop and mobile and also improves SEO performance. Thus, this offered many other organizations to provides higher performance and engagement as web pages and ads load instantly.
11. Optimize website for voice search
The market is growing with the popularity of virtual assistants like Siri, Alexa, or Google Assistant. With time the internet is taking a new pace and attracting more audience.
Now the trend has changed people are looking for information online are more likely using voice search. Users were bored of using plain language that they were using over the last several years.
Voice recognition technology is becoming more advanced with the indulgence on daily basis. Therefore, websites looking for more user engagement should be optimized for voice searches. If this option is provided to users for potential conversational queries that are applicable to site.
12. Paid Ads
When you use paid ads for promoting your ads on social media</a>, it helps you to reach an interested audience in a short time span. With the help of these social ads, around 50% of apps got better visibility.
<p>There are different social media platforms which facilitate app installs as an option to promote your app. It would be great if you select the preferred platform for finding the target audience. The more effective your marketing strategy would be, you’ll be able to save more money without deterioration in the level of downloads.
13. Promote your positive reviews on social media
In case, you get a review from a beta tester or an app store ability, it would be better if you share this praise on social media to improvise your visibility.
When you advertise the positive reviews on social media, it can directly affect the app downloads. The YouTube channels such as Daily App Show or an app review site Product Hunt can be helpful for you to acquire visible ratings and new users.
14. Provide rewards to the users:
There are thousands of apps which you can find in the app store. To enhance the downloading rate of your app, it would be better to deliver something unique and extraordinary.
The most important way to convince users is to facilitate them with a certain reward. Also, you should offer incentives to the user for downloading your app if they refer their friends and relatives to download it.
For promoting your app, you need to encourage users with some gifts hampers after they share your app on their own social media accounts. The total number of shares can help you to identify user experience.
Steps to Drive Website Traffic Through Social Media? – Conclusion
The right strategy is always it when it comes to driving new visitors to your website. Method of driving traffic that works for every business may differ in aspects. The only real way to find out if a traffic acquisition strategy unless you it and then analyze the results.
High-level introduction of driving traffic to various types of websites is also dependent on the user choice.
If in any case, you have specific questions about driving traffic to your website, please feel free to ask. Thank you for reading these 14 Steps to drive website traffic through social media. Read on these steps to drive website traffic using social media platforms.
- 14 Steps to Drive Website Traffic Through Social Media - December 27, 2019