11 Solid Steps To Grow Your Business With Instagram
Social media advertising is a powerful tool for many reasons. One reason is that a lot of social media platforms have many users using it on a day-to-day basis. Another reason is that it is easy to connect with your audience through social media. The article captures 11 solid and actionable ways to grow business with Instagram.
Instagram is a boon for brands as it is an excellent promotional venue to display products and even connect with potential consumers. But when you dig deeper, you realize that this digital tool is limited to sharing videos and photos sans any click-throughs to e-commerce. Another skeleton in the closet is that its ROI is not as clear as that of Facebook, Pinterest, and other social media platforms.
So, how can brands convert this engagement into sales? Well, it is simple, and the below strategies can help bring Instagrammers to your store, both digital as well as brick and mortar.
One such social media platform is Instagram. As a photo-sharing app, Instagram sees around 500 million daily users as of June 2018. That is a lot of traffic that traditional advertising will be hard-pressed to gather.
How To Grow Business With Instagram?
This is why a lot of businesses have decided to advertise their products and brands on Instagram. Instagram advertising agencies implement all kinds of ads and strategies to boost a business’ social media presence.
Before covering what strategies these are exactly to grow your business with Instagram, it is important that one must know exactly what kinds of Instagram Ads a business can use.
Kinds Of Instagram Ads:
Instagram Photo Ads
The simplest form of Instagram Ads is a photo ad. Instagram is a photo-sharing app after all so a photo advertisement is the most basic and simplest way you can advertise a product or service on this platform.
Instagram Video Ads
Another way you can advertise on Instagram is through videos. Although other platforms have much longer video limits, on Instagram you can only create 60-second long videos.
The most engaging part of your video ad must be contained in the first 30 seconds or less part of the video. This is the most crucial part of the ad and can dictate whether the audience will interact further with your ad.
Instagram Carousel Ads
Last but not least, you can create what is called a Carousel advertisement on Instagram. An Instagram Carousel advertisement is a multi-image ad that users can swipe through with a button at the end that, when clicked, leads the user to another website.
Should a user be suitably engaged with your ad, they have the additional step they can take to learn more. This is through the call-to-action button at the end.
1. Build Your Community
The best part about a social media account is that you get to build an interactive and engaged community ready to receive your messages any time. However, a lot of businesses still manage to get this part wrong.
A community on Instagram isn’t all about the number of followers. Some users may be using bots or fake followers to boost the number of followers they have on their account. This is why the number of followers isn’t a good indication of a community.
The best way to indicate a successful Instagram account is through the engagements. The engagements are the likes or better yet the comments. The follower to like to comment ratio should be monitored well and this will let you know just how well you’ve built a community.
2. Using Call-To-Action
When setting up an Instagram Advertising Campaign, it is important that you make use of all the features available to you. This is why the call-to-action buttons should be utilized.
A call-to-action can tell your audience just what they can do next after they have interacted with your ad. Your call-to-action should indicate exactly what you want them to do, whether it be to visit a website, buy a product, or contact you. Although you should at it often, don’t be overkill. It is important that they are well-used and appropriately placed so that they are at their most effective.
3. Gain More Traction with Hashtags
Hashtags are an important development in the internet linguistics that any business should use. Although you don’t have to do 50 hashtags in one post, you do need to learn how to use them well.
When appropriate hashtags are applied to your post, you are much more easily discoverable by the right people. It is important that you target these hashtags well so that you are attracting the right kind of attention.
Aside from that, you can use hashtags to engage with your audience. You can use event-specific hashtags so that you can track who and how many people are interacting with your business right at the moment.
With the right kind of hashtags, you can increase engagements in your business, gain new followers, and track the success of an Instagram campaign.
4. Make Your Ads Look Native
Advertising on Instagram is seamless and isn’t disruptive in the newsfeeds of your audience. This is one of the biggest strengths of Instagram. Do make use of this strength.
The best way to make your ad look native is by developing a consistent brand personality. Once you’ve got your brand personality figured out, then it makes it easier to craft a post. On that note, it is also easier to create native-seeming ads.
You wouldn’t want your audience to resent your presence on their newsfeed so avoid bombarding them with ads upon ads. Leave enough room for actual content before you advertise continuously on their feeds.
5. It’s Time to Strategize
No matter what platform you use, it is always ideal that your social media campaigns are borne out of strategy, data, and research. This is the same for Instagram marketing campaigns. Overall, your Instagram account should be consistent in personality and tone. It should keep in mind the brand’s mission and vision when making a post to make sure it aligns well to the brand’s purpose.
Afterward, one can optimize and strategize per campaign and its goal. Depending on whether the campaign goal is more engagements or more conversions, strategize and implement tactics depending on what you want from the campaign.
6. Test To Optimize Performance
Once you’ve got your campaign running, it is important that you continually improve upon what you’ve learned from each campaign. This way, it will be easier and creating ads will be a more optimized process for you.
Work on different image styles and captions to find out which ones are more engaging to your followers. You can also change your calls-to-action and your hashtags to know which ones work best for you. There are a lot of elements in an Instagram that one can change that can make a lot of difference in how the ads perform. Find the best one by testing them out and dial down on the ones that work the best for you.
7. Provide Exclusive Content
The prince of social media marketing is exclusive content. It helps in improving your relationships with followers, makes them come back again and again, and even encourages them to interact with your brand on a long term basis.
You can make your Instagram followers feel special by revealing products which you have not shared on other social media platforms. To post exclusive content, you need to launch the event or product live on Instagram and create exclusive offers.
8. Convert Your Store To A Hot Spot
Filters provide Instagram with the ability to make anything look quite enviable. Sometimes you may have scrolled down your feed and felt like you were at that fun vacation or glam dinner party.
Well, why can’t you give the same feeling to your account? An “I want to go there” feel can instigate followers to come to your online store and look around. Brands that are managing pop-up shops are adept in the promotion of in-store events, especially on Instagram. Here, you need to think of it as your ‘Field of Dreams’ approach, meaning if you build it, people will come.
9. Engage With Other Instagrammers
The engagement rate Instagram gives knocks the socks off other social media tools. However, you do need to realize that to get engagement; you need to give back too. Here you need to have a specific game plan.
First, brainstorm about other products, firms, values, activities, and individuals who fit into the story of your brand. Now follow these accounts on Instagram. You can comment on their content, like their stuff and even check out who is following them. Also, make sure to respond to each of the comments that you get.Online experts feel that you get maximum interactions within hours after you post. So, try to make the time to give fans some attention.
10. Be Likable
Unlike other social media platforms, it is harder to be likable on Instagram, as you are working with one medium- images. On Facebook, you can post inspiring quotes or funny sayings and even run like vs. share campaigns which encourage engagement.
But with Instagram followers, it is a bit more challenging. This is How to Turn Instagram Followers Into Customers. It is important to avoid being lazy with your images. It is a well-known fact that most Instagrammers are amateur photographers.
Make sure to use filters to enhance your pictures and use cool lighting, angles, and other innovative photography tricks. Get hold of tools and software like Diptic, Photoshop, and Photoshake to edit images or combine multiple photos into a single one.
Social media experts feel that personalizing your brand is one of the most important aspects of making your business likable among Instagrammers. You can add videos and photos of the fun activities of your employees. Plus you can provide a behind the scenes look at your firm and the fun stuff. Frankly, it is important to be authentic. This is How to Turn Instagram Followers Into Customers.
11. Use Third-Pary Applications
If you have a huge following and need a system which is a bit controlled, then you can try various third party online websites and apps. They can easily convert your Instagram feed into a great shoppable experience for followers. Various big names like Vogue, Target, and Nordstrom, are currently using third-party apps to enhance the experience of their customers.
How to Grow Business with Instagram: Conclusion
Hopefully, the above strategies can assist in converting followers to customers and even maximize your Instagram ROI. But just keep in mind that you need to have a significant number of followers first, so you must look at how to get more likes on Instagram. Once you acquire a following, you can employ various interactive strategies to keep them engaged with your brand.