13 Steps to Build Brand Using Social Media
Social media is a great and virtually free tool for building your own personal brand. What exactly is this, you may ask? Basically, instead of a company, a person makes their own brand based on themselves without even knowing the ins and outs of branding Using Social Media.
When successful brands begin to look for various resources, tools, and platforms they have had at disposal, YouTube always continues to stay on the top. YouTube has continued to become the silver screen for brand exposure, generating more than 800 million of monthly views.
Brands who want to stand out in the endless stream of clips and wish to stay ahead of their competitors, do make sure that their channels can be easily discovered to capture the interest of the users keeping them tuned in.
With so much of consumer attention being paid to YouTube, marketers will naturally and easily gravitate towards this platform. A steady 40% increases viewership year on year since March 2014 also suggesting that the trend is here today. Given below are the 7 major strategies businesses have been using to make their brands even more successful.
A company brand would make use of social media to stay relevant, boost sales, etc. However, an individual should first concentrate on developing their personal brand.
Building Brand Using Social Media : 13 Ways
Going about this task is quite different from when one is the social media manager for a brand. A personal brand requires personal connections. One has to interact with real people instead of an overall consumer base. People are more likely to trust your information when they actually know you.
There are several ways to achieve high-quality brand-related personal relationships on social media. Some of the tips on How To Build Personal Brand Using Social Media are discussed below:
1. Having a Consistent Upload Schedule:
The contacts on YouTube tell us that this is one of the most important thing you can do to grow your business. A consistent upload schedule helps your audience know what to expect getting them look forward to your content.
You can have your audience trained to plan an event at regular intervals and this is what exactly you want. You don’t just need a consistent upload schedule but instead advertise it in many places.
Have your schedule over communicated with your marketing audiences so that there is no way you miss it. You can let your audience know your upload schedule in the video channel banner, in the about us section, in the video description, and at the end of the video in your cards and annotations. Let your audience know when you will be uploading their content.
2. Engage, engage, and just Engage:
YouTube is a well-known social networking site like all the others to what the users have been saying. It allows comments on your videos, and the channel as well. Respond through these comments in a timely manner on both these places improving the channel reach and encouraging your audiences to connect with the brand.
One of the best example here is BH Cosmetics who has been doing a really good job of keeping their responses timely.
You can also have your status updated on the network you choose though this requires a different approach from Facebook, or twitter. You can also use this feature update to let the viewers know when and how to add videos on YouTube creating a status about the new playlist.
3. Staying Active on the YouTube Activity Feeds:
YouTube activity feed is the only tool that will allow you tomass feed both your friends and subscribers simultaneously. Your activities will continue to feed into your YouTubehome pages of your subscribers and friends. Jeff continues to explain some of the major activities you can do with your own YouTube activity feed.
- You can have a custom message (which is also called as a bulletin) within a video, where you can watch a video and drop it down any time in the feed you want to.
- For example if you have been reading out an content like Easter around the corner, if you have content from the last year then you don’t have to re – upload anything. All you need to do is to create a bulletin, drop down the video in and then put it back into my feed.
- So if you upload like, comment, favourite or subscribe to another channel it can then directly go into the feed.
4. Content is still important for the channels:
Uploading consistent content is one of the most important ways of creating multiple specialized channels. Studies have shown that 37% of all the channels were not updated with new content for atleast 120 days.
One of the best channels to focus on their target marketing audiences and continue to deliver the videos on regular basis. Given below is an example that cites Kleenex, Johnny Walker, and Yahoo as one of the worst offenders with 80% of their channels remaining inactive for more than 120 days.
5. Focussing Less on Pre – roll advertising:
First of all each and every one of us hates pre – roll advertising, and we are a strong believer it will continue to hurt a brand more than leading with some benefits for you. This rising trend of the ad blockers is a major cause of concern for the brands who are still insisting on this course of action.
6. Positioning Yourself Properly:
Good brands or organization generally position themselves by understanding the competition around, and then by looking at the competitive advantage. So who are the providers of similar products and services whom you have been selling in the country? They may not turn out to be the same when it comes to the United States.
Say for example if you have been selling athletic clothes then look at from where people have been buying them from. It could be from the speciality stores, the online retailers or the sporting stores. If you prefer a high end brand and you are going into the market by choosing a preferred location,then it might come be a completely different strategy from the one you have been using in the United States.
You will need to understand how people shop and how your brand will continue into the fix she says.
7. Thinking Broadly:
Since your organization needs to expand their products and services, it is important that your company name be broad enough accommodating those changes. Say for example Bostonchicken completely changed its name to the Boston Market as it expanded into different kinds of food.
If your company name is brain’s computer for example then try and consider whether it would be limiting within the other market if you have been selling peripherals and services he says.
8. Look For And Study Influencers
Social media influencers are those people/groups who can sway their social media following one way or another. These accounts don’t need to have a really large following but should have a definite influence on people who may be in need of your services.
For example, if you want to build your brand as a web content developer, you should try to build a personal relationship with a known figure in this area. This could be someone who gets thousands of likes and interactions on everything they post related to web content.
Engaging with social media influencers is essential, especially when you’re just starting out with your own brand. After locating them, you should analyze the networks they maintain. See if the content they usually share is relevant to yours. If you are serving as an online educator, are their posts related to teaching or education?
You can also note how they respond to their followers and what they do to attract even more. By following in their footsteps, you just might become an influencer in your own right. There are several online tools you can use for locating and engaging with your relevant influencers.
9. Make Yourself Memorable And Unique
Here’s where you need to know yourself and be confident in who you are. Since you’re putting your own personality on the line, make sure it is one that people would actually want to know. In short, your content and communication should be unique and memorable.
One majorly appreciated the feature of personal brands is their special individual touch. Even if you grow into a famous name, your original clients would love it is you reach out to them every now and then.
Giving them special treatment like discount packages or even a shout-out is usually well-received. Such a connection assures even new customers that you care about each client as an individual and not as a source of revenue. Even if you’re just beginning, make this reaching out a habit. Ask customers what they would like from you, and see the overwhelming and valuable response!
10. Establish The Right Platform
There are now several social media platforms where you can start building your brand. However, managing several social media accounts usually decreases the quality of your content and makes a whole lot more work for you.
This is because Pinterest and Instagram would require mainly pictorial content. One the other hand, Facebook requires quite a bit of text, while Twitter limits your characters. Hence, you should see which platform has most of the audience you want, and focus mainly on one or two of the most effective ones for your brand.
For example, if you are a wedding planner, your pictures would mostly speak for you. Pinterest, Twitter, and Instagram would hence be the most suitable platform for you. Since these platforms also attract a slightly younger generation, you would more likely get more clients there than on Facebook. However, it may be possible to manage multiple social media accounts using social media managing software.
11. Join Relevant Groups
There are several groups on Facebook and LinkedIn that are specially created for people interested in a certain area. If you find a group that relates to you and your experience/qualification, join it.
There are several people who have built themselves up through interacting with the right people by means of these social groups. You can also share your work there and thus gain authority and trust.
Of course, some groups may be overly large and hence not suitable for a personal brand like yours. Try to find smaller, preferably local groups that would be likely to respond to your posts, comments, and queries.
12. Stay Consistent And Professional
A social media figure such as Neil Patel should use the same picture throughout their social media accounts. This allows loyal customers to recognize you better, while also making a good impression on potential clients. The more you remain consistent across your social profiles, the more people would trust you.
Of course, within this consistency lies the need for being professional and politically correct. One wrong tweet or post can seriously damage your online reputation. Think twice about sharing a funny cartoon which may have political or racial implications.
It’s better to be safe than sorry, especially since your personal brand works on personal trust and communication. A large corporation may have such a strong presence that they can get away with many a social media gaffe, but not you.
13. Keep Putting In Effort
It’s never easy building and maintaining a personal brand, but the rewards can be immense. In order to reap the benefits, however, one has to unrelentingly engage where needed. You should remain as active as possible, without becoming overly annoying.
Additionally, your content should not be the same each time. There are probably several topics related to your brand, so try talking about something different at least a few times a week. Include images, articles, video, audio, even eBooks if relevant.
Building your personal brand through social media is quite a feat, and so one should take help whenever they can. There are several successful individuals who have succeeded in making their name a brand. The above tips are from these exact people, so do try to take.