When you come across with the decision about how to showcase products on your e-commerce website, you stuck with product videos vs product images.
A lot of e-commerce businesses would prefer using product images because e-commerce videos are expensive and time-consuming to create as compared to images.
Top eCommerce Video Marketing Strategies
Videos require specialized tools and resources to get you going. You can hire an eCommerce website development company to build an exclusive platform for you with product descriptions through videos. However, it will add additional cost to your eCommerce development project.
Moreover, in spite of the challenges, videos are always worth using as a marketing tool. E-commerce videos are usually in the form of product videos, which are utilized for showcasing value of the products offered by you and drive sales.
In this post, we will spread light on top video marketing strategies for eCommerce that will help leverage the potential of videos for the benefits of your business.
Why should you consider using eCommerce video marketing?
You can avail certain benefits for your business by using videos for product marketing which cannot be obtained with still images. Videos are engaging and provide users a better understanding of products as they can visualize how the product looks in real life.
While some still images of a bag gives a lot of information about it, a video can provide much deeper and strong visual cues about how much pockets it has, how it looks on a person and more.
So, videos can help you building confidence among customers in making a purchase. A trusted ecommerce website development company can help you implement the best product videos to showcase products.
Strategies for effective video marketing
Video marketing has become a major a part in the boosting online sales. 65% customers are more likely to purchase a product after watching its video online. Following are some strategies you can utilize for video marketing.
Share product videos at multiple places
Videos are effective and you can get the best results from videos by using them at multiple touchpoints online. You can use the videos on following channels:
Your site: You can include videos on home page, if possible, but product pages are the important place to put the videos. If videos are added to every product page and they are placed at the right place like when customers see ‘Add to cart’ button, then it will positively impact the purchase decisions of your customers.
Email newsletters: Videos can help increasing CTR and you can send them with email newsletters to convince people about products and persuade for purchases.
Social media networks: Videos added on social media can do wonders and they are shared, spreading to more and more people. You can harness this potential by adding videos that tell story of your brand and show your personality.
Ad campaigns: Videos are effective sales techniques for new and existing customers that can be used for diverse ad campaigns. It is a good tool for targeting new customers and retargeting existing customers.
Stick to a theme for every product video
Once you start creating a product video, you will find that there are different directions in which your video may go.
You should pick a theme for every video and stick with it, you can get more benefits by offering consistent videos for every product. You can pick any of the following themes for creating videos:
Video tutorials: This type of videos include “How to use” videos which tells customers about how specific features of a product works. By using how-to videos, you can inform a lot customers about your product.
Product close-ups: They are a popular type of video marketing which include literal close-ups of a product. It often displays the product from multiple angles. There may or may not be any narration or text describing varied features of a product in video.
Product manual – showing installation, setup and troubleshooting: This type of video may seem to fall under tutorial type of videos. However, there is a distinction, in this type videos not only tell about how to use a product, but also describe setup, installation and troubleshooting methods on more technical level.
Remember these tips while creating ecommerce product videos:
Ready to create high-converting top video marketing strategies, read these tips given below for the best results.
Make it short:
The world is fast-pacing and no one has much time, so keeping product videos short should be your goal. A shorter video is always better for product marketing. However, there may be exceptions because many people love watching longer videos too, but you must ensure that the video length is optimal as per audience.
Though, tutorials may be little lengthy, but you want to keep them short. If you keep the video short, it also helps you manage your site loading speed as too much longer videos can make your site sluggish.
Quality is important
Quality always matters. Ensure that the video you create have excellent visuals and clear sound. The video should contain appealing visuals with a sound that can be clearly heard.
Remove sound from background
You will never want your customers to hear background sound like a mosquito buzz. Remove the sound from background as much as possible to provide a clear sound. You can add background music to make it more entertaining and engaging.
Wrapping up!
You can build an exclusive ecommerce platform that contains product videos with the help of an ecommerce website development company. Doing this may cost you more money and time, but it’s an investment that will pay off in the long run.
If it becomes successful, you will be receiving a huge amount of revenue by selling more and more products on your ecommerce website. Video marketing is an effective tool, if it’s utilized effectively it will result in higher conversions and give boost to your online marketing efforts.
You can use it’s potential for your business and make it an instrument for taking attention of customers and persuade them to buy products from your site.
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