All posts by Miranda Clark

How to Boost Content Marketing with Guest Blogging?

Over the last few years, Content Marketing has been the most talked about and popular marketing strategy to gain and retain the customers by creating relevant content within the niche.

Boost Content Marketing with Guest Blogging

It is estimated that the content marketing industry will be worth $412 billion by the end of 2021. You may be applying different content marketing strategies for your online business, but have you ever used the guest blogging to boost content marketing growth?

Guest blogging is a key strategy that you can implement to boost the content marketing growth of your business. In this article, we are going to discuss how to boost content marketing growth with guest blogging.

So, first of all, we will discuss what guest blogging is?

Guest Blogging is the process of posting your blog post on other authority blogs within your industry or niche. Guest blogging is often known as the guest posting, and it can also be said as one of the best content marketing strategies for your website if appropriately implemented.

Let’s bust the myth “Guest Blogging Is Dead”.

The digital marketing world has gone crazy after reading the ex-Google software engineer, Matt Cutts post about guest blogging. Some digital marketers opposed his opinion while some of them agreed what he was saying.

If you think the idea behind guest blogging is to build links, then, guest blogging is dead for you. But, if you see the other side of the spectrum and think that guest blogging can help you in increasing your authority and expanding your brand then, the same guest blogging can skyrocket your content marketing growth.

Hence, guest blogging is not dead, and it is the best marketing plan for your content.
Finally, that being said, the myth “Guest Blogging is Dead” is busted.

How will guest blogging help you?

Guest blogging helps you in several ways; some of them are listed below:

  • It builds your authority and credibility in your niche.
  • It helps you to get high-quality traffic to your blog or site.
  • It builds your community and reputation in the industry
  • It helps in your website’s SEO and also builds quality backlinks

Now, you can get all the above four benefits by

simply

G Suite Organization Tools

G Suite Organization Tools Boost Company’s Productivity

G Suite Organization Tools can boost your company’s productivity and performance: Now is the best time to adopt it!

G Suite Organization Tools

 

In case you are still wondering whether you should switch to the G Suite organization plan that Google has made available for business executives, it’s highly probable that you are wasting on the golden opportunity.

Over the last couple of years, the implementation of G Suite in various industrial aspects has proven to be the biggest productive decision that small business owners, as well as larger enterprises, have made.

If you are confused whether G Suite for business is the best option for you, we believe you must not think twice about it and get started with the G Suite organization package, right away.

How it all started?

On April fool’s Day 2004, when Google first published their email app, Gmail, it hardly appeared to be an email app that could displace the company email industry standards set by Microsoft.

Google offered a generous 1 GB of storage facility, which was indeed innovative, and its mail organization capabilities and the quick searching abilities still distinguished it from other email providers. But for Hotmail and other private email service providers, Google seemed to be a threatening competitor.

The eventual construction of the G Suite Organization kit

However, piece by piece, Google has finally developed an organization-ready suite. Microsoft had developed the initial office suite; however, it was Google that brought the entire concept to the next level of excellence by making it available on the cloud, which took the concept beyond desktops.

Writely, an online writing app was quickly acquired by Google, and the product came to be known as the Google Docs.

Other applications quickly followed; bundled into a single package, which came to be renowned as the Google Apps for Your Domain, later re-branded as the Google Apps for Business, which was further rebranded as the G Suite.

Mass popularity for G Suite products

G Suite connects all the Google apps to the online office suite. The chances are high that you’re already accustomed to using certain applications from the house of Google for carrying out everyday tasks.

Maybe your private email is based on Gmail, or you might use Google Drive for backing up your pictures. You may have already been working with Google Docs and Sheets, together with your colleagues in an organizational setting.

G Suite improves productivity

Bringing a

G

What should you look for in an SEO firm

What Should You Look for in an SEO Firm? 4 Point Checklist

Most entrepreneurs spend money and time in developing their website! However, this effort will yield no benefit if the site doesn’t generate revenue. Your site should generate a steady stream of high-end web traffic.

Some people are searching for the products and services that you specialize in. And a smart way to opt-in for this is by opting in for SEO, to make your site get an increased online rank organically.

How Should You Choose an SEO Firm?

What should you look for in an SEO firm

Most of the times, entrepreneurs make a mistake! They assume that SEO is a technical subject, which is best dealt by programmers and other geeks. Do you want to have a clear idea about SEO?

If yes, then you ought to know how Google assesses a site for online ranks. Google professes that a successful SEO for a website successfully makes it rank in a place where a neutral user wants to see it.  To execute a successful SEO process, you need to join hands with an ace SEO Company.

Finding an apt SEO firm is a challenging decision. You may use the steps that Google recommends.

1. Get a two-way review done

When you are selecting a service provider, a one-way interview is the most common process. Since SEO is dynamic, and touches of various aspects of an organization are marketing communications, it should have depth.

Your SEO Consultant should be genuinely interested in your business and attempt to make it a success. Here it’s essential to consider a few crucial questions, such as:

  • What is your brand USP (Unique Selling Proposition)? What’s the way you get customer value?
  • Do you know your users? How do they perceive you presently?
  • What is your site objective?
  • What are the various marketing channels you use?
  • Who are the other market players and your competitors? What are they providing as compared to your product and service?

2. Review the references

Once your SEO has successfully passed the initial test of concentrating on your complete success, there’s more to do.

It is essential to check if the brand has a successful SEO track record. Also, it’s necessary that they gained appreciation or popularity for the past three contacts. You can get talking with another and share pertinent points. You can ask questions such as:

  • How did the company rank on essential keywords? It is especially the case for renowned SEO agencies that have worked for other clients.
  • Were they helpful concerning work?
  • Did the agency deliver work on the committed time?
  • Did they provide a good suggestion?
  • Did they update your team about the way SEO search functions? If yes, then you have inputs to come up with additional links, content, and other navigation content.

3. You need to request for both search and technical audit

It is always better to do away with agencies that didn’t show concern for your company! It is also better to do away with SEO agencies that failed to provide you with adequate references. Now it’s time for you to assess the agencies individually.

You can ask them to conduct a search and technical audit. You need to have trust in these companies, as you will allow them to have a glimpse at some of your essential business aspects.

It’s a smart call to provide them with a limited view. They shouldn’t have the full access to Google Search Console as well as the analytics data.

Understanding search audit

Here the SEO agency should assess the website and its ranks! After that, it is essential to document the recommendations and findings, by simply starting a list of any problems that are making a site rank more. It gets followed by a recommendation list for resolving issues with appropriate actions.

Every problem and recommendation need to get supported with relevant references from published documents by Google. It includes the videos, articles, threads to ensure that this suggestion is current.

It will have a favorable impact on your search ranks. The recommendations should also consider all the technical limitations that an SEO agency might have found out from the development team. It’s essential to highlight the constraints in the audit.

The other things added in a search audit is the recommended place. It comprises of the expense for every step and the expected implementation time.

The search audit needs to infer with expected positive outcomes that you can anticipate in

web

Ways to Stop Your Business Wasting Money

The best ways to save money as a small business can be tricky at the best of times, but if you find yourself trying to work out where money is continuously being wasted, then you are going to need to take a look at many avenues of your business to see how you can cut back.

Going Green Saves Green

Not only will going green help save the planet, but it will also help you to reduce your outgoings dramatically. No matter what kind of space you work in, the more energy efficient it is, the less the bills are going to be.

Small changes such as using compact fluorescent bulbs can save three-quarters of a lighting bill a year.

Let Someone Else do the Hard Work

A company like Utility Bidder can help find the best business utility deals as they do all the hard work for you when trying to compare services used in business such as water, gas, and electric.

Paying over the odds

If you haven’t checked your service costs against average market rates, then there is a good chance that you’re paying an increased price for your services.

This is because, even if you found an amazing deal 12 months previous, rates vary so regularly that there is a good chance that the agreement you snapped up has now become a lot more expensive or even extinct!

Entering your details into a comparison website can help you discover if you’re on track with your provider and if your deal is still current and saving you money. If not, the comparison website can then show you many other deals you can take advantage of.

Hire

USB vs XLR: Choose a Microphone for Streaming

At the beginning of any streamer path, there are two ways you can go to understand all the nuances of high-quality sound: choose a USB or XLR microphone. And what is the difference?

USB vs XLR: Which Microphone to Choose for Streaming?

USB vs XLR: choose a microphone for streaming

Let’s start with the basics. A USB microphone connects directly to the same port on your computer, while an XLR microphone requires a connection via a recording interface or a digital interface. Read more useful information about microphones on microphonetopgear.

None of the above options can be called bad or good. Strictly speaking, most USB microphones use exactly the same components as their XLR assembles, and therefore the sound quality is comparable.

However, each of these types of connections will behave better in certain situations. In this article, we will look at the advantages of each configuration and help you decide on the choice for the streamer setup.

USB microphones

USB microphones such as Blue Snowball or Blue Yeti are the top choice for gamers. They sound great, they are easy to use and they do not require any additional gadgets. Blue Yeti, by the way, is a bestseller for gamers around the world; and this is no accident – it has simple control and plug-and-play connection (plugged in and forgotten).

USB microphones are ideal for single streamers and for gamers who travel a lot. But if your tasks are a bit wider – for example, you need to connect multiple microphones, a mixer or an external signal handler, then there is a small life hack with Yeti – you can choose the Pro version with USB and XLR.

Blue Yeti Pro is ideal for gamers who do not look for a compromise. These are the convenience of recording via USB, and the flexibility to connect via XLR. This is the first microphone that records a 24-bit/192 kHz digital signal in your home and can be connected to professional equipment in a studio.

Now you don’t have to choose from where to record – from home, studio or from the street – Yeti Pro has absorbed the best of two connection methods.

use web accessibility to improve SEO?

How to Use Web Accessibility to Improve SEO?

In the first place, you must remember that it is wrong to think that web accessibility has very less to give to web developers. The guidelines of WCA (Web Content Accessibility) and some of the practices of SEO overlap at times.

Use Web Accessibility to Improve SEO?

use web accessibility to improve SEO?

The percentage of users with disability stands at a rate of 25%. However, not all marketers have adopted this feature as essential, rather than treating it as an afterthought.

It is to note here that web developers that are considerate enough these new measures had their websites ranked higher than their competitors on popular web browsers.

If a website appears as inaccessible, it shows a lack of compliance and leaves a negative impact. Individuals with visual disabilities must have additional ways to consume content.

The feature of web accessibility is not limited for web developers only; even marketers must include as part of their strategies. So, they end up missing out on potential opportunities.

Web accessibility will not only improve the interface of your website but also make it more navigable. Thus, increasing the bounce rate with more such advantages.

Benefits of Web Accessibility on SEO

In the field of digital marketing, many such ways positively affect your SEO with proper accessibility. All such suggestions are listed below.

Following are a handful of the many benefits that you can bring forth. Have a look.

1. Small-Screen Compatibility

In today’s world, the number of mobile users has topped over desktop users. A larger amount of content is shared and generated by such users.

Therefore, this indicates the significance of mobile accessibility. Hence, you must ensure that your website is compatible with the smaller screen also. A lack of this practice can adversely ruin your SEO.

You must keep the resizable test option to that of 200% without the indulgence of third-party software. Also, keep in mind that the ratio of color contrast is essential for those suffering from color blindness.

2. Accurate Transcription

Non-text content such as pictures or infographics must include a brief analysis of the content that is to be displayed with alt attributes.

Assistive technology depends on alt attributes for the conversion of the content as per the convenience of the user. Hence, instead of giving a general description, put a more specific description.

For instance, if there is a picture of a baby, do not caption it as “a pic of a baby.” Instead, keep it as “a pic of a baby boy eating an apple.”

In case of video, you must provide transcribed and closed description, without relying on the auto-subtitles. Clips that have precise captions are encouraged by channels such as YouTube.

Thus, you must adhere to these strategies. Transcribing the caption into more languages is another great practice to improve the size of your viewers.

3. Persistent and Advances UI

Easy UI is one of the most striking elements of online marketing. Here, comes the importance of easy navigation. For instance, measures should be taken to make sure that your website is navigable utilizing just a keypad.

Also, ensure that there are numerous landmarks in the digital world of codes users are assisted in navigating a site without hearing to all of the texts.

This is a very important step. In fact, easy navigation is one of the prior targets of web accessibility. The inclusion of all these tactics will help you improve your SEO without any doubts.

4. Language Adaptability

The next important strategy is to ensure that every page has a descriptive and peculiar title. Along with that, it must also include proper codes of HTML that can identify the required language of that moment.

An application such as Screen Readers requires the above information to analyze the need and thereby communicate the content accordingly. Moreover, it is essential to make use of tools that are designed for the translation part.

In short, if you have a multi-lingual user, he/she should be able to analyze the displayed content without any difficulties. Hence, act to remove the language barrier, if there is any.

5. Regular Maintenance

This is the last, but not the least strategy that you must include. Developing a site with web accessibility is not enough. Measures should be taken to maintain it on a regular basis. It should never take a backseat after the initial set-up.

To occupy the top position, you require vigilance as well as consistency. Ensure that the flow of the content faces no obstruction.

Having a website that delves on these factors can make you stand ahead of others. It is a matter of huge responsibility and great pride.

Hence, you need to take special care so that there is no mistake in the information that is conveyed. You can conduct web accessibility testing on regular intervals for assurance.

A small note on ARIA

ARIA stands for Accessible Rich Internet Application. ARIA defines the set and ways of attributes to make online contents more accessible to individuals with disabilities. This set of instructions is developed with the JavaScript.

It works in a way to transmit information to Assistive Technology. For instance, it ensures that navigation landmarks in JavaScript appear from error texts and much more. ARIA attributes may be extended and updated utilizing JavaScript and also houses them directly.

Having Web Accessibility is a must

You must be familiar with the notion of web accessibility, especially if you are

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