All posts by Miranda Clark

14 Steps to Social Media Brand Building in 2020

Nowadays everyone is fighting for attention on social media since that’s exactly the place where most people put their attention.  Yet it’s not 2008 anymore and simply existing in the online space is not enough anymore – it takes much more effort than that to stand out from the competition and brands who are not willing to put in the work are missing out.

Ways to Social Media Brand Building in 2020

Social Media Brand Building

In this post, I will go over 9 different ways to differentiate from competitors and make your business stand out from the crowd on social media. Practically all brands today have their own social media accounts, but not all maximize them in making use of their abilities to help them engage with the social community. 

More than 1 billion people are active on Facebook, and there are more than 100 million people who are active on Instagram each month. Your brand can not afford to miss out on trying to engage as many of these users as it can.

1. Theme Your Accounts

Having a specific color palette and fonts are especially important for social media sites like Instagram where aesthetics play a huge role. Ideally, all your photos should have a similar look and feel, which is achievable by using the same filters or presets.

Instagram accounts with cohesive feeds are not only visually pleasing but also play a huge role in the brand identity. Your followers want to see visual consistency and if you fail to deliver that you’ll most likely lose followers or never gain many in the first place. One of my favorite examples of a well-themed Instagram account is Love Hair.

 Social Media Brand Building in 2020

Keep your theme consistent also on other channels like Facebook, Snapchat, Youtube and others to reinforce brand recognition.

2. Use Storytelling

Storytelling essentially is the art of combining ideas with emotions. Tell stories that are captivating, inspirational and go along with the company’s values. The goal is to create a conversation instead of having a monologue about how great your Social Media Brand Building initiatives are. Tell your followers something that they will actually care about.

“Marketing is no longer about the stuff that you make but about the stories you tell.” Seth Godin

However, make sure your stories are well thought out because our brains ignore cliches.

3. Choose The Right Social Networks

Getting your brands’ name out there can be challenging, especially in the beginning or if you simply have limited resources. Identify which are the social media channels where your target audience hangs around the most and out all attention and efforts there. You could be creating the most amazing content there is, but if you publish it on the wrong platform, it will be a huge waste, so do your research first.

4. Use Branded Short Links

Leave long, ugly links to the past because branded short links are the future. There’s a good reason why well-known brands use branded short links on their social media. They’re more memorable and aesthetically pleasing. Most importantly, they improve brand awareness, brand recognition and really make the brand stand out. You can even start implementing smart URLs to create more personalized experiences.

5. Be Authentic

In this day and age being authentic has become something rare, especially when it comes to social media. Yes, it is tempting to create this seemingly perfect image of yourself/your brand online, but people are becoming numb to this and they can sense when others are not being authentic.

Moreover, always being perfect is not something most people can relate to. Keep a balance between sharing pretty images and also sharing stories that are interesting or funny. Don’t be afraid of adding personality to your Social Media Brand Building because that’s a surefire way to stand out online.

6. Leverage Influencer Marketing


Tools to Keep Your Data Safe Online

How to Stay Safe Against Ransomware Attack? Tips and Tools

Ransomware started making the rounds a few years ago and, though it doesn’t get talked about a lot anymore, it is still around. And it is still a huge pain to deal with. Be prepared against ransomware attack. Read on our tips and tools and know how to Stay Safe Against Ransomware Attack.

What is Ransomware Attack?

For those who haven’t heard of it before, ransomware is a type of malware that hijacks your entire system. Typically you’ll be working along and then you’ll get a pop-up saying that your system has been compromised and ordering you to input your credit card information to regain control. Sometimes the entire system will shut down until you pay up. Supposedly.

The first rule of ransomware, of course, is DO NOT PAY IT. Seriously. These are scam artists and hackers who just want to try to make a quick buck while stealing your identity. And, if you know what you are doing, you can usually get rid of the ransomware yourself.

How to Prevent Against Ransomware Attack?

Stay Safe Against Ransomware Attack

If you aren’t familiar with code or system administration stuff or if someone has taken your entire network hostage (this is where that Good Wife reference becomes relevant), it is better to hire professionals to help you get everything back up and running. If the problem is network wide, look for onsite data recovery services so that you don’t have to try to dismantle your servers or your network.

Try to Clean Up

Your computer likely has some sort of malware remover installed, yes? Force quit your web browser and try to run that. If you still have that much control over your system, your anti-virus and malware removal software should take care of the files that allowed the ransomware to take hold. If you can’t get to your downloaded files, try using malware software that you’ve downloaded to a CD or a flash drive.


With some earlier forms of ransomware, you can simply restore your system from an earlier backup. Restart the computer in safe mode, restore backup using data backup software and then run your anti-virus and malware detection to locate and delete the files. You might want to run a couple of different programs.

If you aren’t able to restore from a backup, try restoring from the “Restore Factory Settings” and “Reinstall Windows” stage. This will delete everything from the hard drive which means you’ll have to re-install everything again but it’s better than having no options at all, right?

Call in the Big Dogs

If you are good with code and sysadmin stuff, this is when you break out the “big code” and get into your system’s metaphorical guts. Find the code running the ransomware and delete it. If you can’t even do this much, it’s time to call in the pros. You’ll have to take your machine in to the Windows or Apple store and ask them to repair it for you.


Once you’ve gotten rid of Ransomware (without paying them jerks who sent it to you!) it’s time to work on preventing any more from getting through.

Turn Firewall on

The easiest part of this is to make sure that your firewalls are turned all the way up and that you have your system’s defenses running full time. Most newer operating systems have built in defenses against malware and ransomware, so if you haven’t upgraded in a while, now’s the time.

Identify Phishing Attacks

The second easiest part of prevention is to give yourself a refresher course on the identification of phishing emails and what to do with them. Most Ransomware is installed via an opened attachment or clicked link included in a phishing email.

Get Data Backup, Restore

Build up your “rescue disk.” This can be a CD or a flash drive. And on that drive, download ransomware removal software, malware removal software, anti-virus, software, and any other important programs that you want to keep on hand should you have to restore from factory settings. You should also keep a reliable backup on this drive.

It’s true that Ransomware has gotten rarer, thanks to the “dark web” and Tor’s users relying more on bitcoin than actual currencies. Still, there are still some people out there who will