All posts by Genelia Timothi

6 Amazon Marketing Strategies Online Sellers Must Know

Amazon is a powerhouse of a platform for businesses to sell their items to a multitude of buyers from all over the world. The competition can be steep but so can the profit, if you know how to do it right.

6 Amazon Marketing Strategies

6 Amazon Marketing Strategies

With that said, if you’re a business looking to make a living off of selling on Amazon, then you need to have Amazon marketing strategies. With the right strategy, you can get more clients and consequently, more people who might end up buying your products.

However, Amazon marketing advertising isn’t exactly something that people innately know how to do.

If you’re one of the many people who don’t know how to have a marketing strategy through Amazon, then this article is for you.  Below you’ll find several marketing strategies that every online seller on Amazon should know about.

Amazon Search Engine Optimization (SEO)

Search engine optimization is the process of modifying your account, profile, as well as your product pages to make sure that you’re discoverable. This applies not only to Amazon’s search engines but also to all search engines available out there.

If your product listings are optimized for search engines, interested buyers can find it easier. If they can find it easier, that means that they can consider you as one of their top options. It’s one step closer to getting them to buy from you.

On that note, make sure that you incorporate some SEO magic into your product listings on Amazon. That way, you get more traffic and thus, the more potential buyers viewing your products.

Amazon Vine

If you have a vendor relationship with the platform, then you might want to consider going into the Vine program.

Amazon’s Vine program helps vendors by providing legitimate reviews for your products. You’re going to send the item mentioned (for free) to Amazon, and then they will give an official review of your product.

To be able to enroll in this program, you’d have to pay a fee first. Nevertheless, reviews on a product, especially one that no one has bought yet, can help get the ball rolling for it.

If you need that extra boost for a specific product, then you might want to consider this program.

Amazon Lightning Deals

If you want to boost a product, then you should have a sale or discount. To be able to promote that discount, then you should try and create a Lightning Deal on Amazon.

A Lightning Deal is basically a sale that you do for a product that will only last for a specific set of time. In end, you can use

Social Media Impacts Business Success

10 Reasons Why Social Media Impacts Business Success

The role of social media on the success of your business is imperative. In a highly competitive world, businesses have to get along with the latest trends and technologies to foster their growth.

How Social Media Impacts Business Success?

Why Social Media Impacts Business Success

If they don’t adapt themselves with the latest trends of social media then they can’t survive and their popularity and sales will start diminishing with time.

Therefore, every small to medium sized sector must employ the latest trend to boost brand awareness, increase sale and leads or to flourish on the online landscape.

If you are a business owner who is running a boutique and needs an in-depth guide that why social media can become a major success factor then read on the entire article and walk through the steps outlined to be a successful businessman.

1. To humanize the Brand:

Do you know, half of the adults do not make a purchasing decision unless they research the relevant product on social media.

Therefore, to humanize the brand and show the authenticity you must have a strong social presence. It helps you to connect with the existing and potential customers more professionally.

2. Increase brand awareness:

Trillions of people use the social network and to have your brand recognized you must promote it on social networks, it helps you to get more brand awareness since half of the population of the world is on social media.

When the brand builds reputation and awareness then the next step is obvious – increased leads and sales.

3. Increase website traffic:

One of the topmost benefits from the social network is that it helps you drive more and more traffic to your website or blog.

Businesses share their blogs, press release and other valuable content to the social network that can ultimately redirect them to your blog. Increased traffic is synonymous with more leads and sales for the business.

4. Go viral:

We know that people like to comment and share the posts they find interested, and that help business in gaining more exposure.

When the content is uniquely engaging and especially attention-grabbing it takes very less time for it to go viral. Over a billion people use social media and getting hundred or millions of shares can turn the table for you and you ultimately get good luck with escalated sales.

5. Increased sales and leads:

As discussed earlier, social media has become an unbeatable monster that gets you a plethora of benefits from


Tips to Choose the Right Keyword

Keyword SEO 101: Tips to Choose the Right Keyword

When doing digital marketing and SEO, it is essential to check whether you are up to date with the latest guidelines of SEO and keyword research.

Tips to Choose the Right Keyword

Tips to Choose the Right Keyword

For long in the history of SEO, keyword research remained an essential part of both website planning and content optimization.

Now, keyword research has more relevance in terms of social media optimization and also other forms of digital marketing. Moreover, smart marketers make use of keyword research findings in email marketing too.

However, when it comes to choosing the right key terms for Google SEO, it is always a troublesome task.

There a lot of changes frequently happening in terms of search behavior like the algorithms, search guidelines, and also the patterns web searchers use to find relevant information. Considering these facts, if you want your web pages, email marketing campaigns, and content marketing initiatives to reap optimum results, you need to do keyword research in a better way.

This guide will help you to understand the nuances of modern-day SEO and keyword research. The objective is to make the readers understand keyword research best practices and the challenges in searching for the right keywords to improve content creation and promotion.

What is the concept of Keywords?

At the core, keywords are:

  • Single or combination of words or phrases which identity what the users search for
  • The phrases which describe the topics for business writers to focus on
  • In the competitive marketing world, keywords are the same across the audience to help them find relevant content.

Keyword research is the function of identifying the most relevant terms which people used to enter into the search bar to find the most relevant web pages. On the other hand, these keywords help marketers to use it for web page creation and content creation.

The need for keyword research

As we have seen before, keyword research is a crucial aspect of search engine optimization. Keywords are considered to be very important in terms of SEO ranking, which Google also use to rank your webs page in the SERPs (search engine result pages).

If you get them right, then Google also will understand what your pages are all about, which makes it easier for the bots that crawl your website to list it accordingly and show it upon relevant search results.

Ideal keyword research will help the marketer to reach to customers by finding the most relevant topics to be included in their content strategy.

Once if you know what the target audience is most interested in, then it comes easier for providers like Philadelphia keyword fyrebird to optimize your website content for it and delivery the most needed answers for them.

All in all, keyword research may support not only content creation but comprehensive promotional and marketing activities like social media marketing, email marketing, affiliate marketing, and more.

Essential keyword research will also enable the better administration of the paid campaigns like pay per click advertising and also competitive research methodologies.

Checking your effectively against that of your business competitors may help you to be more focused and target on a refined content strategy.

There are many tools also available to help you in competitive keyword research and also to ensure the effectiveness of keyword utilization on your webs presence.

The relevance of keyword research in the current times

Many people are doubtful about the relevance of keyword research in the times of

How to Reset WordPress Site?

How to Reset your WordPress Website with a Plugin?

You have a WordPress installation for testing purposes or you want to rebuild your WordPress site from the scratch you might consider how you can reset your site to the first default settings.

How to Reset your WordPress Website?

How to Reset WordPress Site?

Resetting your WordPress site can be useful if you are testing new themes, plugins or you are changing your personal blog to a business service.

Here, a resetting is necessary to see your website how it was when you first installed it. It is like factory resetting your smartphone.

Deleting your WordPress installation and re-installing can take your valuable time. Don’t worry, there is an easier solution, Yes, a one-click solution is available: hitting the reset button.

If you are a newbie to WordPress, you might search for this reset button. If you are an experienced WordPress, you already know that there is no WordPress Reset Button available by default.

Now you need to use WP Reset, a Plugin that lets you reset your database back to its defaults without any efforts. The Plugin is available in the WordPress Plugin Directory and you can download that for absolutely free.

Things to Check before Resetting your WordPress Blog

We recommend you to take a full backup of your entire site before resetting. If you are using WP Reset or any other WordPress Reset Plugins, you should read carefully before proceeding what the Plugin in will delete and what it will not.

WordPress Reset Plugin will delete all posts, pages, comments, media entries and users from your blog. Also, ensure that the Plugin doesn’t touch any core WordPress files, plugins and themes.

You should ensure that the Plugin should not change the site title, WordPress address, site address, and Search Engine Optimization settings. Also, ensure currently logged in user will be restored with the current password.

Reset WordPress

eClinical Software Products

How to Get your desired Features in eClinical Software Products?

Medical trials are important for both hospitals and the betterment of humanity. These medical trials give researchers a way to find treatment for severe diseases that have plagued humans for long.

Get your desired Features in eClinical Software Products

eClinical Software Products

For a medical trial, many patients submit their name. It is difficult to manage so many names and data manually or on a simple system.

Also, staff including physicians may look to extract this data when they require it. Thus, to solve the issue of storing data related to the medical trial registry and so on, eClinical systems came into existence.

The current eClinical software products have various cool features like electronic data capturing and so on. But every hospital and physician may look for different features on the eClinical software that they use.

They know better what features might help them best to take care of their patients. That is why it is imperative that when the hospital is on the look-out for an eClinical software, they ask the staff about the feature they want in the app.

In this blog, we will explore what an eClinical app is and how can you get the desired features in that app.

Introduction- eClinical App

EClinical is a term that defines the use of trial automation technology within the biopharmaceutical industry. Initially, the eClinical term defined any technology that was involved with the medical trial registry, clinical trial software, patient registry system, and so on.

But recently, the description of this terminology has changed. Now the term involves the whole business process, which includes a combination of two or more software like EDC (Electronic Data Capture) and IVR (Interactive Voice Response) system.

It helps both users and doctors. Users only need to feed their information once in the system. The doctors can extract relevant data about their patient from an eClinical system anytime.