All posts by Genelia Timothi

11 Solid Steps To Grow Your Business With Instagram

Social media advertising is a powerful tool for many reasons. One reason is that a lot of social media platforms have many users using it on a day-to-day basis. Another reason is that it is easy to connect with your audience through social media. The article captures 11 solid and actionable ways to grow business with Instagram.

Instagram is a boon for brands as it is an excellent promotional venue to display products and even connect with potential consumers. But when you dig deeper, you realize that this digital tool is limited to sharing videos and photos sans any click-throughs to e-commerce. Another skeleton in the closet is that its ROI is not as clear as that of Facebook, Pinterest, and other social media platforms.

So, how can brands convert this engagement into sales? Well, it is simple, and the below strategies can help bring Instagrammers to your store, both digital as well as brick and mortar.

Grow Your Business With Instagram

One such social media platform is Instagram. As a photo-sharing app, Instagram sees around 500 million daily users as of June 2018. That is a lot of traffic that traditional advertising will be hard-pressed to gather.

How To Grow Business With Instagram?

This is why a lot of businesses have decided to advertise their products and brands on Instagram. Instagram advertising agencies implement all kinds of ads and strategies to boost a business’ social media presence.

Before covering what strategies these are exactly to grow your business with Instagram, it is important that one must know exactly what kinds of Instagram Ads a business can use.

Kinds Of Instagram Ads:

Instagram Photo Ads

The simplest form of Instagram Ads is a photo ad. Instagram is a photo-sharing app after all so a photo advertisement is the most basic and simplest way you can advertise a product or service on this platform.

Instagram Video Ads

Another way you can advertise on Instagram is through videos. Although other platforms have much longer video limits, on Instagram you can only create 60-second long videos.

The most engaging part of your video ad must be contained in the first 30 seconds or less part of the video. This is the most crucial part of the ad and can dictate whether the audience will interact further with your ad.

Instagram Carousel Ads

Last but not least, you can create what is called a Carousel advertisement on Instagram. An Instagram Carousel advertisement is a multi-image ad that users can swipe through with a button at the end that, when clicked, leads the user to another website.

Should a user be suitably engaged with your ad, they have the additional step they can take to learn more. This is through the call-to-action button at the end.

1. Build Your Community

The best part about a social media account is that you get to build an interactive and engaged community ready to receive your messages any time. However, a lot of businesses still manage to get this part wrong.

A community on Instagram isn’t all about the number of followers. Some users may be using bots or fake followers to boost the number of followers they have on their account. This is why the number of followers isn’t a good indication of a community.

The best way to indicate a successful Instagram account is through the engagements. The engagements are the likes or better yet the comments. The follower to like to comment ratio should be monitored well and this will let you know just how well you’ve built a community.

2. Using Call-To-Action

When setting up an Instagram Advertising Campaign, it is important that you make use of all the features available to you. This is why the call-to-action buttons should be utilized.

A call-to-action can tell your audience just what they can do next after they have interacted with your ad. Your call-to-action should indicate exactly what you want them to do, whether it be to visit a website, buy a product, or contact you.  Although you should at it often, don’t be overkill. It is important that they are well-used and appropriately placed so that they are at their most effective.

3. Gain More Traction with Hashtags

Hashtags

6 Amazon Marketing Strategies Online Sellers Must Know

Amazon is a powerhouse of a platform for businesses to sell their items to a multitude of buyers from all over the world. The competition can be steep but so can the profit, if you know how to do it right.

6 Amazon Marketing Strategies

6 Amazon Marketing Strategies

With that said, if you’re a business looking to make a living off of selling on Amazon, then you need to have Amazon marketing strategies. With the right strategy, you can get more clients and consequently, more people who might end up buying your products.

However, Amazon marketing advertising isn’t exactly something that people innately know how to do.

If you’re one of the many people who don’t know how to have a marketing strategy through Amazon, then this article is for you.  Below you’ll find several marketing strategies that every online seller on Amazon should know about.

Amazon Search Engine Optimization (SEO)

Search engine optimization is the process of modifying your account, profile, as well as your product pages to make sure that you’re discoverable. This applies not only to Amazon’s search engines but also to all search engines available out there.

If your product listings are optimized for search engines, interested buyers can find it easier. If they can find it easier, that means that they can consider you as one of their top options. It’s one step closer to getting them to buy from you.

On that note, make sure that you

incorporate

Social Media Impacts Business Success

10 Reasons Why Social Media Impacts Business Success

The role of social media on the success of your business is imperative. In a highly competitive world, businesses have to get along with the latest trends and technologies to foster their growth.

How Social Media Impacts Business Success?

Why Social Media Impacts Business Success

If they don’t adapt themselves with the latest trends of social media then they can’t survive and their popularity and sales will start diminishing with time.

Therefore, every small to medium sized sector must employ the latest trend to boost brand awareness, increase sale and leads or to flourish on the online landscape.

If you are a business owner who is running a boutique and needs an in-depth guide that why social media can become a major success factor then read on the entire article and walk through the steps outlined to be a successful businessman.

1. To humanize the Brand:

Do you know, half of the adults do not make a purchasing decision unless they research the relevant product on social media.

Therefore, to humanize the brand and show the authenticity you must have a strong social presence. It helps you to connect with the existing and potential customers more professionally.

2. Increase brand awareness:

Trillions of people use the social network and to have your brand recognized you must promote it on social networks, it helps you to get more brand awareness since half of the population of the world is on social media.

When the brand builds reputation and awareness then the next step is obvious – increased leads and sales.

3. Increase website traffic:

One of the topmost benefits from the social network is that it helps you drive more and more traffic to your website or blog.

Businesses share their blogs, press release and other valuable content to the social network that can ultimately redirect them to your blog. Increased traffic is synonymous with more leads and sales for the business.

4. Go viral:

We know that people like to comment and share the posts they find interested, and that help business in gaining more exposure.

When the content is uniquely engaging and especially attention-grabbing it takes very less time for it to

How to Reset WordPress Site?

How to Reset your WordPress Website with a Plugin?

You have a WordPress installation for testing purposes or you want to rebuild your WordPress site from the scratch you might consider how you can reset your site to the first default settings.

How to Reset your WordPress Website?

How to Reset WordPress Site?

Resetting your WordPress site can be useful if you are testing new themes, plugins or you are changing your personal blog to a business service.

Here, a resetting is necessary to see your website how it was when you first installed it. It is like factory resetting your smartphone.

Deleting your WordPress installation and re-installing can take your valuable time. Don’t worry, there is an easier solution, Yes, a one-click solution is available: hitting the reset button.

If you are a newbie to WordPress, you might search for this reset button. If you are an experienced WordPress, you already know that there is no WordPress Reset Button available by default.

Now you need to use WP Reset, a Plugin that lets you reset your database back to its defaults without any efforts. The Plugin is available in the WordPress Plugin Directory and you can download that for absolutely free.

Things to Check before Resetting your WordPress

eClinical Software Products

How to Get your desired Features in eClinical Software Products?

Medical trials are important for both hospitals and the betterment of humanity. These medical trials give researchers a way to find treatment for severe diseases that have plagued humans for long.

Get your desired Features in eClinical Software Products

eClinical Software Products

For a medical trial, many patients submit their name. It is difficult to manage so many names and data manually or on a simple system.

Also, staff including physicians may look to extract this data when they require it. Thus, to solve the issue of storing data related to the medical trial registry and so on, eClinical systems came into existence.

The current eClinical software products have various cool features like electronic data capturing and so on. But every hospital and physician may look for different features on the eClinical software that they use.

They know better what features might help them best to take care of their patients. That is why it is imperative that when the hospital is on the look-out for an eClinical software, they ask the staff about the feature they want in the app.

In this blog, we will explore what an eClinical app is and how can you get the desired features in that app.

Introduction-

Choose a Good Topic for a Research Paper

Tips To Choose a Good Topic for a Research Paper

Writing research papers is a crucial part of every college program. It is through these papers that professors evaluate the readiness of their students and also give them an opportunity to apply skills learned in class.

How to Choose a Good Topic for a Research Paper?

Choose a Good Topic for a Research Paper

It is not an easy task and many students struggle through the entire task. To enjoy an easy research paper writing experience, you need to select a good topic. Selecting a good topic for your paper is the most important decision you will make in the preparation stages.

This article explores ways to choose the best topic such as working with dissertation writing services, brainstorming for ideas, reading samples among others. Keep reading to find out more.

Consider

virtual assistant market research

Virtual Assistant Market Research and Future Opportunities

With the growing usage of outsourced assistance and mobile workforce, the virtual assistant market is expanding at a fast pace.

As per virtual assistant market research, the demand is expected to grow at a CAGR of 38 percent. The total value of the virtual assistant market is estimated to reach $ 17.13 billion by the year 2023.

Virtual Assistant Market Research

virtual assistant market research

The major usage of intelligent virtual assistants (IVA) is in industries such as telecommunication, banking, and retail. Hospital, healthcare, education, and other professional services have also started using virtual assistants.

The major benefits of using virtual assistants are cost reduction, efficiency and customer satisfaction.

What

Apple to Launch its AR Glasses in Early 2020

Tech conglomerate Apple has unveiled its plan to launch company’s much-awaited augmented reality headsets.

Apple to Launch its AR Glasses Soon

As per the reports, Apple may roll out its AR glasses as early as the last quarter of this year and may put it on actual sale by the first half of 2020.

It’s been a long time since Apple is working on the AR headsets. As far as functionalities go, the device will likely to work like the Apple Watch.  The device would be dependent on iPhone device and will offer a deported display to showcase information right in front of the user’s eyes.

If reports are to be believed, Apple can sell these AR glasses as an accessory for the iPhone. Apple’s AR glasses will be brainless unless connected with an iPhone.

Although they have their own screen, connected iPhone would be the core unit where users will carry out functions. Processing activities will also be carried out on iPhone.

Since the glasses don’t have on-boarding processing unit, built-in GPS, mobile data or wi-fi connection, it’s being expected that they might be lightweight and comfortable.  Apple may reportedly bring sensors and displays into the AR headset to make it more aware of the surroundings.

Alongside, Apply is also reportedly working on to rebuild its Apple Maps using real-world data through the use of LiDAR sensors and as many as eight cameras that have been attached to the roof of a car.

To recall, Apple released an ARKit along with its iOS 11 sometime back. The SDK helped developers to design games and apps using AR.

Things Dentists Need to Know About Their Websites

If you’re a dentist and you have a website, you may have let someone else manage it for you. There’s only so much you can do, right? However, you do need to keep an eye on how your website is doing.

Here are a few basic things you could do to give your website a personal touch. Even though others are managing it perfectly for you, only you would know what kind of content to set as a dentist.

Your website reflects your practice:

 When people look at your website they are actually looking for glimpses into your practice. If your website is optimized so is your clientele. Potential patients now look for online reviews and reputation before investing in health care.

Dan Milton from VivioSites.com believes that one of the most important parts of a dental website is making it user-friendly and including concise, attention-grabbing content. Creating engaging content on your website gives a personalized touch to it, making your patients feel more at home.

Studies have shown that personalized websites get much more engagement than websites with corporate tones.

Customization makes people feel at home:

 A basic skill that every doctor must possess is making their patients feel at home. Visiting a doctor is always very daunting.

If the doctors soothe the patient’s nerves, they have a 200% chance of getting that patient to make more visits. As a dentist, you can do this even on your website. Include content that lets the patient know that you care about them. Add graphics that make the patient feel reassured.

Organic marketing is a gradual process:

The most ethical and cost-effective way of marketing online is organic marketing. This may be slow but has great results in the long run. It does not require much investment either and boosts your ranking on search engines more than your competitors if done right.

Own your website:

You may feel that leasing websites from developers is more efficient because you don’t have to put in much time and energy, but this is not such a good idea. Own your website so you may change and modify it any time you want.

It is slightly more costly but worth it. A website is an important property and makes sure you have full ownership of it in case you need to self-run it. It would be a very intimidating task to re-make your website should you have a fall-out with your developer.

Mobile optimization is a must:

 Most websites are designed for the web. But with the growing number of users who operate only from their phones, it is very important that your website runs just as well on mobiles too. Schedules are changing and most people have their schedules packed.

They prefer to operate everything from their mobiles on the go. If your website isn’t running well on mobiles you may lose a considerable number of patients

Be Unique:

Many dentist websites have the same template, especially those managed by developers. Give your website a personal touch and add content that is relevant both to you and your clientele.

For example, if you are organizing any drives or have special amenities, you can advertise on your website. Being exclusive will make people more connected to you and you’ll have loyal clients.

Have a dynamic website:

Most dentists make a website and don’t pay much attention to it. It is important to keep updating your website so people can see all the latest going on in the world of dentistry. Regularly

update

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