Without question, SEO has evolved into one of the most powerful online marketing strategies for businesses of all sizes.
But what is SEO online marketing?
In this blog, we’ll try to unpack the importance of SEO online marketing, what it is, and how it works to your company’s advantage.
What is SEO Online Marketing?
SEO online marketing optimizes a website around search engine algorithms with the intent of improving business presence. You have to optimize both on-page and off-page factors to improve your ranking on search engines.
Why should businesses even bother? Because websites that rank higher will yield more clicks from interested users. In general, the more clicks you get, the more people visit your website, and the more opportunities you get at converting them.
Good SEO ranking almost always correlates with an uptick in conversions and sales.
SEO online marketing is an umbrella term that combines both on and off-page strategies that work together to improve your overall ranking.
8 Ways SEO Online Marketing Can Improve Your Business
As per SEO Mississauga, a leading SEO agency SEO improves a website’s position in search engines and ensures that interested prospects can find it effortlessly, but let’s get into the basics of why it is among the best marketing strategies out there.
1. Attracts High-Quality Traffic
One big advantage of SEO online marketing is that it attracts users who show an active interest in your products and services. SEO online marketing is also described by experts as an ‘inbound marketing strategy’.
Unlike traditional modes of advertisement, which involves cold approaches to consumers about whether they want your services or not, inbound marketing makes you more visible to users who are actively searching for your products and services.
Traditional methods like cold calling and obtrusive ads have their place in marketing, but they are not nearly as effective as SEO.
But you don’t have to take our word for it. HubSpot did a survey on the best sources of high quality leads for sales. They discovered that inbound marketing (such as SEO) provided the highest quality of leads.
For obvious reasons, when you target prospects who are actively looking for your products and services, you’ll be much more effective in converting them effortlessly.
2. You Don’t Need Paid Advertisements with SEO
While SEO requires a consistent and concerted approach to rank higher (plus it’s a time-intensive process that may take up several months), it doesn’t require advertisements.
In other words, once your web page begins to rank for a semi-competitive keyword, it’s golden. Your only goal from that point onwards would be to make sure it retains its rank. This is mostly done by improving on and off-page SEO. Most businesses hire SEO services to do this for them.
The page will have to be updated every few weeks or months, depending on the nature of the content. You may also need to make last-minute changes if your competition decides to target your keywords.
Regardless of your overall strategy, gaining a spot on the search results page is free of charge.
This is obviously much more different than PPC ads which are extremely costly since each click will cost you whether or not someone actually converts.
3. People Trust SEO More than PPC
While both Google and Bing place their PPC ads above organic rankings, the latter get more trustworthy clicks. It is difficult to say exactly why this is, but it can be safely concluded that prospects trust that Google’s algorithm will reliably do its job.
When Google ranks a website higher, people automatically assume that the brand is trustworthy, reliable, and reputable, which explains why they’re more than happy to convert. Your prospects will see high ranking as an indication that you’re better than the competition.
This isn’t to say that PPC ads are without their advantage. Its goal is to make sure your brand spears in a prominent position on SERPs.
4. Local SEO is Very Effective
For businesses that have a more localized audience (say, restaurants and fitness centers), local SEO should be a part of their marketing strategy.
Most users make local businesses searchers and will call a business that they found online. The only catch is, you have to show high up in search engines for local searchers to contact you, and the only way to do this is to implement an effective local SEO strategy.
You can mostly achieve this by combining your target keyword with the target location. For instance, if you prepare steaks in New York, your target keyword might be, ‘best steakhouse in nyc 2020’. The more defined your keyword, the easier it is to rank for it.
Here are a few strategies to improve local SEO:
- Get your business listed on Google My Business, an online directory that helps you control your presence on Google
- Keep your information updated across your site as well as other platforms such as social media, directory listings, and others
- Try to get more online reviews because they are used as a ranking factor
- Create high-quality content that targets localized keywords
- Acquire backlinks from businesses in your area
5. SEO Results in More Referrals
One major benefit of SEO that doesn’t get talked about is that it helps you get the attention of complementary businesses. These are brands that are not directly competing with you for customers but have an audience that you may be interested in acquring.
These businesses will try to get in touch with you and give you more referrals. Since businesses have more budget than regular customers, they are bound to be more profitable and consistent.
6. SEO is Long Lasting
The biggest problem with running ads is that they eat up your marketing budget very quickly. Worse still is the fact that you don’t always convert clients through ads.
On the other hand, SEO online marketing lets you stay in the limelight by leveraging evergreen content. You can constantly stay at the forefront without requiring any advertising budget. You also get long-lasting results, provided you put in the effort to stand out from your competition. When interest in your niche grows with time, so too will interest in your business via search engines.
Yet most businesses are discouraged by the slow results of SEO. However, SEO helps you gain an edge over your competition for a long time to come – just try not to get deterred by the slow process. Once you start ranking organically, you will stay visible for months and even years to come. This provides a better return on investment and prepares your business for tremendous success.
While SEO is evolving over time, you always have enough time to course correct to the new changes. So even if you’re not fully utilizing all SEO techniques out there, your web page may still rank well if your website lives up to user and search engine standards.
7. SEO Has One of the Best Rate of Investments
When compared with other forms of marketing, SEO has some of the best ROIs without breaking the bank. SEO helps connects you to the right prospects at the right time. It’s an inbound marketing strategy that you can count on to deliver every single time.
SEO isn’t obtrusive or interruptive because users aren’t forced to sit through an advertisement. They don’t visit unless they’re actively looking for your business.
With that said, calculating SEO ROI is slightly more complicated than PPC ROI. With PPC, you already know about the click costs associated with it and can easily attribute the investment across a given time frame. On the other hand, SEO doesn’t have any fixed costs associated with organic clicks. However, if you’re still interested in calculating your SEO investment, you can check out SEMrush’s blog on the topic here.
8. Good SEO Translates into Better User Experience
In general, customers know what they want. If they can’t find it, there will be a problem. Google seeks to always maintain a strong user base by offering sought-after data directly on the SERPs. This is why quality SEO online marketing almost always correlates with a better user experience.
Google prefers to rank websites that load quickly, have a good navigation interface, and offer a friendly user experience. This is why most SEO professionals try to focus on more than just keywords and content, they work on improving the complete user experience of the business website.
This means making sure that the website has a mobile-friendly interface and fast loading pages. These factors will improve your website’s conversion rate and improve your overall ranking on search engines.
As a general rule, if you’re doing good in terms of SEO, you’re probably also doing good with user experience.
SEO isn’t going anytime soon. Google and search engines like it are here to dominate marketing for a long time to come. Businesses that want to gain an edge in their industry will have to rely on the unparalleled reach of search engines – this means doing a lot of SEO online marketing and allocating a decent marketing budget to it.
So how has SEO helped your business take off? Let us know your thoughts, strategies, and experiences in the comments below.