11 Different Types of Interactive Content That Boost Engagement
Building your WordPress website for the very first time is like being a kid in a candy store. You can’t help but be amazed at the number of themes and plugins you can mix and match to develop anything you want, be it an online portfolio or an e-commerce store. We’ll discuss here eleven different types of Interactive Content that engages audience.
Different Types of Interactive Content
Writing can be quite taxing, and it requires commitment and dedication. Since you can’t just post anything online, you’ll also need to do lots and lots of research. Therefore, this makes the whole process rather tedious and outright boring! It’s also good to spice things up a little bit for your readers.
Of course, much of your success still depends on the quality of the content you offer your would-be visitors. The question is, do you think your writing skill alone will be enough to flood your website with traffic?
For some bloggers, sure, your finesse in content writing alone will get you places. But if you want an easier way for your website to stand out and attract visitors in droves, then you’ll have to up your WordPress game with interactive content.
In this post, we’ll discuss some of the best types of interactive content you can add to your website to maximize traffic and engagement.
Let’s cut to the chase.
If you’re an active social media user, you may notice that people just love taking online quizzes.
It doesn’t matter if it’s a personality test or a pop culture trivia. As long as it covers an interesting topic and can be answered in a fast and convenient fashion, you can capitalize the power of online quizzes to give your traffic a quick boost. For WordPress users, the simplest way to create quizzes is with a plugin like Quiz Cat.
Upon installation, you can start using Quiz Cat by accessing it via the WordPress dashboard. You’ll then be able to construct your quiz with the visual editor, which allows you to write descriptions, add images, apply HTML modifications, and set the answers for each question.
While quizzes work best when used purely as a form of entertainment, they can also have a positive impact on your website’s conversion rate. For example, you can create a quiz that requires users to be logged in — thus, providing them with a tangible incentive to convert into leads.
While quizzes are often used as engagement tools, surveys function as means of feedback collection, which will enable you to fine-tune your WordPress site and improve your brand over time.
Again, there are dozens of plugins that can help you build a survey that’s native to the WordPress ecosystem. A more powerful alternative, however, would be Google Forms — a third-party platform for creating interactive content for any site.
Google Forms is a perfect example of a tool that strikes the perfect balance between usability and flexibility. Despite the easy-to-use interface, it has everything you need to collect various types of data, like multiple choices, file uploads, scales, and so on.
You can also enhance the survey experience by incorporating different content formats in your survey questions. This includes videos, images, text, or a combination of these elements in separate sections.
3. Interactive Ratings
Apart from surveys, another way to collect feedback is to implement an interactive rating system.
WP-PostRatings could be your plugin of choice for this particular task. Once activated for your entire website or individual posts, users can then rate your content using a custom rating system, which you can modify on the “Ratings Options” section under the “Ratings” tab from the main dashboard.
Some of the common use cases of interactive ratings include recipes, “how to” guides, image galleries, or actual products you sell on your WordPress website. You can also implement a rating system in conjunction with a review functionality, which leads us to the next interactive content you can use:
4. Review Forms
If there’s one thing the online audience trusts more than the recommendations of peers, it’s the opinion of other customers posted online.
The Nielsen Global Trust in Advertising Report reveals that 66% of users trust consumer opinions, be it in the form of reviews, testimonials, or standalone posts as if they’re recommendations from people they personally know.
As a WordPress user, you can capitalize their affinity with online opinions with a review plugin like WP Customer Reviews by Go Web Solutions. It works by letting you customize which form fields to use, how many reviews are displayed in a post, and more — all from a single location.
5. Booking Calendar
If your business requires clients or customers to schedule reservations, then perhaps a booking calendar is the only interactive content you need on your WordPress website.
Initially, integrating a booking calendar into your site may sound intimidating. But then again, you’re using WordPress — there’s a plugin for everything. For booking calendars, one of the best plugins for the job would be the Booking Calendar plugin from oPlugins. It allows you to embed a booking calendar either in your content or as a widget.
To manage, verify, or add bookings, simply access the plugin menu from the WordPress dashboard.
Sometimes, users need concrete figures to believe in your value propositions as a brand.
That’s where interactive calculators step in. Whether you want to help users calculate their mortgage, calories burnt, total cash savings, or pretty much anything else that can be put into numbers, you can count on the WordPress plugin library to have a solution for your needs:
The good news is, all of these plugins come with a free version as well as a visual interface that makes the learning curve virtually non-existent. You just need to look for a plugin that matches your specific objectives.
Infographics are quite an exciting and fun way to express yourself to the audience creatively. If you have some creativity in you, then be sure to maximize the use of it. Infographics are simple to understand, therefore, they communicate the right information to your audience.
Compared to writing content for your site, infographics will take a much shorter time to prepare. Plus, it will be more interesting for your audience. Ensure though that you use the right images to send the desired message.
Among the benefits of using infographics is that they are easily shareable and will, therefore, easily reach your intended audience.
The most important thing about maintaining your site is keeping it active by having fresh content on a regular basis. Using images gives you free original content for your site, and you need not write for ages.
These images should be relevant to whatever your website is all about. Let’s say, for example, you have a restaurant, then your site should have pictures of the different meals offered at the restaurant. Or pictures of some of your guests, especially if they are famous, for marketing purposes. However, remember to seek their permission first before putting the pictures up.
Other than providing new content, an image gallery makes your site more colorful and fun for your readers. It’s also an excellent way of showing your target audience what product you’re offering and it shows them some of your experiences.
In the end, you’ll have some good content without having to write a lot. All it will take is selecting the best images that effectively communicate your message to the target audience.
9. Video and Audio
Chances of forgetting something you heard or watched are minimal as compared to reading it.
Therefore, you should have a couple of videos and audios on your site. Videos can vary. You could maybe record an interview with an expert in whatever your content is all about. Or you could put up a video that describes your services or products while still appealing to your audience.
When you think about it, you’ll have some good original content that didn’t take long hours to make.
Plus, having such videos adds some authenticity to your site. This is as long as the expert you invited is legit and has some level of recognition in their area of expertise. Videos are an excellent way to save both yours and your audience’s time. Audios, on the other hand, are also good to use and are easy to set up.
As long as you have a suitable recording device, then all should go well. With both videos and audios, you need not worry about getting an expert. As long as you’re credible, you’ll get people eager to participate.
A podcast series is a good way of generating content for your site. This will provide your audience with tons of high-quality original information that you didn’t have to write. A good podcast series could end up being an excellent marketing tool for your company.
11. Guest Posts
When your readers post comments, it helps generate original content for your site. The comments are often relevant to the content on your site. They may give other readers one or two ideas that may be beneficial to them. These conversations show your site as active, therefore, generating traffic.
Bonus: Keeping the Experience Fluid
Before you spice up your WordPress website with interactive content, remember that these elements may take significantly more bandwidth than text-based posts when being loaded. You can’t just haphazardly add special tools or features without paying attention to their impact on your website’s performance.
To make sure you’re not compromising the user experience for the sake of interactive content, below are a couple of performance optimization tips you need to consider:
Different Types of Interactive Content : Conclusion
The interactive content ideas above should definitely give you some actionable goals to shoot for. Just remember to stay patient, implement one thing at a time, and be prepared to make adjustments down the road. Have anything to share other readers regarding interactive content for WordPress? If so, feel free to leave a reply below!
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