5 Things To Know Before Launching Startup
You are excited and full of enthusiasm to launch your business. It seems like you have prepared and foreseen everything, doesn’t it? Unfortunately, 50% of the startups go out of the business.
This is a common situation for the highly competitive world. Still, your goal lies in skipping the dangers and adverse conditions that might ruin your business.
5 Things To Know Before Launching Startup
Get settled, take a cup of coffee and read these 5 essential steps that will help you to establish your business. Take a control of your startup and let it prosper!
1. Analyze the Marketing Trends
The businessmen, who keep up with the marketing trends, become successful. The marketing industry is developing fast. It starts dictating the rules and defining the future of the startups. Don’t meet the marketing trends? You have chances to fail. (Things To Know Before Launching Startup)
People spend hundreds of dollars to hire the leading marketers, who will analyze the marketing sphere of your niche. Still, at the very beginning, not every startup owner can afford such substantial expenses.
Business owners usually spend personal savings, turn to relatives or apply for credit. Personal Money Service unsecured loans might support business as well and help cover a big part of the costs.
Still, you can conduct a research on the market yourself. The most convenient tool to do it is Consumer Barometer by Google. It doesn’t only analyze the marketing trends, it also tracks the customer’s behavior.
2. Know Your Audience
Every business strategy is based on the certain segment of customers. If you sell tires, your segment of customers is vehicle owners. If you sell maternity clothes, your customers are future mothers. When you clearly define your audience, your startup will become “visible” to the right audience. It means that people, who look for your products/services, will find your company.
When you realize your segment of customers, you will create the right advertising that will attract your potential clients, the working marketing strategy, the catchy website and social media pages. You will definitely pick up the right keywords that will match the search inquiries of your potential customers.
It will help you to form the Unique Value Proposition that your landing page will contain. Your goal is to initiate the desire to purchase the product/service that you offer. The right UVP will reach your segment of customers.
Check out this article with the list of the powerful tools that will help you to form the image of your customers. Plus, it contains many other resources that will also give you an overall idea about the marketing trends of your industry.
3. Test Your Product/Service
Of course, you have more likely tested your product/service before launching a startup. Now, it’s crucial to test it on the very last stage before selling it to the masses.
You can invite the group of people (use your contact list) and offer them to try the product or service. The opinion of this group should be unbiased (your friends and family might not be that objective).
You can also launch a so-called campaign: offer the substantial discount to the first 15 people, who will purchase your product/service. Then ask them to share their experience and leave a short review on your website. It will be a kind of a proof to the future customers that your product or service is worthy though you are a startup. People tend not to trust the novices on the market. This campaign might increase the reputation of your business.
Still, before launching such a generous campaign, you should consult with the experienced marketer.
4. Spend time on Content Marketing and Social Media
The presence of your business online is an important factor. People are spending more and more time on a social media platform. By the way, here is a ridiculous infographic from SocialMediaToday where you can see how much time an average person spends on the Internet:
There is no sense to explain the importance of the stylish mobile-friendly website for your startup. Still, there is important to explain the importance of the engaging content marketing.
People spend some time on your website learning about your products or services, comparing them with others. A blog is something that might help them to make a choice in a favor of your startup.
In this case, we speak about educational blogs. Do you sell solar panels? Write about how to choose the right solar panel and how to maintain them. Add that your company sells all types of solar panels and assists in maintaining.
Still, engaging content can help to attract more potential customers. For instance, the person searches how to get rid of the fat stains. You sell the magic stain remover and other cleaning supplies. With the help of the right marketing and SEO strategy, Google ranks your article “How to remove the fat stains fast?” on the first positions.
The person visits your website, reads the article, then gradually moves to your e-commerce store and purchases the products. In this case, we speak not only about the educational content. You can talk to your visitors like to the good old friends. They will feel the sympathy for you. Then to your startup.
5. Create an Email List and Lead Email Marketing
In some cases, email marketing is even more effective than social media. The email is Something that will reach the email box that an average person checks out every morning/day. Still, you should create emails that will involve a person. You can start with a joke on the actual topic. Ask a question. Just be creative.
In fact, there are so many things to consider before launching a startup in order to build a successful and stable business. Unfortunately, it’s impossible to cover them all in one article. People write books to open up a curtain to the wise leading of the business.
Try to start with these 5 basic tips before launching a startup and you will see how your business path will makeover!