Top 10 Best Search Engine Optimization (SEO) Tools

# Last Updated On: August 7, 2021 #

There’s a big need for digital marketing agencies and SEO specialists to use SEO tools. These tools can optimize their or their clients’ websites and can be used to help rank in the searches of potential customers and visitors.

SEO tools can help get a list of keywords that your competitors are not using. And they can be used to produce reports, as well as a variety of other features.

Best Recommended SEO Tools 2021

To enhance the performance of your business, you have to consider three main factors that can help you measure SEO success.  This includes rankings, conversions, and Traffic.  Below you can find our top 10 SEO tools to measure and improve your SEO campaigns:

1. Ahrefs

SEO Tools 2021

This is one of the best and most recommended SEO tools to measure your SEO campaigns. According to SEO experts, Ahrefs has the best audit features available, as well as many other incredible features that make it far superior to its competitors.

Using this SEO tool will help you to understand where your website needs changes and improvements so that it can rank at the top of search engines. You can also use it to analyze your competition.

Ahrefs Features:

  • Do keyword research for search engines.
  • See ‘clicks’ data
  • Get total search traffic estimations
  • See backlink growth or decline over time
  • See top subfolders by traffic
  • See keyword click distributions

For example, you can use Ahrefs to help you find the backlinks and ranking keywords of your competitors and use these as a preliminary point for your product or service.

You can also use Ahrefs to find the content that is linked the most, fix broken links on your business website, and obtain an outline of your web pages that are performing well. Overall, we’d definitely recommend it!

2. Google Search Console

Google Search Console is accessible for free for every business website. Yes, free. This is rare when it comes to SEO tools.

Google Search Console allows you to check and analyze the presence of your website in Google SERPs. For example, it tells you when certain pages are not working properly and they need to be fixed.

Google Search Console Features:

  • Clicks
  • Impressions
  • Average CTR
  • Average position

All that is required from your side is to verify your website by including a code to your business website or submit your sitemap for indexing through Google analytics.

This SEO tool can help you to understand the number of users that visited your website, the search terms they used to get there, and how your website performance is trending over time. All of this allows you to improve your rankings in Google search results.

3. SEMRush

SEO Tools 2021

You’ve heard of SEMRush, right? Most likely.  SEO experts admire this tool as it allows you to assess your website rankings in terms of keywords and how they’re performing. You can also find recommendations for changes you can do to improve rankings.

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SEMRush Features:

  • Keyword Research
  • On-page SEO
  • Competitor Analysis
  • Content Marketing
  • Local SEO
  • Rank Tracking
  • Social Media Management
  • Link Building
  • Competitor SEO Analysis

Similar read: Best SEO Tools Online to Improve Rankings

But, the most prominent feature is domain vs. domain analysis. This feature allows you to compare your business website to your competitors easily.

4. KWFinder

This SEO keyword tool helps you find a long list of keywords that have low to medium competition (unless you’re an authority and you need high competition keywords). All you need to do is input some initial ideas and KWFinder will do the rest.

KWFinder Features:

  • Keyword look-up
  • Bulk upload and review
  • Domain look-up
  • List creation
  • Integration with other Mangools tools

Once you have this list of keywords, you can analyze these on the Search Engine Results Page (SERP) or other tools like Ahrefs or SEMRush and see if they’re a good fit for your business. The KWFinder rank tracker can also be used – this helps you to easily track your progress on keywords that you choose.

5. Moz Pro

Moz Pro is one of the best search engine optimization software available online. You’ve probably heard of Moz in one form or another. There’s a reason for this. Moz Pro is the best tool for everything SEO-related. Whether you want a site crawl or keyword recommendations, produce reports, Moz can do it.

Moz Pro Features:

  • SEO Alerting
  • SEO Auditing
  • SEO Change Tracking
  • Technical SEO
  • Link Building
  • Keyword Research
  • SERP Rank Tracking
  • Localization
  • Content Insights

Tip: You can also download the MozBar toolbar Chrome extension for free. This helps you to easily see the metrics of any website that you use. Also, if you have it open on the SERPs page, it will let you see the metrics of all websites on page 1 of Google. It’s very handy.

6. Ubersuggest

SEO Tools 2021

Ubersuggest is an impressive SEO tool, developed by Neil Patel. It is one of the best keyword finder tools available online for free (or at least at a very low cost compared to its competitors).

It helps you find keywords and the search intent by showing the top-ranking SERPs from long-tail to short expressions. You can use it to find keywords to use on your business website and also suggestions for keywords for blog content.

Ubersuggest Features:

  • Domain Overview
  • Top SEO Pages
  • Keyword Suggestions
  • Content Ideas
  • Backlink data

This SEO tool includes keyword volume, seasonal trends, and CPC in its reports. It is one of the best options for both paid PPC and organic SEO, and by using this tool, you can decide whether the keyword is competitive enough to use and is it worth targeting.

7. Answer The Public

We love Answer the Public. It’s a very different tool from the ones we’ve listed above. This free SEO tool allows you to find topics and questions so that you can easily write blogs and content. It’s great to plan a blog article, and if you’re looking for headings or FAQs to include.

  • Unlimited daily searches
  • Monitor & get Alerted to new suggestions.
  • Compare data over time
  • Create folders to organize your research
  • Export your results to CSV
  • Hide unwanted branches & suggestions
  • Export high-res images to present your insights
  • Unlimited team members
  • Priority customer support
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To use this tool, you just need to input a general idea, and Answer The Public will give suggestions based on this. We find the questions section particularly useful, as mentioned above.

8. SpyFu

SEO Tools 2021

Many SEO experts like the free features of the SpyFu SEO tool. Every month, you can see how many times keywords get searched so that you can influence the ranking effort for that keyword.

SpyFu Features:

  • SEO Research
  • PPC Research
  • Keyword Research
  • Backlink Research
  • Keyword Rank Tracking
  • Competitive Analysis

Also, you can research your competitors to find which keywords they use. You can look at how many organic keywords your website is getting or how many clicks your website gets every month.

Similar read: Best 8 SEO Tools for Small Businesses

SpyFu is one of the most comprehensive SEO analysis tools available online. There’s also a paid version available.

9. Woorank

Woorank is one of the best SEO Ranking Tools available. This tool allows you to track the report marketing data of your business. You can check which keywords your competitors are targeting so that you can overlay with their keywords.

  • Unlimited Website Reviews
  • Guidance from Expert Marketers
  • Downloadable Reports

Also, this ranking tool helps you understand how keywords succeed and how to improve them for search engines and users in the best possible way.

It also helps you know what your website is missing from both a content and technical standpoint. You can also find duplicate content, security issues, and downtime using Woorank SEO Tool, and with the help of the tool, you can fix the issues easily.

10. Majestic

Majestic is one of the best SEO tools and comes with numerous useful features. According to SEO Experts, Majestic offers incredible features like the Majestic Million that allows you to find the ranking of the million top websites.

The Site Explorer feature of the marketing SEO tool allows you to see an overall outline of your website easily and how many backlinks you have.

This tool also works as a keyword tool to find the best list of keywords to target, and it also comes with amazing features that help you compare and track the ranking of your website.

Conclusion:

These are some of the best SEO tools that are available today. It’s nearly impossible to do SEO without using at least a couple of tools, if not more. We hope we’ve helped you to understand what’s available and the benefits of using each of them.

Ravi Davda
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