12 Steps to Improve Conversion Rate Through Content

One of the best ways to get your branding out there is to give your consumers and patrons a reason to notice your company, services, and products. This can be challenging, especially if you’re just now starting to elaborate upon your digital marketing game. The article covers 12 Steps to Improve Conversion Rate through Content in 2020. Read on brief guide to Improve Conversion Rate through Content.

How to Improve Conversion Rate Through Content?

Improve Conversion Rate Through Content

Content marketing isn’t just for show however, as it really does allow you to reap long-term benefits when utilized properly. According to a recent study by Kapost and Eloqua, while paid search is indeed cost-effective, content marketing is still much more capable of providing long-term benefits at a much lower up-front cost.

In fact, content marketing costs 62-percent less than outbound marketing but can still generate over thrice as many leads.

1. Write with brand awareness in mind

When you have someone – or yourself – write content for your company, especially if it offers a service or a product, always have brand awareness in mind. Try to take a more holistic approach within your content strategy and tailor your content towards allowing your readers to learn more about your industry through your brand.

Touch on your posts with a common “message,” and interact with your customers with that message in mind. The more you spread the world, the likelier you’ll be trusted and be a “known” figure in your niche.

2. Get technical the right and organic way

When content optimization is the topic, two things come to mind – content marketing, and search engine optimization (SEO). When these two things come to play, sometimes companies get too off-track by instead focusing on meeting returns as expected by SEO numbers, instead of actually working your way towards organic rankings.

Form a plan with public relations, page optimization, link building, and inbound links in mind – however, do this with a strategy that aims to form relationships with your customers.

This is a long-term investment, so you must develop the patience to wait and be consistent with your brand. In speaking of, if you’re unsure how to do this, it may be an idea to consider hiring a conversion optimisation agency.

3. So be consistent with your voice.

When you say “content,” it doesn’t necessarily mean just blogging – but rather everything you release that has something to do with messages. This applies to blogs, press releases, descriptions, spiels, images, graphics, captions, and in this case, your entire social media presence. Make sure the “brand message” you convey has the tone and direction your social media campaign is aiming for.

Make sure your socials have content tangential and related to your blog’s content, and that you’re able to connect the two together without being redundant. A how-to blog can come with a video accompaniment with live demonstrations, for instance. The more interconnected socials and other content you have are, the more “depth” your voice will have.

4. Remarket through Engagement

When you do secure conversions, be sure to make sure connections are always open between you and your customers. Even if they’re just prospects or leads, ensure there’s ways for your brand to engage with them and establish a “relationship” with your consumer base.

This improves the relationship between your brand and your consumers, which may encourage them to have a more empathetic approach to reading your pieces. Remember, when engaging with your audience, be sure to be consistent with your tone and brand voice.

5. Improve website appearance

Believe it or not, your website has just as much power to optimize your content and encourage conversions. This is because no matter how amazing your article looks, if your website isn’t optimized to handle your content, everything will be a lost cause. Devote time and effort to make sure your website design – from its appearance to features – are tailored to your content.

Check if it loads fast enough, if images are clear, and if it works for mobile. Securing the three will at least ensure your audiences will have no trouble at all reading your content. Make sure your website is easy to navigate, so audiences will be enticed to read more about what you’re offering as well.

6. Try new methods to spice up branding

When you feel as though your conversion rate has “stabilized” to the degree that you want, don’t hesitate to study what works and what doesn’t, and try to re-optimize the things that don’t work.

Tests such as A/B tests or split tests allow you to check and test methods you think may benefit your content and brand. Continuously adapting to consumer demands means also modifying your voice and tone to meet their needs, so be sure to be wary and prepared to study your data across all parts of the conversion process.

7. Keep The Bounce Rate Low

Google analytics defines Bounce Rate as the percentage of single-page visits (or web sessions). The number of times a person leaves your website from the landing page without browsing any further is the bounce rate of the web page. Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website.

In layman’s terms, when a user visits your page and leaves without visiting other pages on your website on the same domain, then this scenario is a bounce. Higher the bounce implies lower is your content quality or the landing page isn’t organized well that could cause a confusion.

8. Up Your Content Game

Your articles might be skyrocketing good, but what good is it doesn’t appeal one’s eyes?  Yes, you read that right. Font size and legibility play a HUGE role in deciding if a person wants to continue reading the article or not.

A nice-looking article obviously draws more traffic and more traffic increases your conversion rate. No article can be perfect for everyone but here are a few tips you could consider to “beautify” your article:

9. Ensure mobile friendliness

Believe it or not, more than 90% of the traffic that is generated on the internet is from mobile websites. When people visit your websites from smartphones and tablets, they tend to obviously read it on a smaller screen than the one you have uploaded your content on i.e. a computer.

By making a mobile website, people can access it with a gesture of a touch. This could also lead to the reduction of your bounce rate as people tend to search other enticing articles on your website thereby increasing your conversion rate. You can use Googles mobile friendly testing tool to see if your page is mobile friendly or not. This is pretty useful.

10. Use Content Recommendations

Promote the user who lands on your page articles that are similar to the one he/she is reading FROM YOUR WEBSITE. Encourage them with articles from your website so that they click on it keeping the bounce minimal.

This also increases the clicks you receive and the revenue generated will be better. Its always best preferred to highlight recent activity of the user and a section that displays articles relevant to the previously read ones to reduce the bounce and increase your revenue.

11. Target The Right Audience

Content optimization starts best with attracting the right audience to your website. It plays a key role in determining the amount of traffic that’s being generated by your website. Be very particular about who must visit your website and make sure your content caters to their interest and needs- and how you could do this is by optimizing the keywords you add to your article.

Add keywords that a person you think would search on any search engine. For e.g.: If your website sells paintings, emphasize on the keywords paintings and sell together. Don’t emphasize on paint products if you don’t sell that, because that would not only waste your time typing but also waste your customers time leading to a bounce.

If you notice the bounce rate is high on any of your web pages, have a thorough scan through the keywords of that specific page.

12. Avoid Popups

Google Analytics stats show that 70% of the people that read blogs online instantly terminate the page if they come across a popup that has no relation to the article. They often treat them as annoying and hence this creates a steep increase in the bounce rates you are trying to lower.

By the above, I don’t mean, avoid popups completely. Some websites also seem to have generated huge traffic with popups. Properly designed and mainly relevant to the article popups are acceptable.

Popups that contain email address filling criteria for signups also seem to generate a lot of traffic as the article is directly sent to the users electronic mail as the user is sure to come back for another article.

Improve Your Conversion Rate Through Content: Conclusion

There are maybe another 1 billion ways to reduce the bounce rate, but the most important one is to be truthful to your viewers. “Clickbate-y” titles might get you traffic but will surely increase the bounce rate and will leave a bad impression on the user.  We guarantee a 95% upgrade in the return rate if you have followed the above  steps carefully. So why are you still reading this? Let’s fix your analytics.

In the realm of digital marketing, it can be obvious that content has a huge role to play in the successes of a lot of endeavors, companies, services, and products. Building your brand name through your content has become a staple digital marketing “move” for a lot of companies, but not a lot get to execute these plans properly.

Thank you for reading 12 Steps to Improve Conversion Rate through Content in 2020. Read on brief guide to Improve Conversion Rate through Content. Send us your valuable comments in the comment box.

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Sumant Singh

Sumant is the founder - editor of Blogging Republic. He is a tech content specialist, gizmo geek and a pro content marketer. When not on his workstation, he could be found scrolling Google News endlessly on his phone.