How To Improve Your Conversion Rate Through Content ?

One of the best ways to get your branding out there is to give your consumers and patrons a reason to notice your company, services, and products.

This can be challenging, especially if you’re just now starting to elaborate upon your digital marketing game. Another perspective you can look at, however, is to find ways how to improve your conversion rate through content.

Improve Conversion Rate Through Content

Content marketing isn’t just for show however, as it really does allow you to reap long-term benefits when utilized properly. According to a recent study by Kapost and Eloqua, while paid search is indeed cost-effective, content marketing is still much more capable of providing long-term benefits at a much lower up-front cost. In fact, content marketing costs 62-percent less than outbound marketing but can still generate over thrice as many leads.

Write with brand awareness in mind.

When you have someone – or yourself – write content for your company, especially if it offers a service or a product, always have brand awareness in mind.

Try to take a more holistic approach within your content strategy and tailor your content towards allowing your readers to learn more about your industry through your brand.

Touch on your posts with a common “message,” and interact with your customers with that message in mind. The more you spread the world, the likelier you’ll be trusted and be a “known” figure in your niche.

Get technical the right and organic way.

When content optimization is the topic, two things come to mind – content marketing, and search engine optimization (SEO). When these two things come to play, sometimes companies get too off-track by instead focusing on meeting returns as expected by SEO numbers, instead of actually working your way towards organic rankings.

Form a plan with public relations, page optimization, link building, and inbound links in mind – however, do this with a strategy that aims to form relationships with your customers.

This is a long-term investment, so you must develop the patience to wait and be consistent with your brand. In speaking of, if you’re unsure how to do this, it may be an idea to consider hiring a conversion optimisation agency.

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Content drives your social media presence, so be consistent with your voice.

When you say “content,” it doesn’t necessarily mean just blogging – but rather everything you release that has something to do with messages.

This applies to blogs, press releases, descriptions, spiels, images, graphics, captions, and in this case, your entire social media presence. Make sure the “brand message” you convey has the tone and direction your social media campaign is aiming for.

Make sure your socials have content tangential and related to your blog’s content, and that you’re able to connect the two together without being redundant.

A how-to blog can come with a video accompaniment with live demonstrations, for instance. The more interconnected socials and other content you have are, the more “depth” your voice will have.

Remarket through engagement.

When you do secure conversions, be sure to make sure connections are always open between you and your customers.

Even if they’re just prospects or leads, ensure there’s ways for your brand to engage with them and establish a “relationship” with your consumer base. This improves the relationship between your brand and your consumers, which may encourage them to have a more empathetic approach to reading your pieces.

Remember, when engaging with your audience, be sure to be consistent with your tone and brand voice.

Website appearance matters for content.

Believe it or not, your website has just as much power to optimize your content and encourage conversions.

This is because no matter how amazing your article looks, if your website isn’t optimized to handle your content, everything will be a lost cause. Devote time and effort to make sure your website design – from its appearance to features – are tailored to your content.

Check if it loads fast enough, if images are clear, and if it works for mobile. Securing the three will at least ensure your audiences will have no trouble at all reading your content. Make sure your website is easy to navigate, so audiences will be enticed to read more about what you’re offering as well.

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Don’t stop trying out new methods to spice up your branding.

When you feel as though your conversion rate has “stabilized” to the degree that you want, don’t hesitate to study what works and what doesn’t, and try to re-optimize the things that don’t work.

Tests such as A/B tests or split tests allow you to check and test methods you think may benefit your content and brand. Continuously adapting to consumer demands means also modifying your voice and tone to meet their needs, so be sure to be wary and prepared to study your data across all parts of the conversion process.

 The Takeaway:

In the realm of digital marketing, it can be obvious that content has a huge role to play in the successes of a lot of endeavors, companies, services, and products. Building your brand name through your content has become a staple digital marketing “move” for a lot of companies, but not a lot get to execute these plans properly.

If you’re looking at how to improve your conversion rate through content, you have to understand that the content you should provide isn’t just informative, but it has to be engaging and relevant to your readers as well.

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Sumant Singh

Sumant is the founder - editor of digital tech startup He is a tech content specialist, gizmo geek and a pro content marketer. When not on his workstation, he could be found scrolling Google News endlessly on his phone.
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