Building a brand is a basic part of marketing for each and every enterprise. You should do the similar thing on your own. It isn’t important if you’re a brand new designer, freelancer, or even a UX in a great agency–you need to see yourself as a company and craft your own personal brand that reflects your character, communicates what you are capable of, and establishes you as a professional. The article captures the essence of Brand Building with Content Marketing and its Benefits. Read on to Build Your Personal Brand through Content Marketing.
One low-cost, high-leverage approach to get your brand out there: “content marketing.” Content does not just consist of blog posts–it is also videos, podcasts, and infographics. And by discussing them, you are providing value to people who will see you as an authority in your field and be more likely to recall your brand.
Brand Building with Content Marketing: 5 Ways to Excel
A number of the world’s main brands are currently turning to content marketing to draw in potential clients, using complete teams specializing in writing articles that are appealing for readers and producing the very best audiovisual content. This reinforces the confidence between consumer and brand, which contributes to earnings later down the line.
1. Getting started using a site of your own
Sharing your job on social media and on design websites is an excellent idea, but if you are only doing this and anticipate customers and companies to bang your door down, you may be waiting for quite a time.
That is the reason why so many designers write about their job along with simply showing their job. Write about your own personal experiences. Or perhaps your productivity. Maybe even how that you lay out your own desk. Content marketing makes it possible to form your private brand and find new design opportunities.
Establishing a brand with content marketing is a wonderful way to create some community.When you begin, your audience might just be a few different designers, but if you continue you are very likely to spread your reach and become noticed. It is now easier than ever to make your own private blog. WordPress is an easy setup in your domain name.
2. Craft content that is unique for you
Before you begin writing, ask yourself: why should anybody read my content? Unlike cheap content marketing companies, you don’t want individuals to turn up only, but also want to provide them a reason. What are your preferences? What are you currently ten times better at than everybody else? You could always find an exceptional angle that will keep people reading.
Additionally, think about the sort of content you will create. Got expertise on camera or with sound recording? Use it for your benefit and make something distinctive.
3. Consider what happens once they leave
Visitors should remember your own personal brand as soon as they’ve left your website. If you would like to keep them coming back, think about building an email list so that you can remind them that you are still around–you cannot expect people to do this independently.
By collecting the emails of visitors, you are in a position to send out content digests every time that you publish, if that is monthly or weekly. Perhaps you could even compile a curated collection of layout articles from all over the net. Sending a consistent flow of content into the inbox of a reader makes them more inclined to consider you later on.
4. Documenting your Process
Your portfolio is something that will help you land that big customer you have been pursuing. Create content whilst you are designing. Write articles about your design procedure. Do not worry, it does not need to be a routine. Even it is only a journal of the procedure, it is going to attract more subscribers in. It is going to increase your rankings in search engines, which means you are going to receive more organic traffic because of this. And who does not enjoy free traffic?
Your job is to make content that like-minded artists and prospective clients wish to read. Here are some thoughts:
- Write about your current journeys and how that is affected your design. Where are the best areas around the globe to work remotely?
- Trying hard to develop into a more productive designer? Others are also! Be frank and write about your own experiments and the way you are trying to boost your output.
- Enjoy a particular sort of design? Concentrate on why you adore that particular style so much better. Look at rounding up high layouts in the community.
That is the trick to content marketing and leveling up brand building with content marketing. Readers are not so keen on studying business news if they see your site and portfolio.
What they care about is the way you produce your amazing work. What do you consider the most recent trends? What is happening behind the scenes? How can you get to where you’re now? Get the most out of documenting your overall process. (contd.: How to Build Brand through Content Marketing?)
5. Give Readers a Peek behind the Curtain
Whether you are a freelancer or a part of some design group in a business, it is a wonderful idea to provide readers a behind the scenes glimpse at your design procedure. Help readers know what is important for you as a designer. Let them know what type of role layout has on your life and/or business. What exactly are you working on, and how can you improve the things that you currently are working on?
Getting honest about what is not working really well can enhance your personal brand. Life is not simple, and if you are honest about the struggles that you experience, you are guaranteed to seek out support from readers at a similar position.
By publishing this type of content into your site, you begin to bring a human touch. They are a lot more likely to reach out either to compliment you or share opportunities. Technological innovations over the last decade have continued to give an unprecedented level of influence to individual consumers.
With social media as their soap box, users are now able to shape their opinions of their continuously connected peers with just a single tweet or review.
Brand Building with Content Marketing: How it Helps?
While all online businesses need a professionally guided ad campaign, perhaps which is the best ways of promoting is through your customers. If you believe your products are the best compared to your competitors, then you can or should be talking about it. User generated content can be a great addition to the marketing strategy boosting awareness and engagement for your brand.
Here are the five major reasons why brand building with content marketing is considered to be good for your brand and customers.
1. Helps In building up the brands:
Brands generally use the user generated content in order to get an authentic experience along with opinions from their marketing audience be it good or bad. One negative comment towards a specific brand is generally considered to be an opportunity for the brands to see where exactly is the problem, finding an opportunity to go ahead and interact with someone who generally took time to engage with your customers online.
2. Relieves some customer service pressure:
By now we all are aware of the fact that customer engagement is one major key towards the loyal and longstanding customers. The days when organizations passed down marketing and customers landed up buying a few things is over.
Social media generally explodes during super bowl where they were not talking about the game but commercials. Organizations search for formula that can make their ads go viral knowing when and what kind of attention it can bring.
While we know that customers always want to be engaged organizations still continue to struggle creating engagement and benefit from content marketing. It’s much simpler than what the business actually think.
In order to keep your customers engaged always listen to whatever they have been saying. Continue responding to them in a respectful manner whether their feedback is good or bad. Thank them for reaching out. (Topic Contd.: How User Generated Content Help Brands?)
3. Protecting online reputation:
With all of the good that your customers can generally do for your business is by talking about it online, considering the downside of the internet. Online platform gives your business one great opportunity for both your fans and critical customers so being proactive about managing your business is a must.
Watch out for extremely unhappy customer’s reviews especially on the third party review websites.Sometime people tend to be so unhappy that they land up making up the point of several of these websites expressing their views for your business. If possible try and publically address to the issues they have been facing moving the issues to the private firm.
4. Builds Trust In Your Brand:
For most of the brands, UGC is not just a way to placate an overly talkative customer database. Listening and responding to the feedback of your customers helps the brands to improve customer services increases conversions.
Gaining direct access to the consumer opinions gives your brand an opportunity to improve understanding what the customers like and dislike about your product or services, allowing for speedy resolutions for issues that can be quickly resolved along with strategic planning on issues that consistently come up over time.
By directly responding to the negative feedbacks on your website is impactful as it demonstrates that you value each and every consumer you are dealing with, ensuring them that you are willing to go ahead with extra lengths in order to make things much better.
5. Gaining Business Intelligence:
User generated content is certainly not limited just for your marketing purposes, says the vice president of communications Eric Channing Browns at social media analytics firm and social customer experience management software provider at Lithium Technologies.
In fact brands can use various types of user generated content to derive Intel. We can also find it being used for product ideation and innovation getting comments back into the company for products and services.
6. Creates Engaging Site Experiences:
Whether it’s through the status updates, likes or shares today consumers do have the ability to influence the large number of people along with their opinions. Particularly for the Millennials the ability to give a feedback on your products and services,is much as an expectation of responsibility.
In fact 70% of the consumers within this key age group considers it to be a duty to offer their perspectives of brands. And rather than allowing these conversations about your brand happen elsewhere investing in software UGC is the best ways to listen in fostering the consumer expression.
Providing various opportunities for customers to contribute content be it in terms of the reviews, comments, polls, shares and more on your site allowing your users to engage like-minded individuals.
7. User Generated Content Increases SEO and Traffic:
Marketers are all too familiar with the technique, that one of the best place to hide something related to your organization is page 2 of google search engine. Investing in user generated content will not just increases the chances of your brand visibility online making sure that your brand would not stay hidden to wandering consumers on the internet.
As the users continue to add content to your site on regular basis the search engine exposure continues to increase. User generated content is considered to be beneficial today because the consumers use common terms that help in increasing their visibility around the valuable keywords.
And as an added bonus reviews even today continue to play into the behaviours of consumers who are increasingly relying on the word of mouth discovering new brands. Any reviews that are shared back to the social circles, boosting referral traffic back to their website and increasing conversions.
8. Reaching out new market segments:
Supposing you have a product that currently sells well in one niche such as college students, and you are about to complete a redesign which will broaden the products appeal to include young mothers.
How will you cross the threshold and reach your market segments without being ignored combating the fact that you have previously been identified with a very different group of people. The answer of course is yes user generated content.
One portion of your strategy will be reaching out the parenting bloggers especially the ones who will be likely to be a fan of your product when they were your college students. You will pitch your products to them offering them a free item if they are willing to talk about it on a blog and social media.
9. Providing social proof:
People generally look out for some guidance from the people around them, even in an online environment. If they see that other people are enjoying and benefiting from a particular product or services they are like to gravitate towards it.
Brand Building with Content Marketing: Conclusion
One thing you will have to understand and know about the user generated content is that you will have to set things out from the very beginning, understanding who owns the content created on different forums, posts and so forth you cannot obviously stray away from it no matter what.
If you feel that the users own all their content, no exceptions, then you may not be using the tagline from someone else in order to promote your products and services without even seeking their permission.
This strategy is generally used by the b2b industries but the amount of credibility that you lose is astonishing and will continue to happen faster than what you actually continue to think. User generated content does have the ability to change everything in terms of your business online marketing with a reason of giving you something better.