12 Ways to Increase Social Media Engagement
The number of people who use social media is constantly growing and is showing no signs of stopping. In 2010, the number of people who used social media all over the world was around 970 million but by the end of 2018, the number was around 2.62 billion which is an insane increase of 270%!
This is one of the biggest reasons why social media growth is becoming essential for business growth.
Whether your business is big or small, it needs social media exposure to grow. Social media can be used to increase brand awareness which can ultimately increase sales. Social media users are rapidly increasing and the by the looks of it, a third of the world’s population will be on social media by 2021.
12 Tips to Increase Social Media Engagement?
If you still don’t understand what exactly social media engagement is, no worries. We’ll break it down for you.
If you are a business and have either one or several social media accounts, you’re halfway there. Social media engagement occurs when someone interacts with your page on social media. You can either get a follow, a like, share or even a comment.
If your business is interacting with people on Facebook and Twitter, you’re already using social media to increase engagement.
This can help people learn more about you. Engagement will not only help the customer but it will also help you. If you have a steady social media presence, your customer will grow to trust you and you will get a loyal customer.
If you still haven’t realized that your business needs social media engagement to not only grow and expand but simply to survive, now is the time. Here are a few ways you can increase your social media engagement successfully.
1. Do Your Research
First and foremost, make sure you do your research. You need to know how you’re going to make this social media strategy and why you’re doing this. Before making any major decisions, make sure to get feedback about products or campaigns.
A huge step to keep in mind while doing your research is to always know your audience. Social media can be tricky because there are literally billions of people who can see what you post or tweet – so make sure to think twice before posting anything.
Knowing your audience is an essential part of social media engagement otherwise not many people might interact with you.
For example, if your business caters to millenials and Gen Z, you can always post memes that they might understand or even relate to. This can create a bond between you two and they might even grow to trust you.
By doing your research, you can better cater to your audience. Know what they want and what they desire. If they are struggling with something and you can use social media to solve their problems – go ahead.
2. Post Engaging Content
One of the easiest and most effective ways to increase social media engagement is by posting engaging content. This can include images, thought and emotion provoking videos and even infographics.
If you post content that can get people to engage with each other or even you, you’ll know its working. Make sure your content is relatable and if it’s a video – keep it short. Nobody sticks around to watch a 10 minute long video.
A great idea would be to keep away from sensitive or controversial issues while you’re building a social media presence because you could very easily offend people.
A great way produce engaging content is by hiring content writers. For example, if you need to increase social media engagement on your LinkedIn you can simply get LinkedIn profile writers or LinkedIn bio writers to help you.
3. Twist your writing
Ensure to use a writing style that’s both apt and interesting for your target audience. For instance, if you are targeting the younger generation, then you must try the causal way of writing. Likewise, for different audience, you need to use a different style that’s appropriate to them.
Besides this, readability of content also matters a lot. Apart from being informative, your content should also be simple and easy to read and understand. Writing in points and with subheadings can greatly help with the readability of an article. Also, keep your content short and precise, because visitors are more likely to read such content. For concluding your write up, you can use a single punch line, it would suffice.
4. Optimize your internal links
Internal links can work great for your website. They are not just for the SEO purpose, they can also direct your visitors towards more interesting content on your website, thereby keeping them engaged and interested in your work. For instance, linking to other related posts on your blog allows readers to know more about a topic.
Let your visitors stick around by adding extensions.
5. Get social and take feedback
Users usually like to give feedback and site’s which are open to feedback encourage users to give their views and suggestion on everything. This shows that a website actually considers and cares about the views of the customers.
Allow customers to know about your presence on social media by promoting your page and let them speak up. Give them a way to follow you on social media and interact with you directly. Also, while writing content, make sure to end up asking viewers about their suggestions and comments. This is a great way to actively participate and interact with your viewers.
6. Encourage discussion and debate
Another good reason to be active on social media is that you allow your users to interact with each other. Different viewers will have a different point of view and perspective of looking at things that encourages healthy discussions on topics related to your website.
You can also consider starting a user forum on your website. Though it would require extra management, the investment is worthwhile. All you need to do is keep those discussions positive and intervene or escalate into something that’s not good for your website.
7. Surprise your customers
Surprising your customers with good things is a good way to keep them engaged. Posting great content isn’t enough; you need to sometimes go out of the way to pleasantly surprise your customers. It could be a promo or a contest, an announcement of something new or free gifts, all this gives your customers a reason to follow you and stay tuned to anything that you post.
8. Offer variety
Give your customers something interesting and different all the time like quotes, graphics and related material. You need to be dynamic and versatile to match the needs of your diverse customers.
Increasing user engagement is all about giving them fresh and unexpected things to encourage them and boost their curiosity. Social media marketing helps you to stay connected with your views and the more you connect with them, the better relationship you can create with them, which keeps them coming back for more.
9. Respond To Your Audience
If you want your social media engagement to increase, you need to be social from your end, too. For example, if a customer posts something on your Instagram photo make sure to respond in a witty or humorous way.
Similarly, if someone sends you a DM on Twitter or tweets at you with a query, always respond and try to sort out their issues. Not only does this make you look professional but the customer also starts respecting you. Your social media might not always be filled with positive comments though so make sure to stay away from the trolls.
10. Post Consistently
Another great way to make sure people engage with you online is by posting consistently. Not only does this help you become a constant social media presence but your audience gets used to you. If you don’t post often, your audience is very likely to forget about you. If you post engaging, fun posts every day people will actually look forward to your content.
11. Go Live
We wouldn’t suggest doing this often but every once in a while is okay. Going live is a great way to engage with a large audience in a very small time. You can either go live on Facebook or Instagram – both applications send a notification to your followers and some might just log in to watch. You can use this tool to answer any burning questions your audience might have or simply to talk about your business.
12. Post Giveaways
You can always increase social media engagement by posting giveaways. This will surely get your audience interested and they will most tag their family and friends, too!
Tell your audience to use a specific hashtag which will give you a lot of exposure. You can do this every 2 weeks or every month to keep your audience interested. These social media engagement tips are simple and efficient. Try them today and see the difference for yourself!
How to Increase Social Media Engagement: Conclusion
Having a website is no big deal, but people liking and visiting your site daily matters a lot. Of course, it’s not easy to engage people with a website. In fact getting people to view and like your website is an art in itself, one that not many people know. The more people engage to your website, the more popular your website would be, thus bringing in even more visitors.