The Guaranteed Method to Increase Social Media Engagement

The number of people who use social media is constantly growing and is showing no signs of stopping. In 2010, the number of people who used social media all over the world was around 970 million but by the end of 2018, the number was around 2.62 billion which is an insane increase of 270%!

This is one of the biggest reasons why social media growth is becoming essential for business growth.

Whether your business is big or small, it needs social media exposure to grow. Social media can be used to increase brand awareness which can ultimately increase sales. Social media users are rapidly increasing and the by the looks of it, a third of the world’s population will be on social media by 2021.

How to Increase Social Media Engagement?

Increase Social Media Engagement

If you still don’t understand what exactly social media engagement is, no worries. We’ll break it down for you.

If you are a business and have either one or several social media accounts, you’re halfway there. Social media engagement occurs when someone interacts with your page on social media. You can either get a follow, a like, share or even a comment.

If your business is interacting with people on Facebook and Twitter, you’re already using social media to increase engagement.

This can help people learn more about you. Engagement will not only help the customer but it will also help you. If you have a steady social media presence, your customer will grow to trust you and you will get a loyal customer.

If you still haven’t realized that your business needs social media engagement to not only grow and expand but simply to survive, now is the time. Here are a few ways you can increase your social media engagement successfully.

Do Your Research

First and foremost, make sure you do your research. You need to know how you’re going to make this social media strategy and why you’re doing this. Before making any major decisions, make sure to get feedback about products or campaigns.

A huge step to keep in mind while doing your research is to always know your audience. Social media can be tricky because there are literally billions of people who can see what you post or tweet – so make sure to think twice before posting anything.

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Knowing your audience is an essential part of social media engagement otherwise not many people might interact with you.

For example, if your business caters to millenials and Gen Z, you can always post memes that they might understand or even relate to. This can create a bond between you two and they might even grow to trust you.

By doing your research, you can better cater to your audience. Know what they want and what they desire. If they are struggling with something and you can use social media to solve their problems – go ahead.

Post Engaging Content

One of the easiest and most effective ways to increase social media engagement is by posting engaging content. This can include images, thought and emotion provoking videos and even infographics.

If you post content that can get people to engage with each other or even you, you’ll know its working. Make sure your content is relatable and if it’s a video – keep it short. Nobody sticks around to watch a 10 minute long video.

A great idea would be to keep away from sensitive or controversial issues while you’re building a social media presence because you could very easily offend people.

A great way produce engaging content is by hiring content writers. For example, if you need to increase social media engagement on your LinkedIn you can simply get LinkedIn profile writers or LinkedIn bio writers to help you.

Respond To Your Audience

If you want your social media engagement to increase, you need to be social from your end, too. For example, if a customer posts something on your Instagram photo make sure to respond in a witty or humorous way.

Similarly, if someone sends you a DM on Twitter or tweets at you with a query, always respond and try to sort out their issues.

Not only does this make you look professional but the customer also starts respecting you. Your social media might not always be filled with positive comments though so make sure to stay away from the trolls.

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Post Consistently

Another great way to make sure people engage with you online is by posting consistently. Not only does this help you become a constant social media presence but your audience gets used to you.

If you don’t post often, your audience is very likely to forget about you. If you post engaging, fun posts every day people will actually look forward to your content.

Go Live

We wouldn’t suggest doing this often but every once in a while is okay. Going live is a great way to engage with a large audience in a very small time.

You can either go live on Facebook or Instagram – both applications send a notification to your followers and some might just log in to watch. You can use this tool to answer any burning questions your audience might have or simply to talk about your business.

Post Giveaways

You can always increase social media engagement by posting giveaways. This will surely get your audience interested and they will most tag their family and friends, too!

Tell your audience to use a specific hashtag which will give you a lot of exposure.  You can do this every 2 weeks or every month to keep your audience interested. These social media engagement tips are simple and efficient. Try them today and see the difference for yourself!

Dave Brown

Dave Brown is a Sr. Editor at Content Development Pros – a leading inbound marketing company that provides comprehensive content solutions, web design and development, SEO, and blog writing services to small and mid-sized businesses.
Dave Brown
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