19 Best Social Media Management Tools for 2021

(Last Updated On: February 11, 2021)

Social Media has been one of the most prominent platforms on the internet for well over a decade now. To leverage the social media platform to its optimum potential, you should know what your audience thinks about you, and your competitors. Read on our list of free social media management tools that can help you in your next social media marketing campaign.

You need the appropriate metrics to analyze and assess your social media users and make policy changes according to it. In addition, you have to be able to reach out to your audience. Your social media presence amounts to naught if it doesn’t reach out to your target audiences.

 Best Social Media Management Tools 2021

Almost all of the free social media scheduling tools listed here  are different in their own way, with the exception of Social Sprout and Hootsuite, which are the only two tools in this list that are very similar in function. 

All of the above (and a lot more!) can be done using the various free social media management tools available in the market. These tools empower your business to take the right decisions, according to your target audience’s tastes and preferences. 

1. Buzzsumo

Top free social media management tools

Buzzsumo is one of the best free social media management tools for content research and marketing. Its key feature is to monitor and analyze your Facebook pages. It provides you the right metrics about each post and tells you which post performs the best in the market.  You can also use this tool to schedule your online posts.

For instance, it can tell you when is the best time to share a post, what is the optimum length for a post in your niche, and after proper assessment tells you what type of content works the best for your audience.


  • Influencer amplification
  • Content alerts
  • Competitor analysis & comparisons
  • Social backlinks
  • Advanced filtering
  • Content curation
  • Data export
  • Content analysis reports.

Using this information, you will know what to post, how to post, and what is the best time of the day to post it.

2. Chattypeople

Chattypeople, now acquired by Mobilemonkey is the go-to platform if you want to push your promotions to your target audience on Facebook. The best part of this platform is, you can use it regardless of whether you are a big corporation or a small/mid-sized business. You don’t need to know any coding language to get started with it.

This free social media scheduling tool is compatible with the Facebook Messenger allowing you to interact with your audience directly. You can easily create a Chatbot to manage your customer relationships and Facebook pages automatically. Chattypeople also supports multiple CMS platforms and business categories.

3. HowSociable


HowSociable is a simple to use social media management software that lets you track your and your competitor’s presence on social media.  It provides the metrics in an easy to understand manner, where it categorically tells you what are the sites that you are performing well, and what sites need further development. Similarly, in the case of your competitors.


  • Verification Process
  • Controls and Interface
  • Installation Method
  • Features & Add-ons

You can easily create a free account, and track the performances in over ten social media websites, including WordPress and LinkedIn. However, if you want the metrics for sites like Facebook and Twitter, you will need a paid, pro account.

4. SocialLiners 

Top free social media management tools

If you want to increase your audience on the social media platforms, you should look no further than SocialLiners. SocialLiners is the best tool you can use for Influencer Marketing.


  • Manage assets
  • Schedule effortlessly
  • Campaign Management
  • Social Feed Comment Moderation
  • Social Insights
  • Custom Dashboards

I have been personally using this tool for a long time now, and it’s simple to use process, and consistency in quality is above par. You should really check this one out!

5. Likealyzer

If you are a social media rookie, then this is one among the free social media scheduling tools you will really like. It will comprehensively analyze your Facebook page, and give you a complete overview, in relation to the industry and your competitors.


  • Social media monitoring
  • Social media management
  • Content marketing
  • Improve engagement
  • Increase reach
  • Get more customers

It also provides your page a rank in its creation, “Liferank.”  You should use this free tool to get a quick look at your Facebook page performance.

6. Mention

This one is for the top guns of the game, who receive so many mentions that it becomes difficult to keep a track of them. One of the primary features of social media is interacting with your target audience and keeping them engaged. Mention lets you do just that! It has the ability to monitor millions of sources in over 40 languages to keep a track of your brand mentions on social media, forums, blogs, or any other web page. 


  • Competitive analysis
  • Custom insights
  • Automated reports
  • Slack Integration
  • Pulse Notifications
  • Search in your mentions
  • Tags
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Although it is a paid social media management tool, they offer a 14 day free trial period. This is a must use tool if you want to keep a track of your brand image. Sure, you have made the name for yourself. Now it’s time to maintain it!

7. Twitonomy

To use Twitonomy, all you have to do is — sign in with your twitter account and make the most of their many free and robust metrics and monitoring.


  • Follower Analysis
  • Performance and Reliability
  • User, Role, and Access Management
  • Detailed and visual analytics on anyone’s tweets
  • Get insights on the people you follow
  • Monitor your interactions with other Twitter users
  • Get and export Search Analytics on any keywords
  • Monitor tweets from your favorite users
  • Download your followers

Add to that, you can also see your competitor’s twitter metrics by simply providing their twitter handle. The metrics are displayed using visual graphs and easy-to-understand stats.

8. Twazzup

This is another Twitter-based social media management software. Twazzup is great for beginners, as it is simple to use and provides metrics catered to twitter newbies. To monitor using Twazzup, all you have to do is, enter the name you want to track and it will provide you real-time data about the person or organization’s activities on Twitter.


  • Display a list of the most authoritative Twitter users
  • Easily restrict your searches through lists of related keywords
  • Clever mix of real-time search and top-tweets

It is a great way to keep a track of your competitor’s activities, and be updated about the recent keywords in your industry.

9. SumAll

SumAll lets you understand the correlation between your various social media channels.  This tool is specifically made for small and mid-sized businesses to help them get familiar with their social media metrics.


  • Connect social media, eCommerce and advertising platforms
  • Easy to use interface makes viewing and downloading data simple
  • Manipulate data to suit your needs
  • Easy to glean insights across multiple channels

The best part about this social media scheduler is that it provides you daily email updates and a quick overview of the metrics of your account in relation to your previous week’s stats.

10. Buffer

Free Social Media Management Tools

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Buffer’s free social media posting tool allows you to schedule your social media posts in advance. It is only free if you pick a single social media platform and you are only allowed to create ten posts for scheduling.

Key Features:

  • Profile management
  • Multi-media format sharing
  • Agency/business planning
  • Analytics and insights
  • RSS feeds connectivity
  • Informative social analytics
  • Multiple posts and tweets
  • Social profile sharing

If you pay for the app, you may manage numerous social media profiles from a single platform, and you may schedule posts for whichever days and times you wish.

11.  Freelancer

Free Social Media Management Tools

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Since written content produced by AI writers is still pretty stale, you either have to write your own posts or outsource it to another person or company.

Key Features:

  • Secured payment transactions
  • PayPal integration
  • Skrill integration
  • Work progress monitoring
  • Work hours monitoring
  • Direct communication with freelancers
  • Mobile and desktop app

Some people take and post guest posts on the weeks when they don’t feel like writing. Others outsource to a writing company, and others pick a freelancer from websites such as Freelancer.com. You could always take in a guest poster onto your blog, and then have the guest poster share links via his or her social media profiles.

12 – TweetReach 

Free Social Media Management Tools

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Find out how well your Twitter profile is doing. The TweetReach best social media management software is handy because it shows you how well your Tweets are doing, and allows you to monitor your competitors too.

You may monitor topics, profiles, and you may create trackers for Instagram, Facebook, and Twitter. Determine the sentiment and reach for different hashtags, and figure out which social media profiles are considered to be influencers in your topic area.

13. Social Sprout

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You get things such as brand monitoring, social media scheduling, analytics and engagement reports with Social Sprout.

Key Features:

  • Brand Keywords
  • Contact Views
  • Conversation History
  • Message Completion
  • Collision Detection
  • Comment Moderation
  • Message Tasking
  • Message Tagging
  • Custom Influencer List

This social media management software has a clean interface that allows you to manage numerous social media profiles, and it allows you to set up tasks on the GUI that you follow through with the Social Sprout tools. It has a mildly intuitive interface that is reasonably well laid out. However, Social Sprout demands a monthly subscription, and they are not cheap.

14.  MeetEdgar

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Many of the tools mentioned in this article may be used frequently on a weekly basis. However, the MeetEdgar tool is more suited for occasional use whenever you have a social media content lull.

Key Features:

  • Generate Posts Using Browser Extension
  • Category-Based Scheduling
  • Continuous Posting
  • Unlimited Content Library
  • Automatically Upload and Edit
  • Native Photo and Video Support
  • A/B Test Social Messaging
  • Shorten and Track Links
  • Personalized On-Boarding with Real People
  • Reliable Response Time

If you are running out of ideas for your social media posts, MeetEdgar allows you to dig up topics and push content that the MeetEdgar social media scheduler finds to be social media friendly. It is not the sort of tool you should use all the time because it relies heavily on the work of other people to be successful. Think of it as a re-share suggestion tool.

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15. Crowdfire

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The Crowdfire tool has a so-so reputation being a free social media posting tool, but some users claim it is their most intelligent social media tool. It was developed to help people drive traffic to their websites, but it also has a social engagement function that social media influencers may make the most of.

Key Features:

  • Recent un-followers, inactive users
  • 3in1 Scheduler
  • DM Marketing
  • Twitter Analytics
  • Follow competition
  • Search by location and keyword
  • Android and iOS apps
  • Remove unwanted accounts
  • Engagement optimization
  • Copy followers
  • Repost
  • Detailed stats

In a very basic manner, the tool starts to learn about your brand and your style of content, and then it helps you find and create content that it thinks fits with your brand.

16. BuzzSumo

Best Social Media Management Tools

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If you are looking for free social media management tools, BuzzSumo would sure make its way to the list.  its way onto this article. It is an idea generator that uses online social media information and metrics to help you pick topics and come up with new social media posts.

Key Features:

  • Social Media Content Insights
  • Customized alerts
  • Personalized Interface
  • Open API available
  • Effective Content Curation
  • Data Exports
  • Advanced Data Filters
  • Comprehensive Social Media Analytics
  • Content creators’ details

You can choose between different types of content and choose what to share with your target audience. One of its best tools is its daily alerts that give you inspirational content because it helps remind you to post on social media on a daily basis.

17. Post Planner

Best Social Media Management Tools

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Find content that you think may interest your target audience by keyword, Twitter handle, Facebook page or hashtag, and then store your favorite content in one area. Plan your posts based on the content you have found online with the help of Post Planner’s tools. The planner uses what it knows about your chosen keywords and content to help you pick the best times to post your content online.

Key Features:

  • Planned posts
  • Top articles
  • Status ideas
  • Bulk Uploads
  • Sharebar
  • Custom Domain
  • Email Opt-in
  • Post targeting

On the tool, you will see a simple calendar that shows posting times, it allows you to quickly edit your plan, and view statistics to be sure you are posting at the right time and with the correct content.

18. HootSuite – #1 in Social Media Management

Best Social Media Management Tools

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The HootSuite program is one of the better known social media managing tools. It has grown so that you may now manage profiles on 35 different social media networks.

Key Features:

  • Scheduling
  • Content curation
  • Promote
  • Analytics
  • Monitoring
  • Team management
  • Security
  • Apps and Integrations
  • Manage multiple contributors
  • Update multiple networks in one step
  • Optimize delivery
  • Social Analytics reports

Many people figure they should use either Hootsuite or Social Sprout because they both do pretty-much the same thing. You get to add and use three social media profiles for free on HootSuite, but obviously the tool is very limited unless you pay for a full account.

19.  Bit.ly

Best Social Media Management Tools

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Are you posting links and wish you could test the effectiveness of each post through the CTR (Click Through Rate) of your links? The Bit.ly tool allows you to do just that. You may run very specific tests via your social media profiles and monitor your results with Bit.ly link tracking.

Key Features:

  • Shorten and brand the links you share
  • Track individual link analytics
  • Gather audience intelligence
  • Measure campaign performance in one location
  • Collect insights on your performance
  • Optimize your marketing efforts
  • Give context to the click.

In addition, you may shorten your long URLs with the Bit.ly tool to make your links a little more aesthetically pleasing.

Best Social Media Management Software: Conclusion

The top best social media management tools covered in this article are of a varied mix that work in broad and concentrated ways. Some of the tools are more like a toolkit for your social media campaign, whereas others focus on just a small part of your social media crusade.

Initially, you may have some struggle getting familiar with its user interface, but as you get comfortable, this tool can work wonders for you.  Do you think I might have missed out on other important social media management tools? Share your thoughts in the comments below.

Anthony Bergs
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