The Impact Technology has on Sales and Marketing
Sometimes it is easy to forget the technology around us that seemed to be magical a decade ago. We carry enough technology in our pockets every day through which we can access every information of the world, talk to anybody in any corner of the world which was not even possible at the beginning of the 21st century.
Tech has affected almost everything in both ways, and it is an indication that it will have more life-changing advancements in the years yet to come.
It is only natural that the advancement of tech had made a similar impact on business and its sales and marketing. For instance, the technology we use as a part of our daily lives connects the customers to their business partners making it easy to converse and settle deals without even having to attend time to time meeting and other business necessities.
It won’t be wrong to say that the advancement of technology has only made sales and marketing easier and faster.
Therefore, it is essential for any business leader to stay on the top of the e-business and customer-centered trends in this information-intensive environment. Although it can be a full-time job, it results in a great deal of positive outcomes for the business.
Here are some ways in which technology has changed sales and marketing making it easier and faster.
Distance is no longer an obstacle:
distance has become almost irrelevant for sales and marketing and professionals today. With various smartphone applications, and online conference programs it has become relatively easy for entrepreneurs to communicate with their partners and relevant customers to contact and negotiate the terms and conditions of their business.
Remote workers and telecommuters can work from across the town or a foreign country without affecting the work efficiency or productivity.
An accurate, faster and more personalized customer service:
Modern customer relation management system and applications enables the salesperson and marketers to work effectively upon the customer’s acquisitions and needs to enhance the products according to the requirements of the customers. They can almost immediately respond to the customer’s issues through CRM application to increase their productivity.
Sales and marketing costs can be decreased:
Technology is a serious source of saving capital in sales and marketing. Marketing materials, for instance, professional logos and brochures can be made on online logo design software without hiring a professional designer to design one. Other than that, video and audio files can be added to a file to engage more customers to your product.
Customers can easily connect with you using social media and vice-versa:
there are many social media platforms like facebook, twitter, LinkedIn and others allow you immediate and direct contact with the customer. Through online webinars, presentations and other such activities can be used to keep the users engaged.
Other than that, these sites can be used to keep your customers up-to-date about the latest news on the new product that you have launched or any event that you have organized to portray your product.
Key decisions have never been easier to make:
with communication technology, it has never been easier to convey a message or get approval on some decisions made by company’s decision makers. Electronic signatures and approval systems reduce time to get the approval of the company head making it easier for the business executives sitting in a different city or country with a different time zone to work out the critical problems of the owner’s consent.
The correct use of technology can give your company a competitive edge in the marketplace. Network technology provides instant access to each other. This fact widely used by marketers to promote the products in the public eyes. With this technology, a marketer can reach the global market with just a click.
As mentioned before, the internet and technology have broken all the barriers of time and distance that made the business people think twice before expanding their business internationally.
Technology has advanced the way of sales and marketing eliminating any possible obstacle enabling the marketers to reach out to the global world. While social marketing helps the marketers for promotions, there are many other sites and software that facilitates the entrepreneurs with designing and productions in a cost-effective and less time-consuming way.