How to Write a Blog Post that Connects with Your Readers?

Every writer has a yearning to write killer blog posts that attract reads every time. The feeling of accomplishment that a writer gets when readers connect with the posts is sure real. It doesn’t matter if you have a lot of traffic, a lot of comments, or many readers on your blog.

It also doesn’t matter how much you’re making out of your blog. You might have many reads, but readers might get disappointed with what they read.

An air of emptiness might engulf them after reading your posts. So, what matters is whether readers connect with you.

How To Write An Engaging Blog Post?

How To Write An Engaging Blog Post?

So, how can you, as a writer, come up with blog posts that connect with your readers? This article will consider some vital tips that can help you in this regard.

1. Use a Captivating Headline

What readers are attracted to first is the headline. In fact, it’s what they see when they first glance at your blog. Therefore, your headline is what sells your blog.

In order to captivate the readers, your headline has to be bold and descriptive. It has to arouse interest and curiosity on the part of the reader.

Many writers slack off when it comes to creating captivating headlines. Many sigh at the thought of it and you might be one of them. This is the reason as to why your readers don’t connect with your blog posts since their interest was quashed by your dull headline.

If you need some help with creating a great headline, you can employ the use of headline generators. Tools like Headline Analyzer can help you gauge how a particular headline might perform.

The secret is using your own ideas and then supplementing them with the input of these headline generators.

Settle on a Strong Premise

A premise is a central concept that you’re talking about in your post. It is what the whole blog post will try to prove.

If you don’t understand the premise of your post, it will reflect in your whole post. And guess what? Readers will notice it. You will brand yourself as that writer who writes posts that don’t make sense.

There is no way you can connect with the readers if they notice that you don’t understand what your premise is.

To effectively understand your premise, undertake an extensive research before writing your post. Make sure that you understand the basic points of the subject you are writing about.

This way you will articulate these points very well; your work will appeal to many readers and eventually make them connect with your work.

Plan on How Your Post Will Look Like

This comes right after identifying the premise of your post. Before you get to the actual writing, you should take a moment to plan the overall look of your post.

This will involve considering what sub-headings you will use and what images are appropriate for your post. It also involves identifying the sources that you want to include in your post.

The benefit of doing this before starting to write is that it will enhance the writing process. You will write more easily and faster since you will have a clear outlook of what you want to write about.

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It will save you time and improve the efficiency of your work. It will also make your post more clearly structured. This is what readers love – a well-structured post that’s well arranged. So, make sure that it’s taken care of.

Use Real-life Illustrations and Experiences

By nature, humans tend to connect with people who share their personal experiences and sentiments. As a writer, you can capitalize on this. There is no better way to connect with your readers than by sharing your own experiences especially if they are related to the subject of your post.

It shows readers your human side, which is what they easily connect with. Readers can even trust you since you have exposed your vulnerability to them by sharing your personal story.

Real-life illustrations and experiences tend to make more interesting stories that can even evoke emotions. Connecting to your readers through emotions is a sure way of creating a loyal readership.

Use Graphics and Images

Many writers underestimate the importance of images and graphics. Scientists have even confirmed that the mind is attracted to the images more than to the text. The eye is considered to be the gateway to the mind.

Many marketing agencies realize this and use images to capture the attention of potential customers.A single image can convey more information than several blocks of text.

Thus, as a writer, you ought to leverage on this. Use images and graphics in your posts. It will enable readers to connect with the subject matter better and it will also enable them to remember the post more vividly.

Create Curiosity

The humans are curious by nature. Christians can remember the story of Adam and Eve where they were given a whole garden filled with many different types of fruits. However, they ate the one fruit that they were forbidden to eat.

Curiosity is normally fueled by the urge to fill the gap between what a person knows and what they want to know. This curiosity ends up influencing their actions in various aspects.

In our case here, readers can be drawn by curiosity to see what your blog is all about. You might be posting content that they are not used to.

Hence, they will want to know what exactly you’re posting. In particular instances, readers might hear from friends or family about a certain blog. Hence, their curiosity is fueled, and that is how they end up on your blog.

So, how can you create sufficient curiosity? Bloggers have identified a certain formula to create templates for their blogs.

(New remarkable thing)+ (Desirable outcome) = (Curious reader)

The above formula simply means that a new remarkable thing coupled with a desirable outcome adds up to making the reader curious.

For example, if it is about business, the template could be:

Have you ever wondered how you could earn more money with online marketing?

The desirable outcome, in this case, is earning more money while the new remarkable thing is online marketing. Anyone reading this sentence in a blog post will automatically be curious. This curiosity will drive them to read the whole post in order to know how they can earn more money with online marketing.

Therefore, as a writer, do not underestimate the value of stimulating the curiosity of your readers. You can effectively do this by using curiosity based headlines and introductory sentences. Readers will instantly connect with your blog once their curiosity is aroused.

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Write a Strong Conclusion

Many bloggers often leave out the conclusion when writing posts. The conclusion is vital as it summarizes your whole post. If your post is long, some readers might forget important details that you highlighted.

Thus, the conclusion offers an opportunity for you to remind them of the main points in your post. What you put in the conclusion should be what the reader will take home so to speak. It will show the reader how relevant your content is to them.

Engage Your Audience

One sure way that engages the audience is asking questions. Ask them what they think of your post; whether they liked it and whether they have any suggestions.

Provide a platform for feedback and, most importantly, reply to your readers’ comments. This will show your readers that you have reserved some time to attend to them. This will keep them hooked to your site as they will always come back to check what’s new. You will ultimately connect with them and create a loyal readership.


Be sure to proofread your article. Before you publish your post, edit it and subject it to grammar check. Readers appreciate well-written work. A substantial part of them is put off if there are many errors in a post.

So, to write a captivating post, you should pay attention to your headline, use images and graphics to illustrate your main points, share your personal experiences, and appeal to the curiosity of your readers.

And don’t forget to structure your post well and proofread it after it is written. Use our tips on How to write an engaging blog post?and you are guaranteed success in no time.

Well, did you find this information helpful? Have any suggestions to improve this post? Please leave a comment below.

How To Write An Engaging Blog Post?