5 Things to Remember When Launching Your eCommerce Website

Every new beginning is hard, and launching your eCommerce website is no exception. You spent so much time and thought of creating something special, exciting, and new and now it is time to show that to the world.

Launching Your eCommerce Website: Things to Remember

Launching Your eCommerce Website

That is why it is a good idea to be well prepared for everything that may or may not come. You can take a look at these important aspects of the eCommerce business which can help entrepreneurs such as you to have a strong start.

Stand Out

Cyberspace market is a continually growing trend and there is no surprise that more and more people are showing their interest in eCommerce and coming up with new website ideas.

The plus side to this is that there is a place for you too, but you can easily get lost among the numerous other aspiring business people. That is why it is of crucial importance that you stand out.

Here are some of the options which will help you with that:

Original name

Customers need something to remember you by. In the sea of different websites, you need to be the one whose name will catch their attention and make them want to see what is it all about.

The name of the website should be something that appeals to you and the services you offer but most importantly, it should appeal to the customers. It can be very helpful if you hear a second opinion and find a professional to help you with your brand name.

Don’t think that accepting or modifying the name of the website can take away your originality, it’s quite contrary, it will help you inspire one.

Attractive design

The age of Millennials is the age of aesthetics. We must admit that nowadays everything revolves around how attractive something looks.

The quality and the product will bring you loyalty, but the attractive design is what will make the customers want to browse through the website in the first place.

Invest in yourself and hire a great designer who will bring your ideas to life. Don’t even be afraid to step up and inquire about startup business loan. You are a risk worth taking.

Memorable slogan

You must never forget the importance of marketing in the whole process, and a catchy slogan can play a great role.

Just remember all of those commercials for products that you would maybe never even take a look at, but their slogan got you thinking about it for days. And who will you resort to when you need such services? To the one that is stuck in your head.

 Pay Attention to Your Home Page

You must be careful with how you design your home page since that is the first thing the customers will see. It can be a critical point when they decide whether to stay and browse or to leave.

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That is why it may not be a bad idea to find some help and bring it to perfection.

There are a lot of options when it comes to content writers and editors so before you make a decision be sure to do your research and find the best editing service.

Take your time, read the reviews, and choose the service which appeals to you the most. Don’t rush it, this is an important step and it deserves all the attention.

 Perfect the Product Page

While gaining attention is the first step, the product and how you sell it is the key to success.

In online shopping, the customer can’t see or feel the product and that is why you must pay close attention to your product page and how it is designed. The more information you present, the higher is the possibility that the customer will feel confident about buying it.

That is why you must showcase relevant information on each page. Here are some of the basic points on which you should pay attention to:

  • Selling information; that is free shipping or discount promotions (e.g. a clock with a buy now discount)
  • Add-to-cart button on each product page
  • Multiple high-quality product images from all angles
  • Detailed product information and specification
  • Clear product description and its function
  • Good zoom-in functionality for product images
  • Shipping and tax calculations on the product page
  • Information about dimensions, colors, weight, material, washing instructions, etc.
  • A sold out banner; the customer needs to know if the item is not available

 Understand the Importance of User Experience

Sometimes it can be hard for you to fully understand the buyer’s wants and needs. Maybe you’re wondering how can you be objective with something that is your creation? However, there is a solution – try to put yourself in the customer’s shoes.

After you’ve created the website, go through the online shopping experience from beginning to end. Look closely at what your buyers will see, and it can help you to uncover any roadblocks.

It is said that the buyer shouldn’t need more than three clicks to reach his/her destination, so try to make that happen. The quicker you get them to check out, the more products you will sell.

Pay attention that the customers have a chance to leave reviews and ratings for each eCommerce product. It is meaningful both to you and them. While they get a chance to see what others have to say about it, you’ll get an opportunity to find out what improvements do you need to make.

Don’t forget to show them that their opinion matters.

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Another good idea is to have an area where they can sign up for notifications when a product becomes available. It is important that they feel your commitment.

Keeping up with the innovations in the user experience segment is another important aspect. Don’t be hesitant to do some research. You can always find some relevant and informative articles which can help you with improving the user experience of your website.

Get the Word Out

Anyone can set up a website and offer items for sale, but getting people to notice YOUR website is where the challenge lies.

You should never undermine the importance of marketing research. It will help you to find out what does your target audience wants and needs, and if you are heading in the right direction. This is one of the first steps you have to take before the launch of your website.

One of the main marketing tools is social media.

No matter which platform do you choose to use, just make sure that you are using them in the right way. That is why you should inquire about social media tools. It goes without saying that they can definitely come in handy.

In addition, make sure that you use social networks which host your target audience.

Search engines are one of the best ways to drive traffic to your site, but first, you have to make sure that the search engine will be able to find your site. Making search optimized ecommerce website has a great value.

Launching Your eCommerce Website: Final Thoughts

The process of launching an eCommerce website can be exhausting, so having a list of the most important things to focus on can be very helpful. You should just follow these guidelines and they will keep your priorities straight.

Take your time and make sure that everything is ready and functional before the launch. Every second you spend making your dream come true is a time well spent.

Daniela McVicker

Daniela McVicker is a freelance writer and editor for Rated by Students. She graduated from Durham University and has an MA in Psychological Science. Her fields of expertise are creative writing, fiction writing, and academic research.

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