How to Write Unique Content for Your Site?

When running a successful website, it all comes down to the quality of the content that you put up on your site.

Quality implies that you need fresh, original content, relevant to your audience. It’s not an easy thing to prepare original content all the time.

Writing can be quite taxing, and it requires commitment and dedication. Since you can’t just post anything online, you’ll also need to do lots and lots of research.

Therefore, this makes the whole process rather tedious and outright boring! It’s also good to spice things up a little bit for your readers.

How to Write Unique Content for Your Site?

How to Write Unique Content for Your Site?

Vary the type of content you put up. For example, you could write, then do an infographic or a video series, add some audio, etc.

All you need is to tap into your creative self. Relax, you don’t have to worry if that doesn’t work out. Here are a couple of ways to get free original content for your website without writing it yourself:

1. Infographics

Infographics are quite an exciting and fun way to express yourself to the audience creatively. If you have some creativity in you, then be sure to maximize the use of it. Infographics are simple to understand, therefore, they communicate the right information to your audience.

Compared to writing content for your site, infographics will take a much shorter time to prepare. Plus, it will be more interesting for your audience. Ensure though that you use the right images to send the desired message.

Among the benefits of using infographics is that they are easily shareable and will, therefore, easily reach your intended audience.

2. Images

The most important thing about maintaining your site is keeping it active by having fresh content on a regular basis. Using images gives you free original content for your site, and you need not write for ages.

These images should be relevant to whatever your website is all about. Let’s say, for example, you have a restaurant, then your site should have pictures of the different meals offered at the restaurant.

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Or pictures of some of your guests, especially if they are famous, for marketing purposes. However, remember to seek their permission first before putting the pictures up.

Other than providing new content, an image gallery makes your site more colorful and fun for your readers. It’s also an excellent way of showing your target audience what product you’re offering and it shows them some of your experiences.

In the end, you’ll have some good content without having to write a lot. All it will take is selecting the best images that effectively communicate your message to the target audience.

3. Video and Audio

Chances of forgetting something you heard or watched are minimal as compared to reading it.

Therefore, you should have a couple of videos and audios on your site. Videos can vary. You could maybe record an interview with an expert in whatever your content is all about. Or you could put up a video that describes your services or products while still appealing to your audience.

When you think about it, you’ll have some good original content that didn’t take long hours to make.

Plus, having such videos adds some authenticity to your site. This is as long as the expert you invited is legit and has some level of recognition in their area of expertise.

Videos are an excellent way to save both yours and your audience’s time. Audios, on the other hand, are also good to use and are easy to set up.

As long as you have a suitable recording device, then all should go well. With both videos and audios, you need not worry about getting an expert. As long as you’re credible, you’ll get people eager to participate.

4. Podcasts

A podcast series is a good way of generating content for your site. This will provide your audience with tons of high-quality original information that you didn’t have to write. A good podcast series could end up being an excellent marketing tool for your company.

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5. Guest Posts

When your readers post comments, it helps generate original content for your site. The comments are often relevant to the content on your site.

They may give other readers one or two ideas that may be beneficial to them. These conversations show your site as active, therefore, generating traffic.


We are all accustomed to the ‘I must write’ notion as the only way of creating original content for your site. That shouldn’t be the case. There are several ways to create original content without having to endure long hours of writing.

Videos, audios, images, and infographics could do the trick for you. Yes, writing can be tedious and you don’t always have the time to do it. Therefore, you can explore these options.

Remember, the quality of your content determines traffic to your site. Original content can be packaged in whichever way you prefer. These options are free and they help make your site appeal more to the readers.

How to Write Unique Website Content?

Sophia Clark

Sophia Clark graduated from the University in the City of New York with B.A. in Journalism, 2011. She is a creative writer from New York who loves to share her thoughts with readers. In her free time she enjoys writing fiction as well as reading it. Her big dream is to publish a novel one day.

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