How to Boost Site's Visibility? 6 Things to Consider

(LAST UPDATED: April 2, 2020)

One of the most notorious statistics in the world of digital marketing is the fact that about 95 percent of all Google searches end at page one. Unfortunately, this means that all the hard work you’ve put in your web design, content and responsiveness may be in vain.

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How to Boost Site’s Visibility?

Imagine it as an equivalent of a great offer that no one ever gets to hear about. So, in order to boost your online presence, you need to find a way to give your site a visibility boost. Here are six efficient techniques that can help you out.

1. Improve responsiveness

The first thing you need to work on is the responsiveness, seeing as how it has a direct impact on an average duration of a visit to your website. According to several surveys, about four seconds of non-responsiveness is enough for one-quarter of all your visitors to leave, however, this is not the end of your ordeal.

Due to the fact that an average user expects a website to load within the first two seconds (ideally even faster), even those who do decide to stay will be visibly frustrated.

This diminishes their overall user experience and lowers the chance that they will ever come back. That being said, by improving responsiveness, you will gain both direct and indirect boost your site’s visibility.

2. Embark on an upward spiral

Google understands that success doesn’t come overnight, however, they put a lot of value into a continuous improvement. In other words, if your website’s metrics are constantly improving, you can expect your SERP changes to follow suit.

Investing a lot of short-term effort in your website’s rank improvement is great, yet, as soon as it starts falling down in quality, you will get penalized. Even worse, as soon as Google recognizes a pattern of inconsistency with your website, it will think twice before trusting you again.

3. Think about link building

Apart from helping you build the authority of your brand, create new relationships and drive steady traffic to your website, link building is one of the most organic ways to boost your Google rank.

The greatest problem with link building lies in the fact that a lot of people don’t know the first thing about it, which makes them assume that this is a function that absolutely has to be outsourced. However, with adequate link building tools on your side, as well as some basic training (course or independent research), you can make quite the progress in no time.

4. Optimize for mobile users

Today, most online users browse the internet on their smartphones and tablets. In fact, last year, Windows was finally surpassed by Android as the most-used OS for internet browsing.

Needless to say, this trend is bound to continue in the nearest future, as well. In other words, in order not to miss out on the majority of your audience, make sure to design a layout that is compatible with various screen sizes and ensure that your website is touch-friendly.

5. Don’t forget about the voice search SEO

Apart from standard SEO, you also need to find a way to appeal to the ever-growing number of voice search users. In fact, about 41 percent of adults use this feature on a daily basis, whereas more than half of all teens (55 percent) rely on it in most of their inquiries.

The difference between voice search and traditional SEO lies in the fact that your keywords need to be in their spoken form (no article or preposition omission). The very fact that a lot of marketers still ignore this vital aspect of SEO might give you an edge.

6. On-page optimization

At the end of the day, you need to make sure that your page is crawler friendly and the best way to do so is through some on-page optimization techniques.

You should start from brief and descriptive titles, as well as adequate meta descriptions. In this way, you’re telling your Google what your site is all about, instead of relying on Google bots to figure this out on their own. By helping to facilitate this process, your site will get indexed much sooner.

Conclusion

The problem with boosting your site’s visibility the right way around lies in the fact that you always have to look at the bigger picture. Sure, spam-like black-hat techniques can give you some immediate results, yet, in the long run, they are bound to cause more harm than they do good.

Therefore, always plan for the long-run and have a strategy prepared. With the right preparation, research and tools, this shouldn’t be too difficult to achieve.

Emma Miller

Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She's a contributor at Bizzmark blog.