People who work in the field of digital marketing for a certain amount of time eventually
Observe digital marketing as a huge, well-oiled machine, containing thousands of miniature
The reign of the nine-to-five office culture is officially ending, with more flexible work
Understanding your social media presence is about knowing more than what you upload and
There are numerous businesses similar to yours, competing over the same customers and offering similar products and services. So, the only way to rise above them and stay relevant in this hostile online ecosystem is to have a solid business promotion plan.
Effective Ways to Promote Digital Business
Here are some of the most powerful digital marketing strategies you should keep in mind.
1. Publish Content Regularly
With the rise of Google’s algorithms, doing SEO is all about content marketing. Investing in a valuable company blog boosts your visibility and makes you a valuable source of information.
Once people recognize your value, they will start linking to you and sharing your posts. This is great for your SEO, too. Namely, your click-through rates, backlink portfolio, and shares prove your relevance, telling Google to rank you higher.
But, to get the most of your content strategy, you need to keep pace with trends and experiment with different forms of content. Aside from
How to Boost Site’s Visibility?
Imagine it as an equivalent of a great offer that no one ever gets to hear about. So, in order to boost your online presence, you need to find a way to give your site a visibility boost. Here are six efficient techniques that can help you out.
1. Improve responsiveness
The first thing you need to work on is the responsiveness, seeing as how it has a direct impact on an average duration of a visit to your website. According to several surveys, about four seconds of non-responsiveness is enough for one-quarter of all your visitors to leave, however, this is not the end of your ordeal.
Due to the fact that an average user expects a website to load within the first two seconds (ideally even faster), even those who do decide to stay will be visibly frustrated.
This diminishes their overall user experience and lowers the chance that they will ever come back. That being said, by improving responsiveness, you will gain both direct and indirect boost your site’s visibility.
2. Embark on an upward spiral
Google understands that success doesn’t come overnight, however, they put a lot of value into a continuous improvement. In other words, if your website’s metrics are constantly improving, you can expect your SERP changes to follow suit.
Investing a lot of short-term effort in your website’s rank improvement is great, yet, as soon as it starts falling down in quality, you will get penalized. Even worse, as soon as Google recognizes a pattern of inconsistency with your website, it will think twice before trusting you again.
3. Think about link building
Apart from helping you build the authority of your brand, create new relationships and drive steady traffic to your website, link building is one of the most organic ways to boost your Google rank.
Benefits of Cloud Orchestration
However, with the development of cloud technology, as well as technology as a whole, certain problems with handling clouds have become obvious.
They have become bigger in size and much more complex when it comes to their capacity and infrastructure, making them sometimes quite a challenge to manage, control and supervise.
A very handy solution to these problems that have arisen recently and aren’t going anywhere is a thing called cloud orchestration. Cloud orchestration makes deployment and management of processes and resources much simpler and smoother.
It ensures that the process of maintaining the elements of the cloud runs in a more integrated and harmonized manner. To explain how it works in more detail and why you should consider using it for your business, let’s first take a quick overview of the general advantages that cloud technology offers.
Benefits of using clouds
One of the most important benefits that come with clouds is a significant reduction of IT infrastructure costs, since the infrastructure is provided by a third party, in this case a cloud company.
This service is much cheaper than what would be the traditional capital expenditures required to make your company’s IT sector fully operational. Especially with usage-based billing, where you pay only for the services that you’ve actually used.
They range from the lack of cooperation and few conversations to rare personal initiatives and the overall poor performance. And, you need to invest a lot of effort to learn how to recognize them effectively.
6 Ways to Improve Your Office Morale
Such a worrisome lack of productivity may cost companies between $450 and $550 billion per year. So, what does this mean for small businesses with restricted budgets? Well, if they don’t find a way to resolve this issue on time, the chances are that they will fail. This is something you cannot afford to happen.
Here are a few tactics that will help you boost your employees’ satisfaction.
Give your Employees a Chance to Perfect their Skills
Let’s face it. No matter how much you love your job, sooner or later it becomes stagnant. Every day resembles the previous one and you start feeling just like a hamster running in circles. So, what do you do in a situation like that? Unsurprisingly, you will quit your job and look for more exciting career opportunities.
The same goes for your employees. Regardless of how much they may respect you or love their coworkers, once they get bored, they will start searching for a more profitable job that will open the door to meeting new people, perfecting their skills, and taking their career to the next level.
For every business owner, losing loyal employees seems like a nightmare. But, don’t despair. There is something you can do to prevent all this on time. Like they say, where there’s will, there’s a way.
For starters, you need to motivate your employees by putting your trust in them and offering them career advancement opportunities. According to a build a strong career, 30% of Millennials say that career advancement opportunities motivate them to work harder and stay with their employer for some time.
Now, for the majority of businesses, career advancement opportunities mean offering a raise or a better job title. But, it doesn’t have to be so. Today’s employees are demanding and they are eager to constantly improve their knowledge and perfect their skills.
This is why you should build a strong career development plan and provide them with a wide range of online or in-house courses relevant to your niche. You could even ask them what kind of mentoring programs and courses they are interested in the most.
Show that you Care
Your employees are the lifeblood of your business. As their boss, you need to be involved in their personal lives and let them feel valued not only as your workers, but also as family members.
After all, you are a huge corporate family. Keep tabs on your employees and celebrate their personal milestones. Throw them a surprise birthday party, send flowers to your employees when they have a child, wish them happy holidays, and so on.
You should also track their behavior and know if something troubles them. For instance, if you notice that an employee is underperforming, you should take them aside for a face-to-face talk and try to figure out what the problem is.
Each of your employees is different and, to understand them, you need to put yourself in their shoes. Let them know that you care about their well-being and that they are much more than just a name on a piece of paper for you. Most importantly, always try to be available to them when the need arises. Remember, it is sometimes little things like that may make a huge difference.
Give out Incentives
For decades, incentives have been one of the most powerful engagement boosters. The studies show that 71% of workers would rather work for an employer who provides rewards than take a job with higher pay.
However, you need to keep in mind that giving out rewards is a pretty complex task. For many business owners, this means giving their employees a bonus whenever they do something exceptional.
Working in the digital environment is not the same as performing
Since the dawn of time, humanity has relied on tools and
How to Grow Your Blog Business?
As result, their quality content doesn’t get the exposure it deserves. So, in short, don’t let yourself be one of those people and check out these seven hacks that will get your blog right on track.
1. Brush up on Your Keywords
I can’t stress enough the importance of finding the right keywords for your blog posts. Juicing up your content with some relevant keywords will definitely boost your traffic. In 2017, writing killer content is simply not enough.
What you should be doing is looking into the most searched for keywords on Google and then shaping your content around those words. That way you’ll ensure that your blog posts are optimized for search engines, which will reflect in an increase in blog traffic. You can use a tool like Google’s Keyword Planner to find the best possible keyword for your content. (How to Grow Your Blog Business?)
2. Engage Your Audience
Nobody likes a king that is just sitting in his high castle, so be out there in the trenches with the ‘common’ folk. Engage your audience at every opportunity. Try replying to each and every one of their comments, share their posts on social media, and interact with them in new and interesting ways.
For example, have a live Q&A with your visitors and listen to what they have to say. Make sure they feel seen and heard. Help them voice their opinions and then improve your blog based on that.
3. Focus on Hot Topics
Writing quality content is something you should always strive for. However, not focusing on the most popular topics at that particular moment is a waste of potential. That blog post you’ve just shared could’ve gone viral if it had been written a year ago perhaps. (How to Grow Your Blog Business?)
Focus on the present, search for active hot or trending topics on social media, Reddit, and other relevant platforms and forums. Including recent case studies into your blog could also prove beneficial to its growth. So, keep your eyes peeled for any top stories out there and be the first one to blog about them.
Reward your top contributors and blog ambassadors with free giveaways. Whether they topped the comment section on your blog, shared something neat about your blog on their
Event Marketing with Social Media
So, what are you waiting for? Go grab your pickaxe and let’s get down to business with these five ways social media can help your event marketing strategy:
1. Establish Your Base
Social media is an excellent way of building and expanding your loyal base of followers; the type of people that will most likely come to your events in the future. The bigger the base, the better it is for your event marketing. That’s why it’s essential that you build a solid foundation for your community. However, don’t make the rookie mistake of going overboard with the use of many different social media platforms.
Instead, what you should be doing is sticking to two or three platforms that best resonate with your target audience. After all, you want to create a loyal fanbase and engage with them as much as possible.
Spreading your message on too many social platforms is extremely time-consuming and it may be difficult to establishing a coherent and well-rounded connection with your fans.
Instead, focus on answering all of their questions and keep engaging them as much as possible. Facebook Pages is a good place to start. There, fans can easily check on your many updates and get in touch with you.
2. Befriend the Locals
Another cool way social media can help with your event marketing is by making a video that will grab people’s attention and then sharing it on your social media profiles. Use a video that highlights your previous event and how epic it was, or make a ‘teaser’ video of the event that is yet to come.
This smart event branding strategy will attract a lot of potential attendees, but make sure to use your logo with each video if possible, so the viewers can connect it with your brand more easily.
Another idea would be to use a catchy slogan which would circle around social media platforms for a time, improving your brand recognition. If you want people coming to your event they first need to know who you are. Keep in mind that the quality of the content is what matters here.
With quality content, you are more likely to attract the right kind of people, and lots of them. Otherwise, you could see your content becoming a laughing stock of the social media and thus backfire on you completely.
3. Start the Hype Train
Exploiting the hype created around your event on social media can be a powerful marketing tool. Make your followers do the promoting for you. Spark their interest with mini-competitions they can participate in before the event, and reward them with various giveaways or tickets. Tweet fun quizzes or some interesting trivia to get the ball rolling in the community.
Get them to talk about your event online on their social media profiles; one hashtag with your event name should do the trick. This way, your followers will be like a beacon for their own followers and friends.
By creating a positive vibe, you not only make a lot of people excited and rallied up for your event, but you also gain a lot of commendation for it as well; which will encourage new people to give your event a chance.
4. Get Endorsements
Closely connected to the previous point, getting your loyal followers to share your event with their friends is one thing, but having a social media celebrity sharing it is another. Endorsements from people with well-established fanbases will extend your event marketing to their followers in turn.
Try getting a prominent participant (speaker, performer) of your event to endorse the same in
Things rapidly change and evolve and competitors catch on to new tricks of the trade. Keeping up with the latest trends is the only way to ensure you are not left behind.
Digital Marketing Trends 2017
Content still reigns supreme but the form it takes and the media through which it reaches its audiences is what’s transforming. Sales pitches were never popular and now, with ad blockers and savvy millennials, it’s even more important to be innovative and grab attention the right way.
Mobile is a must
Just as, once upon a time, video killed the radio star, now it seems that the smartphone is killing the desktop. Whatever you do, you will want to make sure your campaigns and your content are optimized for a seamless mobile experience.
Not only are your customers more likely to browse, compare and make decisions using their mobile phones but search engines themselves are adapting their algorithms to give preference to those whose online presence is mobile friendly.
More Than Just a Video – Live Streaming
In a world where everything is processed and repackaged, there’s something thrilling about feeling a part of something authentic and having a first-hand experience. And this is where live video streaming comes in.
It’s immersive and statistics have shown it is highly effective and increasingly dominant in the world of digital marketing.
Virtual Reality and Augmented Reality industry is
The unprecedented rise in mobile use across the globe has opened yet another lucrative door for startups and recognized companies alike to reach the hearts and minds of their target audience and establish their identity as the customer’s brand of choice. So, don’t miss your opportunity to get ahead of the game, and start implementing these trends that are dominating mobile marketing in 2017.
A holistic approach to mobile optimization
As customers and consumers around the world are swiftly transitioning to mobile use, taking their news, shopping and social media on the go like a good cup of coffee, brands are trying to keep pace in bringing the best possible experience mobile optimization can provide.
Websites have become mobile-friendly, and rather than creating an app people are unlikely to install due to limited phone memory and performance capabilities, you need to