All posts by Emma Miller

4 Effective Ways to Promote Your Digital Business

With the rise of the web, starting an online business has never been simpler and, at the same time, more challenging.

There are numerous businesses similar to yours, competing over the same customers and offering similar products and services. So, the only way to rise above them and stay relevant in this hostile online ecosystem is to have a solid business promotion plan.

Effective Ways to Promote Digital Business

Here are some of the most powerful digital marketing strategies you should keep in mind.

1. Publish Content Regularly

With the rise of Google’s algorithms, doing SEO is all about content marketing. Investing in a valuable company blog boosts your visibility and makes you a valuable source of information.

Once people recognize your value, they will start linking to you and sharing your posts. This is great for your SEO, too. Namely, your click-through rates, backlink portfolio, and shares prove your relevance, telling Google to rank you higher.  

But, to get the most of your content strategy, you need to keep pace with trends and experiment with different forms of content. Aside from


6 Ways to Boost Your Site’s Visibility

One of the most notorious statistics in the world of digital marketing is the fact that about 95 percent of all Google searches end at page one. Unfortunately, this means that all the hard work you’ve put in your web design, content and responsiveness may be in vain. 

How to Boost Site’s Visibility?

How to Boost Site's Visibility?

Imagine it as an equivalent of a great offer that no one ever gets to hear about. So, in order to boost your online presence, you need to find a way to give your site a visibility boost. Here are six efficient techniques that can help you out.

1. Improve responsiveness

The first thing you need to work on is the responsiveness, seeing as how it has a direct impact on an average duration of a visit to your website. According to several surveys, about four seconds of non-responsiveness is enough for one-quarter of all your visitors to leave, however, this is not the end of your ordeal. 

Due to the fact that an average user expects a website to load within the first two seconds (ideally even faster), even those who do decide to stay will be visibly frustrated.

This diminishes their overall user experience and lowers the chance that they will ever come back. That being said, by improving responsiveness, you will gain both direct and indirect boost your site’s visibility.

2. Embark on an upward spiral

Google understands that success doesn’t come overnight, however, they put a lot of value into a continuous improvement. In other words, if your website’s metrics are constantly improving, you can expect your SERP changes to follow suit.

Investing a lot of short-term effort in your website’s rank improvement is great, yet, as soon as it starts falling down in quality, you will get penalized. Even worse, as soon as Google recognizes a pattern of inconsistency with your website, it will think twice before trusting you again.

3. Think about link building

Apart from helping you build the authority of your brand, create new relationships and drive steady traffic to your website, link building is one of the most organic ways to boost your Google rank.

The greatest


Business Benefits of Cloud Orchestration

During the last several years, the usage of clouds has become a common practice for companies across the world. It has proven to be very useful, in terms of reducing costs and time consumption, making data storage easier, and helping businesses run the virtual part of their work in general.

Benefits of Cloud Orchestration

Benefits of Cloud Orchestration

However, with the development of cloud technology, as well as technology as a whole, certain problems with handling clouds have become obvious.

They have become bigger in size and much more complex when it comes to their capacity and infrastructure, making them sometimes quite a challenge to manage, control and supervise. 

A very handy solution to these problems that have arisen recently and aren’t going anywhere is a thing called cloud orchestration. Cloud orchestration makes deployment and management of processes and resources much simpler and smoother.

It ensures that the process of maintaining the elements of the cloud runs in a more integrated and harmonized manner. To explain how it works in more detail and why you should consider using it for your business, let’s first take a quick overview of the general advantages that cloud technology offers.

Benefits of using clouds

One of the most important benefits that come with clouds is a significant reduction of IT infrastructure costs, since the infrastructure is provided by a third party, in this case a cloud company.

This service is much cheaper than what would be the traditional capital expenditures required to make your company’s IT sector fully operational. Especially with usage-based billing, where you pay only for the services that you’ve actually used.


Using Influencer Marketing to Help Your Small Business

Being the fastest-growing online marketing channel, influencer marketing has been an enormously helpful tool for countless businesses. While the first thing that comes to mind when someone says “influencer” is a celebrity promoting your product or service, that practice is only the tip of the iceberg.

How Influencer Marketing Help Businesses?

How Influencer Marketing Help Businesses?

In fact, the majority of customers trust the word-of-mouth recommendation from someone who is actually not that much of a celebrity at all.

Influencer targeting

In order to choose the right influencer, you need to monitor your audience closely. Assuming you already know who your customer persona is, the next best thing is identifying who your customer persona likes, reads, re-tweets, or follows. A perfect influencer is someone who:

  • Fits the context of your business. Not every influencer is the right one for you. Depending on your niche, you need to pick the one whose online presence is already characterized by what you want to pitch.
  • Has a reasonable number of online followers. An influencer’s reach is equally important because the more people see your content, the more likely they are to interact with your brand.
  • Knows what they’re doing. Actionability of your chosen influencer is measured by their ability to earn and maintain their audience’s trust. If they possess authority and respect, then they have a great power to convince the audience to trust their choices.

Finding the right influencer

Having established what characteristics a good influencer should possess, the quest may begin.

It may sound absurd, but micro-influencers are a better option than macro-influencers. The latter being those whose followers exceed the number of 10,000. (How Influencer Marketing Help Businesses?)

Surprisingly enough, statistics have shown that audience engagement is at its highest with influencers with around 1,000 followers. This trend is inversely proportional, since the number of likes, shares, and comments seems to dwindle with the increase of followers. This makes micro-influencers ideal for small businesses and you can easily measure the campaign engagement.

So, who are those people?

Ideally, that should be someone who already knows about you and values your work. Some of these people

6 Ways to Boost Office Morale

Did you know that 51% of U.S. employees aren’t engaged to deliver good work, while 17.5% of them are actively disengaged? Worse yet, the symptoms of low morale aren’t always obvious.

They range from the lack of cooperation and few conversations to rare personal initiatives and the overall poor performance. And, you need to invest a lot of effort to learn how to recognize them effectively.

6 Ways to Improve Your Office Morale

6 Ways to Boost Office Morale

Such a worrisome lack of productivity may cost companies between $450 and $550 billion per year. So, what does this mean for small businesses with restricted budgets? Well, if they don’t find a way to resolve this issue on time, the chances are that they will fail. This is something you cannot afford to happen.

Here are a few tactics that will help you boost your employees’ satisfaction.

Give your Employees a Chance to Perfect their Skills

Let’s face it. No matter how much you love your job, sooner or later it becomes stagnant. Every day resembles the previous one and you start feeling just like a hamster running in circles. So, what do you do in a situation like that? Unsurprisingly, you will quit your job and look for more exciting career opportunities.

The same goes for your employees. Regardless of how much they may respect you or love their coworkers, once they get bored, they will start searching for a more profitable job that will open the door to meeting new people, perfecting their skills, and taking their career to the next level.

For every business owner, losing loyal employees seems like a nightmare. But, don’t despair. There is something you can do to prevent all this on time. Like they say, where there’s will, there’s a way.

For starters, you need to motivate your employees by putting your trust in them and offering them career advancement opportunities. According to a build a strong career, 30% of Millennials say that career advancement opportunities motivate them to work harder and stay with their employer for some time.

Now, for the majority of businesses, career advancement opportunities mean offering a raise or a better job title. But, it doesn’t have to be so. Today’s employees are demanding and they are eager to constantly improve their knowledge and perfect their skills.

This is why you should build a strong career development plan and provide them with a wide range of online or in-house courses relevant to your niche. You could even ask them what kind of mentoring programs and courses they are interested in the most.

Show that you Care

Your employees are the lifeblood of your business. As their boss, you need to be involved in their personal lives and let them feel valued not only as your workers, but also as family members.

After all, you are a huge corporate family. Keep tabs on your employees and celebrate their personal milestones. Throw them a surprise birthday party, send flowers to your employees when they have a child, wish them happy holidays, and so on.

You should also track their behavior and know if something troubles them. For instance, if you notice that an employee is underperforming, you should take them aside for a face-to-face talk and try to figure out what the problem is.

Each of your employees is different and, to understand them, you need to put yourself in their shoes. Let them know that you care about their well-being and that they are much more than just a name on a piece of paper for you. Most importantly, always try to be available to them when the need arises. Remember, it is sometimes little things like that may make a huge difference.

Give out Incentives

For decades, incentives have been one of the most powerful engagement boosters. The studies show that 71% of workers would rather work for an employer who provides rewards than take a job with higher pay.

However, you need to keep in mind that giving out rewards is a pretty complex task. For many business owners, this means giving their employees a bonus whenever they do something exceptional.

Still, this


How to Start a Digital Marketing Agency? 

People who work in the field of digital marketing for a certain amount of time eventually get tempted to start an agency of their own. Unfortunately, just because you’re experienced in digital marketing doesn’t mean that the success will be delivered to you on a platter.

There’s so much hard work to be invested in a digital marketing agency and here are several tips you need to pay close attention to.

How to Start a Digital Marketing Agency? 

How to Start a Digital Marketing Agency?

1. Set SMART goals for your company

Every company needs to have clear and definable goals, which is why, unless you are already an experienced entrepreneur, it is a good idea to stick with the SMART system. What this means is that your goals are S – specific, M – measurable, A – aspirational, R – realistic and T – time bound.

Only by looking at the progress of your company through the spectrum of these goals can you see if you’re on the right path. Still, no matter how easy it may sound, setting these goals the right way around is in no way an easy task.

2. Set a proper infrastructure

The second thing you should keep in mind is the fact that you are, after all, running a company. This means that you need things like a business plan, legal structure, appropriate tax scheme and a budget.

Without this, it simply doesn’t matter how good you are in digital marketing. In fact, there is a number of examples of people who are skilled marketers, yet, not that great business people. Needless to say, in order to succeed as a digital marketing agency, the person at the helm needs to be both.

Therefore, once you have all these logistical issues figured out, you need to register a company and start dealing with your infrastructure.

3. Figure out your employee situation

Sometimes, a multitude of choice can be just as tough as not having enough of it, seeing as how it can create a false sense of pressure that you are about to make a bad choice. For instance, when it comes to employees, you need to decide whether you’ll hire full-time or part-time employees, or rely completely on freelancers. When it comes to digital marketing, all three options are equally viable, as are their combinations.

4. Start with your own online presence

Imagine a scenario in which you claim yourself to be a world-class dog trainer, yet, your own pet seems wild, rabid and even completely disobedient. What kind of a message does this send about your expertise? Same goes for your own company’s digital marketing.

Your digital footprint needs to be impeccable, your website needs to be absolutely flawless and your email marketing needs to be on spot. How can you expect others to entrust you with their own brand if you are unable to take care of your own?

5. Narrow down your focus to gain credibility

It’s easy to claim that you are an expert at digital marketing; however, it might be hard to persuade your target demographic that you are capable of providing the exact set of services they are in desperate need of.

In order to get a much easier shot at this, you might want to narrow down your focus. For instance, there are so many legal companies out there, that you could easily just focus on digital marketing for law firms and never run out of work.

Needless to say, an offer that narrowly targets their niche is bound to appear more appealing to your target demographic.

6. Networking is crucial to your success

The next important aspect of your business is, of course, networking. In some other industries, people offering the same line of services would be your direct competitors but in digital marketing, this is often not the case.

You see, the demand for these services is so high that if two agencies are competing for something, it’s more likely prestige or a spot on a specific rank list rather than work. In fact, an overburdened competitor is quite likely to outsource some of their excess work to you or even recommend you, rather than try and sabotage you.

7. Social validation is your No. 1 proof

If there is one thing that every marketer knows, it is that the word-of-mouth recommendation always serves as the most efficient persuasion tool. Still, in the digital environment, you won’t have the commodity of relying on word-of-mouth 100 percent of the time, which is why you need to improvise and adapt.

What this means is looking for the next best thing, which is – social validation. Here, we are talking about all those things that go into your portfolio, starting from testimonials of satisfied customers, case studies that go in your favor and displays of brands that have worked with you in the past.

As we already stated above, in order to run a successful agency, you need to be a businessperson first and an expert second. Think about it, does a CEO of a steel company know more about steel than everyone in their employment?

Sure, this comparison is not 100 percent accurate, seeing as how in the early stages, you will also be an active employee in the company. Nonetheless, in order to make it through, you need to learn how to efficiently run a

7 Hacks How to Grow Your Blog Business?

Stuck in the mud? Not getting as many visitors as you’d like on your blog? Well, join the club. Setting up shop and just waiting for someone to barge in is certainly not your best bet. A lot of people flock to blogging, but have no idea about how to successfully run and grow their blogs. (How to Grow Your Blog Business?)

How to Grow Your Blog Business?

As result, their quality content doesn’t get the exposure it deserves. So, in short, don’t let yourself be one of those people and check out these seven hacks that will get your blog right on track.

1. Brush up on Your Keywords

How to Grow Your Blog Business?

I can’t stress enough the importance of finding the right keywords for your blog posts. Juicing up your content with some relevant keywords will definitely boost your traffic. In 2017, writing killer content is simply not enough.

What you should be doing is looking into the most searched for keywords on Google and then shaping your content around those words. That way you’ll ensure that your blog posts are optimized for search engines, which will reflect in an increase in blog traffic. You can use a tool like Google’s Keyword Planner to find the best possible keyword for your content. (How to Grow Your Blog Business?)

2. Engage Your Audience

Hacks to Help You Grow Your Blog Business

Nobody likes a king that is just sitting in his high castle, so be out there in the trenches with the ‘common’ folk. Engage your audience at every opportunity. Try replying to each and every one of their comments, share their posts on social media, and interact with them in new and interesting ways.

For example, have a live Q&A with your visitors and listen to what they have to say. Make sure they feel seen and heard. Help them voice their opinions and then improve your blog based on that.

3. Focus on Hot Topics

Hacks to Help You Grow Your Blog Business

Writing quality content is something you should always strive for. However, not focusing on the most popular topics at that particular moment is a waste of potential. That blog post you’ve just shared could’ve gone viral if it had been written a year ago perhaps. (How to Grow Your Blog Business?)

Focus on the present, search for active hot or trending topics on social media, Reddit, and other relevant platforms and forums. Including recent case studies into your blog could also prove beneficial to its growth. So, keep your eyes peeled for any top stories out there and be the first one to blog about them.

4. Giveaways

Reward your top contributors and blog ambassadors with free giveaways. Whether they topped the comment section on your blog, shared something neat about your blog on their