6 Amazon Marketing Strategies Online Sellers Must Know

Amazon is a powerhouse of a platform for businesses to sell their items to a multitude of buyers from all over the world. The competition can be steep but so can the profit, if you know how to do it right.

6 Amazon Marketing Strategies

6 Amazon Marketing Strategies

With that said, if you’re a business looking to make a living off of selling on Amazon, then you need to have Amazon marketing strategies. With the right strategy, you can get more clients and consequently, more people who might end up buying your products.

However, Amazon marketing advertising isn’t exactly something that people innately know how to do.

If you’re one of the many people who don’t know how to have a marketing strategy through Amazon, then this article is for you.  Below you’ll find several marketing strategies that every online seller on Amazon should know about.

Amazon Search Engine Optimization (SEO)

Search engine optimization is the process of modifying your account, profile, as well as your product pages to make sure that you’re discoverable. This applies not only to Amazon’s search engines but also to all search engines available out there.

If your product listings are optimized for search engines, interested buyers can find it easier. If they can find it easier, that means that they can consider you as one of their top options. It’s one step closer to getting them to buy from you.

On that note, make sure that you incorporate some SEO magic into your product listings on Amazon. That way, you get more traffic and thus, the more potential buyers viewing your products.

Amazon Vine

If you have a vendor relationship with the platform, then you might want to consider going into the Vine program.

Amazon’s Vine program helps vendors by providing legitimate reviews for your products. You’re going to send the item mentioned (for free) to Amazon, and then they will give an official review of your product.

To be able to enroll in this program, you’d have to pay a fee first. Nevertheless, reviews on a product, especially one that no one has bought yet, can help get the ball rolling for it.

If you need that extra boost for a specific product, then you might want to consider this program.

Amazon Lightning Deals

If you want to boost a product, then you should have a sale or discount. To be able to promote that discount, then you should try and create a Lightning Deal on Amazon.

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A Lightning Deal is basically a sale that you do for a product that will only last for a specific set of time. In end, you can use Amazon profit calculator to track how much profit you made.

Having a Lightning Deal will boost promotions because it is posted on Amazon’s Today’s Deal page as well as its Prime Day page.

Of course, there are certain qualifications needed before you’re allowed to make use of this feature. You must be receiving five feedback ratings in a month. Aside from that, your overall rating should be at least three and a half stars.

Also, the product you’re putting on Lightning Deal should have at least a three-star rating too.

Amazon Marketing Services (AMS)

Amazon also has an advertising platform for interested sellers. Amazon Marketing Services or AMS is Amazon’s marketing/advertising platform.

The payment scheme is PPC or pay-per-click, meaning that how much you have to pay will depend on the number of clicks your ad gets.

The AMS offers different kinds of ad types so discern carefully before choosing which one you like the most.

Making use of AMS helps you get your products to relevant buyers who are likely to want to buy your product. If you need that extra bit of help, boosting your product through ads may be a good idea.

Amazon Giveaway

Amazon marketing, advertising, and promotions will improve by giving away free items. After all, who doesn’t like getting free things?

With that said, you can start a promotional event called an Amazon Giveaway.

With this event, interested customers need only to enter their name. Then, if their name is drawn, they get to have the item for free.

The “free items” always works for a lot of businesses whether they’re on Amazon or not.

In this case, an Amazon Giveaway will help increase brand awareness. At the same time, it gives more exposure to the products you offer.

If you’re looking to grab attention immediately, then an Amazon Giveaway can help you. The better the reward, the more people are likely to join. Consequently, the more people join, the more people see your business as well as your products.

Amazon Influencer Program

In every social media platform, there’s an influencer that has a specific audience that you might want to tap into. It’s sort of the same for Amazon.

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Despite not being a social media platform, Amazon has an Influencer Program. In this case, an Influencer Program means that the person who links to an Amazon product will get a commission out of a purchase.

If you can, try and tap into these Amazon affiliates and get them to link your product. That way, you can reach their audience. Just make sure their audience are the ones who would want your product so that you get more conversions this way.

Wrap up

In the years to come, Amazon is sure to continue to grow. Thus, it’s a wise investment for online sellers to pitch their tent and sell their wares on this platform.

It’s even wiser to peddle your products on Amazon with the help of marketing strategies to get you that traffic that you need to get things going.

With the marketing strategies listed above, you’ll have an excellent time getting clients to look through and purchase something from your stock.

By putting more effort into your Amazon marketing strategy, you are investing in your future, and you can live off with a healthy income out of your business.

Financial independence through having your own business is easier with the help of a growing Amazon presence. Therefore, working on Amazon marketing strategies is a must. Good luck!

Genelia Timothi
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