Is Your Business’s Blog Completely Useless?
Thanks to the prevalence of the internet in the modern age, it is now pretty much expected that every single business needs to have some kind of online presence. For a long time, all a business really needed was a website to act as the one-stop-shop for everything that customer might need.
However, there are now so many aspects to your business’s online presence that it can be hard to keep track of. Whether it’s the website, social media pages, online video, or any of the other different places where your business can exist online, it’s hard not to feel overwhelmed by it all.
However, there’s one aspect of your online presence that you should never neglect: your blog. The blog is one of those things that far too many businesses ignore, and even more aren’t using properly. While it can be an incredibly useful tool, it’s also very possible that you’re going to end up wasting both time and resources on it if it doesn’t actually have any benefits to your business. Here are just a few things that you can do to make sure that your business’s blog isn’t a complete waste.
Improve your SEO:
It’s likely that, if you have a business with any kind of online presence whatsoever, that you’ve heard the phrase Search Engine Optimization used a fair amount. All that it means is just how easily your business shows up on search engines like Google and Bing.
Once upon a time, you could get away with some pretty mediocre SEO, just filling your website or blog with keywords and phrases without worrying about how well they fit within the text as a whole. However, sites like Google either ignore or actively blacklist sites that do this kind of thing now.
The key is to integrate your SEO into your content as seamlessly as possible. This isn’t always easy, and you might benefit from contacting an SEO agency for support in this regard. Not only that but there are plenty of resources online to show you just how to get the most out your SEO.
Connect to your other pages
Now that your business’s online presence is spread across so many different parts of the internet, it’s more important than ever that they are all interconnected. This is especially important thanks to things like social media which allow customers to share content that they like instantly with their friends and family. If you put up a fantastic, engaging blog post but your customers don’t have an easy way to share it to social media, then they just aren’t going to bother.
Sure a small number might make an effort to do it the hard way, but that’s a risk that you really don’t want to take. Have links to your social media pages all over your blog as well as installing a widget that allows people to share a post to their own pages with a single click. Not only will that bring more people to your blog, but it will create a fantastic sense of cross-platform promotion between your blog and social media pages.