Category Archives: Mobile Apps

Native and React Native app development

The Curious Case of Native and React Native App Development

With the expansion of mobile technology, there is a strong urge in the next-gen organization to be on the mobile platform as it gives them a better chance to connect with their audience.

But when it comes to choosing between the mobile app development platforms, there arises a huge confusion and problem. Native and React Native are the most sought after mobile app development platforms for building the apps for both iOS and Android.

Native and React Native app development

So before digging in deep about the pros and cons of the mobile app development platforms, let us first understand the core Native and React Native App development platform.

What is Native App Development?

The native mobile application platform is used to develop mobile apps that are designed for a specific mobile operating system (viz. iOS or Android). Keeping in mind the most popular mobile OS, native application for Android is built in Android Studio with Kotlin and Java as the most preferred languages.

On the other hand, for iOS the language that is used is Objective-C and Swift, and the IDE is Xcode. The usage of IDE (Integrated Development Environment) is selectively done for specific mobile operating systems.

What is React Native App Development?

React Native was developed by Facebook in March 2015, and since then, in the last four years, the mobile app development platform has been a revelation. Many popular apps such as Instagram, Pinterest, Uber, and Facebook have been developed through the React Native app development platform, which is the testimony to the fact that React Native app development is very useful and creates durable mobile apps.

Apart from being an able cross platform app development platform, mobile apps are developed on it without compromising on UX and UI experience.

Thus understanding in brief about both the app development platforms, we found out that if you are looking to develop an app for both iOS and Android platforms, you should opt for react native app development.

Moreover, if you are looking for a specific platform, the Native app development platform must be your choice. But before making your choice, it is always advisable to look at both sides of the coin.

The process of mobile app development becomes tricky when the organization opts for an app development platform without paying complete attention to its pros and cons. You need to choose the app development platform according to the nature of the product and the amount of targeted audience you wish to cater to.

Below are the pros and cons of both Native and React Native mobile app development platform that will give you a clearer perspective about the technology.

Pros and Cons of Native App Development platform


Third-party Libraries

Native app development platform has a lot of third-party libraries that help the mobile app developers to be flexible and express themselves fully. There is a large developer community that is there to help you and guide you throughout the mobile app development process.

Thus, there is no hurdle, and the


Android Phone Into a Wi‐Fi Hotspot

Importance of Android Development for Businesses

Having an online presence is essential for the survival of a business in the modern era. Without one, the company is harder to find and harder to contact on the consumer’s behalf. However, the majority of consumers aren’t jumping on a desktop computer anymore to find the information they need.

Importance of Android Development

According to BuildFire, there are more than 2.7 billion mobile device users across the globe and 90% of the time spent on mobile devices is spent on apps rather than traditional browsing. This goes to show how influential that apps as a specific medium hold sway over audiences.

There are a number of reasons that mobile apps do more for a company than a traditional website. The following reasons all build a great case for businesses to reach out to Android development services and get started right away.

Increases Consumer Convenience

A company wants to make working with them as accessible as possible. The more convenient it is to work with a company, the more likely a consumer is to do so. Apps have a distinct advantage here because they’re easy to use and they’re always handy.

When a consumer can just jump on their mobile device to order what they need and stay up-to-date on their favorite businesses, it will build up brand loyalty.

Keeps Consumers Engaged

Apps also offer unique benefits because they have a consistent presence in a user’s periphery. Even if they aren’t opening the app every day, they’re constantly seeing your company’s logo on their phone. With the addition of features like push notifications, apps can draw customers back in.

However, developers have to be careful with the features they use. If features like push notifications are overused, they’re going to annoy customers more than encourage them to use the app.

Increases Chance for Targeted Marketing

When someone is logged into an app, it’s standard for businesses to get a better look at individual consumer habits. In turn, this information is used to create targeted marketing campaigns.

If a company knows what a customer is viewing as well as purchasing consistently, they can start to recognize customer interests and buying patterns. From here, companies can design targeting notifications and app news feeds that will prompt users with products and services that cater to their preferences which increases sales.


Mobile Trends To Affect The Healthcare Industry

How Mobile Apps Will Shape the Future of Healthcare

Mobile apps, may not have been the past, but it is definitely the present and future of most business ventures. There are more 3.2 billion users across with globe, and 2.47 as available in the Google play store, the gamut of mobile apps is huge.

Witnessing the rise in the acceptance and popularity of mobile apps, nearly every industry is moving ahead to integrate the same within their business operations.

The past few decades have seen a tremendous rise in the adoption of mobile apps to streamline everyday operations. From hiring a cab to commute, scheduling an appointment for spa services, ordering food and buying goods, everything has turned mobile.

 Mobile Apps and the Future of Healthcare

Mobile Trends To Affect The Healthcare Industry

Following the trend, the healthcare sector is also seen investing in the integration of mobile apps. Nearly 52% of the users collect information related to their health through mobile phones. And around 8% of the total mobile users have health apps downloaded on their mobile phones.

Apparently, this is just the start and the industry has a lot more when it comes to the inception of mobile apps. Well, if you aren’t sure how would mobile apps revolutionize the healthcare industry, here we have outlined the top trends that would influence the healthcare system in 2020.


Of course, the technology of wearables tops the list. From Fitbit to smartwatches, the present-day customers are more inclined towards gadgets that track health. According to a survey, it was revealed that nearly 80% of the customers prefer wearing mobile-connected devices to keep an eye on their health and related things.

In simple terms, wearables include devices that are worn by individuals and designed in a way that gathers patient-specific data and use to deploy methods to improve the health conditions.

Starting with the basic smartwatches that track steps to the fitness bands that measure the heartbeat, the

Elements of a Great Mobile App Landing Page

Elements of a Converting Mobile App Landing Page

Anyone running a blog or a website us quite familiar with the landing pages and how they help the digital ventures to gather relevant user information and make popular campaigns. From calling people to sign up for the mailing list to product or service promotion, landing pages help organizations in multiple ways to convert business.

But this also requires shaping the landing page specifically for mobile users as most people access web now over the mobile screen. Remember, landing page design is something as important as the app development tips for a development company.

Essential Elements of a Mobile App Landing Page

Elements of a Great Mobile App Landing Page

Just by clicking on a link, you can easily land on a landing page and can see how a product has been reviewed. But in case the linked page isn’t helpful, it can only make a negative impact on your user experience. This is why the following good practices of a mobile landing page is so crucial.

If you don’t want to commit the same mistakes of many non-performing landing pages, here we can explain some useful tips and time tested principles of designing a great mobile landing page.

Keep The Headline Short But Clear

Since mobile users are always in a hurry and they don’t have much time to spend on a landing page, you need to grab their attention as quickly as possible. The faster attention-grabbing start basically with the use of visually attractive headlines with catchy and relevant phrases that instantly can connect users.

Before finalizing the headline, read it aloud to make sure it sounds right in the ear and instantly captures the attention of the audience. If the headline really takes longer than a few minutes for understanding, it is still not phrased perfectly.  The headline should always allow effortless and easier understanding.

Short and Convincing Call-To-Action

The second most important element in any landing page design is the Call to Action (CTA) element. The CTA copy should be well articulated, impressive, short and convincing to help business conversion.

The CTA should impel users to take positive actions or at least should make users think about this. Sometimes, just a straight and to the point, CTA can just do what is necessary.  Some CTA phrases like “Avail the Offer”, “Get Started,” “Grab the Deal,” and the likes because if the straightforward approach can be highly effective for business conversion.

You must understand that the main goal of a landing page is to impel users to take decisive action and for this CTA copy and buttons are necessary. How can you ensure business conversion, if the CTA is not clearly visible or if it just doesn’t stand out visually from the surrounding? There should only be a single CTA button since you need to guide users to take one single action, not too many.

Minimal Clutter

Another major principle of mobile landing page is to stay clear of the visual clutter that undermines the focus elements on the screen. For optimum landing page readability and user engagement, you need to ensure optimum visual clarity by using a lot of white space and a minimum number of on-page visual elements.

Since mobile screens are smaller in size, too many visual elements will only add to the clutter and create visual distractions. Moreover, to help business conversion also the mobile screen should allow users to find the CTA buttons and other key elements easily. This is why landing pages with a higher scope of business conversion always tend to be simple, stripped of the unnecessary clutter and minimalist in look and feel.

Make A Concise and Stripped-off Design

The landing page design should be concise and thoroughly stripped-off without allowing any visual clutter. From a very concise and to the point headline directly explaining your purpose to the use of a minimum amount of text above the fold, the landing page with limited use of text should help better clarity and purposiveness.

In this respect, the rule of thumb is that deeper a visitor goes, more detailed information is provided to him. You don’t need to inform the user about a lot of things at a step. But rather can disclose things and information progressively as the user advances. Too much information delivered at a certain point often creates cognitive overload leading to design clutter.

Incorporate Short and Relevant Video

A mobile landing page for business conversion should make use of every available trick and method. For example, incorporating short and concise video with a catchy message can be highly effective along with the landing page text and CTA. All those restless users who dislike reading text or have become less responsive to text content can actually find an audiovisual clip with a straightforward message more interesting and engaging.

Simple Forms

Landing pages across the niches make use of forms to gather user information in a concise manner. But when for signing up you make users fill up as many as 7 or 8 form fields, most users simply can avoid them and choose to navigate to elsewhere.

This is where a short and simple form with a minimum number of fields can be more helpful and engaging. The main objective should make users make up their mind instantly without much scope of pondering it later.

Apart from restricting the form fields to the most relevant categories of information, it is also useful to make use of social logins or guest logins to help faster completion of the process. Make sure you always ask the users the most relevant information you need from them.

Visible Contact and Social Media Link

Landing pages also allow users to find the contact information and the social profiles of a business and so, you need to help them find such information without any difficulty or unease.

Since conventionally our eyes are trained to look for contact information on the top right corner of the screen, you should follow this convention when displaying the contact details. Apart from this, also provide all the social profile details of the business with easy to click icons right on the screen.


Mobile landing pages now play a more crucial role in business conversion as most users and customers access the


Facts about Mobile Apps

Mind-Blowing Facts about Mobile Apps

In this tech age, mobile devices are undoubtedly one of the most notable inventions. Let’s face it- almost every adult owns a mobile phone, hence, its usage has also increased.

Since smartphones are handheld devices, they have taken a bigger role in our lives. They are used as mini-computers by a majority of people to make their daily tasks a whole lot easier. Have you ever wondered why smartphones have gained so much popularity? Well, there are so many surprising facts attached to it.

Mind-Blowing Facts about Mobile Apps

Facts about Mobile Apps

Those who are yet to make their business go mobile should be aware of these amazing facts. It would not be wrong to say the future belongs to mobile apps so read on to find out why.

The necessity of mobile apps is greater than websites

There is no denying the fact that website culture is diminishing since people find it more convenient to access information via their smartphones.

Gone are the days when people would explore the information available on various sites. Now, websites are facing a decline since mobile apps have successfully taken the top spot from them.

According to a research, over 87% of people spend their time on mobile apps, which has elevated the necessity of mobile app development for businesses. Since surfers are using more mobile apps than websites, the development of mobile apps has significantly increased.

Android operating systems are king

Android operating systems are king and you may be surprised to find out this little known fact. You must be wondering how Android has gained such a stature. Well, there are innumerable operating systems out there used for downloading apps. Most of these operating systems are of the Android variety. But we cannot say much about if things will remain the same in the future or not.

Mobile apps are the preference of millennials

Nowadays, millennials prefer using mobile apps over websites. A study shows that 85% of consumers are strongly in favor of mobile apps. That shows they have considerably high expectations for mobile apps.

For instance, they don’t expect mobile apps to crash or freeze and believe apps load quicker than mobile websites. This means that they are likely to use a high performing app. If a business is unable to offer a proper an

5 Tips to Drive Higher User Retention for Ride-Hailing Apps

The fast-paced lives today have sucked the energy out of people. Service-based industries are flourishing after every passing day. There is so much to do yet there is less time for almost everything.

Hence, people have started shopping online and ordering groceries from various apps. The same way even commuting industry has also completely changed.

The millennial’ generation prefers to hire a cab. You do not have to invest and maintain a car. Instead, you can always hire one at your doorstep.

User Retention for Ride-Hailing Apps: How to Attain?

User Retention for Ride Hailing Apps

There are various cab apps in the market; and hence, they are obviously competing with each other to attract customers. If you also own a ride-hailing software and are struggling with catching the user’s attention, then read on.

A lot actually goes behind the scenes of regulating an app. The market is cluttered with discounted options and it takes a lot to sustain in this competitive world. The main struggle is to actually deliver quality service to the customers with cost-effective rates.

The industry sees a new ride-hailing mobile app every other day. This just shows that competition is increasing after every passing day. To keep getting more customers, you need attractive and engaging strategies.

Read on to find out tips that will help your taxi booking software.

Make the customer the prime object

These taxi apps do not have a targeted age group or a particular set of clients. You have diverse clients who will prefer to order a cab for going from one place to another. Hence, you must keep your interface as simple as possible for the user.

It is important to understand that not everyone who is using the app will be a technical expert. There will also be users who might have just started using smartphones like senior citizens. Hence, this is an important factor to understand.

The whole point is to limit the friction points as much as possible so that your users do not drop off the ride. You should focus on creating an interface that takes them to the fastest path of booking a ride.

Apart from that, there should be a very simple and convenient onboarding procedure for clients. The entire app experience should be completed like a cakewalk. You should offer them multiple payment options with a ride scheduling option. Only then will your taxi-hailing app development will be a success.

Have a Referral Program

Well, this one works for sure. For the uninitiated, referral code is a code that is generated for each unique account. Hence, your existing customer can refer to that code to a friend and ask him to download the app and book a ride. Once the ride is completed, your existing customer and his friend will get cashback or discounts.

Well, the strategy is upon you to decide. But, having a referral program surely helps. In this way, you can reach out to a lot of potential clients. You might have to give the first ride at a discount, but in that way, they will experience your service. If they like it, they will surely come back for more.

You will also gain acquisition in the form of various app downloads with the referral program. You need to design the referral marketing campaign in such a way that it does not look like a discount gimmick. Instead, it should look like a relevant incentive with a value-added service.

While designing the referral campaign, you must remember to personalize it. You can work on the landing pages. Also, make sure to create in-depth analytics to understand the amount of invites a particular person is sending. In that way, you can stay at the top of your marketing strategy.

Include the geo-location targeting feature

This is really important while designing a taxi booking software. The whole reason behind using a particular taxi app is that the customer wants to go from point A to point B. Accurate geolocation data is really significant for your application’s success.

The geo-location helps your drivers understand the location better. In that way, they can reach faster to the location and your client does not have to wait there while the driver finds the location.

The geolocation feature will help you create customized marketing campaigns for certain clients. Hence, you can use this data for creating different strategies as well. You can run push notifications or in-app message campaigns with geolocation data.

The data will actually ensure that your communication is established with the targeted audience who are more likely to convert into customers.

Ask for feedback

Well, reading feedback can be harsh sometimes. However, feedback is the only thing that helps you improve. The customer is king and thus, if you listen to what your customer is saying, you can succeed. In ride-hailing software, feedbacks play a critical role.

You can rectify the issues happening with the drivers or on rides. Also, having a feedback column means that the customers will feel important. They will feel that they can reach out to someone if they have encountered a bad experience. You can collect reviews through in-app messages in real-time.

Also, you will get positive feedback as well. This will boost your confidence and keep you going.

Instill a multi-channel marketing strategy

Give a multi-channel experience to your users if you want your ride-hailing software to be a success. For example, if a user books a ride, choose to give a confirmation via SMS. You can also give an instant push notification. After the ride is completed, you can again send an SMS. You can choose to send a complete invoice via email.

Apart from that, a push back notification for feedback as soon as the ride completes is also a good idea. You need to set up powerful multi-channel


Material App Design

Material App Design – Everything You Need To Know

These days material app design is growing popular among developers and businesses fanatically.  In fact, Google’s Material Design is creating a huge hype and thriving as one of the most significant & influential visual philosophies in the space of user experience designing.

Its influence is so strong, which is empowering it to shape a new way for people see and interact with interfaces. And the aspects that are triggering all of this are clear design and usability guidelines.

Despite all of these, material Design has its own value and goes beyond Google and Android apps.

After being inspired by its aptitude, designers are striving to utilize its complete potential by just implementing this design philosophy in several ways. Most importantly, it includes the layered interfaces.

Since i am talking too much about it, you would be drifting in the dilemma that what is materiaal pp design. So, let’s glean more insights.

Material Design : A Quick Walkthrough

Material App Design

This is Google’s a very influential conceptual design philosophy that determines the look and work of application on mobile devices.

This design strategy is quite different and breaks down everything into small processes such as animation, layout, style, and provides instruction on patterns, usability, and components.

By the development of this design philosophy, Google has challenged itself to develop a visual language for users. Undoubtedly, this is a powerful concept and synthesizes the classic fundamentals of good design with the innovation, that enables every possible use of technology and science. This is called material design.

However, the question is how material design is significant? Why do people want to use material design in their application?

This design philosophy makes you really stand on the shoulders of design giants and walk ahead of everyone. The company created Material Design as the culmination of its skill, experience, and knowledge in the area of digital experience design.

The experts at google were very inspired by the mistakes they had made, so they brought this design philosophy to prevent you from doing that.

Consequently, you can save a lot of time that you could spend on solving different design problems. And this is all because you don’t require to create your own visual design languages and you can just prevent common design glitches.

Though, the most compelling factor for implementing material design in your application is more subtle.

This design standard enables you to tap into a popular and astounding visual language. It implies that you can implant a level of trust and security in to the head of your users subconsciously by your application despite its station. This is all because your users will associate your application with Google.

In fact, this strategy can be rewarding and influential for fledgling startups and businesses seeking growth.

What is Material Design exactly?

Material design is an Android-oriented design language that supports onscreen touch experience through cue-rich features.

This also includes natural motions that imitate real-world objects. Altogether, it enables designers to optimize the users’ experience with 3D effects, steady GUIs for platforms, realistic gleam and animation features in immersive.

And its most essential part is layered interface that includes stacking of multiple elements similar to a deck of cards. Altogether, it creates a single unified experience that is aesthetically and functionally pleasing.

More importantly, it provides realer interface that earns more significance in the eyes of users.

Basically, Material begins with mobile but goes further to other devices. In fact, this philosophy is established in a few principles:

Realistic visual cues: It signifies that design completely accords to the reality and actually gets inspired by design with paper and ink.

Bold, graphic and deliberate: This majorly determines the fundamental design techniques that critically drive the visuals.

The entire design gets guided by typography, scale, grids, color, space, and imagery. Altogether, a defined space holds elements with a clear hierarchy. Besides, color and type choices are strongly bold and intentional.

Motion provides meaning: Animation is a critical component of this design philosophy, but it can’t be used for just quenching the need of movement in design.

Animations must happen in a single environment, including easy and simple transitions, and provide to focus the design. Altogether, movements and actions should look like real and represent real world.

Though, the question is how this technology can be implemented in mobile application. Here are some ways to implement material design in your android app.

Implementing material design in your app

Surfaces with Elevations

The most basic way to use this tactic is creating surface with elevations. Though, remember that design layouts must conform to its design guidelines.

For this, you need to create two layouts in your design XML code which enables you to create shadows in material design by utilizing elevation. For this, you need to use android elevation attribute.

Floating Action Button (FAB)

Implementing a FAB is another influential aspect of design integration, where floating action button is a colored circular button that floats above the rest of the content in the application.

This is basically a way of promoting primary action. Actually, this button gets higher elevation, therefore, floats above all the content.

This button has standard sizes and elevations comes in either 40 or 56 dp diameters. Altogether, the default elevation comes with 6 dp which you can rise up to 12 dp by pressing.

Implementing Scroll Events

Another implementation aspect of material design is scrolling which no one can ignore. In this space, a majority of scrolling effects rely on the CoordinatorLayout design and several ways can be used to implement it.

Using this design paradigm, we can implement WhatsApp like scrolling effect that includes the utilization of collapsing and expanding toolbar.

Implementing Color and material design color palettes

The best way to integrate distinguishing aspect in the items of design is Color and material design color palettesColor. This way is very much potential and can even determine the difference between aspects such as telling the fruit is ripe or not.

This functionality is very effecting and can be utilized to direct users’ attention towards something. Besides, it is possible to simply imply any structure and hierarchy of elements in the application.

Besides, this design philosophy cheers app developers to adopt purposeful uses of color and make applications simple and easier. This design paradigm provides a color tool and color pallets that allow fast and easy


Myths About Building Successful Mobile Apps

4 Myths About Building Successful Mobile Apps

In this new digital ecosystem, building a successful mobile app or a prototype to wow investors is hard work because of the millions of downloadable apps on app stores.

But with the right tools, strategies and know-how, the Mobile App Development / Android, iOS process will be a success, especially if you know the appropriate channels to get the product onto the faces of people after you have laid down the foundation for your mobile app, design user experience for the product, craft the aesthetics and other functionalities of the app, design for development handoff, decide technical aspects of your app, launched and monitor your app.

Myths About Building Successful Mobile Apps

Myths About Building Successful Mobile Apps

However, there are some myths that could affect the whole process negatively, that need to be dispelled. And in this post, you will be exploring the top 4 must-know myths that affect the Mobile App Development / Android, iOS of crafting successful apps. Without further ado, let’s get into it.

1: Apps cannot store data in legacy systems

It is not news that ERP (Enterprise Resource Planning) is now a stepping milestone for developing mobile apps that could connect to other devices seamlessly through a professional Mobile App Development / Android, iOS process.

And even though multiple backend systems and APIs (SAP, My SQL, and Oracle for example) could not be easily accessed through the use of mobile devices, these devices can access legacy systems easily by the use of high-graded MBaaS with API infrastructures.

And as you may already know, legacy data could be used to maintain old accounting data, or it is essential for legal reasons.

2: Optimizing your apps on apps stores will draw-in lots of traffic

Many developers are frantically gunning for app search optimization or app store optimization after the Mobile App Development / Android, iOS stage because they believe it can be used to draw in lots of traffic to their apps. (They hope to launch their products to stardom with it.)

However, this is not entirely true. App store SEO or app store optimization can, in fact, be used to achieve a higher rank in the search result in app stores (and top chat rankings too).

But that is it, unfortunately, because your app does not generate traffic itself. That is why you need digital marketing channels to promote your app to a lot of people. If you do this right and you have a well-built app, you should expect to draw in lots of traffic.

So, devise professional marketing plans and make sure content marketing, social media marketing, SEO, influencer marketing and other online marketing channels are all included in your marketing campaigns.

And if you want to know how to use it, here is a good place to start – here’s how you do it.

  • Start by finding the right app store keywords, which includes time-sensitive app store keywords. If you have found the right one(s), what is next is to optimize it.
  • Put the keywords in the right places.
  • And then convert visitors to users.

3: Mobile app testing is optional

After the mobile app development / Android, iOS stage, some developers do not run all the types of mobile app testing. This is also a big mistake. Mobile app testing is a key requirement for the creation of successful high-quality applications.

With it, you can determine how well the product actually work (quality assurance), what part of it are working and what parts that need improvement, because the application is built for a specific task.

The task must be achieved properly. In other to do that, the types of mobile app testing must be initiated. Having said that, let’s list some types of mobile app testing you should do.

  • Usability testing
  • Security testing
  • Operational testing
  • Functional testing
  • Performance testing
  • Memory leakage testing
  • Interrupt testing
  • Installation testing

4: Developers need different frameworks and coding languages

Designing apps with lots of features does not necessarily require more than one


Tricks to Reduce Android App Size

Top Tricks to Reduce Android App Size

Before starting the write-up, I would like to ask a question! Do you know around 70% of folks in the rising market consider an app’s size prior to downloading it since they are anxious about their phone storage space and data cost?

How to Reduce

How to Choose the Right Database

How to Choose the Right Database Using Mobile App Development?

Over time, mobile applications and their use have become compulsory. Mobile app developers have increased their speed to provide the most desirable services.

How to Choose the Right Database?

How to Choose the Right Database

Companies that are focused on providing mobile app development are growing each day. The amount of apps released per day on the app stores has bamboozled the world.

People with startup ideas are likely to be successful if they opt for a mobile application. But it is not easy getting an app to be successful. The database is the core of mobile applications and it is one thing which is ignored by majority of the businesses.

Choosing a correct database is crucial for the success of your application which is why today we will talk about what database is suitable for what type of app.

A database is a medium that collects and stores information of the user and saves it. It is a one-time thing.

The user does not need to enter it again. The data can be accessed by a developer as well as the end-user of the application. It is just a matter of who is allowed to use this data and who is not.

History of Smartphone Development

When smartphones were in their early stages of development, having an internet connection was necessary to use apps.  The apps did not work without one. Now, it is very common for an application to work without a network.

App developers make sure that the app does not depend on any form of connection. If not, this will be a very dull and failed application with very little users. You don’t want that do you?

A Solution to Networking Issues

Developers make sure that they provide you with certain facilities like to recapture data even when you don’t have a network.

The mobile app industry has leading solution providers. They offer cloud services and database solutions. Popular services that are recognized in the industry are:

  • Amazon Cognito

This service provides authorization, authentication and user management for your mobile applications and web applications.

The users can directly sign-in using their passcode and user-name or a third relation like Google, Facebook etc. The main components of it are identity pools and user pools.

  • Couchbase Mobile

Couchbase Mobile extends Couchbase to the edge, it can securely manage and sync data from cloud to any mobile. Couchbase It features an embedded database with SQL and full-text search for JSON, end-to-end security from cloud to edge and built-in peer-to-peer synchronization.

  • Microsoft Azure Mobile Services

The Mobile Apps feature of Azure-App-Service is used to build engaging cross-platform and native apps for Android, iOS or Windows rapidly.

These applications can synchronize data that allows you to access your data both when you are online and offline.

Types of databases for mobile applications

Some popular types of databases are:

  • Relational Database

This database is a type of database that is completely based on collection of described tables. Simply, it includes relations (tables) that have keys to link different related tables.

  • Operational Database

This kind of database can store, manipulate and manage data in real-time. The data management possibility in real-time is a great advantage of using operational database.

  • Distributed Database

The distributed database is used when distribution of data in several locations is required. For example, when split data in different parts of your company or business.

  • Data warehouses

It allows companies to store, manipulate and analyze data for a long span of time

  • End-user database

This type of shared-database is designed to meet the demands of the end-user.

It is to be noted that a database cannot directly connect to your mobile or web applications. You will need a service for that purpose.

Structure of Data

The structure of data explains how it is stored and redeemed. We can deal with data in several ways. Choosing the right database includes a few steps.

First of all, selecting an appropriate data structure for storing and recovering the data. If you fail to set an appropriate structure, it means that the data in your application will be very slow to retrieve. It will also require work and support over time.

The following four features are important for a good database

  • Accessible
  • Size of data
  • Speed of data recovery
  • Extensiveness and range of multiple databases

The more these points are considered, the more effective your database will be. It will work for the data going in and out of your application.

Flexibility of Data

Data has to be flexible. This shows how efficiently you can combine your data with mobile apps. These Requirements change over time. Hence, it is important to maintain flexible data that can form according to the requirements.

Application updates and improvement have become a fast process. The flexibility of your mobile model has become important. A relational database is a great option for strong data consistency.

Service platforms

Whether you are working on iOS, Android or Windows platform, it is important for an App developer to consider and evaluate certain cloud options. The databases that are based on the platform that you are going to support.

Data Security

A high level of consistent security has to be maintained throughout. A developer has to maintain security. It does not matter whether data is centralized or decentralized.

It is important to maintain certain levels of security that involve data authentication. It considers whether data is static or moving, and allows access to read or write on the data.

Data Distribution

Distributing your data to multiple branches can create a conflict. To avoid this confusion, it is mandatory to synchronize your data on an ongoing basis.

Managing a database is a vast subject. Maintaining the data is the best way to measure the potential of an application and the skill of the developer behind it

Database Management

An effective way of maintaining large amounts of data is to select a correct database. A strategic approach with a complete plan enables you to make better decisions. It also allows you to achieve results and succeed.

The task of selecting the correct database requires some research and a lot of information. This work requires information on the application data and the types of databases. A developer should assess the size of data that will be going in or coming out.

The type of database they are considering to use and why. Allow your application to be as efficient and effective as you want it to be. Just choose the right database during mobile app development.


The brain behind the


Overview of a Mobile App Development Process

An Overview of a Mobile App Development Process

There are some universal truths which cannot be denied at any cost. Whether you’re building a mobile app or a website, the key to any business is to attract customers and convert them into a possible lead.

Developing a mobile app is easy. But to develop a mobile app which can get the attention of your potential users is hard. The reason behind is that most of the time, the mobile app developers don’t follow a laser-focused approach to develop their app.

They develop the app based upon the requirements which are given to them by the company owner. The sad part is, even the company owner doesn’t even know which platform to use for mobile app development.

This scenario causes multiple problems in the app development process and the process of deployment. Of course, you don’t want your mobile app to be unsuccessful. Which is why you need to follow the mobile app development process which you’re about to get.

Overview of a Mobile App Development Process

Before you dive into the process these are simple facts which you need to know before you develop your mobile:

  • It roughly takes around 18 weeks to develop a native mobile app.
  • It takes 10 weeks to develop the back-end of the app.
  • And it takes around 8 weeks to develop the front-end of the mobile app.

Without any further delay, let’s dive-in to the mobile app development process:

Start with well-defined end-goal

If you don’t have an end-goal in mind why are you creating a mobile app in the first place? Before you invest your energy, resources, and money in developing a mobile app, you need to brainstorm why you need a mobile app?

Is your goal to generate more leads? To bringin more traffic, or you’re developing a mobile app to hold a strong position in the marketplace.

Write down the goal. This goal will serve its purpose on every step the app development process.

Begin with a wireframe

“Tell me and I forget. Teach me and I remember. Involve me and I understand.” ~Benjamin Franklin

The best approach start is to create some mock-ups of your mobile app and discuss it with your peers. The idea is to bring the whole team on the same page.

When you develop a prototype, you can learn a lot from it by getting the necessary feedback and iterating it while the app is still in the development process.

The future of mobile app development is in instant apps, AI-based apps, cloud computing, and intuitive apps. This is why it is necessary to start your work with a prototype which can give your investors a clear idea on how your app is useful to the customers & how much money can it generate?

With that in mind, you also need to know that staying in the wireframe process for long can cause time delays to the actual launch. So, the best is to pick the one which seems most appropriate for the end-user and move to the next step.

The back-end & the front-end

This is where you actually need to spend your energy and resources. Offering a great product is not the end of the story. If you really want to make money or provide value to your customers, you need to make your mobile app user-friendly.

Not just user-friendly, ensure that both the front-end and back-end are linked in a seamless manner.

There is a rise of ecommerce apps in the market and this sends a clear signal that people are willing to buy from mobile if the mobile app is easy-to-use and occupy little or no space on your mobile phone.

For your mobile app to load faster you need to need cut-down the unnecessary elements of your product in the mobile app version of your product.

For instance, if you take a look at the Amazon website and Amazon mobile app, you’ll notice that the mobile app version of Amazon is optimized for speed and there is not much clutter in the app version. Follow the advice and do the same.

Data Integration

With the rise of the

Why is Your App Failing to Get Enough Appreciation?

It is not an easy task to be a mobile app developer. Thousands of mobile apps go live on a daily basis. As of May 2019, more than two thousand new apps roll out on Google Play Store alone every day.

Even if you had a unique idea in the initial phase, chances are that, upon app execution, you will have a competitor who will have a similar app like yours. The high volume means that it is a lot tougher now to survive in the competitive world of mobile applications.

Gartner reported that only 0.01 percent of mobile apps were considered as financially successful in 2018.

Reasons Why Apps Fail

Reasons Why Apps Fail

Furthermore, 67 percent of app developers are below the app poverty line. These numbers are scary but are vital as they will help you understand the reasons behind the failure. There are many obstacles in the way to making a successful app.

Starting from the app development process to the execution and later in the support level, many factors prevent the majority of apps from making an impact.

In this blog, we discuss some of the rooted problems that might be preventing your app from becoming successful.

We will also try to find out answers to these overarching problems so that you can alter your strategies and increase your chances of success.

1. Lack of market research:

Many people hasten to the app development process without proper research. They assume that they have a unique idea, and hence, users will fall in love with it. But they are wrong.

Even if you have an excellent idea, you still need to research your market and check out what your competitors are offering. After having some data on hands, you can decide how to design and develop an app that users will appreciate.

To help you further with the process, you need to look into the following areas.

Define your target audience:

Analyze the market and the audience that will make your customer base. You will need to figure out their preferences and design an app that meets their needs and desires. You will also need to look into the latest trends and see if your idea fits into those trends.

Research your competitors:

Once you define your target market, you will need to spot the most popular apps in your category on Play Store and iOS app store. Search for your competitors and analyze their strengths and weaknesses.

It will also give you valuable insight which you can use to create a unique value suggestion. It is better to get a reality check and come up with something unique than to develop an app on an idea that won’t work.

After you get a clear idea of who makes up your audience and competitors, you can start working on developing your app or you can take help from professionals like AppVerticals. When you have spent enough time analyzing the data, you can avoid market failures.““

2. Poor design:

A study shows that it takes only one-third of a second for customers to make a decision on a business. The statistics apply equally to mobile apps.

Today, most apps are abandoned by users because of poor design. Users often associate an app design with its performance. A bad design portrays a bad image of the brand and makes it tough for marketers to convince users to buy your product or use your service.

The font, icons, logo, and navigation all contribute to the design of an app. The Color theory also suggests that certain colors appeal more emotionally to people than others. So, you need to be mindful of this fact too.

Having said this, you do not always need flashy