Category Archives: Mobile Apps

mobile app business benefits

10 Benefits Of Mobile App Development To Businesses

Not a very long ago, mobile apps were a reserve of enormous firms and businesses. However, that ace within the hole for the massive guys has modified apace over the past two years. Today, smaller corporations are serving purchasers higher and seeing a lot of bigger returns on investment due to mobile apps. Listed here are top ten Benefits of mobile app for business. Read on to know how mobile apps benefits can grow your business and help to build your brand.

How Mobile Apps Help Businesses?

Benefits of Mobile Apps for Business 

Any method you consider it, humans are wired to be social. No one needs to be secluded from what’s happening within the world. The actual fact that mobile is social cannot be overemphasized.

Similar to in formal chatting and video line of work, businesses will push sales through the mobile device. Making a purposeful Facebook or Twitter account is nice, however it’s simply not enough.

The bottom line these days is extremely easy — you wish an app. The worry of high priced developers doesn’t have to be compelled to be a deterrent any more, therefore there’s extremely no have to be compelled to place it off. The correct DIY app builder will get your business on the trail to a mobile presence could be a matter of days.

Ten Benefits of Mobile App for Business

With the correct designing and a transparent image of what you would like your app to do, you’ll be able to merely plug and play your app right into existence.

Simply begin by describing your objectives so prioritizing them from the beginning. Following some serious thinking on your half, you’ll be able to use any or all of the four main routes towards achieving an extremely purposeful mobile app. These are:

  • Service and support
  • Promotion
  • Online sales

Following are a few reasons that prove why you can not simply ignore benefits of mobile app for business

1. Market More Directly

Mobile apps bring plenty of data to your business concerning your customers. Examples are demographics and geographical locations. A lot of significantly, you’ll provides a heap of data to your shoppers concerning your product and services.

Examples are news feeds, product specifications, new options, prices, promotions and special rates. You’ll grasp the preferences of bound customers and meet their individual wants. The very fact that you simply are selling a lot of directly could be a large advantage.

2. Build Brand Recognition

Whether your business is new or rebranding, you’ll enhance its recognition employing a mobile app. merely produce a degree app with likeable options and you’ll mesmerize your audiences. Rather than swing up a chic hoarding, construct a purposeful app. After all, not everybody really pays attention to or heeds the messages displayed on billboards.

Find the way to urge your shoppers concerned in your app frequently. The more often they move with it, the more they’re going to really just like the product or services it sells. This rule of the thumb in advertising is named effective frequency. It states that if customers see the whole quite twenty times, then it’s actually detected.

These days, mobile apps go with a sharing choice wherever users will share your communication with their friends. It’s sort of a friend telling you a few nice service or product he or she bought somewhere. Studies indicate that referrals and third-party sales are among the foremost valuable selling methods.

3. Increase Customer Engagement

All purchasers want some way to achieve the business that sells a product or service that they’re fascinated by. If you’re inaccessible, you run the danger of losing customers. A mobile app so comes in handy at facultative this reach. Have a facilitate table on the mobile platform wherever customers will post their queries, orders, comments and complaints.

If you’ll reply to any or all their communication in person, then your client engagement is nice. Create the booking or ordering procedure as straightforward as potential nonetheless secure. Individuals are discouraged by extended procedures. They could even notice it easier to click the ‘Back’ button than the ‘Next’ button.

4. Stand Out From the Crowd

The fact that a mobile app sets you apart can’t be overemphasized. Make the most out of this effective communication and selling tool whereas it’s still rare. By the time your competitors are realizing its importance, you’ll have grabbed virtually the whole market share. Despite what you sell, you’ll take a commanding role among your peers.

Just by a faucet of a button, your shoppers are ready to see your product and services. That mobile apps are quick, easy, and straightforward to work could be a reality you wish to make the most. This ease will


Native and React Native app development

The Curious Case of Native and React Native App Development

With the expansion of mobile technology, there is a strong urge in the next-gen organization to be on the mobile platform as it gives them a better chance to connect with their audience.

But when it comes to choosing between the mobile app development platforms, there arises a huge confusion and problem. Native and React Native are the most sought after mobile app development platforms for building the apps for both iOS and Android.

Native and React Native app development

So before digging in deep about the pros and cons of the mobile app development platforms, let us first understand the core Native and React Native App development platform.

What is Native App Development?

The native mobile application platform is used to develop mobile apps that are designed for a specific mobile operating system (viz. iOS or Android). Keeping in mind the most popular mobile OS, native application for Android is built in Android Studio with Kotlin and Java as the most preferred languages.

On the other hand, for iOS the language that is used is Objective-C and Swift, and the IDE is Xcode. The usage of IDE (Integrated Development Environment) is selectively done for specific mobile operating systems.

What is React Native App Development?

React Native was developed by Facebook in March 2015, and since then, in the last four years, the mobile app development platform has been a revelation. Many popular apps such as Instagram, Pinterest, Uber, and Facebook have been developed through the React Native app development platform, which is the testimony to the fact that React Native app development is very useful and creates durable mobile apps.

Apart from being an able cross platform app development platform, mobile apps are developed on it without compromising on UX and UI experience.

Thus understanding in brief about both the app development platforms, we found out that if you are looking to develop an app for both iOS and Android platforms, you should opt for react native app development.

Moreover, if you are looking for a specific platform, the Native app development platform must be your choice. But before making your choice, it is always advisable to look at both sides of the coin.

The process of mobile app development becomes tricky when the organization opts for an app development platform without paying complete attention to its pros and cons. You need to choose the app development platform according to the nature of the product and the amount of targeted audience you wish to cater to.

Below are the pros and cons of both Native and React Native mobile app development platform that will give you a clearer perspective about the technology.

Pros and Cons of Native App Development platform


Third-party Libraries

Native app development platform has a lot of third-party libraries that help the mobile app developers to be flexible and express themselves fully. There is a large developer community that is there to help you and guide you throughout the mobile app development process.

Thus, there is no hurdle, and the


Android Phone Into a Wi‐Fi Hotspot

Importance of Android Development for Businesses

Having an online presence is essential for the survival of a business in the modern era. Without one, the company is harder to find and harder to contact on the consumer’s behalf. However, the majority of consumers aren’t jumping on a desktop computer anymore to find the information they need.

Importance of Android Development

According to BuildFire, there are more than 2.7 billion mobile device users across the globe and 90% of the time spent on mobile devices is spent on apps rather than traditional browsing. This goes to show how influential that apps as a specific medium hold sway over audiences.

There are a number of reasons that mobile apps do more for a company than a traditional website. The following reasons all build a great case for businesses to reach out to Android development services and get started right away.

Increases Consumer Convenience

A company wants to make working with them as accessible as possible. The more convenient it is to work with a company, the more likely a consumer is to do so. Apps have a distinct advantage here because they’re easy to use and they’re always handy.

When a consumer can just jump on their mobile device to order what they need and stay up-to-date on their favorite businesses, it will build up brand loyalty.

Keeps Consumers Engaged

Apps also offer unique benefits because they have a consistent presence in a user’s periphery. Even if they aren’t opening the app every day, they’re constantly seeing your company’s logo on their phone. With the addition of features like push notifications, apps can draw customers back in.

However, developers have to be careful with the features they use. If features like push notifications are overused, they’re going to annoy customers more than encourage them to use the app.

Increases Chance for Targeted Marketing

When someone is logged into an app, it’s standard for businesses to get a better look at individual consumer habits. In turn, this information is used to create targeted marketing campaigns.

If a company knows what a customer is viewing as well as purchasing consistently, they can start to recognize customer interests and buying patterns. From here, companies can design targeting notifications and app news feeds that will prompt users with products and services that cater to their preferences which increases sales.


Mobile Trends To Affect The Healthcare Industry

How Mobile Apps Will Shape the Future of Healthcare

Mobile apps, may not have been the past, but it is definitely the present and future of most business ventures. There are more 3.2 billion users across with globe, and 2.47 as available in the Google play store, the gamut of mobile apps is huge.

Witnessing the rise in the acceptance and popularity of mobile apps, nearly every industry is moving ahead to integrate the same within their business operations.

The past few decades have seen a tremendous rise in the adoption of mobile apps to streamline everyday operations. From hiring a cab to commute, scheduling an appointment for spa services, ordering food and buying goods, everything has turned mobile.

 Mobile Apps and the Future of Healthcare

Mobile Trends To Affect The Healthcare Industry

Following the trend, the healthcare sector is also seen investing in the integration of mobile apps. Nearly 52% of the users collect information related to their health through mobile phones. And around 8% of the total mobile users have health apps downloaded on their mobile phones.

Apparently, this is just the start and the industry has a lot more when it comes to the inception of mobile apps. Well, if you aren’t sure how would mobile apps revolutionize the healthcare industry, here we have outlined the top trends that would influence the healthcare system in 2020.


Of course, the technology of wearables tops the list. From Fitbit to smartwatches, the present-day customers are more inclined towards gadgets that track health. According to a survey, it was revealed that nearly 80% of the customers prefer wearing mobile-connected devices to keep an eye on their health and related things.

In simple terms, wearables include devices that are worn by individuals and designed in a way that gathers patient-specific data and use to deploy methods to improve the health conditions.

Starting with the basic smartwatches that track steps to the fitness bands that measure the heartbeat, the

Facts about Mobile Apps

Mind-Blowing Facts about Mobile Apps

In this tech age, mobile devices are undoubtedly one of the most notable inventions. Let’s face it- almost every adult owns a mobile phone, hence, its usage has also increased.

Since smartphones are handheld devices, they have taken a bigger role in our lives. They are used as mini-computers by a majority of people to make their daily tasks a whole lot easier. Have you ever wondered why smartphones have gained so much popularity? Well, there are so many surprising facts attached to it.

Mind-Blowing Facts about Mobile Apps

Facts about Mobile Apps

Those who are yet to make their business go mobile should be aware of these amazing facts. It would not be wrong to say the future belongs to mobile apps so read on to find out why.

The necessity of mobile apps is greater than websites

There is no denying the fact that website culture is diminishing since people find it more convenient to access information via their smartphones.

Gone are the days when people would explore the information available on various sites. Now, websites are facing a decline since mobile apps have successfully taken the top spot from them.

According to a research, over 87% of people spend their time on mobile apps, which has elevated the necessity of mobile app development for businesses. Since surfers are using more mobile apps than websites, the development of mobile apps has significantly increased.

Android operating systems are king

Android operating systems are king and you may be surprised to find out this little known fact. You must be wondering how Android has gained such a stature. Well, there are innumerable operating systems out there used for downloading apps. Most of these operating systems are of the Android variety. But we cannot say much about if things will remain the same in the future or not.

Mobile apps are the preference of millennials

Nowadays, millennials prefer using mobile apps over websites. A study shows that 85% of consumers are strongly in favor of mobile apps. That shows they have considerably high expectations for mobile apps.

For instance, they don’t expect mobile apps to crash or freeze and believe apps load quicker than mobile websites. This means that they are likely to use a high performing app. If a business is unable to offer a proper an

5 Tips to Drive Higher User Retention for Ride-Hailing Apps

The fast-paced lives today have sucked the energy out of people. Service-based industries are flourishing after every passing day. There is so much to do yet there is less time for almost everything.

Hence, people have started shopping online and ordering groceries from various apps. The same way even commuting industry has also completely changed.

The millennial’ generation prefers to hire a cab. You do not have to invest and maintain a car. Instead, you can always hire one at your doorstep.

User Retention for Ride-Hailing Apps: How to Attain?

User Retention for Ride Hailing Apps

There are various cab apps in the market; and hence, they are obviously competing with each other to attract customers. If you also own a ride-hailing software and are struggling with catching the user’s attention, then read on.

A lot actually goes behind the scenes of regulating an app. The market is cluttered with discounted options and it takes a lot to sustain in this competitive world. The main struggle is to actually deliver quality service to the customers with cost-effective rates.

The industry sees a new ride-hailing mobile app every other day. This just shows that competition is increasing after every passing day. To keep getting more customers, you need attractive and engaging strategies.

Read on to find out tips that will help your taxi booking software.

Make the customer the prime object

These taxi apps do not have a targeted age group or a particular set of clients. You have diverse clients who will prefer to order a cab for going from one place to another. Hence, you must keep your interface as simple as possible for the user.

It is important to understand that not everyone who is using the app will be a technical expert. There will also be users who might have just started using smartphones like senior citizens. Hence, this is an important factor to understand.

The whole point is to limit the friction points as much as possible so that your users do not drop off the ride. You should focus on creating an interface that takes them to the fastest path of booking a ride.

Apart from that, there should be a very simple and convenient onboarding procedure for clients. The entire app experience should be completed like a cakewalk. You should offer them multiple payment options with a ride scheduling option. Only then will your taxi-hailing app development will be a success.

Have a Referral Program

Well, this one works for sure. For the uninitiated, referral code is a code that is generated for each unique account. Hence, your existing customer can refer to that code to a friend and ask him to download the app and book a ride. Once the ride is completed, your existing customer and his friend will get cashback or discounts.

Well, the strategy is upon you to decide. But, having a referral program surely helps. In this way, you can reach out to a lot of potential clients. You might have to give the first ride at a discount, but in that way, they will experience your service. If they like it, they will surely come back for more.

You will also gain acquisition in the form of various app downloads with the referral program. You need to design the referral marketing campaign in such a way that it does not look like a discount gimmick. Instead, it should look like a relevant incentive with a value-added service.

While designing the referral campaign, you must remember to personalize it. You can work on the landing pages. Also, make sure to create in-depth analytics to understand the amount of invites a particular person is sending. In that way, you can stay at the top of your marketing strategy.

Include the geo-location targeting feature

This is really important while designing a taxi booking software. The whole reason behind using a particular taxi app is that the customer wants to go from point A to point B. Accurate geolocation data is really significant for your application’s success.

The geo-location helps your drivers understand the location better. In that way, they can reach faster to the location and your client does not have to wait there while the driver finds the location.

The geolocation feature will help you create customized marketing campaigns for certain clients. Hence, you can use this data for creating different strategies as well. You can run push notifications or in-app message campaigns with geolocation data.

The data will actually ensure that your communication is established with the targeted audience who are more likely to convert into customers.

Ask for feedback

Well, reading feedback can be harsh sometimes. However, feedback is the only thing that helps you improve. The customer is king and thus, if you listen to what your customer is saying, you can succeed. In ride-hailing software, feedbacks play a critical role.

You can rectify the issues happening with the drivers or on rides. Also, having a feedback column means that the customers will feel important. They will feel that they can reach out to someone if they have encountered a bad experience. You can collect reviews through in-app messages in real-time.

Also, you will get positive feedback as well. This will boost your confidence and keep you going.

Instill a multi-channel marketing strategy

Give a multi-channel experience to your users if you want your ride-hailing software to be a success. For example, if a user books a ride, choose to give a confirmation via SMS. You can also give an instant push notification. After the ride is completed, you can again send an SMS. You can choose to send a complete invoice via email.

Apart from that, a push back notification for feedback as soon as the ride completes is also a good idea. You need to set up powerful multi-channel