Category Archives: Mobile Apps

Native and React Native app development

The Curious Case of Native and React Native App Development

With the expansion of mobile technology, there is a strong urge in the next-gen organization to be on the mobile platform as it gives them a better chance to connect with their audience.

But when it comes to choosing between the mobile app development platforms, there arises a huge confusion and problem. Native and React Native are the most sought after mobile app development platforms for building the apps for both iOS and Android.

Native and React Native app development

So before digging in deep about the pros and cons of the mobile app development platforms, let us first understand the core Native and React Native App development platform.

What is Native App Development?

The native mobile application platform is used to develop mobile apps that are designed for a specific mobile operating system (viz. iOS or Android). Keeping in mind the most popular mobile OS, native application for Android is built in Android Studio with Kotlin and Java as the most preferred languages.

On the other hand, for iOS the language that is used is Objective-C and Swift, and the IDE is Xcode. The usage of IDE (Integrated Development Environment) is selectively done for specific mobile operating systems.

What is React Native App Development?

React Native was developed by Facebook in March 2015, and since then, in the last four years, the mobile app development platform has been a revelation. Many popular apps such as Instagram, Pinterest, Uber, and Facebook have been developed through the React Native app development platform, which is the testimony to the fact that React Native app development is very useful and creates durable mobile apps.

Apart from being an able cross platform app development platform, mobile apps are developed on it without compromising on UX and UI experience.

Thus understanding in brief about both the app development platforms, we found out that if you are looking to develop an app for both iOS and Android platforms, you should opt for react native app development.

Moreover, if you are looking for a specific platform, the Native app development platform must be your choice. But before making your choice, it is always advisable to look at both sides of the coin.

The process of mobile app development becomes tricky when the organization opts for an app development platform without paying complete attention to its pros and cons. You need to choose the app development platform according to the nature of the product and the amount of targeted audience you wish to cater to.

Below are the pros and cons of both Native and React Native mobile app development platform that will give you a clearer perspective about the technology.

Pros and Cons of Native App Development platform

Pros

Third-party Libraries

Native app development platform has a lot of third-party libraries that help the mobile app developers to be flexible and express themselves fully. There is a large developer community that is there to help you and guide you throughout the mobile app development process.

Thus, there is no hurdle, and the

app

Android Phone Into a Wi‐Fi Hotspot

Importance of Android Development for Businesses

Having an online presence is essential for the survival of a business in the modern era. Without one, the company is harder to find and harder to contact on the consumer’s behalf. However, the majority of consumers aren’t jumping on a desktop computer anymore to find the information they need.

Importance of Android Development

According to BuildFire, there are more than 2.7 billion mobile device users across the globe and 90% of the time spent on mobile devices is spent on apps rather than traditional browsing. This goes to show how influential that apps as a specific medium hold sway over audiences.

There are a number of reasons that mobile apps do more for a company than a traditional website. The following reasons all build a great case for businesses to reach out to Android development services and get started right away.

Increases Consumer Convenience

A company wants to make working with them as accessible as possible. The more convenient it is to work with a company, the more likely a consumer is to do so. Apps have a distinct advantage here because they’re easy to use and they’re always handy.

When a consumer can just jump on their mobile device to order what they need and stay up-to-date on their favorite businesses, it will build up brand loyalty.

Keeps Consumers Engaged

Apps also offer unique benefits because they have a consistent presence in a user’s periphery. Even if they aren’t opening the app every day, they’re constantly seeing your company’s logo on their phone. With the addition of features like push notifications, apps can draw customers back in.

However, developers have to be careful with the features they use. If features like push notifications are overused, they’re going to annoy customers more than encourage them to use the app.

Increases Chance for Targeted Marketing

When someone is logged into an app, it’s standard for businesses to get a better look at individual consumer habits. In turn, this information is used to create targeted marketing campaigns.

If a company knows what a customer is viewing as well as purchasing consistently, they can start to recognize customer interests and buying patterns. From here, companies can design targeting notifications and app news feeds that will prompt users with products and services that cater to their preferences which increases sales.

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