5 Reasons You Need to Build Mobile Applications In-House

With the rise of smartphone technology, things have greatly enhanced beyond people’s imagination. Smartphones, very easily have become stereotypical items. Along with smartphones, several technologies have set off as a necessity in people’s lives.

Moreover, you couldn’t ignore the fact that mobile app development has also given revenue growth. Thus, app development trends began to materialize and grow. Users and application developers are both responsible for the evolution.

These trends have streamlined people’s lives in a lot of ways. Indeed, apps for mobile devices have dominated the world, and the demand for mobile app development companies like Etatvasoft and it’s  services now more than ever continues to escalate.

With 4 billion people going online, and 31 billion connected devices worldwide, apps are becoming the preferred option for doing business, for everybody, from customers, business partners, to employees.

A lot of organizations are trying to create in-house mobile apps with the belief that it is highly controlled and cost-effective. Nonetheless, it’s not as easy as one thinks since they may be unable to keep track of the development operations as per their choice. However, the option is ideal for big organizations, but in order to succeed, they should make it a long-term strategy.

Five Reasons to build in-house Mobile Applications

If you are not already creating enterprise-facing or customer-facing mobile apps, then you should. Check out the following reasons to do in-house mobile apps and consider it as the best solution for your brand.

1. Boost Efficiency

If you have a mobile or distributed workforce, secure applications on smart devices like phones and tablets are the best ways of connecting and exchanging business intelligence and data in real-time.

Utilizing secure and proprietary mobile applications, data could be updated and analyzed right away by technicians, salespeople, partners, as well as others who demand accurate and instantaneous data information to complete the process, anytime, anywhere.

2. Everyone is doing applications

Companies have increased their mobile spending since 2015, and more and more enterprises now have their own application store to manage apps that are corporate-authorized.

Today, it’s not only a mobile app development company that could build mobile apps, businesses as well are now crafting their own applications. They believe that they would reap the benefits of the specific kinds of mobile applications.

3. Mobile apps boost customer loyalty

Mobile applications today also boost customer loyalty. A mobile app company’s mere icon allows a tenacious peace of mind. Moreover, if the app is correlated with the loyalty program of the company, it even has an over positive effect.

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Loyalty applications do not only abolish voluminous loyalty cards, they could enable smart features that are location-triggered as well, such as geo-fenced push notifications of reviews and discounts.

4. Increasingly-mobile customers

Purchases via mobiles have overtaken website-based and in-store purchases. For the younger generation of consumers, this is particularly true. People nowadays are hooked on mobile purchases.

Millennials are increasingly making purchases from their mobile devices, and the projection is expected to grow this year and in the years to come. In a report by the Mobile Path to Purchase by Google, 26 percent of all customers are using mobile apps as the beginning point when searching with the intention to buy.

5. Third-party app development is costly

While you outsource mobile app development, at first it may be the easiest strategy. Nonetheless, it is not without drawbacks and expenses. Majority of organizations who go for third-party app developers reported hardships, including:

  • High costs of maintenance
  • bigger development costs than expected
  • lacking customizable options

Moreover, turning to external developers or vendors brings further risks as well. These include constant delays because of time zone differences, poor quality, and most appalling of all is the insecurity of source code, such as trap doors risk, which puts customer data within hackers’ reach. Furthermore, never contract or outsource app development without a non-disclosure agreement.

Tips to Turn Apps out from within

It is of course an option to hire application developers to join the business. Nonetheless, the seasonal or short-term nature of creating apps for business makes this a potentially expensive approach.

42 percent of organizations outsourcing their app development, in a Wakefield study mentioned scarcity of skilled employees as the reason for turning to external services. Skills in application development nonetheless are inexpensive and easy to acquire.

In-house App Development Pros

Big organizations could set aside the resources needed when it comes to money and time for an in-house team.  Below are the pros in creating an app in-house.

  • The internal team better knows the business and its policies, cutting the learning curve because there is a development team already.
  • Building an app in-house provides thorough control over a project in terms of team mix, scope, and technology.
  • In-house projects could have a quicker sign-off cycle since the parties concerned are in the same location.
  • Greater flexibility since the number of design and scope revisions is not limited.

Keep in Mind

The final decision for most enterprises is based on the sensitivity of the time of a project, risk, cost, and other factors. What’s right for a certain company may not be right for others. It depends on the long-term strategy, easy access, company access to resources and a lot more factors.

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It’s easy to say that the biggest organizations are the only ones that plan on integrating mobile at the core of the future strategy growth would take risks associated with the endeavor. An expert mobile app development company however would always advise you to begin your development journey with the simplest version possible.

The internal team would always have more knowledge of the business than a third party app developer. Again, the internal team has a better understanding of the brand voice, company politics, vision, target audience, history, competitors, and goals. All insights are ingrained in the DNA of the enterprise, and could be passed to a service provider through time and collaboration.

Even the best app developers would spend time to learn about the company brand, customers, vision, and goals for your mobile application. The min-meld would not happen in just one call. It would take effort and time for the business and the company to get on a similar page and move towards a direction that serves both in the long run.

Summing Up

Today, for businesses of all shapes and sizes, mobile apps are a strategic necessity. Outsourcing makes the organization dependent on another company for maintenance, as well as even minimal changes could be costly and could put customer data and code at risk.

Hiring a new staff surprisingly could be costly, but up-skilling the staff in the present app development technologies makes great business sense.

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