Five Hot Trends that will Change the Future of Food Delivery
Deliveroo, UberEats, and Just Eat- these brands have set new milestones in the food delivery business worldwide. Still, a huge opportunity in the online food delivery market is open for new players.
A research report of Azoth Analytics has revealed that the Global Online Food Delivery and Takeaway Market is expected to show robust growth with a CAGR of 16.46% in the period of 2019 to 2024. Simply put, the food delivery market is all set to thrive.
Trends that will Change the Future of Food Delivery
A sudden rise in the takeaway and food delivery market has compelled restaurants and takeaway services providers to adopt more convenient options. The on-demand delivery app development can serve the objective of the restaurant business by facilitating the customers to order favorite food from various restaurants using their fingertips.
What’s more, such delivery apps can help the food delivery industry to meet ever-changing customer demands and market trends.
Here comes the question-what will change the face of the food delivery industry in the year 2020 and beyond? Technology evolves to make our lives more cozy and comfortable than ever.
The advent of new trends based on technological advancements has started improving services across various industry sectors. We have identified five top trends that are going to impact the food delivery services in the years to come.
1. Millennials as target audience
Millennials spend the highest chunk of their entertainment budget on food delivery. As per the US Bureau of Labor Statistics report, in the year 2018, spending on food was increased by 2.5%, which is largely contributed by food away from home spending. Generation Y prefers to eat in quick-service restaurants or gives food orders through an on-demand delivery app.
Millennials have more spending power and demands like effortless ordering and instant delivery with a one-step checkout. An on-demand app for food delivery can easily meet these requirements. Also, food delivery companies will come up with new ordering and delivery options to target millennials.
2. New delivery channels
People emphasize on customer experience and punish the companies that fail to provide. The on-demand delivery app can simplify the food ordering and delivery process while keeping the customers or end-users in the center. Also, various online food delivery channels will gain ground gradually over the period.
Some of the unique and popular channels will be-
It may sound weird, but Domino’s Pizza has started accepting pizza orders through twitter. People can simply tweet a pizza emoji to the company’s Twitter account, and based on their ‘pizza profile’ on Domino’s delivery service, the company can send people pizza of choice at the preset address.
The Easy Order can help people save the default order. Fooji also accepts emoji-based orders from customers.
Dom is a Domino’s virtual assistant on Facebook messenger. Customers can message Dom with either a single word or an emoji. Dom is also prepared to give answers related to voucher inquiries and promotional offers. Grubhub is integrated with Amazon’s virtual assistant Alexa. It enables customers to repeat any of their past three purchases.
Smartwatch has drawn the attention of thousands of millions of people globally. Smartwatch apps for Android watches can simplify the ordering process. Several food delivery platforms have integrated with Android and Apple smartwatches.
Apart from this, we can assume that in the near future, it will be possible to give orders through the car, smart TV and even the customer’s eyes.
3. AR and VR
Augmented and Virtual Reality concepts can drive new customers and retain existing ones. These emerging technologies can provide a lifelike, immersive experience to the app users.
Companies tend to use AR services for enhancing marketing campaigns and increasing brand awareness. When it comes to the restaurant industry, food delivery companies can draw the attention of customers by offering them AR experience. It can help them boost sales.
Restaurants can make the most of AR and VR technologies in the following ways.
Take an example of Just Eat. It has integrated an AR-based feature to promote offerings uniquely. This feature works through Facebook Messenger. Customers can use cameras of their smart devices to see burgers, pizza, and other food. AR-powered campaigns can generate a lot of interest and bring a plethora of leads.
KFC has successfully used VR to train new employees. The company’s virtual training escape room is known as The Hard Way. Here, cooks are trapped in the secret lodge of Colonel Sanders. Cooks need to fry chicken to escape. VR-based training can help new cooks learn tactics in a lively way and improve branding.
New niches in food delivery
The food delivery domain is thriving as many food delivery service providers focus on different niche. Serving a niche can help startups in the food delivery domain to break through the entry barriers and assist them to stay strong amid growing competition.
Here is a list of new niches that are going to gain traction in the industry.
Food waste apps
One-third of the food gets wasted every year in the world. The on-demand delivery app can lend a helping hand in tackling this problem by introducing food waste apps. These apps aim at handling the issues related to leftovers by supplying the same to people in need at a low price. Food for all is such an app that enables restaurants and grocery stores to get rid of leftovers.
Pet food apps
The growing pet industry looks lucrative for the food delivery industry. 68% of American families have pets who tend to buy pet food online. People find the home delivery of pet food highly convenient, customizable, and healthy. Pet food apps, therefore, become more popular and pet food delivery services have started using them.
UberEats has introduced the concept of a virtual kitchen. It shows new eateries and meals available on their app. This concept is designed to provide more convenience to customers and maximize the use of kitchen space for preparing additional meals. On-demand food delivery apps offer this concept to food delivery companies and assist them to save costs.
It may sound surprising but big data can help food delivery companies revolutionize their services and increase efficiency. A big data approach is useful for measuring various aspects accurately for improving customer services. From measuring the impact of market trends on stock consumption to the effect of temperature on food- big data can provide actionable insights to the restaurant owners to make meaningful decisions in real-time.
These days, customers become more selective and demanding than ever. The on-demand delivery app and other trends can help food delivery businesses to plan a strategy accordingly. It is fair to mention that in the coming years, on-demand food delivery apps will play a vital role in enhancing the user experience and simplifying the online delivery process.
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- Five Hot Trends that will Change the Future of Food Delivery - February 3, 2020