There is one tool that seems to pay off more than its worth. Email marketing is cost-effective and gives you a better and more personal approach to your target population. The article finds you 8 such email marketing tools for your eCommerce business. The article covers the list of 8 Best Email Marketing Tools for Ecommerce For Email Marketers
The idea of starting your own e-commerce store came as a surprise! It literally took a lot of time to actually conceptualize the idea. So, thinking about starting with an e-store and actually implementing the idea, seems to be a pretty difficult task.
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Email Marketing Strategy for E-commerce
It is an entirely different ball game. So, you better get yourself hooked up with the finest Email Marketing Strategy, which will work really well in addressing your successful e-commerce growth. Email really holds the power to attract more customers to your site and address your needs pretty well. When you have a big mailing list, it is necessary that you clean your email list from time to time. It will improve your email deliverability and email open rates. You can clean your email list by using email verification services available in the market.
1. Start by personalizing email:
As per the recent survey from MarketingSherpa, personalizing Email Marketing for eCommerce has resulted in 750% higher growth CTR with better revenue for the e-commerce site.
- The first step for personalizing email is by addressing customers by their first names. In case you fail to have this data, just address them in a familiar tone.
- You are asked to personalize subject lines. It helps in addressing 29% of open rates with 41% higher click-through rates when compared to the non-personalized options.
- Try avoiding some words in the subject line. Some examples are free, bonus, winner and more.
- Try personalizing content within email by just segmenting customers into some distinct groups, based on the previous site’s behavior. You can tailor-made content based on segment.
2. Campaigns with a Quick Win:
Once the email list is right in its place, you have to make way for the people. For that, you need to work on some of the promotional email campaigns for engaging people and get them to buy.
You are always invited to try out the “welcome email” campaign, for generating sales all the way right from the first point till the last. Subscribers are known to go through welcome emails more than any other promotional email. The rate is around 42% more.
It is vital to make the most out of these statistics. Through this campaign, you will be able to encourage subscribers to get something new for them, or just to check out the available options at least.
3. Importance of cart abandonment emails:
A recent record from BI Intelligence has revealed that around $4 trillion worth of items will be abandoned by online shoppers in their carts. But around 63% of that loss will be recoverable. So, other than considering that abandoned carts are for losses, you can actually try incorporating email marketing for reducing that abandonment.
With the help of automated software, it is easier for you to set up some rules, which helps in detecting the time when a person clicks checkout but never comes back for confirmation. After detecting an abandoned cart, you can always send emails to customers asking them the reason for not proceeding with the order.
Do not forget to ask if they are facing any issues while shopping. If you ever get any feedback, use that to improve the current value of your business.
4. Start segmenting your lists:
In terms of email marketing, the buyer’s list is vital list to get your hands on. While trying to access the characteristics of the list, you will come across so many discoveries and insights.
- You will understand that these people are already ready to spend some money.
- It will also prove that they have well-based trust in your brand’s name and have shopped earlier.
However, for making the buyer’s list even more attractive, you might have to go for segmentation. By creating a segmented list depending on people and their interests, you can ramp up the current ROI dramatically. To top it all, segmentation a well-known Effective Email Marketing Strategy. This can also help in increasing the present open rate to a great extent.
5. Try to add social proof:
E-commerce business is known to leverage social proof on their official websites and also link it with email marketing campaign. Showcasing the number of people who use or buy your item can always help increase sales at a significant rate.
The reason for this positive action is quite simple. People are known to trust people more than machine or computer-generated software. So, if they can get a clear idea about your e-commerce source from your previous clients that will trigger the to be your new customer soon. For including social proof, you can try the:
- Displaying customer numbers who recently made a purchase upon getting consent
- You can further display the user-based reviews
- Try to display video testimonials for addressing the growth of your e-commerce strategies well.
6. Simple steps for effective results:
Following these simple and easy-to-use tricks will actually help in the successful growth of your e-commerce business. If you need some more information in this regard to make the right choice, all you have to do is log online for help. Make sure to understand each point distinctively and ask any queries. Once you are sure, you can make the final move.
Best eCommerce Email Marketing Tools
It brings customers in and engages them. Most of the online population prefers emails as the primary source of business communication, with most of them wanting to receive weekly promotional emails.
There are even studies that people are twice more likely to engage with you through email than through Facebook, and that emails have the highest conversion rate compared to social media and searches combined.
With email users reaching 3 billion by 2022, this has got to be one of the easiest ways to get your product to as many people as possible. For a dollar spent on every email, you have an expected return on investment of up to $38. Personalized emails even get up to 6% more transactions than other e-commerce marketing strategies.
1. Constant Contact
Constant Contact is affordable and has a free version available. It has basic features like templates and an easy-to-use campaign editor and also has a signup creator. It has great helpful resources.
It can also import Gmail and Outlook contacts and has Google Analytics integration. However, it can be glitchy, and its dashboard can be slow to load at times. It also has a limited auto-responder capacity and its default storage is only limited to five files.
2. iContact
iContact also has a free trial available. It has multiple email builders and can send an unlimited number of emails. It has social media integration and a survey tool and can create do not contact and unsubscribe lists.
However, it does not support contact import from Gmail and other address books, and no Google Analytics integration. It also has the limited auto-responder capacity and has small image storage. Its phone and chat support is also limited.
3. MailChimp
MailChimp, one of the best eCommerce email marketing tools available also has a free plan available for small businesses, and its paid plans are quite affordable, plus it has great support materials. It has built-in templates and a campaign editor. It allows for third-party integrations.
On the downside, its free plans do not have an auto-responder and it has no integration for analytic tools, so its reports are not real-time.
4. Pardot
Pardot has an intuitive user interface that uses drop-down and limitless automation branching options. It also searches and social marketing capable. The drawback for Pardot is its price, as it can be very expensive for small businesses.
5. SEMrush
SEMrush is a domain analytics and keyword research tool that can help find information on specific competitors, keywords, and search traffic. It can do backlink tracking and can separate desktop and mobile searches. However, it lacks a management system for its keyword lists and most of its features are still beta.
6. Hemingway App
The Hemingway App is useful for constructing effective emails, or even any compositions actually. It is helpful in finding poorly worded sentences and in pointing out the use of the passive voice.
It also has on-point suggestions for wordy phrases. It also allows for formatting within the application and you can save a copy of your document on your PC. However, if you are aiming for a more relaxed and conversational composition, Hemingway can be quite constricting as it follows a strict writing style, more suitable for business writing.
7. Litmus
Litmus is a supplement tool that can help you fine-tune your emails. It clears spam checkers and allows you to see how your email campaign looks from a variety of devices and browsers.
Besides the best eCommerce email marketing tools, it also has an email builder and a data reporting tool. Its online support resources are also great and will help with any learning curves you might have.
The biggest downside for Litmus is its cost, plus its reporting tool is not as effective as other ESPs. It is also HTML dependent, with no WYSIWYG support.
8. Visual Website Optimizer
VWO’s strengths lie in its control and variation page analysis and user heat maps to check the key point behind e-commerce shopping cart abandonment, and its click maps help in seeing trends for high bounce rates to webpages. VWO also has predictive analysis that helps strategize design for webmasters.
Its key features aside from its heat maps and surveys include an intuitive user interface that helps with basic and advanced processes. It also has an idea factory function to keep creative juices flowing in developing test ideas suited to your preferences.
Best Email Marketing Tools for Ecommerce: Conclusion
No matter what tools you use though, always make sure that your campaigns include a way for you to receive feedback from your subscribers. Know their expectations and preferences, and allow them to tell you about themselves and what they want to receive.
Also, don’t be afraid of people unsubscribing. All this information you get from your subscribers will be your greatest tool in order to deliver relevant and more personalized email marketing that matter. If you liked our post Best Email Marketing Tools for eCommerce, tell us in the comment box.
- 8 Best Email Marketing Tools for eCommerce Businesses - December 27, 2019
