Seven Powerful Copywriting Tactics for Better Bloggers
Having trouble writing a copy that sells? Well, we are here to help. With the increase in the daily content uploaded online, you need top-notch copywriting skills to come up with attention-grabbing articles. The skills can be developed and are not, as some say, inherent. For your writing to get more conversions, you need to produce something interesting.
Seven Powerful Copywriting Tactics
Writing a copy that piques the reader’s interest can be a headache sometimes. You may come up with several drafts without being satisfied with the outcome.
Think of who you want to attract and convince them to do, as you will write in the post. Then consider a few secret tips to come up with an eye-catching result. The following are some of the tips to consider:
1. It’s not all about yourself
The point of the copy is not to write about yourself. Many people forget that when writing and end up writing business-centric instead of customer-centric posts. Don’t tell us how excellent your blog is or how amazing your products are compared to the rest. That will only tend to bore customers and may come out as repulsive.
Spotting a business-centric copy is quite easy. There is more use of “we” than“you.” The customers care less about how great a company is and more about what you can do to better their life.
Your writing should appeal to the customer and show them what you can do to meet their needs. Writing information about yourself isn’t bad. However, your primary focus should be on your value to the customer.
Replace the “we” with “you” and “yourself” while writing. By doing that, you ensure your copy explains what you offer to prospective customers, instead of a mere description of your products. The simple change in the perspective of your writing is enough to draw more readers.
2. Target emotions/inject personality
Although we like to think that we make our decisions based on logic, we are very wrong. Emotions play a significant role in our day-to-day decision-making process. We use logic to find the benefits and drawbacks of choices, but emotions are at the core of what affects whatever we choose. A copy with a logical perspective fails to target the most crucial aspect-emotion.
With such information, you should write your copy to appeal to the emotional side of prospective customers. What are they feeling right now? If the answer is positive, what does your company offer to keep it that way? If negative, what do you provide to make them feel better? If you answer the questions in your writing, you have a better shot at getting to a reader than otherwise – stating facts.
3. Write quickly
Don’t overthink while writing. This is not to say that you should haphazardly throw words in your writing. Writing faster reduces the time for critical thinking and employs the use of the emotional side of the brain. Writing without stopping now and then to rethink helps create a piece that shows your true feelings about the subject.
It is better to come up with content first, then improving the words later than writing a perfect first draft. Quick writing allows ideas to flow freely and more fluidly, hence yielding the best results. The first draft is considered an essential part of the writing as it contains the most original ideas in their raw form. You can later edit the piece to come up with a coherent copy ready for publishing.
4. Write conversationally
Writing a copy is meant to advertise a company’s product, not stating ideas. The best way to sell is to speak with the reader. A conversation involves the audience and makes them feel part of the writing.
It is also more intuitive and engaging to write as if to address a particular group than to write as in a term paper. The reader is compelled to read to the end to ensure the conversation is over.
In a real-life situation, a salesperson has a conversation with the customers to convince them to purchase their goods. Similarly, copywriting is what companies use to get across a message to their prospective customers, only that the conversation is not in person.
It is, therefore, your duty to make the copy engaging. Use words and phrases that you would use in everyday conversations. Questions are another great way to engage your reader’s interest in the copy, as they may probably relate to them. That way, the copy will end up looking like a conversation between the blog and its readers.
5. Use the appropriate language
Speak the same language as the audience you target, and they will listen keenly. If you want to take your writing to the next step, revisit to ensure it sounds the way customers think.
It is easier for you to persuade them and gain their trust when they relate to what you speak. Seeing themselves in you creates a deeper connection between your audience and you. Put yourself in their shoes.
What and how you write should reflect on your personality. Writing this way sets your blog apart from others and creates a sense of trustworthiness. After coming up with anything, inspect to make sure it depicts the brand personality. It should have the right voice, word choices, values. The needs and wants of the target audience should also be considered.
Simplicity. It doesn’t mean you should write like a nine-year-old; instead, get rid of the redundant information.
The message conveyed to the target audience should be concise and clear-technical jargon and reader language notwithstanding. Paying close attention to these will help gather more conversions and reach a larger audience in your target audience.
6. Try not to reinvent the wheel
A technique that worked decades ago can also work now, if well implemented. Make use of pre-existing techniques of writing copy. Here are some formulae you can use to make your writing better:
PAPA – problem, advantages (of solving the problem), proof (that you can solve it), and action. With this formula, you first state the problem that the customers are facing. You then move to the advantages of solving their problems. Next, provide proof of products or services solving their problem. Finally, seal the deal with an action-oriented task.
The 4U’s formula– They should be useful, unique, urgent, ultra-specific. Give your audience a reason to read your post to compel them to keep reading. Adding personality to your post will help to set yourself apart from your competition.
If your writing is up-to-date, more people are likely to relate. Also, make it specific by placing your focus on a smaller problem. Making use of such proven techniques helps in attracting more conversions on your post.
7. Exclusivity is key
The goal with exclusivity is to make prospects feel special for associating themselves with your product. People feel better knowing that they are part of a select group of people with certain information.
It is why words such as “secret” and “exclusive offers” draw the attention of most readers. It makes people feel like they are getting access to something that others aren’t; thus, it helps convince them.
In a nutshell, when copywriting, you needn’t be a grammar guru to come up with a good copy. Instead, how your writing connects with your audience and its effects on them is what is vital. Good copywriting takes time and practice.
By following the above tips keenly and applying them in your writing, you are better suited to craft a persuasive copy that compels your readers to take action.
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